Vivace Espresso
Vivace Espresso is a family-owned specialty coffee roaster based in Christchurch, New Zealand, founded in 1997. It sells roasted beans, blends, single origins, cold brew, and chai through e-commerce, wholesale café supply, office subscriptions, and a retail café.
- Company typePrivate
- Founded1997
- HeadquartersSydenham, New Zealand
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Vivace Espresso does
Vivace Espresso Limited is a family-owned specialty coffee roaster headquartered at 387 Brougham Street, Sydenham, Christchurch, New Zealand, founded in 1997. The company operates a single roastery, a retail café at 151 Cambridge Terrace in the Christchurch city centre, and a nationwide e-commerce storefront. Its core product line comprises small-batch roasted coffee across multiple categories: espresso blends (Ultimate, Union, Organic, Premio), single-origin coffees sourced from Brazil, Honduras, Colombia, Peru, and PNG, sugar-cane decaffeinated Colombian coffee, ready-to-drink Vivace Black Cold Brew in cans, and chai products. The underlying technology is a manual individual batch-roasting process in which each origin is roasted separately before blending for flavour synergy, paired with a curated direct-sourcing network across Latin America, Africa, and the Pacific.
The company generates revenue through three primary go-to-market motions: direct-to-consumer online sales with subscription pricing (10% off core blends via "Subscribe & Save"), wholesale coffee supply to cafes and hospitality venues, and recurring weekly office coffee supply bundled with barista training. A secondary revenue stream comes from barista training experiences including Saturday workshops, group corporate training, and custom blend creation events. Pricing is denominated in NZD inclusive of GST, with free freight on orders over $50 to urban addresses. Supporting the wholesale and office channels is a comprehensive barista training, onboarding, and ongoing coaching program designed to drive customer retention and recurring bean purchases. Accessories such as milk jugs, tamping equipment, knock boxes, and espresso cleaning products supplement the catalogue.
Vivace's distribution is entirely domestic to New Zealand via its own Shopify-powered e-commerce site, its Christchurch café, and B2B direct sales. The company has no institutional investment, parent company, or subsidiaries disclosed, and operates with an 11–50 employee headcount range. Marketing is conducted through organic social (Facebook, Instagram), an email newsletter, and the e-commerce site itself, with no disclosed paid acquisition or international expansion strategy. Revenue is not publicly disclosed, and the company is registered as a New Zealand private limited company governed by New Zealand law.
Vivace Espresso firmographics
Firmographics- Name
- Vivace Espresso
- Legal name
- Vivace Espresso Limited
- Website
- https://vivaceespresso.co.nz
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vivace Espresso is a family-owned specialty coffee roaster based in Christchurch, New Zealand, founded in 1997. It sells roasted beans, blends, single origins, cold brew, and chai through e-commerce, wholesale café supply, office subscriptions, and a retail café.
- Ownership category
- akta.pro rank
Vivace Espresso industry classification
Industry- Product category
- Specialty Coffee Roasting
- NAICS
- Coffee and Tea Manufacturing (311920)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)
Keywords
Where Vivace Espresso is headquartered
LocationHeadquarters
- HQ city
- Sydenham
- HQ country
- New Zealand
- HQ region
- Oceania
Offices2 records
Markets served
Vivace Espresso business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Direct Coffee Sales (Home Consumer): Online sales of roasted coffee beans to home consumers with subscription options and one-time purchases. Products include blends, single origin, and cold brew. Free freight on orders over $50 NZD to urban addresses.
- Wholesale Cafe Supply: B2B wholesale coffee supply to cafes and hospitality businesses, supported by barista training programs. Focused on quality from bean to cup with ongoing training and support.
- Office Coffee Supply: Weekly or recurring coffee delivery to offices with barista training, team onboarding, and ongoing coaching to help staff make quality cafe-style coffee.
- Experiences and Training: Revenue from barista training workshops (Saturday Barista Workshop, Group Coffee Training) and corporate/group blend creation experiences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Ultimate Blend - Full bodied espresso blend with 10% subscription discount |
| Subscription | Pay-as-you-go | Premio Premium Blend - Seasonal origins |
| Unit Pricing | Pay-as-you-go | Decaf Colombian Popoyan Reserve - Sugar Cane decaf method |
| Unit Pricing | Pay-as-you-go | Organic Blend - Medium body, bright acidity |
| Unit Pricing | Pay-as-you-go | Colombian Popayan Single Origin |
| Unit Pricing | Pay-as-you-go | Vivace Black Cold Brew - Ready to drink |
| Unit Pricing | Pay-as-you-go | King Chai Traditional Spiced Chai |
| Unit Pricing | Pay-as-you-go | Cafetto Espresso Cleaner |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Vivace Espresso product offering
Product offeringCore offering
Vivace Espresso roasts specialty coffee beans in small batches at its Christchurch roastery and sells them directly to home consumers online (with subscription options), to offices via recurring delivery with barista training, and to cafés and hospitality venues through wholesale supply. The product range covers espresso blends (Ultimate, Union, Organic, Premio), single-origin coffees, a Sugar Cane decaffeinated Colombian, ready-to-drink Vivace Black Cold Brew, chai products, espresso accessories, and barista training workshops and custom blend-creation experiences.
Product overview
Vivace Espresso is a family-owned specialty coffee roaster based in Christchurch, New Zealand, founded in 1997. The product portfolio consists of roasted coffee products across multiple categories: espresso blends (Ultimate, Union, Organic, Premio), single origin coffees (Colombian Popayan, Brazil Rio Brilhante, Peru Montana, Honduras San Jose Maresol), decaf coffee (Colombian Popoyan Reserve), ready-to-drink cold brew (Vivace Black Cold Brew in cans), and chai products (King Chai, Urban Blends Turmeric Chai). The company also sells espresso machine accessories including milk jugs, tamping equipment, knock boxes, cleaning supplies, and replacement parts. Additionally, Vivace offers barista training experiences including corporate blend creation events and weekend workshops. Products are available for home delivery, office supply, and cafe wholesale, with subscription options for recurring deliveries.
Differentiator
Problem solved
Functional benefit
Products and services
- Ultimate Espresso Blend Full-bodied espresso blend with origins from Brazil, Honduras, Colombia, and Burundi, featuring chocolate, malt, nut, caramel, and citrus notes with a long smooth finish. Available in beans, filter, plunger, stove top, and espresso formats in 200g and 1kg sizes, with Subscribe & Save 10%. Targeted at home consumers, offices, and wholesale café customers seeking a signature espresso profile.
- Union Espresso Blend Full-bodied espresso blend with origins from Brazil, PNG, and Colombia, characterized by dark chocolate, plum, and raisin flavors with a bold lingering finish. Recommended for espresso, stovetop, and plunger preparation, sold through the Vivace e-commerce shop.
- Organic Coffee Blend Medium-bodied organic coffee blend with origins from Honduras, PNG, and Peru, featuring stonefruit, berry, cocoa, and tea notes with bright acidity. Recommended for espresso, aeropress, stovetop, plunger/filter, and chemex, available in 200g and 1kg sizes for home, office, and café use.
- Premio Premium Blend Premium blend with seasonal changing origins, smooth and balanced with medium acidity, featuring cocoa, peanut, mandarin, and clove notes. Available in 1kg format in beans, filter, plunger, stove top, and espresso styles with Subscribe & Save 10%.
- Decaf Colombian Popoyan Reserve Decaffeinated Colombian coffee using the Sugar Cane method (Natural Ethyl Acetate combined with spring water) removing 97% of caffeine. Washed process with Castillo, Caturra, Catimor, and Typica varietals, medium-bodied, sweet and rich with toffee, honey, and citrus fruit notes. Sold as a 1kg unit-priced product.
- Colombian Popayan Single Origin Single origin coffee from Popayan, Cauca department at 1700 MASL. Fully washed processing with Castillo, Typica, Caturra, Castimor, and Colombia varietals from a collaboration of approximately 65 growers. Full-bodied with chocolate, orange, caramel, and spice flavors, available in 200g and 1kg sizes.
- Brazil Rio Brilhante Single Origin Single origin from Cerrado Mieiro, Minas Gerais State by producer Inacio Carlos Urban. Pulped natural processing with Mundo Novo, Yellow Catuai, Bourbon Amarelo, and Acaua varietals. Medium-full body with chocolate, roasted nuts, raisin, red apple, and a buttery sweet finish.
- Peru Montana Single Origin Single origin from San Ignacio, Cajamarca region with Catimor, Pache, and Typica varietals. Light-medium body with mild acidity and sweet balanced profile featuring chocolate, tangerine, hazelnut, and brown sugar notes. Processed via floating, hand-sorting, de-pulping, 20–30 hours fermentation, and 15–20 days shaded drying.
- Honduras San Jose Maresol Single Origin Single origin from Santa Barbara region, Copan, Honduras. Fully washed process with Bourbon, Lempira, and Catuai varietals grown at 1500–1700 meters. Medium-full body with syrupy texture featuring chocolate, stone fruit, toffee, and orange notes.
- Vivace Black Cold Brew Ready-to-drink cold brew coffee packaged in 240ml cans, equivalent to a double shot of espresso. Available in individual cans ($2.00), 6-pack ($8.00), or 12-pack ($15.00) for retail and wholesale customers seeking a convenient café-quality cold brew.
- King Chai Traditional Spiced Chai Traditional spiced chai blend in 1kg packaging ($20.00) containing cinnamon, cardamom, clove, ginger, and anise, designed for making chai lattes. Sold through the Vivace e-commerce shop. Contains milk and derivatives.
- Urban Blends Turmeric Chai 500g blend of ethically sourced turmeric, cinnamon, coconut milk powder, ginger, star anise, and black pepper, sweetened with coconut blossom sugar and dark cacao. Natural and organically sourced, gluten-free, dairy-free, and vegan-friendly, sold through the Vivace online shop.
- Office Coffee Supply Program Weekly or recurring coffee delivery program for New Zealand businesses wanting café-style coffee in the workplace, including team onboarding, barista training, and ongoing coaching to improve quality, consistency, and efficiency. Targeted at office managers and operations leads.
- Wholesale Cafe Supply Program B2B wholesale roasted coffee supply for cafés and hospitality venues, focused on quality from bean to cup and supported by a comprehensive barista training program to drive customer success and recurring coffee orders. Targeted at café owners, operators, and head baristas.
- Saturday Barista Workshop Weekly barista training workshop for individuals and small groups to learn espresso making skills from expert coffee professionals at Vivace. Bookable through the Vivace online shop as a paid experience.
- Group Coffee Training Group barista training sessions led by expert coffee professionals, offered to teams and groups seeking structured coffee education. Bookable as a paid experience through the Vivace website.
- Create Your Own Vivace Espresso Blend Experience Corporate and group events experience where participants create their own custom Vivace Espresso coffee blend, bookable as a paid team-building or hospitality experience through the Vivace website.
- Milk Texturing Jug - Stainless (Metallurgica Motta Inox 18/10) Professional milk steaming jug with easy pouring spout, made in Italy by Metallurgica Motta from 18/10 stainless steel. Available in 250ml, 350ml, and 500ml sizes for home baristas and café operators.
- Milk Texturing Jug - Matt Black (Metallurgica Motta Inox 18/10) Professional milk steaming jug with matt black exterior and easy pouring spout, made by Metallurgica Motta from 18/10 stainless steel. Available in 350ml and 500ml sizes; not dishwasher safe.
- Rhino Classic Tamp Mat Black rubber tamp mat with bench rest for protecting surfaces when tamping coffee, dimensions 210mm (L) x 145mm (W) x 41mm (overhang). Sold standalone for home and café baristas.
- Tamp Stand (Stainless Steel)
Companies that use Vivace Espresso
Customer profileSegments3 records
Ideal customer profiles3 records
Vivace Espresso technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Vivace Espresso partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Vivace Espresso competitors and assessment
Company assessmentDirect peers
- Flight Coffee: Wellington-based specialty coffee roaster with strong wholesale and cafe footprint in NZ. Highly comparable to Vivace on roastery-plus-cafe model, B2B training-led wholesale, and DTC subscriptions.
- Allpress Coffee: Auckland-founded specialty coffee roastery with cafe operations and wholesale across NZ and Australia. Directly comparable to Vivace on roastery-cafe model, B2B wholesale supply and ethically-sourced single-origin/blend range.
- Coffee Supreme: NZ-origin specialty roastery with cafe/wholesale in NZ and Australia (Supreme). Directly comparable to Vivace across multi-channel specialty coffee, strong wholesale accounts and barista training programs.
Emerging players
- High Brew Coffee: Specialty RTD cold brew brand distributed widely in retail. Comparable to Vivace as an outsized adjacent player validating the same canned RTD cold-brew occasion that Vivace Black targets.
Broad incumbents
- Blue Bottle Coffee: US-founded specialty roaster with cafe, wholesale, and DTC subscriptions including RTD coffee. Overlaps with Vivace on roastery-cafe model, subscription-led DTC, and now an RTD product line.
- Counter Culture Coffee: US specialty roaster focused on sustainability, single-origin transparency and barista training for wholesale accounts. Directly comparable to Vivace on origin transparency, training-led B2B model, and ethically-sourced positioning.
- Stumptown Coffee Roasters: US-based specialty coffee roaster with cafes, wholesale and DTC including subscriptions. Comparable to Vivace on individual-origin roasting, training-supported wholesale, and multi-channel specialty coffee distribution.
Regional players
- Campos Coffee: Australia-based specialty roaster with flagship cafes, wholesale accounts and barista training. Overlaps with Vivace on roastery-cafe model, training-led B2B and ethically-sourced single-origin programs, primarily across the Tasman.
- Seven Seeds Coffee Roasters: Melbourne-based specialty roaster operating a flagship cafe and wholesale model. Comparable to Vivace on roastery-cafe hybrid, specialty single-origin sourcing, and training-led accounts in the AU/NZ region.
- Toby's Estate: Australian specialty roaster with roastery-cafe flagship, wholesale supply, and barista training. Comparable on roastery-cafe model, training-led wholesale, and DTC subscriptions, but primarily serves Australia rather than NZ.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Vivace Espresso social profiles
Digital presenceVivace Espresso financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vivace Espresso leadership team
Management profileNumber of profiles
Vivace Espresso funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vivace Espresso M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vivace Espresso
What does Vivace Espresso do?
Vivace Espresso roasts specialty coffee beans in small batches at its Christchurch roastery and sells them directly to home consumers online (with subscription options), to offices via recurring delivery with barista training, and to cafés and hospitality venues through wholesale supply. The product range covers espresso blends (Ultimate, Union, Organic, Premio), single-origin coffees, a Sugar Cane decaffeinated Colombian, ready-to-drink Vivace Black Cold Brew, chai products, espresso accessories, and barista training workshops and custom blend-creation experiences.
Is Vivace Espresso a public or private company?
Vivace Espresso is a private company. It is classified as family owned and is currently operating.
When was Vivace Espresso founded?
Vivace Espresso was founded in 1997. It employs 11 to 50 people.
Where is Vivace Espresso based?
Vivace Espresso is headquartered in Sydenham, New Zealand, in the Oceania region.
How does Vivace Espresso make money?
Four revenue lines are on record. Direct Coffee Sales (Home Consumer) is the primary driver. The others are wholesale Cafe Supply, office Coffee Supply and experiences and Training.
Who are Vivace Espresso's main competitors?
Direct peers on record are Flight Coffee, Allpress Coffee and Coffee Supreme. High Brew Coffee is listed as an emerging player. Broad incumbents are Blue Bottle Coffee, Counter Culture Coffee and Stumptown Coffee Roasters. Regional players are Campos Coffee, Seven Seeds Coffee Roasters and Toby's Estate.
Does Vivace Espresso have an API?
No public API is recorded for Vivace Espresso.
What industry is Vivace Espresso in?
Vivace Espresso's product category is Specialty Coffee Roasting. Its primary akta.pro industry code is THAFADAE, Coffee Roasters with Cafe (Roastery Cafes). Its NAICS code is 311920 and its SIC code is 2080.