Name

DATXANH

Legal name

CTCP BLUEMARQ GROUP

Website

https://datxanh.vn

Company type

Public

Founded year

2003

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Services and Brokerage: DATXANH provides real estate distribution, brokerage, and operational management services, generating revenue through property sales commissions and property management fees.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

DATXANH is a real estate services brand that provides property distribution, brokerage, and property management services within the BLUEMARQ GROUP ecosystem in Vietnam. It serves as the strategic service platform handling direct sales of residential, commercial, and investment properties developed by BLUEMARQ GROUP, including premium, luxury, TOD, CBD, and large-scale urban development projects, while also operational property management for portfolio assets.

Product overview

DATXANH operates as a real estate services sub-brand within the BLUEMARQ GROUP ecosystem. It functions as the strategic service platform offering real estate distribution, brokerage, and property management operations. The brand is positioned as a key component within BLUEMARQ's four-pillar ecosystem alongside BLUEMARQ Investment (capital raising and fund management), BLUEMARQ Development (real estate development), and BLUEMARQ Asset Management (asset exploitation and portfolio optimization).

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Distribution Services Distribution of residential, commercial, and investment properties in Vietnam, including premium, luxury, TOD, CBD, and large-scale urban development projects developed by BLUEMARQ GROUP, sold to buyers and investors through direct sales channels.
• Property Brokerage Services Professional brokerage services for individual and institutional buyers and investors seeking residential, commercial, and investment properties in Vietnam, leveraging DATXANH's 23-year market heritage and access to BLUEMARQ GROUP portfolio projects.
• Property Management Services Operational management of real estate assets for buyers and investors, providing ongoing property administration to ensure asset performance and recurring income for managed portfolios.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• DeveloperscoreStrategic or Co-development PartnerStrategic partnerships with property developers for joint real estate development projects, particularly in premium, luxury, TOD, CBD, and large-scale urban development segments.
• International Consulting FirmsminorImplementation/ SI/ Consulting PartnerCollaborations with international consulting firms to ensure international-standard operations and provide advisory services for asset management and investment strategies.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Vinhomes: Vinhomes is Vietnam's largest residential developer with proprietary sales channels for luxury, mid-range, and master-planned urban projects; overlaps with DATXANH on large-scale urban development brokerage and end-investor targeting.
• JLL Vietnam (Jones Lang LaSalle): JLL provides integrated real estate services including brokerage, property management, and capital markets across Vietnam; its full-stack service model and developer-investor client base are directly analogous to DATXANH's position within BLUEMARQ GROUP.
• Savills Vietnam: Savills operates a global real estate services platform with brokerage, property management, and advisory; its Vietnam office is a direct comparable on high-end residential/commercial brokerage and property management services targeted at investors and developers.
• Novaland Group: Novaland is a major Vietnamese real estate developer with its own internal sales and brokerage infrastructure serving its residential and township projects; comparable as a developer-integrated distribution platform competing in the same Ho Chi Minh City and broader Vietnam market.
• Knight Frank Vietnam: Knight Frank operates residential and commercial real estate brokerage, property management, and advisory services in Vietnam, focused on premium and luxury segments that overlap directly with DATXANH's premium/luxury positioning.
• CBRE Vietnam: CBRE is one of the largest global commercial real estate services firms with established Vietnam operations offering brokerage, valuation, and property management; comparable to DATXANH in serving institutional developers and investors with multi-segment services.
• Cushman & Wakefield Vietnam: Cushman & Wakefield provides brokerage, property management, valuation, and investment advisory in Vietnam, comparable to DATXANH in addressing developer and investor clients with an integrated service suite.

Emerging players

• Batdongsan.com.vn: Batdongsan.com.vn is Vietnam's leading online real estate listing and marketplace platform that increasingly extends into brokerage and lead-generation; comparable to DATXANH in facilitating real estate transactions for Vietnamese buyers and sellers, particularly in the discovery/lead layer.

Direct peers

• ERA Vietnam (Dai Phu Land): ERA Vietnam is a domestic real estate brokerage and franchised distribution network offering residential brokerage and property services across Vietnam; highly comparable to DATXANH as a Vietnam-focused real estate services and distribution platform serving end buyers.
• Century Land (Cen Land): Cen Land operates one of Vietnam's largest real estate brokerage and distribution networks, serving developers, investors, and individual buyers with a national footprint; directly comparable to DATXANH in scale and brokerage-led business model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DATXANH