Sternberg Truck & Van Rental

What Sternberg Truck & Van Rental does

Sternberg Truck & Van Rental is a Louisville, Kentucky-based commercial and consumer vehicle rental operator that has been locally owned under DJ LEASING LLC (dba Sternberg Automotive Group) since 1967. The company's core offering is a diversified fleet of more than 200 vehicles comprising cargo vans (¾-ton, mid-roof, and high-roof), cube trucks (12 ft, 15 ft, and 16 ft with Thieman lift gate), box trucks (18 ft and 26 ft), stake trucks (18 ft and 26 ft), a tandem axle tractor, and passenger vehicles (7-passenger Pacifica minivan and 12-passenger Transit van), distributed across two Louisville-area retail branches at 3700 Crittenden Dr. and 12337 Shelbyville Rd. (Middletown). Customers include small businesses (delivery, HVAC, construction, utilities), individuals needing moving/day-rental transportation, and commercial fleet operators, with named enterprise reference customers such as LG&E/KU.

Beyond core short-term rental, the business operates four wholly-owned service lines that round out its offering: Sternberg Advantage Leasing provides full-service and capital/finance leasing of Class 1-8 vehicles with 1-6 year terms, backed by a fleet-maintenance partnership with Network; Sternberg Service Center delivers automotive and truck collision repair, painting, and fleet maintenance with ASE and International certified technicians; Sternberg Truck Equipment and Repair Services functions as a distributor/warranty station for Supreme Corporation bodies and provider of hydraulic lift gates, bin packages, and ladder racks; and Sternberg Commercial Truck & Van Sales markets 200+ new and pre-owned commercial units from Chevrolet, Ford, GMC, RAM, Jeep, Isuzu, and International. Together, the rental, leasing, service, and sales arms create a vertically integrated transportation services platform for the Louisville metro, monetized through four distinct revenue streams (transactional rental, recurring leasing, professional service fees, and one-time vehicle sales) and supported by a phone-first, inside-sales-led GTM motion with online reservation inquiries and B2B commercial credit accounts.

Name

Sternberg Truck & Van Rental

Legal name

DJ LEASING LLC, dba STERNBERG AUTOMOTIVE GROUP

Website

https://sternbergtruckrental.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

11–50 employees

Short description

Sternberg Truck & Van Rental is a locally owned Louisville, Kentucky-based commercial and consumer vehicle rental operator serving individuals, small businesses, and commercial fleet customers with 200+ trucks, vans, and passenger vehicles across two metro-area branches.

Ownership category

akta.pro rank

Product category

Commercial Vehicle Rental Services

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Truck & Bus Bodies (3713)

akta.pro primary industry

Vans & Box Trucks (Light Commercial Vehicles) Rental/Leasing (TLABAGAA)

akta.pro secondary industries

Box Truck & Moving Truck Rentals (THADAJAB), Heavy-Duty Truck & Tractor Rentals (THADAJAC), Box Truck / Dry Van Truck Leasing & Rental (TLABABAF)

Keywords

• Commercial truck rental
• Cargo van rental
• Vehicle leasing services
• Fleet maintenance services
• Commercial vehicle sales

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Vehicle Rentals: Daily, weekly, and long-term rentals of cargo vans, cube trucks, box trucks, stake trucks, and passenger vans to commercial and individual customers
2. Vehicle Leasing: Full-service leasing and capital/finance leasing programs for Class 1-8 vehicles with terms ranging from 1-6 years, including optional maintenance programs through Network fleet management
3. Vehicle Service and Repair: Complete automotive and truck collision repair, painting, fleet maintenance, and truck body/equipment repair services through Sternberg Service Center
4. Commercial Vehicle Sales: Sale of commercial trucks and vans including pickups, utility beds, cargo vans, cube trucks, stake beds, box trucks, and tractors from inventory of 200+ vehicles

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Sternberg Truck & Van Rental rents cargo vans, cube trucks (12-16 ft), box trucks (18-26 ft), stake trucks (18-26 ft), tandem axle tractors, and passenger vans on a daily, weekly, and long-term basis from two Louisville-area locations. The company complements its rental core with full-service and capital/finance leasing programs (Sternberg Advantage Leasing), in-house automotive and truck collision repair and fleet maintenance (Sternberg Service Center), truck body and equipment repair services (including Supreme Corporation warranty work), and commercial truck and van sales from an inventory of 200+ vehicles.

Product overview

Sternberg Truck & Van Rental operates as a vehicle rental company offering a comprehensive fleet of commercial and personal-use vehicles. The core rental product portfolio includes multiple cargo van configurations (standard, mid-roof, and high-roof ¾-ton models), cube trucks (12-ft, 15-ft, and 16-ft with lift gate), box trucks (18-ft and 26-ft), stake trucks (18-ft and 26-ft), a tandem axle tractor for heavy commercial use, and passenger vans (7-passenger Pacifica minivans and 12-passenger Transit vans). Moving accessories (dollies and furniture pads) are available as add-on rentals. The company operates as part of the Sternberg Automotive Group and complements its rental business with a full-service leasing division (Sternberg Advantage Leasing), vehicle service and repair facilities (Sternberg Service Center and Truck Equipment and Repair Services), and commercial vehicle sales. The company serves both individual consumers for personal moves and vacations, as well as commercial businesses requiring fleet vehicles, with two Louisville, KY locations.

Differentiator

Problem solved

Functional benefit

Brands

• Sternberg Advantage Leasing: Vehicle leasing services including full-service leasing and capital/finance leasing for Class 1-8 commercial vehicles
• Sternberg Service Center
• Sternberg Truck Equipment and Repair Services

Products and services

• Cargo Van ¾ Ton Rental Standard 3/4-ton cargo van rental with automatic transmission, A/C, 3,000 lb payload, and bulkhead. Interior dimensions L 9' 3" x H 4' 4" x W 5' 5". Targeted at catering, wedding events, florist delivery, and small package delivery customers.
• Mid-Roof Cargo Van ¾ Ton Rental Mid-roof 3/4-ton cargo van rental with increased interior height (H 5' 10") and 3,800 lb payload for better cargo access. Interior L 9' x W 5' 8" with 4' 5" between wheel wells.
• High-Roof Cargo Van ¾ Ton Rental High-roof 3/4-ton cargo van rental with front-wheel drive for maximum cargo space. Interior L 12' x H 6' x W 5' 9" with 4' 6" between wheel wells and 4,200 lb payload. Available at Middletown location.
• 12 Ft Cube Truck Rental Compact 12-ft cube truck rental with pull-out ramp; fits in a normal parking space. Dimensions L 12' x H 6' 5" x W 60", 510 cubic ft usable space, 3,700 lb payload. Available exclusively at the Middletown location.
• 15 Ft Cube Truck Rental Mid-size 15-ft cube truck rental with flat floor featuring two rows of E-Trac. Dimensions L 15' x H 7' x W 7' 8", 700 cubic ft usable space, 4,800 lb payload.
• 16 Ft Cube Truck with Lift Gate Rental 16-ft cube truck rental equipped with a Thieman M-20 Tuck Under lift gate (2,000 lb capacity, 84" wide x 36" deep). Dimensions L 16' x H 7' x W 7' 8", 4,200 lb payload. Targeted at heavy loading applications.
• 18 Ft Box Truck Rental Commercial 18-ft box truck rental with flat floor featuring E-Trac and slat rows, three-person seating. Dimensions L 18' x H 7' x W 7' 8", 4,500 lb payload. Requires CDL. Available at the Crittenden Dr. location only.
• 26 Ft Box Truck Rental Large 26-ft box truck rental with 3,000 lb liftgate and 1,411 cubic ft of usable space; 7,900 lb payload; CDL not required. Available to commercial customers only with a certificate of full coverage insurance. Dimensions L 26' x H 8' x W 8' 3".
• 18 Ft Stake Truck Rental 18-ft flatbed stake truck rental with removable racks and lift gate, 9,500 lb payload. Available at the Crittenden location. Suited for pallet moves, equipment, lumber delivery, and landscaping.
• 26 Ft Stake Truck Rental 26-ft flatbed stake truck rental with lift gate, racks, 9,800 lb payload, and 3,000 lb capacity liftgate. Dimensions L 26' x H 8' 3". Targeted at construction, fencing, and flooring material hauling.
• Tandem Axle Tractor Rental Heavy-duty tandem axle tractor rental for commercial customers only; manual transmission, A/C, 80,000 lb GVW. Requires CDL and a commercial insurance certificate.
• 7-Passenger Chrysler Pacifica Minivan Rental 7-passenger Chrysler Pacifica minivan rental with backup camera, 3-zone front/rear A/C, tinted windows, power side and rear hatch doors, remote start, and leather seating. Targeted at family vacations, weddings, and group trips.
• 12-Passenger Ford Transit Van Rental High-roof 12-passenger Ford Transit van rental with comfortable seating and ample luggage storage; fits 10-12 people. Targeted at group travel, hotel shuttles, and church events.
• Moving Accessories Rental Add-on rental of moving equipment including appliance dolly ($14/day), hand truck/utility dolly ($12/day), flat dollies ($10/day), and furniture pads ($14/day per dozen).
• Sternberg Advantage Leasing Full-service and capital/finance leasing for Class 1 through Class 8 vehicles, including cargo vans, passenger vans, and light-, medium-, and heavy-duty trucks. Lease terms range from 1-6 years. Capital/finance lessees can enroll in a managed maintenance program through partner Network for a $7.60 per unit monthly fee plus actual maintenance expenses.
• Sternberg Service Center (Automotive & Truck Repair) Full automotive and truck collision repair, painting, and fleet maintenance service staffed by ASE and International certified technicians. Services include brakes, preventative maintenance, A/C repairs, and complete truck detailing for light, medium, and heavy-duty trucks.
• Sternberg Truck Equipment and Repair Services Truck body and equipment repair services and a distributor/warranty station for Supreme Corporation new van and stake bodies. Services include hydraulic lift gate repair, winch installation, cargo van bin packages, ladder racks, and vehicle collision repairs.
• Sternberg Commercial Truck & Van Sales Sale of commercial trucks and vans from an inventory of 200+ vehicles, including pickups, utility beds, cargo vans, cube trucks, stake beds, box trucks, and tractors from manufacturers such as Chevrolet, Ford, GMC, RAM, Jeep, Isuzu, and International, plus passenger transport vehicles like Chrysler Pacifica and Ford Transit vans.

Quantifiable outcome

• Customer satisfaction rating of 4.6 out of 5 stars on Google based on 114 reviews
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Network (Fleet Management Partner)supportingStrategic or Co-development PartnerThird-party fleet management partner providing comprehensive maintenance management solution for capital leasing customers. Customers pay only for actual maintenance expenses incurred plus a minimal monthly fee of $7.60 per unit.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Home Depot Truck Rental: Home Depot offers hourly and daily truck/van rentals targeted at DIY and contractor customers — competing for the same Louisville-area construction, landscaping, and home improvement use cases Sternberg serves with cube trucks and stake trucks.

Broad incumbents

• Herc Rentals: Herc (formerly H&E Equipment) operates a large equipment and truck rental fleet with commercial leasing and fleet management, comparable to Sternberg's commercial leasing and service-center integration model at much greater scale.
• Ryder System: Ryder is a broad incumbent in commercial truck leasing, rental, and fleet management with full-service leasing, maintenance, and dedicated transportation solutions across Class 1-8 — the scaled analog to Sternberg Advantage Leasing.
• Sunbelt Rentals: Sunbelt Rentals is a broad equipment rental incumbent (now part of Ashtead Group) offering commercial truck and van rentals alongside a much larger fleet, overlapping with Sternberg's stake trucks, box trucks, and service capabilities.

Direct peers

• Budget Truck Rental: Budget (owned by Avis Budget Group) offers consumer and small-business moving truck rentals nationally — directly comparable to Sternberg's box truck and cube truck rental product for local Louisville moves.
• Enterprise Truck Rental: Enterprise Truck Rental provides commercial-grade trucks, vans, and fleet leasing from a national branch network, competing head-on with Sternberg for commercial accounts in light/medium-duty rentals and leasing.
• U-Haul: U-Haul is the dominant consumer and small-business truck/trailer rental company in North America, directly competing with Sternberg in the box truck, cargo van, and moving truck rental segment across the same Louisville footprint.
• Penske Truck Rental: Penske operates the largest commercial truck leasing and rental fleet in North America, overlapping directly with Sternberg's box truck, stake truck, and tractor rentals as well as its full-service commercial leasing program.

Regional players

• Rental Truck Louisville / Local Independent Operators: Smaller local Louisville/regional independent truck rental operators compete on price and proximity with Sternberg's Crittenden and Middletown branches; relevant as direct local competitors though specific names are not publicly aggregated.

Others

• Network Fleet (Fleetio/National Fleet Management): Network fleet management is Sternberg's named leasing maintenance partner, enabling the Sternberg Advantage Leasing product; comparable as an enabling ecosystem partner rather than a competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SternbergTruckVanRental

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sternberg Truck & Van Rental