Safety Lift

What Safety Lift does

Safety Lift B.V. is a privately held Dutch equipment distributor founded in 1995 and headquartered in Nieuw-Vennep, Netherlands. The company operates as the exclusive Netherlands importer for Hinowa (since 1995), Airo, Socage, and XCMG, and additionally distributes Almac and Hyrax products - making it the country's most comprehensive single-source supplier of tracked/crawler aerial work platforms spanning spider lifts, truck-mounted platforms, scissor lifts, crawler forklifts, mini dumpers, and custom undercarriages from 500 kg to 24 tons. Its product range covers working heights from 13 m spider lifts to a 99.50 m Socage 100TJJ truck-mounted platform.

The business operates a multi-stream revenue model: one-time sales of new and refurbished used equipment (priced on request), recurring rental through its Safety Rent sister company, hardware parts and workshop service, and ARBO-compliant operator training courses. Distribution is direct from the Nieuw-Vennep headquarters with a leasing partner for financing, and customer engagement is supported through the company website, blog, LinkedIn/Instagram/Facebook/Pinterest presence, and trade show participation at Bauma (Munich) and APEX (Maastricht). The 2023 addition of XCMG as a sixth represented brand, the launch of electric and Bi-Energy variants across the Performance IIIS spider lift and TPX crawler forklift lines, and continued investment in electrified product lines indicate an active portfolio expansion strategy targeting emission-restricted urban, indoor, and agricultural applications in the Dutch market.

Name

Safety Lift

Legal name

Safety Lift B.V.

Website

https://safetylift.nl

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Safety Lift B.V. is a Dutch importer and full-service dealer of tracked aerial work platforms, representing Hinowa, Airo, Socage, XCMG, Almac, and Hyrax for the Netherlands market, with sales, rental, service, parts, and operator training from Nieuw-Vennep.

Ownership category

akta.pro rank

Product category

Aerial Work Platforms and Tracked Construction Equipment

NAICS

Construction Machinery Manufacturing (333120), Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)

SIC

Construction Machinery & Equip (3531), Construction, Mining & Materials Handling Machinery & Equip (3530), Industrial Trucks, Tractors, Trailors & Stackers (3537)

akta.pro industry

PRIMARYIMAHAJAJ

Lifting Platforms & Aerial Work Platforms (MEWPs)

Industrials, Manufacturing & Construction/Industrial Machinery & Heavy Equipment/Lifting, Hoisting & Crane Equipment

SECONDARYTLABAFAD

Cranes & Heavy Lifting Equipment Rental/Leasing

Transportation & Logistics/Fleet Leasing, Rental & Management/Construction & Industrial Equipment Rental/Leasing (Earthmoving, Material Handling, Aerial)

SECONDARYTLAKAHAD

Aerial Access & Lift Equipment MRO (Boom/Scissor Lifts, Telehandlers)

Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Specialty Vehicle & Equipment MRO (Construction, Agricultural, Material Handling)

SECONDARYIMACAFAD

Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers)

Industrials, Manufacturing & Construction/Automotive & Mobility Manufacturing/Off-Highway & Specialty Vehicle Manufacturing (Construction/Agriculture/Mining)

Keywords

• Aerial work platforms
• Tracked spider lifts
• Crawler forklifts
• Truck-mounted lifts
• Rough terrain scissor lifts

Headquarters

HQ city

Nieuw-vennep

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Equipment Sales: Sale of new aerial work platforms including spider lifts, truck-mounted lifts, scissors lifts, crawler forklifts, mini dumpers and tracked undercarriages from brands Hinowa, Airo, Socage, XCMG, Almac and Hyrax.
2. Used/Remarketed Equipment: Sale of pre-owned and rental-return equipment through the Occasions section. Machines are refurbished with maintenance service and Safety Check inspection before resale.
3. Rental Services: Equipment rental through sister company Safety Rent (safety-rent.nl). Provides short-term access to equipment for customers who prefer not to purchase.
4. Parts and Service: Maintenance, repairs, inspections and parts supply through their workshop in Nieuw-Vennep. Service team available for on-site and telephone support.
5. Training Courses: Aerial work platform training courses covering theory and practice for safe working at heights (ARBO compliance).

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Safety Lift B.V. is the exclusive Dutch importer and distributor of aerial work platforms and tracked construction equipment from premium brands including Hinowa, Airo, Socage, and XCMG. The company sells new and used spider lifts, truck-mounted lifts, scissor lifts, crawler forklifts, mini dumpers, custom crawler undercarriages, and multi-loaders, complemented by rental services (through sister company Safety Rent), workshop maintenance and repairs, parts supply, and ARBO-compliant operator training.

Product overview

Safety Lift is a Dutch company (Safety Lift B.V.) based in Nieuw-Vennep that sells, rents, and services aerial work platforms and tracked construction equipment. The core offering spans multiple product categories: (1) Hinowa spider/spinhoogwerkers including the Performance IIIS series (15m-40m) and TeleCrawler telescoop series (13m-22m), (2) Hinowa mini dumpers (HS/TX series) and crawler forklifts (TP/TPX series), (3) Hinowa custom crawler undercarriages (500kg-24 ton), (4) Airo rough terrain scissor lifts (XL20 series), (5) Socage truck-mounted and van-mounted aerial work platforms (TJJ series up to 100m, Speed series), (6) XCMG scissor lifts (XG series), and (7) supporting services including rental (Safety Rent), used equipment sales, maintenance, and operator training. Brands represented include Hinowa, Socage, Airo, Almac, Hyrax, and XCMG. Safety Lift serves rental companies, installers, contractors, agricultural businesses (bulb/bulb growers, tree nurseries), and construction companies across the Netherlands.

Differentiator

Problem solved

Functional benefit

Brands

• Safety Rent: Rental division of Safety Lift offering short-term hire of aerial work platforms including spider lifts, truck-mounted lifts, and other equipment.

Products and services

• Hinowa Performance IIIS Spinhoogwerkers (Spider Lifts) Tracked aerial work platforms with four extendable stabiliser legs. The Performance IIIS series includes models from 15 to 40 meters work height (LightLift 15.70, 17.75, 18.80, 20.10, 26.14, 33.17, 40.18). Available in petrol, diesel, full electric Lithium, and Bi-Energy hybrid variants with auto-stabilisation, Go-Home function, and optional radio control. Designed for installation, construction, and rental customers needing compact tracked lifts.
• Hinowa TeleCrawler Series Telescopic spider lifts with full electric crawler undercarriage. The TeleCrawler 13 (12.90m) and TeleCrawler 22 (22.10m) feature electric traction motors without hydraulic oils, eliminating oil leak risk. Available in Lithium, diesel, and Bi-Energy versions. Suited to indoor and outdoor use on sensitive surfaces.
• Hinowa HS Series Mini Dumpers Compact tracked mini dumpers built by Hinowa for over 30 years. Load capacities range from 700 kg to 2,900 kg. Models include HS1203 (diesel), HS1203E (electric Lithium), and TX3005 transporter. Suitable for rental companies, gardeners, and earthmoving applications.
• Hinowa TP/TPX Series Crawler Forklifts Tracked forklifts designed for difficult terrain (mud, sand, grass, unpaved paths). TP1600 (1,600 kg), TP1800 (1,800 kg), TPX1800 diesel with pantograph mast, and TPX1800E fully electric Lithium with pantograph mast (1,800 kg, 64V/300Ah, 5-6h charge to 80%). Popular for heat pump installation and agricultural material handling.
• Hinowa Rupsonderstellen (Crawler Undercarriages) Custom-built crawler undercarriages with capacities from 500 kg to 24 tons. Available in rubber, steel, and adjustable/extendable variants. Engineered for OEM applications with hydraulic systems, speed options, multi-disc brakes, and front shields.
• Airo XL20 Scissor Lifts Rough terrain scissor lifts with 19.78m work height and extra-large extendable platform. Platform capacity 700 kg for 6 persons. Available in three versions: XL20 RTD (diesel/Yanmar), XL20 RTE (electric/48V), and XL20 RTH (hybrid with Lithium and diesel generator). Distributed in the Netherlands by Safety Lift.
• Socage TJJ Truck-Mounted Aerial Work Platforms Truck-mounted lifts with telescopic mast and double JIB. Models: 39TJJ (38.80m), 47TJJ (47.70m), 54TJJ (54.30m), 75TJJ (74.50m, 40m reach), and 100TJJ (99.50m work height, 43m reach, 600kg/350kg capacity). Multi-zone stabilisation system. Installed on Iveco chassis.
• Socage Speed Series Van-Mounted Aerial Work Platforms Van-mounted aerial work platforms with automatic stabilisation and speed-closing function. Models from 14 to 27 meters work height with various mast types. Includes ForSte 16A SPEED (petrol/LPG), 18T SPEED (electric), and ForSte 24D Speed. The ForSte 16A SPEED was nominated for the IAPA Awards 2024 in the Vehicle/Trailer-Mounted category.
• XCMG Scissor Lifts XCMG rough terrain scissor lifts distributed by Safety Lift in the Netherlands. Models: XG1523RT/XG1523ERT (15m, 680kg), XG1823RT/XG1823ERT (18.10m, 700kg/4 persons). ERT versions are fully electric with 48V/480Ah battery. Four-wheel drive with 40% gradient capability.
• Zelfrijdende Hoogwerkers (Self-Propelled Aerial Work Platforms) Self-propelled aerial work platforms from Airo brand. Compact electric models suitable for indoor and outdoor use on various terrain conditions.
• Masthoogwerkers (Vertical Mast Lifts) Vertical mast lifts for compact indoor applications with limited space. Example: V10-E vertical mast lift.
• Multi-loaders Multi-purpose tracked loading machines. Example: Almac 2 5 multi-loader for various terrain applications.
• Safety Rent Verhuur (Rental Services) Rental subsidiary (safety-rent.nl) offering short-term and long-term rental of aerial work platforms, including Hinowa spider lifts, Airo scissor lifts, and Socage van-mounted lifts. Enables customers to access equipment for projects without purchasing.
• Occasions (Used Equipment) Used and pre-owned aerial work platforms and construction equipment. Includes refurbished machines with maintenance service, safety check inspection, and warranty. Pricing on request.
• Service en Onderhoud (Service and Maintenance) Full service offering including maintenance, inspections, repairs (on-site or in workshop), and parts warehouse. Service team based in Nieuw-Vennep, Netherlands. Also offers leasing alternatives through a partner finance company.
• Hoogwerker Cursus (Aerial Work Platform Training) Aerial work platform training course covering theory and practice for safe working at height, compliant with ARBO (Dutch occupational health and safety) regulations.

Quantifiable outcome

• LightLift 40.18 extends Performance series to 40.20m working height with 17.50m side reach
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Five partnerships are on record, tiered major, core and minor.

• XCMG ESS (European Sales and Services) GmbHmajorChannel Partner/ Reseller/ Distributor · 1 November 2023Safety Lift BV appointed as sales partner for XCMG aerial work platforms in the Netherlands by XCMG ESS (European Sales and Services) GmbH. This partnership expands Safety Lift's brand portfolio to include Chinese-manufactured XCMG equipment alongside their existing European brands.
• Hinowa S.p.A.coreChannel Partner/ Reseller/ DistributorSafety Lift is the exclusive importer of Hinowa products in the Netherlands since 1995. Represents the full Hinowa range including spider lifts, mini dumpers, crawler forklifts, and tracked undercarriages. Provides import, service, and parts supply for all Hinowa equipment.
• AiromajorChannel Partner/ Reseller/ DistributorSafety Lift represents Airo (Italian manufacturer) aerial work platforms including scissor lifts in the Netherlands. Airo XL20 series scissor lifts with extra-large work platforms are part of the portfolio.
• SocagemajorChannel Partner/ Reseller/ DistributorSafety Lift represents Socage (Italian manufacturer) truck-mounted aerial work platforms in the Netherlands. Range includes models from 14m to 100m working height.
• Leasing Company PartnershipminorChannel Partner/ Reseller/ DistributorSafety Lift works with a leasing company familiar with their machines to offer financing alternatives to customers who wish to lease rather than purchase equipment.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Haulotte: French global manufacturer of aerial work platforms with a full product range (boom lifts, scissor lifts, telehandlers). Comparable as a broad-line AWP competitor whose products overlap with Safety Lift's portfolio across nearly every category they sell.
• Manitou: French global manufacturer of aerial work platforms, telehandlers, and forklifts. Comparable to Safety Lift's product positioning across aerial lifts and material handling, with established dealer networks in Western Europe that compete for the same contractors.
• Genie (Terex AWP): Major global aerial work platform manufacturer and direct competitor to the brands Safety Lift distributes. Comparable through overlapping product categories (scissor lifts, boom lifts, telehandlers) and shared end customers in Dutch construction and rental.
• JLG Industries: Global market-leading aerial work platform manufacturer (owned by Oshkosh). Comparable as a major OEM whose products compete with every brand in Safety Lift's portfolio, exerting pricing pressure on the Dutch specialty dealer channel.

Emerging players

• Socage: Italian manufacturer of truck-mounted and van-mounted aerial work platforms. Directly comparable as one of Safety Lift's principal represented brands in the Netherlands, with overlapping product categories (ForSte and TJJ series) sold into the same customer base.
• Airo: Italian manufacturer of self-propelled and rough-terrain scissor lifts. Comparable as another Safety Lift principal brand, with the Airo XL20 series representing a key product in Safety Lift's premium scissor lift offering.
• Hinowa S.p.A. Italian manufacturer of tracked aerial work platforms, crawler forklifts, mini dumpers, and custom undercarriages. Comparable as the principal OEM whose products Safety Lift distributes in the Netherlands; Hinowa's product roadmap directly determines Safety Lift's portfolio.
• Teupen: German manufacturer of tracked spider booms and special-purpose aerial work platforms. Comparable as a niche specialty competitor to Hinowa's spider lifts — a category Safety Lift dominates in the Netherlands — and a potential alternative source for European dealers.

Direct peers

• Mateco: European aerial work platform rental and sales company with operations across multiple countries. Comparable to Safety Lift's Safety Rent business model and customer segments (rentals, contractors, industrial users) for working-at-height equipment.
• Riwal: Headquartered in the Netherlands, Riwal is one of Europe's largest aerial work platform rental and sales specialists. Directly comparable to Safety Lift as a Dutch AWP dealer serving installation, construction, and rental customers, with a broader fleet across multiple brands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Safety-Lift-100063795310922
• LinkedInlinkedin.com/company/safety-lift-b-v
• Instagraminstagram.com/safetylift
• Pinterestnl.pinterest.com/SafetyLiftNederland

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safety Lift