Laguna Resorts & Hotels

What Laguna Resorts & Hotels does

Laguna Resorts & Hotels Public Company Limited (SET:LRH), founded in 1983 and headquartered in Bangkok with an operational headquarters in Phuket, is a Thai publicly listed hospitality company that operates integrated resort destinations across Southeast Asia. Its core business is the operation, development, and management of multi-brand resort properties anchored by the Laguna Phuket destination, a more than 600-acre integrated resort complex on Bang Tao Beach, Phuket. Through a tiered brand portfolio — Banyan Tree (luxury), Angsana (upscale), Cassia (lifestyle/extended-stay), and Dhawa (select-service) — the company delivers accommodation, F&B, spa, MICE, and group services to leisure travelers, vacation owners, and corporate clients.

Revenue is generated across three streams: hotel and resort operations (rooms, F&B, spa, and ancillary guest services at owned and managed properties), villa and property sales through the Laguna Property unit within Laguna Phuket, and recurring membership revenue from the Laguna Holiday Club Phuket vacation ownership product. Distribution combines direct booking via dedicated brand websites (Banyan Tree, Angsana, Cassia) with travel trade, OTA, and tour operator channels, alongside a dedicated corporate and MICE sales force. The integrated-destination model bundles hotels, residences, villas, dining, recreation, and real estate into a single catchment, creating cross-vertical exposure to occupancy, ownership, and vacation-club demand.

Ownership is concentrated in the Ho family, which controls the board through multiple directors, and the company maintains standard SET-listed governance including audit, risk, corporate governance, and nomination/remuneration sub-committees. The group has historically expanded via new integrated resort development (Laguna Langco in Vietnam) and joint-venture property acquisitions (Banyan Tree Bintan in 2025), while periodically rationalizing the perimeter through subsidiary divestitures and dissolutions (LBTG in 2017, LCL in 2017, and an unspecified subsidiary in 2025). External risks include SEC civil penalties on directors, Allamanda condominium litigation that has progressed to the Supreme Court, and SET-imposed trading restrictions (SP/CF marks) related to minority shareholder distribution compliance. The business remains operating as evidenced by the 2026 AGM and continued investor relations disclosures.

Name

Laguna Resorts & Hotels

Legal name

Laguna Resorts & Hotels Public Company Limited

Website

https://lagunaresorts.com

Company type

Public

Founded year

1983

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Laguna Resorts & Hotels Public Company Limited (SET:LRH) is a Thai publicly listed integrated resort operator managing luxury, upscale, and lifestyle hospitality properties, primarily the Laguna Phuket destination, alongside Bangkok, Vietnam, and Indonesia assets, under the Banyan Tree, Angsana, Cassia, and Dhawa brands.

Ownership category

akta.pro rank

Product category

Resort Hotels & Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Beachfront & Island Luxury Resorts (THAGACAA)

akta.pro secondary industries

Luxury Villas & Residences Resorts (THAGACAM), Luxury Villa Resorts & Branded Villa Communities (THAMAEAI)

Keywords

• Resort hospitality
• Hotel operations
• Integrated resorts
• Vacation accommodations
• Hospitality management

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hotel and resort operations: Revenue generated from room rentals, food and beverage, spa, and other guest services at owned and managed properties including Banyan Tree Phuket, Angsana Laguna Phuket, and Cassia Phuket.
2. Villa and property sales: Sale of vacation villas and property units within the Laguna Phuket integrated resort destination, including the Laguna Property business unit.
3. Holiday club membership: Revenue from Laguna Holiday Club Phuket timeshare/vacation club membership products.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Laguna Resorts & Hotels operates and manages integrated resort destinations, providing hotel accommodation, food and beverage, spa, recreational facilities, residential/villa real estate sales, and holiday club vacation ownership products. The company runs multi-brand resort portfolios under luxury, upscale, and lifestyle hotel brands.

Product overview

Laguna Resorts & Hotels Public Company Limited operates integrated resort complexes offering accommodation across multiple hotel brands. The portfolio includes luxury properties under the Banyan Tree brand, family-oriented Angsana resorts, and lifestyle-oriented Cassia properties. The company manages resort complexes in Thailand (Phuket) and Vietnam (Lang Co), with offerings spanning hotels, villas, holiday club memberships, and real estate services.

Differentiator

Problem solved

Functional benefit

Brands

• Banyan Tree: Luxury resort and spa brand operating properties in Phuket and Bangkok
• Angsana
• Cassia
• Laguna Phuket
• Laguna Langco
• Laguna Holiday Club
• Laguna Property

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered flagship, primary and secondary.

• Banyan TreeflagshipOthersBanyan Tree is the flagship luxury brand within the Laguna Resorts & Hotels portfolio. The brand operates at Banyan Tree Phuket and Banyan Tree Bangkok, representing the company's premium resort and spa offerings.
• AngsanaprimaryOthersAngsana is the upscale/lifestyle brand in the portfolio, operating Angsana Laguna Phuket and Angsana Villas Resort Phuket, targeting a broader market segment than Banyan Tree.
• CassiasecondaryOthersCassia is the lifestyle/extended-stay brand in the portfolio, operating Cassia Phuket, offering stylish resort accommodation with apartment-style facilities at a more accessible price point.
• DhawasecondaryOthersDhawa is a brand featured in the Laguna Resorts & Hotels brand ecosystem, though specific property details were not detailed in the corporate website content.

Scale indicators1 record

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Hyatt Hotels Corporation: Global hospitality operator with luxury brands (Park Hyatt, Andaz, Alila) and a growing presence in Southeast Asia, including resort destinations. Competes for luxury leisure and group demand in Phuket and other Asia-Pacific resort markets.
• Accor: Global hospitality group with luxury and lifestyle brands (Raffles, Fairmont, Sofitel, MGallery, Banyan Tree partner brands). Overlaps at the luxury and upscale tiers in Thailand and Vietnam.
• Hilton Worldwide: Global hotel company with Conrad, Waldorf Astoria, Hilton, and DoubleTree brands. Operates luxury and full-service properties across Thailand including Phuket and Bangkok, competing for similar guest segments.
• Marriott International: Global multi-brand hotel company operating luxury (Ritz-Carlton, St. Regis, JW Marriott) and lifestyle brands. Competes for luxury resort guests in Phuket, Bangkok, and across Southeast Asia via its broader portfolio.

Direct peers

• Minor International: Thai-listed hospitality conglomerate operating multi-brand hotel, resort, and restaurant portfolios (Anantara, AVANI, Oaks, NH Collection). Most directly comparable Thai peer by structure: integrated multi-brand hospitality with resort and mixed-use real estate exposure.
• Banyan Tree Holdings: Singapore-headquartered luxury resort brand owner and operator. While Banyan Tree is a flagship brand within the Laguna portfolio, the parent-level brand and management company is a natural comparison for the luxury hospitality value chain.
• Dusit Thani: Thai-owned hotel group operating luxury and upper-upscale resorts in Thailand and abroad, including Phuket and beach destinations. Closely comparable in resort positioning and Thai heritage hospitality branding.
• Central Plaza Hotel (Centel): Thai-listed hotel and restaurant operator with resort properties across Thailand and a comparable multi-segment hospitality model. Competes directly for Thai leisure and MICE demand, particularly in Phuket and Bangkok.

Regional players

• Asset World Corp: Thai-listed hospitality and real estate platform (previously Erawan Group business). Operates hotels, resorts, and mixed-use developments in Thailand. Comparable for integrated resort + real estate monetization model.
• Erawan Group: Thai-listed hotel operator (Hop Inn, ibis Styles, boutique brands) with a Thai lodging focus. Less luxury-resort overlap but competes in the broader Thai hospitality market for tourism and MICE guests.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laguna Resorts & Hotels