The PoolHouse
The PoolHouse is a New Zealand manufacturer and installer of custom fibreglass swimming pools and spas, serving primarily residential homeowners across Auckland, Waikato, and regional New Zealand through company-owned and authorized installer channels. It operates New Zealand's largest pool display centre and uses patented graphene-reinforced, gelcoat-protected pool shells.
- Company typePrivate
- Founded1980
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What The PoolHouse does
The PoolHouse is a New Zealand-based manufacturer and installer of custom fibreglass swimming pools, spas, and pool accessories, operating primarily from its headquarters and display centre in Henderson, Auckland. The company was founded in 1980 as Aqua Technics NZ and rebranded to The PoolHouse in 2023, repositioning around an experiential retail model anchored by New Zealand's largest pool display centre, where 11 fully installed and landscaped pools allow prospective buyers to swim in pools before purchase. The product range spans 8+ pool series (Capri, Latin, Oxford, Piazza, Villa, Regal, Resort, Round, plus a Tuscany/Contemporary line) along with a spa and plunge pool sub-line, all manufactured at what is described as the largest pool production facility in Australasia using proprietary graphene nano technology reinforcement and the patented Pool ColourGuard dual gelcoat surface protection system.
The PoolHouse serves residential homeowners — primarily New Zealand families, small-section urban buyers, and property investors seeking lifestyle enhancement and property value uplift — with commercial installations cited as a secondary vertical. Revenue is generated through one-time sales of custom-manufactured pool shells bundled with full project management services, including site consultation, council consent handling, excavation, installation, plumbing, electrical work, fencing, and landscaping coordination, supplemented by hardware sales of accessories and aftercare products. Entry-level projects start from approximately $50,000, with mid-range and premium tiers adding heating, automation, spa features, and resort-style customisation. Geographic reach is centred on Auckland and Waikato, with three regional authorized installer partners (Masterton, Nelson, Christchurch) extending coverage to the Wairarapa, Tasman, and Canterbury regions.
The business is privately held with no disclosed institutional investors or parent company, operates a sales-led direct-to-consumer go-to-market motion (including an interactive PoolLife Finder visualization tool), and emphasizes customer experience, project management simplicity, and lifetime-guaranteed proprietary surface technology as core differentiators. The company claims 45 years of industry presence, 3,000+ pools installed, and a market-leading position in New Zealand fibreglass pool sales and installation.
The PoolHouse firmographics
Firmographics- Name
- The PoolHouse
- Legal name
- The PoolHouse
- Website
- https://thepoolhouse.co.nz
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The PoolHouse is a New Zealand manufacturer and installer of custom fibreglass swimming pools and spas, serving primarily residential homeowners across Auckland, Waikato, and regional New Zealand through company-owned and authorized installer channels. It operates New Zealand's largest pool display centre and uses patented graphene-reinforced, gelcoat-protected pool shells.
- Ownership category
- akta.pro rank
The PoolHouse industry classification
Industry- Product category
- Swimming Pool Manufacturing
- NAICS
- Fitness and Recreational Sports Centers (713940)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Pool Decking & Surrounds (HSAPALAK)
- akta.pro secondary industry
- Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)
Keywords
Where The PoolHouse is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices2 records
Markets served
The PoolHouse business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Fibreglass Pool Sales and Installation: One-time sales of custom-built fibreglass swimming pools including full installation services. Pools are manufactured to order at their state-of-the-art facility. The revenue is generated from pool shell sales, delivery, excavation, installation, plumbing, filtration, electrical work, and surrounding finishing work.
- Project Management Services: Comprehensive project management including council consent handling, engineering drawings, compliance documentation, and coordination of sub-contractors for excavation, landscaping, fencing, and decking.
- Pool Accessories and Aftercare: Sales of pool accessories including covers, heat pumps, swim jets, watercare systems, chemicals, and maintenance products. Also includes water testing services and ongoing aftercare support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry-level fibreglass pool installations starting from approximately $50,000+ |
| One time/ perpetual license | Pay-as-you-go | Mid-range pools with additional features (heating, lighting, automation) |
| One time/ perpetual license | Pay-as-you-go | Premium pools with full customization and resort-style features |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
The PoolHouse product offering
Product offeringCore offering
The PoolHouse designs, manufactures, supplies, and installs fibreglass swimming pools, spas, and pool accessories for residential and commercial customers in New Zealand. The company offers 11 unique pool designs and operates a display centre in Auckland Henderson where customers can view products and obtain quotes.
Product overview
The PoolHouse is New Zealand's leading custom fibreglass swimming pool builder offering the nation's largest range of pools. The product portfolio spans multiple series including Capri, Latin, Oxford, Piazza, Villa, Regal, Resort, Round Pool, Tasmania, Tuscany, and Contemporary series - each comprising distinct fibreglass pool models in various sizes and designs. Supporting products include Ledge and Spas (Aqua Ledge relaxation zones and standalone spa products), the PoolLife Finder interactive visualisation tool, and Pool ColourGuard® proprietary surface protection technology. The company operates New Zealand's largest pool display centre in Auckland where customers can experience pools before purchasing. All pools are manufactured at the company's own production facility in Australasia and feature graphene technology for structural strength. The offering is complemented by installation services, council consent management, and aftercare support.
Differentiator
Problem solved
Functional benefit
Products and services
- Fibreglass Swimming Pools Pre-engineered fibreglass swimming pools in 11 unique designs, supplied and installed for residential and commercial customers across New Zealand.
- Spas Spas supplied alongside the company's fibreglass pool range for residential and commercial customers in New Zealand.
- Pool Accessories Pool accessories supplied to residential and commercial customers purchasing fibreglass pools or spas from The PoolHouse.
- Pool Installation Services Professional installation of fibreglass pools and spas for residential and commercial customers in New Zealand, delivered by The PoolHouse's in-house installation teams.
Quantifiable outcome
- Fibreglass pools can be installed within a few days, compared to weeks or months for concrete pools
- +4 more outcomes
Companies that use The PoolHouse
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
The PoolHouse technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
The PoolHouse partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered regional.
- Pool ProjectsregionalAuthorized installer for The PoolHouse fibreglass pools in the Masterton region. Operated by Andrew & Meg Speirs, located at 443b Paierau Road, Opaki, Masterton. Handles pool installations for customers in the Wairarapa region, extending The PoolHouse's geographic reach beyond Auckland.
- New Vision PoolsregionalAuthorized installer for The PoolHouse in the Nelson region. Operated by Luke Thelin & Claire McNutt, located at 7A Cargill Place, Richmond. Provides pool installation services for customers in the Nelson and Tasman regions.
- NOVAspace PoolsregionalAuthorized installer for The PoolHouse in the Christchurch region. Operated by Chris Thelin, located at 52 Jacksons Road, Ohoka. Serves customers in the Canterbury region with pool installations using The PoolHouse's fibreglass pool products.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
The PoolHouse competitors and assessment
Company assessmentDirect peers
- Aqua Technics Australia: Aqua Technics is the original Australian parent brand from which The PoolHouse (formerly Aqua Technics NZ) was spun out. Directly comparable as a fibreglass pool manufacturer using the same heritage product architecture and competing in the broader Australasian residential pool market.
- Compass Pools New Zealand: Compass Pools NZ is a major direct competitor selling ceramic-composite in-ground pools to the same residential homeowner segment across New Zealand, with overlapping installation and project management services. The PoolHouse competes with Compass Pools on display-centre experience, design breadth, and premium positioning.
- Narellan Pools: Narellan Pools is an Australian-headquartered fibreglass pool manufacturer and franchise network with New Zealand operations. Directly comparable to The PoolHouse in product (fibreglass in-ground pools), franchise/authorized installer distribution model, and end-customer segment.
- River Pools and Spas: River Pools is a US-based fibreglass pool manufacturer and installer with strong brand recognition in the residential pool market. Comparable in product category (fibreglass composite pools), sales-led model, and emphasis on durability and surface finish technology.
- Leisure Pools: Leisure Pools is a leading Australian fibreglass pool manufacturer with a global footprint and a presence in New Zealand. Closely comparable to The PoolHouse in core product (fibreglass composite pools), premium positioning, and proprietary surface technologies, competing head-to-head in the same product category.
Broad incumbents
- Fluidra: Fluidra is a global pool and wellness equipment company covering residential and commercial pools. Comparable to The PoolHouse through its NZ/AU AstralPool and Zodiac brands supplying pool equipment, accessories, and water care products sold by The PoolHouse to end customers.
- Hayward: Hayward is a global pool equipment manufacturer offering pumps, filters, heaters, lighting, and automation. Comparable to The PoolHouse's aftercare and accessories stream (where similar equipment is sold) but as a broad incumbent across the pool industry rather than as a residential pool installer.
- Pentair: Pentair is a global pool equipment manufacturer supplying pumps, filters, heaters, automation, and sanitation systems. Comparable to The PoolHouse as a supplier of installed pool equipment (heat pumps, filtration, automation) but operating as a broad equipment incumbent rather than a pool builder/installer.
Regional players
- PoolWerx: PoolWerx is an Australia and New Zealand pool service, maintenance, and retail franchise network. Comparable to The PoolHouse's aftercare and accessories stream (chemicals, water testing, maintenance) but focused on ongoing service rather than new pool installation, and operating primarily as a service franchise.
Emerging players
- Plungie: Plungie is an Australian precast concrete plunge pool manufacturer targeting the small-section and compact-backyard segment. Comparable to The PoolHouse's small-section pool offerings (Oxford, Piazza, Round Pool series) but using a different material (precast concrete) and a more compact, deliverable product format.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The PoolHouse social profiles
Digital presenceThe PoolHouse financial estimates
Financial estimateRevenue estimate
Valuation estimate
The PoolHouse leadership team
Management profileNumber of profiles
The PoolHouse funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The PoolHouse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The PoolHouse
What does The PoolHouse do?
The PoolHouse designs, manufactures, supplies, and installs fibreglass swimming pools, spas, and pool accessories for residential and commercial customers in New Zealand. The company offers 11 unique pool designs and operates a display centre in Auckland Henderson where customers can view products and obtain quotes.
Is The PoolHouse a public or private company?
The PoolHouse is a private company. It is classified as unknown and is currently operating.
When was The PoolHouse founded?
The PoolHouse was founded in 1980. It employs 11 to 50 people.
Where is The PoolHouse based?
The PoolHouse is headquartered in Auckland, New Zealand, in the Oceania region.
How does The PoolHouse make money?
Three revenue lines are on record. Fibreglass Pool Sales and Installation is the primary driver. The others are project Management Services and pool Accessories and Aftercare.
Who are The PoolHouse's main competitors?
Direct peers on record are Aqua Technics Australia, Compass Pools New Zealand, Narellan Pools, River Pools and Spas and Leisure Pools. Broad incumbents are Fluidra, Hayward and Pentair. PoolWerx is listed as a regional player. Plungie is listed as an emerging player.
Does The PoolHouse have an API?
No public API is recorded for The PoolHouse.
What industry is The PoolHouse in?
The PoolHouse's product category is Swimming Pool Manufacturing. Its primary akta.pro industry code is HSAPALAK, Pool Decking & Surrounds, with a secondary code of HSAIALAJ, Equipment Installation & Upgrades (Automation, Covers, Sanitizers). Its NAICS code is 713940 and its SIC code is 5700.