Rimmer Lighting

What Rimmer Lighting does

Rimmer Lighting is a privately held, family-owned manufacturers' representative agency that connects over 50 US lighting manufacturers with distributors and contractors in Mexico and Central America. Founded in 1986 as Marjoy Lighting by Marion and Joyce Rimmer and renamed in 2003 when John and Stephanie Rimmer assumed operations, the firm operates from Scottsdale, Arizona with regional offices in Mexico City, Guadalajara, and Monterrey. The company does not design or manufacture products; it earns commissions by facilitating sales of third-party lighting fixtures through an in-territory distributor network.

The represented portfolio spans indoor and outdoor lighting categories — architectural, commercial, landscape, industrial, healthcare, hospitality, theatrical, decorative, and specialty — and includes brands such as Acclaim, Amerlux, Barron Lighting Group, Kichler, Tech Lighting, Lumenwerx, Diode LED, Acolyte, Visa Lighting, USAI Lighting, PureEdge Lighting, Peerless Electric, and several dozen others. Rimmer Lighting provides technical assistance, product samples, literature, and continual training to distributors, and family members John and Jason Rimmer travel throughout the territory to support projects directly. Marketing channels are dominated by industry-event participation (IES, Light Fair, IALD, CEDIA, ELA) rather than digital or paid acquisition.

The business model is commission-based revenue tied to sales through the distributor channel; no pricing is publicly disclosed and no project is too small or too large for the firm to engage on. The company is profitable on an operating basis, family-funded, with no institutional investors, no acquisitions, and no technology platform. Concentration risk is in the distributor network rather than in any single named end customer.

Name

Rimmer Lighting

Legal name

Rimmer Lighting, LLC

Website

https://rimmerlighting.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

Rimmer Lighting is a family-owned manufacturers' representative connecting over 50 US lighting manufacturers with distributors and contractors across Mexico and Central America via regional offices in Mexico City, Guadalajara, and Monterrey.

Ownership category

akta.pro rank

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Manufacturers' Representative Commission: Rimmer Lighting acts as a manufacturers' representative for over 50 US lighting manufacturers, earning commissions on sales facilitated through their distributor network across Mexico and Central America. They provide the fastest information and deliveries in the business, supporting distributors with pricing and technical assistance.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Rimmer Lighting operates as a manufacturers' representative for over 50 US lighting manufacturers, facilitating the sale of their products to lighting distributors and contractors throughout Mexico and Central America. The company travels throughout Mexico to assist with projects and provides technical assistance, product samples, and literature through offices in Guadalajara, Mexico City, and Monterrey.

Product overview

Rimmer Lighting is a manufacturers' representative company for over 50 lighting manufacturers serving Mexico and Central America. The company operates as a unified portfolio offering access to diverse lighting solutions through its represented brands. The product offering is organized into two main categories: Outdoor Lighting (Architectural, Commercial, Landscape, Industrial) and Indoor Lighting (Decorative, Hospitality, Architectural, Healthcare, Specialty). Represented brands include major manufacturers such as Acclaim Lighting, Acolyte, Barron Lighting Group, Diode LED, Electric Mirror, Kichler, Light Emitting Designs, Lumentruss, Lumenwerx, Lumascape, Nightscaping USA, Peerless Electric, PureEdge Lighting, Quorum International, SpecialtyLED, Tactik Lighting, Tech Lighting, Tokistar Lighting, USAI Lighting, Visa Lighting, Zuma Lighting, and approximately 30+ additional lighting manufacturers. The company provides technical expertise, product samples, and literature through its Mexico City and Guadalajara offices.

Differentiator

Problem solved

Functional benefit

Products and services

• Manufacturers' Representation Services for Mexico and Central America

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core.

• Acclaim LightingcoreChannel Partner/ Reseller/ DistributorRimmer Lighting represents Acclaim Lighting for the Mexico market. Acclaim Lighting provides innovative and advanced lighting technology including high-performance controller units for entertainment and architectural lighting demands.
• AmerluxcoreChannel Partner/ Reseller/ DistributorRimmer Lighting represents Amerlux for the Mexico market. Amerlux creates lighting solutions that deliver striking aesthetics, unmatched rendering, and superior performance through advanced engineering and connectivity.
• Barron Lighting GroupcoreChannel Partner/ Reseller/ DistributorRimmer Lighting represents Barron Lighting Group for the Mexico market. Barron manufactures and markets comprehensive LED and HID fixture solutions for commercial and industrial applications.
• KichlercoreChannel Partner/ Reseller/ DistributorRimmer Lighting represents Kichler for the Mexico market. Kichler offers unparalleled variety of exciting style families, unique finishes, and fresh colors including chandeliers, wall sconces, and ceiling fans.
• Tech LightingcoreChannel Partner/ Reseller/ DistributorRimmer Lighting represents Tech Lighting for the Mexico market. Tech Lighting offers unique hi-tech low voltage lighting, cable, canopy, and flexible mono-rail track systems.
• Acolyte Architectural Lighting (GenLed)coreChannel Partner/ Reseller/ DistributorRimmer Lighting represents Acolyte for the Mexico market. Acolyte is a leading provider of architectural LED lighting solutions found in major installations around the world.
• Diode LEDcoreChannel Partner/ Reseller/ DistributorRimmer Lighting represents Diode LED for the Mexico market. Diode offers high-quality, affordable industrial and commercial LED lighting.
• LumenwerxcoreChannel Partner/ Reseller/ DistributorRimmer Lighting represents Lumenwerx for the Mexico market. Lumenwerx specializes in high-performance architectural linear lighting.
• IES (Illuminating Engineering Society)coreStrategic or Co-development PartnerRimmer Lighting is a member of IES and an active sponsor for IES events in Mexico. IES membership provides access to industry standards, technical resources, and professional networking.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Signify (Philips Lighting Mexico): Global lighting incumbent (formerly Philips Lighting) with a major presence in Mexico and Latin America across professional and consumer lighting segments. Competes with Rimmer's represented brands at the manufacturer level and could choose to bypass rep agencies via direct distribution.
• Hubbell Lighting: US-based lighting and electrical products manufacturer with a broad commercial and industrial lighting portfolio sold across Mexico and Latin America. Competes with several of Rimmer's represented brands and operates its own regional sales force.
• Acuity Brands: Large US-based lighting and building solutions conglomerate that owns multiple represented-brand competitors (e.g., Lithonia, Peerless, Hydrel) and operates its own rep and direct sales channels. Major counterparty for Rimmer as both a competing portfolio and a potential partner.
• Eaton (Cooper Lighting Solutions): Global power management company with a large lighting division (Cooper Lighting Solutions) selling specification-grade and commercial lighting across Mexico and Central America. Competes with Rimmer's represented brands and maintains direct manufacturer relationships with regional distributors.

Direct peers

• Wiedenbach-Brown: US-based lighting manufacturers' representative agency of comparable size that aggregates multiple lighting brands under a single sales force for a defined territory. Operates the same commission-based rep model as Rimmer Lighting, anchored by long-standing relationships with distributors and lighting designers.
• The Lighting Quotient (and similar regional rep firms): Specialty lighting rep agency model that aggregates niche and specification-grade lighting manufacturers and provides technical support to a defined territory. Same business model as Rimmer, focused on specification-grade and design-build lighting channels.
• Tecnolite: Mexican lighting manufacturer and distributor with a broad catalog of indoor, outdoor, LED, and smart lighting products sold across Mexico and Central America. Competes with Rimmer's represented brand portfolio for the same distributor and contractor customers in the region.
• Construlita: One of Mexico's largest lighting manufacturers and distributors, selling a broad portfolio of indoor, outdoor, industrial, and architectural lighting products across Mexico and Latin America. Comparable to Rimmer in that it serves Mexico's lighting market with a multi-category portfolio, though it operates as a manufacturer-distributor rather than a rep agency.
• MAGG Lighting (Grupo MAGG): Mexico-based lighting representative and distributor that aggregates multiple international lighting brands for the Mexican market. Directly comparable to Rimmer in role (multi-brand lighting rep/distributor), territory (Mexico), and customer base (distributors, contractors, specifiers).

Regional players

• ILUMINACIÓN Y EQUIPOS (IESSA / regional Mexican distributors): Regional Mexican electrical and lighting distributor that aggregates multiple brands for the Mexican market. Operates as a distributor (customer of Rimmer) rather than a rep, but is comparable in that it competes for the same shelf space and contractor relationships in Mexico.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/RimmerLighting
• Facebookfacebook.com/RimmerLighting
• LinkedInlinkedin.com/company/rimmer-lighting

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rimmer Lighting