Roseville Coalition of Neighborhood Associations

What Roseville Coalition of Neighborhood Associations does

Roseville Coalition of Neighborhood Associations (RCONA) is a 501(c)(3) nonprofit community coalition that serves as the unifying body for 42 neighborhood associations in Roseville, California. Founded in 1993 by the City of Roseville Police Department as part of an award-winning community policing program, RCONA transitioned from city oversight to a resident-run, volunteer-governed nonprofit. Membership is free and automatic for all residents and businesses within the city-designated neighborhood boundaries; there are no dues or fees. RCONA's primary activities are information sharing, training, resource facilitation, and event coordination across the 42 associations, with recurring programs such as National Night Out, the 4th of July Parade, the annual Spring Cleanup, and the Wheels Parade. The organization is governed by a volunteer Executive Board (2026 President Scott Alvord) and works in close coordination with the Roseville Police Department, the City of Roseville's Neighborhood Services Division, and various city departments including Parks, Fire, and Economic Development.

RCONA's service model is community-led rather than commercial. There is no proprietary technology platform, software product, or SaaS offering; the organization operates a website (rcona.org) as an information portal, alongside Facebook pages/groups, a YouTube channel, and email newsletters. Fundraising is conducted through donations (via the Givebutter platform and checks) and occasional public grants—most notably a $7,000+ award from the Roseville Grants Commission for sidewalk installation in the Historic Sierra Vista neighborhood. Strategic partners include the City of Roseville and the Roseville Police Department (both founding partners, 1993), the Roseville Grants Commission (financial), and the 42 member neighborhood associations, which together form RCONA's distribution network across the city. Output is measured in civic-participation terms (e.g., 1,569 residents participating in 2024 Spring Cleanup; 144 tons of garbage collected in 2025) rather than commercial KPIs.

The organization recently expanded its coalition footprint through the formation of the Silver Springs Neighborhood Association (June 2024) and the re-formation of the Meadow Oaks Neighborhood Association (November 2025), and refreshed its Executive Board for 2026. RCONA is actively operating with no parent company, no subsidiaries in the commercial sense (the 42 NAs are affiliated governance bodies rather than corporate subsidiaries), and no disclosed revenue, funding rounds, or headcount. Its addressable market is structurally bounded to the City of Roseville's geography, and its growth is driven by civic engagement, volunteer capacity, and municipal partnership rather than market-share competition.

Name

Roseville Coalition of Neighborhood Associations

Legal name

Roseville Coalition of Neighborhood Associations

Website

https://rcona.org

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

RCONA is a 501(c)(3) nonprofit coalition serving as the unifying body for 42 free, auto-enrolled neighborhood associations in Roseville, California. Founded in 1993 by the Roseville Police Department, it coordinates community events, neighborhood watch, and civic engagement through volunteer leadership and municipal partnership.

Ownership category

akta.pro rank

Product category

Community Coalition Services

NAICS

Civic and Social Organizations (81341), Civic and Social Organizations (8134)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Community Centers & Neighborhood Support Services (BPAGAEAL)

akta.pro secondary industry

Cultural Festivals & Events Organizations (BPAGAHAG)

Keywords

• Neighborhood associations
• Community coalition
• Community policing
• Civic engagement
• Volunteer nonprofit

Headquarters

HQ city

Roseville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations: RCONA operates as a 501(c)(3) non-profit organization that raises funds through donations from community members and sponsors. Donations are accepted via electronic payment (Givebutter) or check. These funds support neighborhood newsletters, community events, and outreach activities.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

RCONA is a 501(c)(3) nonprofit coalition that unites 42 neighborhood associations in Roseville, California. It facilitates communication among residents, neighborhood associations, the City of Roseville, and the Roseville Police Department, and organizes community events such as National Night Out, Spring Cleanup, the 4th of July Parade, the Wheels Parade, and neighborhood-specific activities. Membership is automatic and free for all residents and businesses within the 42 neighborhood boundaries, with the organization funded by donations and grants.

Product overview

RCONA is a community coalition organization, not a technology product company. It does not offer a software product, platform, or SaaS service. RCONA's offerings consist of community programs, neighborhood association support, organizing resources, and community events coordination for the 42 Neighborhood Associations in Roseville, California. The organization operates through its website as a communication and information portal, with no distinct commercial product or service offerings in the technology sense.

Differentiator

Problem solved

Functional benefit

Products and services

• National Night Out Citywide community policing event held annually in Roseville, hosted by various neighborhood associations with direct involvement of the Roseville Police Department. It is offered free to Roseville residents and serves as a community-building and public safety engagement activity.
• Spring Cleanup Annual citywide cleanup event organized by RCONA for Roseville residents, providing coordinated debris drop-off and neighborhood beautification. The 2024 event collected 126 tons of trash with 1,569 participants, and the 2025 event collected 144 tons of garbage, 13 tons of e-waste, and 4 tons of mattresses from over 1,300 carloads.
• 4th of July Parade Annual civic parade participation in which RCONA and its neighborhood associations represent the Roseville community.
• Wheels Parade Annual neighborhood event held by Stoneridge NA at Harry Crabb Park, featuring non-motorized vehicle parades and prizes for best-decorated vehicles, open to Roseville residents.
• Neighborhood Newsletters and Community Information Portal Information and communication service distributing neighborhood newsletters, community information, documents, and planning notices to Roseville residents via email, the rcona.org website, Facebook, and YouTube.
• Neighborhood Association Support and Organizing Resources Organizational support offering for the 42 member neighborhood associations, including training, resources, event coordination, and assistance forming new associations or re-forming dormant ones.
• Scholarship Program Scholarship offering funded as part of RCONA's community programs, with details listed on the rcona.org Scholarship Information page.

Quantifiable outcome

• 42 neighborhoods organized under coalition
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• City of RosevillecoreStrategic or Co-development Partner · 1 January 1993Original founding partner - RCONA was established in 1993 by the City of Roseville Police Department as part of their community policing program. The city continues to support associations with Neighborhood Police Officers and Neighborhood Services Division staff.
• Roseville Police DepartmentcoreStrategic or Co-development PartnerOriginal founding partner for community policing initiatives. Officers participate in neighborhood events, National Night Out, and provide community speaker series on topics including crime prevention, safety, and emergency preparedness.
• Neighborhood Associations (42 member NAs)coreStrategic or Co-development Partner42 individual neighborhood associations including Blue Oaks, Cherry Glen, Cirby Side, Cirby Ranch, Creekview, Fiddyment Farm, Folsom Road, Highland Reserve, Hillcrest, Kaseberg-Kingswood, Los Cerritos, Maidu, Meadow Oaks, Pleasant Grove, Roseville Heights, Sierra Vista, Solaire, South Cirby, Stoneridge, Vineyard, Westpark, and Woodcreek Oaks.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• National Civic League: National nonprofit advancing civic engagement, community building, and collaborative governance. Comparable to RCONA in mission of strengthening resident-government relationships at the local level.
• National Association of Neighborhoods: National membership organization supporting neighborhood-level groups. Direct thematic peer to RCONA's coalition-of-neighborhood-associations model, though at a federation level.
• Seattle Department of Neighborhoods: City department coordinating neighborhood districts and community engagement in Seattle. Comparable to RCONA's role as the connective layer between neighborhoods and city services.
• Los Angeles Neighborhood Council System: City-wide coalition of 99 neighborhood councils in Los Angeles. Comparable to RCONA as a city-sponsored umbrella for neighborhood-level civic engagement and government-resident intermediation, though at much larger scale.
• San Francisco Neighborhood Associations Network: Umbrella for San Francisco's neighborhood associations and merchant groups. Direct structural peer to RCONA in connecting neighborhood-level organizations to city government.

Emerging players

• America Walks: National nonprofit supporting walkable, community-oriented neighborhoods. Partial overlap with RCONA in community-driven local improvement and sidewalk/infrastructure advocacy.
• Strong Towns: Movement and nonprofit advocating for financially resilient, community-oriented local development. Comparable to RCONA in focus on incremental, neighborhood-level civic improvement and resident engagement.

Others

• League of California Cities: Association of California municipal governments. Comparable as a California-based intermediary connecting city governments with residents and community stakeholders, similar to RCONA's role with Roseville.

Direct peers

• Keep America Beautiful: National nonprofit running community cleanup and beautification programs. Directly comparable to RCONA's Spring Cleanup events and partnership with city government for community-level environmental action.

Regional players

• Boston Main Streets: Boston program supporting neighborhood commercial districts through local coalitions. Comparable to RCONA in coalition model that organizes residents and businesses for neighborhood-level improvement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/RCONAroseville
• Facebookfacebook.com/RCONANews

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roseville Coalition of Neighborhood Associations