What International Coding Education Foundation does

International Coding Education Foundation (ICE Foundation) is a Hong Kong-registered non-profit organization founded in 2021 that promotes STEM education across borders through competitions, workshops, and summer programs targeting primary and secondary school students in Hong Kong and Macau. The foundation's core offerings include the annual International Coding Elite (ICE) Challenge, a Python coding competition delivered through the CodeCombat platform; the 3D For Good Challenge (using Nomad Sculpt and Blender); the AR For Good Challenge (using CoSpaces Edu); fee-based Summer Camps in coding and XR; free Complementary School Talks & Workshops; and the Rhythm Drumming STEAM program for special educational needs (SEN) students in partnership with HKMIEF.

Underlying technology consists of third-party education platforms (CodeCombat for game-based Python learning, CoSpaces Edu for AR creation, Nomad Sculpt and Blender for 3D design) layered with ICE Foundation's own coordination, curriculum design, and proprietary AR/VR digital learning platforms developed for the SEN-focused Rhythm Drumming program. The foundation operates as a multi-sided ecosystem linking schools, teachers, students, technology providers, and volunteers (via Time Auction and Caprikon Group Limited).

The business model is a hybrid non-profit revenue structure combining competition registration fees, summer camp tuition (HKD 2,700 for 3-day CodeCombat programming camp; HKD 1,700 for 1-day XR Experience camp), donations, and likely grants. The foundation has served over 25,000 beneficiaries since inception, with 200+ Hong Kong schools and 3,000+ learners engaged through CodeCombat, 1,000+ ICE Challenge competitors, and geographic reach across Hong Kong, Macau, Taiwan, and connection to a global CodeQuest competition spanning 87 countries.

Name

International Coding Education Foundation

Legal name

International Coding Education Foundation Limited

Website

https://icefoundation.io

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

ICE Foundation is a Hong Kong-based non-profit founded in 2021 that promotes STEM education among primary and secondary school students in Hong Kong and Macau through coding competitions (ICE Challenge), 3D and AR design challenges, summer camps, and SEN-inclusive programs, reaching 25,000+ beneficiaries.

Ownership category

akta.pro rank

Product category

STEM Education Services

NAICS

Computer Training (61142)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Coding, Game Design & Computer Science Camps (EDAMALAD)

Keywords

• STEM education programs
• Coding competitions
• 3D design challenges
• AR/VR education
• School workshops

Headquarters

HQ city

Kowloon City

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Competition Registration Fees: Revenue generated from student participation fees for coding competitions, 3D challenges, and AR challenges.
2. Summer Camp Tuition: Fee-based summer programs: CodeCombat Programming (HKD 2,700 for 3 days) and XR Experience (HKD 1,700 for 1 day).
3. Donations and Grants: As a registered non-profit organization, ICE Foundation accepts donations and likely receives grants to support STEM education initiatives.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

ICE Foundation is a Hong Kong-based non-profit that promotes STEM education through organized competitions, summer camps, and school-based workshops. Its core offerings include the International Coding Elite (ICE) Challenge coding competition (using CodeCombat for Python), 3D For Good Challenge (using Nomad Sculpt/Blender), AR For Good Challenge (using CoSpaces Edu), fee-based Summer Camps, free Complementary School Talks & Workshops, and the Rhythm Drumming STEAM program for SEN students.

Product overview

The ICE Foundation operates as a non-profit STEM education organization offering a portfolio of educational programs and competitions. The core offering includes the International Coding Elite (ICE) Challenge, an annual coding competition platform using CodeCombat for Python programming. Supporting programs include 3D For Good Challenge (3D design competitions using Nomad Sculpt/Blender) and AR For Good Challenge (augmented reality competitions using CoSpaces Edu). Additional programs include Summer Camp (coding and XR courses), Complementary School Talks & Workshops (free technology education), and Rhythm Drumming (STEAM program for SEN students). The organization serves primary and secondary school students across Hong Kong, Macau, and Taiwan, reaching over 25,000 beneficiaries since 2021.

Differentiator

Problem solved

Functional benefit

Products and services

• ICE Challenge (International Coding Elite Challenge) Annual coding competition for primary and secondary school students using the CodeCombat game-based Python platform, with sub-regional awards and an HK-MO Grand Final.
• 3D For Good Challenge 3D design competition where teams of 2-5 students create 3D models using Nomad Sculpt or Blender, with a Hong Kong Culture theme.
• AR For Good Challenge Augmented reality competition where teams of 3 students design AR projects on the CoSpaces Edu platform based on Olympic sports themes featuring Hong Kong athletes.
• Summer Camp 2024 Intensive summer programs for senior primary and junior secondary students covering CodeCombat Programming (3-day, HKD 2,700) and XR Experience (1-day, HKD 1,700), held at InnoCentre, Kowloon Tong.
• Complementary School Talks & Workshops Free school-based talks and workshops covering AI, blockchain, fintech, programming, and virtual reality, provided to schools throughout the year.
• Rhythm Drumming (STEAM Program) STEAM program combining rhythm drumming with AR/VR technology for special educational needs (SEN) students, training student ambassadors to lead inclusive workshops.

Quantifiable outcome

• Over 25,000 service recipients since 2021
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability8 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• Time AuctioncoreStrategic or Co-development PartnerVolunteer organization that nominates volunteers to assist ICE Foundation in STEM competitions and courses for primary and secondary school students. Volunteers contribute to ICE Challenge events.
• Caprikon Group LimitedcoreStrategic or Co-development PartnerEducation-focused organization providing tutoring volunteers for ICE Foundation programs. Nominated volunteers assist in STEM competitions and courses. Also serves as Competition Secretariat for ICE Challenge, handling event inquiries at [email protected].
• Hong Kong Association for Computer Education (HKACE)coreStrategic or Co-development PartnerCo-organizer of ICE Challenge competitions. Provides the HKACE 'STEAM for All' Outstanding Award (top 3 in Primary and Secondary divisions). Key partner in the International Coding Elite Challenge.
• CodeCombat / SwordlesscoreTechnology or IntegrationStrategic partner providing the game-based coding platform for ICE Challenge. Platform enables Python programming education with progressive skill-building challenges. Over 3,000 HK learners and 200+ HK schools use the platform.
• Hong Kong Macau International Exchange Foundation (HKMIEF)coreStrategic or Co-development PartnerRegistered charity partner for Rhythm Drumming program (September 2024 - August 2025). Engages youth through regular school outreach and educational activities. Joint initiative creates ambassador program for SEN students combining STEAM and rhythm drumming.
• Learn RootmajorStrategic or Co-development PartnerCo-organizer of 3D For Good Challenge 2024. Supported the grand final competition and award ceremony.
• CoSpaces EdumajorTechnology or IntegrationAR creation platform provider for AR For Good Challenge. Students design augmented reality projects on the platform. Competition winners receive 4-month CoSpaces Edu Pro Licenses.
• The Education University of Hong KongminorOthersVenue provider for 3D For Good Challenge 2024 Grand Final competition held at the university.
• St. Francis UniversityminorOthersVenue sponsor for AR For Good Challenge 2024 Grand Final competition.
• EnjoyneerminorOthersSupporting organization for AR For Good Challenge 2024.
• HKACEminorOthersSupporting organization for ICE Challenge 2023-24.
• Hong Kong Jockey ClubminorOthersPartner for 'age at home' Gerontechnology Guided Tour and Workshop event. Hosted at their Gerontech Education and Rental Service Centre in Sha Tin.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Code.org: Global non-profit dedicated to expanding access to computer science education in K-12 schools. Directly comparable as a non-profit STEM education organization running coding competitions and curricula for primary and secondary students.
• Girls Who Code: Non-profit organization working to close the gender gap in technology through coding programs for girls. Comparable as a mission-driven non-profit delivering K-12 coding education through structured programs and partnerships.
• CoderDojo: Global network of free, volunteer-led coding clubs for young people aged 7-17. Directly comparable volunteer-driven non-profit model with community-based coding education and grassroots school outreach.
• Technovation: Global tech education non-profit running AI and app development competitions for young women. Comparable mission-driven non-profit model with international competition format and curriculum partnerships.

Broad incumbents

• CodeCombat: Game-based Python coding platform that powers ICE Foundation's flagship competition. A commercial platform player whose technology underpins ICE Challenge, making it both a strategic partner and a broader incumbent in computer science education.
• FIRST Robotics: Global youth robotics non-profit organizing K-12 STEM competitions. Comparable non-profit competition model targeting primary and secondary students with international events and corporate sponsorship partnerships.
• Hong Kong Association for Computer Education (HKACE): Established Hong Kong professional body promoting computer education. Acts as ICE Foundation's co-organizer for ICE Challenge and provides the STEAM for All award, making it both a partner and a broader incumbent in the same educational space.
• STEM.org: UK-based charity providing STEM education resources and programs for schools and young people. Comparable as an established non-profit running competitions, workshops, and educational programs targeting K-12 students.

Emerging players

• Black Girls CODE: Non-profit providing technology education for Black girls and young women. Comparable as a smaller mission-focused non-profit running coding workshops and programs with strong community and school partnerships.

Others

• Caprikon Group Limited: Education-focused organization serving as Competition Secretariat for ICE Challenge and providing volunteer tutors. Functions as an operational partner and ecosystem enabler rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/icefoundation.io
• LinkedInlinkedin.com/company/international-coding-education-foundation-ice-foundation
• Instagraminstagram.com/ice_foundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about International Coding Education Foundation