sportsequip.co.uk

What sportsequip.co.uk does

sportsequip.co.uk (legal entity: Boyd Sport & Play Ltd) is a UK-based online supplier and installer of capital sports equipment, founded in December 1997 by Robert Boyd and headquartered in Tur Langton, Leicestershire. The company operates as both an authorised UK distributor for leading manufacturers including Harrod Sport (25+ years), Edwards Sports (since 2000), BOLA, Lobster, Sure Shot, Flicx, Playrite, and Spinfire, and as a manufacturer of its own proprietary ranges including Timber Fitness Trails, Timber Stretch Stations, and sportsequip-branded spectator barrier systems for football, hockey, and rugby pitch applications. Its product catalogue spans 15+ sports categories covering athletics, badminton, basketball, cricket, football, golf, hockey, netball, rugby, tennis, volleyball, indoor sports hall equipment, and grounds/pitch equipment, with prices ranging from approximately £11.50 to £7,140 per item.

The business operates a dual revenue model combining direct-to-customer e-commerce sales of capital sports equipment with professional installation services delivered by company-employed teams across England and Wales, supplemented by refurbishment services and bespoke custom manufacturing. Sales are generated through the sportsequip.co.uk website and telephone-based inside sales (01858 545789 with dedicated extensions for sales, installations/surfacing, and technical support), supported by no-obligation site visits for installation quotes. The customer base is diversified across schools and educational institutions, sports clubs, local authorities and parish councils, MOD/defence installations, and domestic customers, with equipment found throughout the UK in public spaces, sports clubs, schools, MOD sites, and council facilities.

Go-to-market is sales-led and event-driven, leveraging trade association memberships (FSB, Tennis Industry Association, Fields in Trust), Trustpilot reviews, customer testimonials, and a content library of specifications and maintenance guides. The company holds registered trademarks for sportsequip and its proprietary equipment ranges, is GDPR compliant, and operates with a small team (11–50 employees) combining over 100 years of cumulative technical experience in the sports supply industry, including more than 40 years of specialist Non-Turf cricket wicket installation expertise.

Name

sportsequip.co.uk

Legal name

Boyd Sport & Play Ltd

Website

https://sportsequip.co.uk

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

sportsequip.co.uk (Boyd Sport & Play Ltd) is a UK-based online retailer and installer of capital sports equipment across 15+ sports, serving schools, sports clubs, local authorities, MOD sites, and domestic customers throughout the United Kingdom with proprietary Timber Fitness Trails and authorised Harrod Sport and Edwards Sports distribution.

Ownership category

akta.pro rank

Product category

Sports Equipment

NAICS

Sporting Goods Retailers (45911), Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391), Sporting and Athletic Goods Manufacturing (33992)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Team Sports Equipment & Uniforms Retail (CRAMABAE)

Keywords

• Sports equipment supply
• Sports facility installation
• Outdoor fitness equipment
• Cricket wicket installation
• Playground surfacing

Headquarters

HQ city

Leicester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Sports Equipment Sales: One-time sale of capital sports equipment including football goals, rugby posts, hockey goals, cricket cages, tennis posts, floodlights, and ancillary products. Products sold directly through e-commerce platform with prices publicly listed.
2. Installation Services: Professional installation services for sports equipment, cricket wickets, play surfacing, netting systems, and outdoor fitness trails. Offered as separate service line for majority of products on website.
3. Refurbishment Services: Repair and refurbishment services for existing equipment, netting, and play surfacing. Often able to restore to 'as new' standard at fraction of new installation cost.
4. Custom Product Manufacturing: Custom-sized and bespoke products made to order, including cricket wickets, non-standard carpet lengths, and customised cricket covers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

sportsequip.co.uk supplies capital sports equipment for 15+ sports including athletics, badminton, basketball, cricket, football, golf, hockey, netball, rugby, tennis, and volleyball through an e-commerce platform. The company also provides professional installation, refurbishment, and bespoke manufacturing services for sports equipment, cricket wickets, outdoor fitness trails, play surfacing, and netting systems across the UK.

Product overview

sportsequip.co.uk is a UK-based sports equipment supplier and installer offering a comprehensive portfolio of capital sports equipment for athletics, badminton, basketball, cricket, football, golf, hockey, netball, rugby, tennis, volleyball, indoor sports, and grounds equipment. The company operates as both a distributor (Harrod Sport, Edwards Sports, BOLA, Lobster, Sure Shot, Flicx) and service provider. The product range includes goals, nets, posts, surfaces, cages, and ancillary equipment, complemented by installation and refurbishment services for cricket wickets, sports surfaces, netting systems, and outdoor fitness installations. The company targets clubs, schools, local authorities, and public recreational spaces throughout the UK.

Differentiator

Problem solved

Functional benefit

Brands

• Timber Fitness Trails: Own range of British made gym trail, PT Trail and trim trail equipment for adults.
• sportsequip Football Spectator Barrier System
• sportsequip Hockey Spectator Barrier System
• sportsequip Rugby Spectator Barrier Systems

Products and services

• Football Equipment Football goals, nets, and associated equipment in all sizes conforming to BS EN 748 and BS 8462 standards, including pitch floodlights, line markers, and pitch dividers for clubs, schools, and local authorities.
• Cricket Equipment Comprehensive cricket equipment including synthetic surfaces/wickets, cricket cages, nets, BOLA bowling machines, wicket covers, sight screens, scoreboards, floodlights, and ground equipment for clubs and schools.
• Rugby Equipment Rugby posts, post protectors, training aids, spectator barriers, pitch dividers, shelters, corner poles, line markers, floodlights and pitchside equipment for international, club and school use.
• Hockey Equipment Hockey equipment for all ages including FIH specification and Olympic goals, nets, anchors, barriers, pitch dividers, shelters, corner poles, line markers, and synthetic pitch equipment.
• Tennis Equipment Tennis nets, posts, court accessories, ball machines (Lobster), court maintenance equipment, floodlights and starter packs for club, school and private courts.
• Athletics Equipment Fixed athletics equipment for clubs, schools and colleges including discus cages, hurdles, high jump stands, runways, landing pits, shot circles, and throwing equipment.
• Basketball Equipment Capital basketball equipment including heavy duty goals, cantilevered goals, mini goals, Sure Shot goals, backboards, rings, nets, and accessories from Harrod Sport and Sure Shot.
• Netball Equipment Netball posts conforming to AENA specifications, nets, rings, and court floodlights for schools, clubs and sports centres.
• Volleyball Equipment Combination indoor volleyball posts and nets for competition and practice use.
• Badminton Equipment Badminton posts and nets for indoor use, suitable for clubs, schools and sports halls, including competition and practice options from Harrod Sport and Edwards Sports.
• Golf Equipment Golf course components including cups, pins, flags, maintenance equipment, practice putting greens, practice bays, netting, and mini/crazy golf components.
• Indoor Sports Hall Equipment Indoor sports equipment including badminton, basketball, cricket, football, gym/judo mats, handball, hockey, netball, storage equipment, tennis, volleyball, and sports hall anchors.
• Grounds Equipment Ball stop netting, synthetic pitch equipment, dugouts, corner poles, flags, line markers, line marking paint, floodlights, litter bins and compliant grass play tiles.
• Outdoor Fitness Equipment Timber fitness trails, timber gym trails, timber PT trails, timber stretch stations, steel outdoor gyms, multi gyms, and fitness rigs for adults and children. Proprietary British-made range.
• Installation Services Professional installation services for ball stop netting, cricket cages, compliant wet pour, cricket surfaces, indoor cricket netting, MUGA roof netting, outdoor fitness, spectator barriers, sports equipment, and sports hall netting throughout England and Wales.
• Refurbishment Services Repair and refurbishment services for ball stop netting, cricket cage reconstruction, cricket wicket resurfacing, indoor cricket netting, gym equipment, sports hall netting, and wet pour resurfacing. Often able to restore to 'as new' standard at fraction of new installation cost.

Quantifiable outcome

• Most delivery prices include delivery to most areas of mainland Great Britain
• +2 more outcomes

Named customers23 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Harrod SportcoreChannel Partner/ Reseller/ DistributorFull UK distributor for Harrod Sport products for more than 25 years. Built up extensive knowledge about Harrod Sports' products and offer their full catalogue of sports equipment at competitive prices, backed by unrivalled after sales service. Products include anchors, athletics, badminton, basketball, boot wipers, cricket, football, hockey, indoor equipment, netball, rugby, tennis, volleyball, grounds equipment, and other sports.
• Edwards SportscoreChannel Partner/ Reseller/ DistributorEdwards Sports Products have been manufacturing equipment in the UK since 1884, with their tennis nets and posts seen in use at Wimbledon each year. sportsequip has supplied Edwards Sports Equipment since 2000. Sales office includes ex-Edwards staff, enabling unbeatable product knowledge. Range includes badminton, cricket, football, hockey, and tennis equipment.
• Stuart & Williams (BOLA)coreChannel Partner/ Reseller/ DistributorLeading UK authorised sales distributor for the full range of junior and professional BOLA cricket bowling machines manufactured by Stuart & Williams. These machines have revolutionised cricket batting and fielding practice throughout the world - from test level down through clubs, schools and in domestic gardens.
• Devon Malcolm CricketminorStrategic or Co-development PartnerUK manufacturer of Concertina Cricket Cages with 10 year manufacturers warranty. sportsequip supplies and erects these folding net systems.
• Opayo (formerly SagePay)coreTechnology or IntegrationThird party secure Payment Service Provider (PSP) for processing all credit, debit card and PayPal transactions. Website uses HTTPS security for transmitted information.
• TrustpilotcoreGTM or Marketing PartnerIndependent review collection platform. Trustpilot independently collects reviews on behalf of sportsequip, ensuring honest feedback about products and customer service experience. Transparent review system supports company's commitment to constant improvement.
• The Manor Rural Business ComplexminorOthersLandlord and business community at Tur Langton, Leicestershire. sportsequip is the most established tenant at The Manor Rural Business Complex.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Decathlon UK: Global multi-sport retailer with UK presence offering an extensive range of team and individual sports equipment at competitive prices. Broad incumbent with overlapping category coverage in football, cricket, tennis, and team sports, but more consumer-focused positioning than sportsequip's institutional channel.
• Frasers Group: UK parent company of Sports Direct and other sporting goods retailers. Large mass-market retailer with broader positioning, but competes in many of the same sports equipment categories (football, fitness, cricket) at scale.

Direct peers

• Flicx: Manufacturer of portable Flicx cricket wickets, coaching pitches, and batting/bowling ends. Sportsequip distributes Flicx products, making this a direct peer in cricket equipment supply to clubs, schools, and domestic customers.
• Tiger Turf: Manufacturer and installer of artificial sports surfaces and synthetic pitches. Comparable in sports facility surfacing, surfacing installation, and supply to institutional customers across the UK and internationally.
• Playrite: UK manufacturer of sports surfaces, artificial turf, athletics tracks, and play surfacing. Sportsequip distributes Playrite products, making this a direct peer in facility surface equipment, surfacing installation, and supply to schools and local authorities.
• Notts Sport: UK manufacturer and installer of artificial sports pitches, MUGAs, and synthetic surfaces. Comparable in sports facility surfacing, installation services, and supply to education, local authority, and club customers across the UK.
• Sportsafe UK: UK sports equipment retailer serving schools, clubs, and local authorities with a broad range of team sports and outdoor fitness equipment. Comparable multi-sport online retailer serving the same institutional customer segments and channel structure.
• Harrod Sport: UK manufacturer and direct supplier of sports equipment including football goals, cricket nets, rugby posts, hockey goals, and ancillary products. Sportsequip has been their full UK distributor for 25+ years, making this a direct channel and product-line peer in the UK team sports equipment market.
• Edwards Sports: UK manufacturer of sports equipment since 1884, including tennis nets and posts used at Wimbledon. Sportsequip has supplied Edwards Sports equipment since 2000, creating direct peer overlap in equipment manufacturing, distribution, and the same multi-sport customer base.
• Continental Sports: UK sports equipment retailer offering a multi-sport product range of goals, nets, posts, and accessories. Comparable e-commerce retail model and customer base across schools, sports clubs, and councils in the UK.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/SportsEquipUK
• Facebookfacebook.com/sportsequip.co.uk
• LinkedInlinkedin.com/company/sportsequip

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about sportsequip.co.uk