The Oriel Company

What The Oriel Company does

The Oriel Company is a privately held, entirely female-founded integrated communications firm headquartered at 9 East 19th Street in New York City, with additional offices in Los Angeles (1370 N. St. Andrews Place) and Nashville (1033 Demonbreun Street). Founded in 2021 by Carleen Donovan, Chloë Walsh, and Jen Appel, the firm provides media relations, entertainment consulting, content storytelling, and 360-degree creative strategy services to a global roster that includes GRAMMY Award-winning artists, Academy Award-winning filmmakers, EMMY Award-winning actors, globally renowned brands, influential entrepreneurs, and technology platforms. The company is organized around four core service lines (integrated communications, entertainment consulting, content storytelling, and 360-degree creative strategy) that together cover the full lifecycle of an entertainment client campaign, from awards season positioning and media relations to event publicity, social media management, and content creation.

The firm is a people-driven professional services business with no proprietary technology platform, APIs, or software products; all service delivery is staffed by a team of "dozens of creative storytellers" across its three offices. Revenue is generated through professional services engagements, including client retainers and project-based fees for bespoke strategic consulting work, with no public pricing information disclosed. The go-to-market motion is enterprise field sales executed through direct, relationship-based business development with entertainment industry executives, artists, filmmakers, and brand leaders, supported by organic social channels (Instagram at @theorielco, LinkedIn) and a corporate website for brand visibility and recruitment.

The company is independently owned with no disclosed institutional investors, funding rounds, or parent company, indicating bootstrapped operations since founding. The firm competes on the strength of its founders' industry relationships, the credibility signal of its award-winning client roster, and its differentiated female-founded positioning. Organizational infrastructure includes a year-round internship program with three seasonal onboarding cycles, competitive employee benefits (health, dental, 401K with company match, unlimited PTO), and a proactive approach to diversity, allyship, and non-profit contributions that the firm cites as part of its employee value proposition.

Name

The Oriel Company

Legal name

The Oriel Company

Website

https://theoriel.co

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

The Oriel Company is a privately held, female-founded integrated communications firm offering media relations, entertainment consulting, content storytelling, and 360-degree creative strategy to GRAMMY, Academy, and Emmy award-winning talent, brands, and executives from offices in New York, Los Angeles, and Nashville.

Ownership category

akta.pro rank

Product category

Public Relations & Communications Services

NAICS

Advertising Agencies (541810), Management Consulting Services (54161)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Online Reputation Management (ORM) (MPAAAOAB)

Keywords

• Public relations services
• Entertainment communications
• Media relations
• Awards campaign management
• Creative strategy consulting

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Strategic Communications and Consulting Services: The company generates revenue through professional services engagements including media relations, awards season campaigns, events, festivals, social media management, and content creation. As a boutique integrated communications firm, revenue is derived from client retainers and project-based fees for bespoke strategic consulting services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

The Oriel Company is a boutique, independently owned integrated communications firm that provides media relations, entertainment consulting, content storytelling, and 360-degree creative strategy for entertainment industry clients. Its services span awards season campaigns, events, festivals, social media management, and content creation for a roster that includes GRAMMY, Academy, and Emmy award-winning talent, globally renowned brands, entrepreneurs, and technology platforms.

Product overview

The Oriel Company is a full-service independently owned integrated communications firm offering a unified suite of professional services. The core offerings consist of Integrated Communications Services, Entertainment Consulting, Content Storytelling, and 360-Degree Creative Strategy. These services are designed to work together as a comprehensive boutique communications offering, encompassing media relations, awards season campaigns, events, festivals, social media, and content creation for clients across the entertainment spectrum including music, lifestyle, film, television, business executives, design, and fashion.

Differentiator

Problem solved

Functional benefit

Products and services

• Integrated Communications Services
• Entertainment Consulting
• Content Storytelling
• 360-Degree Creative Strategy

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• The Lede Company: The Lede Company is an entertainment-focused strategic communications and talent management firm with offices in NYC and LA, founded by former Sunshine Sachs leaders. Comparable to Oriel because both operate as boutique, founder-led entertainment PR shops serving talent, studios, and brands with integrated publicity services.
• ID PR: ID PR is an entertainment and lifestyle publicity firm representing talent, brands, and events across music, film, fashion, and television. Comparable to Oriel because of its identical vertical mix (music, film, TV, fashion, events) and boutique-style integrated publicity model.
• 42West: 42West is a long-established entertainment publicity firm providing strategic communications, awards campaigns, and brand work to studios and talent. Comparable to Oriel because it directly overlaps on entertainment publicity, awards-season strategy, and integrated communications to a similar premium-client roster.
• Bragman Nyman Cafarelli (BNC): BNC is a Hollywood-based boutique public relations firm focused on entertainment, talent, and consumer brand publicity. Comparable to Oriel as a long-standing boutique entertainment PR agency operating in the same talent-and-brand niche.
• Hiltzik Strategies: Hiltzik Strategies is a strategic communications firm representing entertainment, media, and consumer clients with a strong awards-season book of business. Comparable to Oriel as a competing boutique entertainment communications shop with overlapping talent and platform clientele.
• Sunshine Sachs: Sunshine Sachs is a high-profile PR and strategic communications firm serving entertainment, media, and consumer brand clients. Comparable to Oriel as a direct competitor in entertainment/celebrity publicity with overlapping awards-season, brand, and talent mandates.
• Taylor Public Relations: Taylor PR is a boutique entertainment, music, and lifestyle public relations firm serving artists, labels, and brands. Comparable to Oriel as a similarly sized boutique entertainment PR competitor in the music and lifestyle vertical.
• The Pollack Group: The Pollack Group is a boutique public relations and marketing firm with dedicated entertainment and lifestyle practices. Comparable to Oriel because it similarly blends entertainment publicity, brand storytelling, and integrated communications for premium clients.
• WKS Public Relations (Wolf Kasteler): Wolf Kasteler Public Relations is an entertainment and consumer PR firm representing talent, brands, and studios across film, TV, music, and lifestyle. Comparable to Oriel as a direct boutique competitor in the LA entertainment publicity market with overlapping services and clientele.

Broad incumbents

• Allied Global Marketing: Allied Global Marketing is a large agency group that owns multiple entertainment-focused PR and marketing brands (including ID PR). Comparable to Oriel as an industry incumbent in entertainment PR with significantly greater scale, capital base, and cross-disciplinary marketing services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/theorielco
• Xx.com/theorielco
• Facebookfacebook.com/theOrielCo
• LinkedInlinkedin.com/company/theorielcompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Oriel Company