What Hiday Hidaka does

Hiday Hidaka (株式会社ハイデイ日高, TSE: 7611) is a Japanese public restaurant holding company founded in 1956 and headquartered in Omiya, Saitama Prefecture, that operates a multi-brand chain of affordable Chinese and ramen restaurants across the Kanto region. Its flagship brand, Hidakaya (熱烈中華食堂日高屋), serves ramen, set meals (定食), and stir-fried dishes at value-oriented price points aimed at commuters and local consumers near major JR and private rail stations. The group operates more than ten sub-brands, including Yakitori Hidaka, Rairaiken, Ramen Hidaka, Chuka Ichiban, Taishu Sakaba Hidaka, Taishu Shokudo Hidaka, Yatai Ryori Tainan, Choi-nomi Hidaka, Shinshin, and Chuka Soba Kamuyose, each targeting distinct daypart or cuisine occasions while sharing procurement, branding infrastructure, and management.

The company's operating backbone is a self-owned central kitchen in Gyoda City, Saitama Prefecture, which mass-produces noodles, gyoza, char siu pork, sauces, and pre-cut vegetables for distribution to all directly operated stores under Saitama Prefecture HACCP certification. This vertical integration underpins both unit economics and quality consistency, enabling the group to scale toward its stated 600-store vision while maintaining affordable pricing. Off-premise reach is extended through partnerships with GATE takeout and Demae-can delivery platforms, and a retail frozen gyoza SKU provides incremental monetization of central-kitchen output. The corporate website is published in Japanese, English, Chinese, and Vietnamese, reflecting outreach to inbound and resident international populations.

Revenue is generated almost entirely through direct-to-consumer, one-time transactional food sales at company-operated storefronts, with no disclosed franchise, licensing, or B2B contract model. Marketing is conducted through the corporate website, Facebook (Japanese and Vietnamese), Twitter, and YouTube, supplemented by in-store promotion and active recruitment campaigns via hidakaya-job.jp and recruit.hiday.co.jp. Customer concentration is structurally low because the customer base is anonymous, mass-market, and replenished through station foot traffic rather than contracted relationships.

Name

Hiday Hidaka

Website

https://hidakaya.hiday.co.jp

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Hiday Hidaka (TSE: 7611) is a Japanese public restaurant holding company operating a multi-brand chain of affordable Chinese and ramen restaurants across the Kanto region, anchored by the Hidakaya flagship brand and a self-owned central kitchen in Gyoda, Saitama. It serves commuters and local consumers near major train stations.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Asian Fast Casual (Pan-Asian, Chinese, Japanese, Thai, Korean) (THAFABAE)

akta.pro secondary industry

Noodle Manufacturing (instant, ramen, rice noodles) (AFAKABAC)

Keywords

• Chinese restaurant chain
• Ramen noodle shops
• Casual dining
• Japanese-Chinese cuisine
• Food service operations

Headquarters

HQ city

Omiya

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Restaurant Food Sales: Direct-to-consumer food service through company-operated restaurant storefronts. Revenue generated from dine-in and takeout customers at multiple chain brands.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Hiday Hidaka (株式会社ハイデイ日高) operates a directly-managed chain of casual Japanese-Chinese restaurants in Japan, anchored by the Hidakaya brand of ramen and gyoza specialty stores and complemented by sibling brands such as Ramen Hidaka, Yakitori Hidaka, Rairaiken, Chuka Ichiban, and Taishu Sakaba Hidaka. Stores are sited near major rail stations in the Tokyo metropolitan area and are supplied from a centralized production kitchen in Gyoda City, Saitama, enabling consistent menu quality and uniform pricing across the network.

Product overview

Hiday Hidaka operates a diversified portfolio of restaurant sub-brands under its parent company株式会社ハイデイ日高, with 熱烈中華食堂日高屋 (Hidakaya) as the flagship chain. The group includes yakitori, ramen, Chinese, izakaya, and Taiwanese food brands. The business model is anchored by a direct-store operation (直営店方式) supported by a central kitchen in Gyoda City that produces noodles, gyoza, char siu, sauces, and pre-cut vegetables for all stores. The company operates a 600-store expansion strategy (600店舗構想), with a focus on prime urban locations near major train stations, combining ramen with set meals and stir-fried side dishes at affordable prices. The group also offers frozen gyoza as a consumer takeout product and partnerships with GATE takeout and Demae-can delivery platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Hidakaya (ハイダヤ) Flagship chain of Japanese-Chinese (Chuka) casual dining restaurants operated by Hiday Hidaka, serving ramen, gyoza, and Chinese set meals to commuters and urban diners at affordable price points near train stations.
• Ramen Hidaka (ラーメン日高) Ramen-focused restaurant brand within the Hiday Hidaka portfolio, serving specialty ramen dishes to Japanese consumers seeking a ramen-centric casual dining experience.
• Yakitori Hidaka (焼き鳥日高) Yakitori (grilled chicken skewer) specialty restaurant operated under the Hiday Hidaka group, targeting Japanese diners seeking grilled poultry and accompanying drinks in a casual setting.
• Rairaiken (来来軒) Japanese-Chinese (Chuka) restaurant brand under the Hiday Hidaka umbrella, offering traditional Chuka cuisine to Japanese diners in a casual dining format.
• Chuka Ichiban (中華一番) Japanese-Chinese (Chuka) cuisine restaurant brand operated by Hiday Hidaka, offering Chinese-style dishes suited to everyday casual dining occasions.
• Taishu Sakaba Hidaka (大衆酒場日高) Taishu (popular-mass) izakaya concept operated under the Hiday Hidaka group, providing an evening daypart extension with drinks and casual Japanese-Chinese pub food for the same commuter and urban customer base.

Segments1 record

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• Demae-canminorChannel Partner/ Reseller/ DistributorThird-party food delivery platform used for takeout and delivery orders. Customers can order Hidakaya menu items through Demae-can service.
• GATE テイクアウトminorChannel Partner/ Reseller/ DistributorThird-party takeout platform enabling customers to order Hidakaya menu items for pickup.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Saizeriya: Publicly listed Italian family-restaurant chain with strong value-positioning and nationwide footprint; comparable scale and direct-store operating model, though in a different cuisine category.
• Skylark Holdings: Large Japanese family-restaurant operator with multiple casual dining brands; broader portfolio than Hidakaya but overlaps on affordable Chinese and casual-format offerings serving Japanese consumers.

Direct peers

• Yoshinoya Holdings: Publicly listed Japanese gyudon/fast-casual chain with nationwide station-area footprint; closely comparable business model (central kitchen, value pricing, commuter targeting) to Hidakaya's Hidakaya brand.
• Matsuya Foods: Publicly listed gyudon QSR chain focused on Tokyo metropolitan commuter locations; highly comparable in store format, price point, and target customer to Hidakaya's Chinese food chain.
• Ringer Hut: Japanese Champon/noodle QSR chain with station-area locations and value pricing; directly competes in the casual Asian-noodle segment with comparable customer demographics.
• Ichiran: Specialized ramen chain with strong direct-store model and focus on tonkotsu ramen; directly comparable to Hidakaya's ramen-led core offering and counter-service format, serving similar commuter and value-oriented Japanese consumers.
• Sukiya (Zensho Holdings): Japan's largest gyudon chain operating company-owned stores with central production; mirrors Hidakaya's direct-store model, value pricing, and high-traffic urban location strategy.
• Kura Sushi: Publicly listed conveyor-belt sushi chain with central kitchen and high-volume value positioning; comparable in central-production scale economics and Japanese QSR unit economics.
• Marugame Seimen (Toridoll Holdings): Largest Japanese udon chain with self-operated factory supply and rapid store expansion; comparable central-kitchen-driven scale model and aggressive unit-growth strategy to Hidakaya.

Regional players

• Fuji Foods (Hanamaru Udon / Yamada-Ya): Operates self-service udon/soba chains primarily outside Kanto; comparable factory-supplied QSR model and value positioning, but operates in different geographic markets than Hidakaya.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/hidakaya_tweet
• YouTubeyoutube.com/channel/UCfvEYhFp1MyC8ZqQtBoULiQ
• Facebookfacebook.com/hidakayavietnam

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hiday Hidaka