State Insurance Group
- Company typePrivate
- Founded2009
- HeadquartersPalm City, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What State Insurance Group does
State Insurance Group (SIG), founded in 2009 and headquartered in Stuart, Florida, is a privately held LLC that operates as an independent insurance agency network aggregator. Rather than underwriting or selling insurance directly, SIG recruits, supports, and brands a network of 35+ independently owned insurance agencies across Florida, providing them with access to 28+ carrier partners (including Travelers, Hartford, Liberty Mutual, Progressive, and Safeco), group branding, master-group administrative support, and a peer community for sharing information and best practices. Affiliated agencies retain full ownership of their books of business and autonomy over carrier mix, vendors, and branding, while SIG provides the overlay infrastructure, carrier relationships, and shared services.
The company's product surface is organized under the 'Simply SIG' umbrella, comprising five program tracks targeting different affiliate personas: Current Owner, Current Producer, Agent Seeking Independence, Start Up Agency, and Bridge Program. All programs share common service modules including the SIG Start Integration onboarding process, personalized agency growth plans, consulting, and legacy/perpetuation planning. SIG does not operate a proprietary technology platform, does not have an app, exposes no APIs, and lists no integrations; its core technology is relationship, brand, and administrative infrastructure rather than software.
SIG's revenue model is built on insurance commissions and contingency bonuses generated collectively by its affiliated agencies. Commissions are paid directly from carriers to the individual agencies for policies placed; SIG also coordinates group-level contingency and bonus revenue and distributes portions based on each agency's contribution. Pricing details and any membership fees are not publicly disclosed. The company is led by President Erin Gleason, VP of Growth & Development Elisha Stoecklin, and Marketing & Events Lead Kinley Allen, with go-to-market executed primarily through industry events (notably FAIA conferences), educational blog content targeting captive agents considering independence, organic social media, and word-of-mouth referrals among affiliated agents.
State Insurance Group firmographics
Firmographics- Name
- State Insurance Group
- Legal name
- State Insurance Group, LLC
- Website
- https://stateinsurancegroup.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where State Insurance Group is headquartered
LocationHeadquarters
- HQ city
- Palm City
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
State Insurance Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Insurance Commissions: Affiliated agencies receive commissions directly from insurance carriers for policies placed. Agencies own their book of business and receive compensation paid directly from the insurance company.
- Contingency Bonuses: Bonus and contingency revenue generated through the combined efforts of State Insurance Group affiliates is distributed based on the level of each agency's contribution to group performance.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
State Insurance Group product offering
Product offeringCore offering
State Insurance Group operates an independent insurance agency aggregation network that recruits, onboards, and supports 35+ affiliated independent insurance agencies across Florida. It provides access to 28+ carrier markets (including Travelers, Hartford, Liberty Mutual, Progressive, and Safeco), group branding, contingency bonuses, and personalized consulting through its "Simply SIG" program tracks. Affiliated agencies retain full ownership of their books of business and operational autonomy while benefiting from collective carrier relationships and negotiated terms.
Product overview
State Insurance Group operates as an independent insurance agency network offering a unified platform with multiple program tracks under its 'Simply SIG' brand. The core offering includes the Bridge Program, Start Up Agency, Current Producer, Current Owner, and Agent Seeking Independence programs—all designed to support independent insurance agents at different stages. All programs include shared services: SIG Start Integration, Personalized Agency Growth Plans, Personalized Consulting, and Legacy Planning. The group provides affiliated agencies access to over 28 carrier partners, flexible branding options, and economies of scale for commissions and technology discounts. The network model enables agents to own their books of business while benefiting from collective group relationships and carrier negotiations.
Differentiator
Problem solved
Functional benefit
Products and services
- Simply SIG - Current Owner Program
Companies that use State Insurance Group
Customer profileNamed customers17 records
Segments3 records
Ideal customer profiles2 records
State Insurance Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
State Insurance Group partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- TravelerscoreMajor national insurance carrier providing property and casualty insurance products through SIG affiliated agencies. Part of the 28-carrier network available to SIG members.
- HartfordcoreNational insurance carrier providing commercial and personal insurance products distributed through SIG affiliated agency network.
- Liberty MutualcoreMajor national insurance carrier providing personal and commercial insurance products through SIG affiliated agencies.
- ProgressivecoreNational insurance carrier known for auto insurance, providing products distributed through SIG affiliated agencies.
- SafecocoreLiberty Mutual subsidiary providing personal insurance products through SIG affiliated agencies.
- FAIA (Florida Association of Insurance Agents)coreState insurance agent association. SIG actively participates in FAIA conferences and events as a partner, hosting SIG Suite networking events and 'Coffee & Conversation' sessions.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
State Insurance Group competitors and assessment
Company assessmentDirect peers
- Smart Choice: Smart Choice is an independent insurance agent network that recruits, supports, and contracts with independent agents nationwide, providing access to multiple carrier appointments and group resources. It is a direct structural peer to SIG, sharing the same agency-aggregation business model.
- Goosehead Insurance: Goosehead (NASDAQ: GSHD) is a public insurance agency franchisor that enables entrepreneurs to own their own insurance agency with shared carrier access, technology, and branding support. Although publicly traded and more tech-enabled, its franchise model targets the same 'agent seeking independence' segment that SIG serves.
- Brightway Insurance: Brightway is a Jacksonville, Florida-headquartered insurance franchise that empowers independent agents to own and operate their own agencies while leveraging shared carrier access, branding, and support services. Geographic and customer overlap with SIG is high, making it a closely comparable Florida-based peer.
- Strategic Insurance Agency Alliance (SIAA): SIAA is the largest national independent insurance agency alliance in the US, operating the same cluster-group model as SIG: aggregating independent agents under a common brand to access carrier markets, group commissions, and contingency bonuses. It is the most direct structural peer to State Insurance Group, scaled nationally.
Broad incumbents
- Integrity Marketing Group: Integrity is a much larger, private equity-backed insurance distribution platform that aggregates independent agents, MGAs, and producer groups nationally. It serves overlapping customers (independent agents seeking scale) but operates at materially greater scale and with a broader product set than SIG.
- World Financial Group: World Financial Group is a large, Transamerica-affiliated financial services distribution network that recruits and supports independent agents offering insurance and financial products. It is a broad incumbent in agent-network distribution, operating at materially greater scale than SIG and with a wider product set.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
State Insurance Group social profiles
Digital presenceState Insurance Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
State Insurance Group leadership team
Management profileNumber of profiles
Profiles3 records
State Insurance Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
State Insurance Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about State Insurance Group
What does State Insurance Group do?
State Insurance Group operates an independent insurance agency aggregation network that recruits, onboards, and supports 35+ affiliated independent insurance agencies across Florida. It provides access to 28+ carrier markets (including Travelers, Hartford, Liberty Mutual, Progressive, and Safeco), group branding, contingency bonuses, and personalized consulting through its "Simply SIG" program tracks. Affiliated agencies retain full ownership of their books of business and operational autonomy while benefiting from collective carrier relationships and negotiated terms.
Is State Insurance Group a public or private company?
State Insurance Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was State Insurance Group founded?
State Insurance Group was founded in 2009. It employs 11 to 50 people.
Where is State Insurance Group based?
State Insurance Group is headquartered in Palm City, United States, in the North America region.
How does State Insurance Group make money?
Two revenue lines are on record. Insurance Commissions are the primary driver. The others are contingency Bonuses.
Who are State Insurance Group's main competitors?
Direct peers on record are Smart Choice, Goosehead Insurance, Brightway Insurance and Strategic Insurance Agency Alliance (SIAA). Broad incumbents are Integrity Marketing Group and World Financial Group.
Does State Insurance Group have an API?
No public API is recorded for State Insurance Group.