Vives Azulejos y Gres

What Vives Azulejos y Gres does

Vives Azulejos y Gres, S.A., operating commercially as VIVES Ceramica, is a Spanish ceramic tile manufacturer headquartered in Alcora, Castellón. The company designs and manufactures wall tiles, floor tiles, and porcelain stoneware products in formats ranging from small ceramic pieces up to large-format porcelain panels (e.g., 120x120cm and 26x180cm), with surface effects spanning wood, stone, marble, cement, terrazzo, hydraulic, and metal finishes. The firm employs between 251 and 500 people and is part of GRUPO VIVES, operating from a single manufacturing and headquarters site on the Castellón–Alcora corridor in Spain's principal ceramic tile cluster.

The product portfolio is organized into collections (Surf, Tandem, Dúo, Attico, InOutIn, Zero) and individual series (Belice, Nassau, Nikoi, Yuri, Ceppo di Gre, World Woods), serving both residential applications (bathrooms, kitchens, living areas, exteriors, pools, terraces) and non-residential contract projects (commercial spaces, facades, public buildings). VIVES distributes through a dealer and distributor network rather than direct online sales, and uses BIM objects and integrations with five 3D visualization platforms (3dSuperB, Visoft, Tilelook, Domus3D, Blueprint) to support architectural specification. The corporate website operates in five languages (Spanish, English, German, French, Italian) and showcases reference projects including Palazzo Brancaccio, Hotel Victoria Gran Meliá, Hotel Tent Arenal, and a Geneva residential project.

The revenue model is one-time sale of ceramic tiles through distributors and project-based specification, with pricing not publicly disclosed and quotes routed via a 'Where to buy' inquiry system. Customer segments are split between primary residential and primary non-residential/contract channels, with architectural facades as a secondary segment. Marketing is primarily digital: a multi-language website, Brevo-powered email newsletter, and design platform partnerships, supplemented by showroom and event presence such as Architectural Days. No AI/ML capabilities, funding rounds, M&A, or leadership changes are disclosed in the available data.

Name

Vives Azulejos y Gres

Legal name

VIVES AZULEJOS Y GRES, S.A.

Website

https://vivesceramica.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

251–500 employees

Short description

Vives Azulejos y Gres is a Spanish ceramic tile manufacturer (VIVES Ceramica) producing porcelain stoneware, wall tiles, and large-format panels for residential and contract projects, distributed through dealers and architects across five-language markets.

Ownership category

akta.pro rank

Product category

Ceramic Tiles & Porcelain Surfaces

NAICS

Clay Building Material and Refractories Manufacturing (327120)

SIC

Pottery & Related Products (3260)

akta.pro primary industry

Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE)

Keywords

• Ceramic tile manufacturing
• Porcelain stoneware tiles
• Wall and floor tiles
• Large format porcelain
• Ceramic surface solutions

Headquarters

HQ city

Castellón

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ceramic Tile Sales: Revenue generated from the manufacture and sale of ceramic tiles including porcelain stoneware flooring, wall tiles, and large format ceramic panels. Products are sold through distributors and direct inquiries.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Vives Azulejos y Gres designs and manufactures ceramic wall and floor tiles, porcelain stoneware (gres porcelánico), and large format ceramic panels for residential and commercial construction. The product range includes collections and product lines imitating wood, marble, stone, cement, terrazzo, hydraulic, and metal effects, available in multiple formats and finishes for interior and exterior applications. The company also provides BIM objects and 3D visualization tool integrations for architects and designers.

Product overview

VIVES Azulejos y Gres is a Spanish ceramic tile manufacturer offering a comprehensive portfolio of wall and floor tiles, including porcelain stoneware, glazed ceramic, and large format tiles. The product range includes complete tile collections such as Surf, Tandem, Dúo, Attico, InOutIn, and Zero, alongside specialized product lines for wood-effect, marble-effect, stone-effect, cement-effect, hydraulic-pattern, and terrazzo tiles. The company provides BIM objects for architectural design integration and products organized by application areas including bathrooms, kitchens, living rooms, facades, exteriors, terraces, pools, and non-residential spaces. VIVES serves both residential and commercial/contract markets with products available in multiple formats and finishes.

Differentiator

Problem solved

Functional benefit

Products and services

• SURF Collection Ceramic tile collection featuring tropical and coastal-inspired designs, suitable for multiple environments including bathrooms, kitchens, living rooms, and bedrooms. Targets residential interiors.
• Tandem Collection Versatile tile collection available in wood, marble, and stone effects, designed for floors and walls in residential and commercial spaces.
• Dúo Collection Ceramic tile collection featuring cement-look designs with decorative points, suitable for pools, stairs, bedrooms, and bathrooms.
• Attico (London & Paris Extended) Collection High-end tile collection inspired by urban metropolitan aesthetics, suitable for sophisticated interior designs.
• InOutIn Collection Collection designed for both indoor and outdoor use, featuring versatile designs that transition seamlessly between interior and exterior spaces.
• Zero Collection Contemporary tile collection featuring bold geometric patterns and modern aesthetics for bathrooms, kitchens, and patios.
• Belice (Wood-effect Porcelain Tile) Porcelain tile collection with realistic wood effect, available in multiple formats (10x59.3cm to 120x120cm) and colors including Natural, Noce, and Carbon. Suitable for floors and walls with frost-resistant properties.
• Nassau (Hydraulic-effect Porcelain Tile) Porcelain tile collection mimicking hydraulic cement patterns, suitable for non-residential areas, pool areas, and exterior terraces.
• Nikoi (Marble-effect Porcelain Tile) Porcelain tile collection featuring marble imitations with premium finishes for sophisticated interior designs.
• Yuri (Metal-effect Porcelain Tile) Porcelain tile collection with metallic surface effects for contemporary architectural applications.
• Ceppo di Gre (Stone-effect Porcelain Tile) Large-format porcelain tile replicating natural stone aesthetics, suitable for outdoor areas and non-residential applications.
• World Woods (Wood-effect Porcelain Tile) Porcelain tile collection with realistic wood textures, designed for both interior and exterior applications.
• Large Format Porcelain Tiles Oversized porcelain tiles for contemporary architectural projects, offering seamless surface coverage and modern aesthetics.
• BIM Objects Building Information Modeling (BIM) objects available for VIVES ceramic products, enabling architects and designers to integrate VIVES tiles into digital building design workflows.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Iris Ceramica: Italian premium porcelain and ceramic tile maker with strong architectural and contract presence; directly comparable design aesthetic and project-focused distribution.
• Refin Ceramiche: Italian porcelain tile manufacturer with strong design-led collections for residential and commercial spaces; comparable on aesthetic breadth, technical formats and architectural specification.
• Cifre Cerámica: Spanish ceramic tile producer offering porcelain and wall tile collections for residential and contract use; overlaps with VIVES on product range and Castellón-cluster competition.
• Florim: Italian porcelain tile manufacturer producing large-format technical porcelain for architecture and interior design — comparable in large-format capabilities and premium project positioning.
• Porcelanosa: Major Spanish ceramic tile manufacturer also headquartered in the Castellón cluster, producing wall, floor and porcelain tiles across residential and contract segments — directly comparable in product range, geography and channels.
• Pamesa Cerámica: Large Spanish ceramic tile producer based in Castellón, offering porcelain and wall tiles for residential and commercial projects; competes with VIVES in the same dealer channels and product categories.
• Cerámica Saloni: Spanish ceramic floor and wall tile manufacturer serving residential and contract markets; direct competitor in product mix, geography and dealer-led distribution.
• Keraben Grupo: Spanish ceramic tile group from the Castellón cluster with porcelain and wall-tile ranges serving residential and commercial projects; overlaps directly with VIVES' product portfolio and distribution channels.

Broad incumbents

• Roca: Spanish-headquartered global bathroom and surface coverings group; broader portfolio but overlaps on ceramic tiles, bathroom surfaces and international distribution — useful benchmark for scale and channels.
• Marazzi Group: Global Italian ceramic tile manufacturer (part of Mohawk Industries) with broad residential and commercial offerings; overlapping categories and channels make it a broad incumbent benchmark for VIVES.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/vivesceramica
• Facebookfacebook.com/Vivesazulejosygres
• LinkedInlinkedin.com/company/vives-azulejos-y-gres-s.a

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vives Azulejos y Gres