SportService Zwolle

What SportService Zwolle does

SportService Zwolle (legal entity: Stichting SportService Zwolle) is a non-profit foundation headquartered at Stadionplein 23 in Zwolle, Netherlands, founded in 2004 and operating with approximately 70 staff across the Zwolle region. The organization functions as the central coordinating body for community sport in Zwolle, connecting roughly 134,000 residents, approximately 130 local sports clubs, schools, and childcare providers with sport and movement opportunities across all age groups and ability levels. Its core service portfolio spans four pillars: (1) sport stimulation (sportstimulering) including neighbourhood sports coaches (buurtsportcoaches), a sport- and movement broker service (sport- en beweegmakelaar), adapted sport for people with disabilities, and senior programmes such as Oldstars walking sports; (2) movement education (bewegingsonderwijs) in schools; (3) club advisory (verenigingsadvies) covering organizational development, trainer and coach education, and the KickStart trainers programme for youth; and (4) sport infrastructure, where the organization manages and rents out sports facilities including 22 sport parks, 3 swimming pools, and 4 top-level facilities.

Commercially, SportService Zwolle is not a technology company and does not operate proprietary software or AI capabilities; its digital surface consists of a website featuring a sport agenda and a sport- en beweegwijzer (sport and movement guide) for resident-to-club matchmaking. Its revenue mix is built on facility rental income, equipment rental (e.g., a sport- and movement package at €15 per rental period, with other rental rates by inquiry), programme and event service fees, and — implicitly — municipal subsidy funding via the gemeente Zwolle and the Zwols Sportakkoord. The go-to-market motion is community-led: buurtsportcoaches physically operate across Zwolle's neighbourhoods (Aa-landen & Holtenbroek, Centrum, Stadshagen & Westenholte, Zwolle Zuid, and the wider regio) and drive engagement via signature events such as the Zwolse MudRun, Sportcafé Zwolle, and Winterspelen, as well as through social channels (Instagram @sportservice038, Facebook, LinkedIn) and a weekly newsletter. A recent five-year strategic partnership with Doomijn Kinderopvang (effective October 2025) signals institutional expansion into the childcare vertical to combat childhood physical inactivity.

Name

SportService Zwolle

Legal name

Stichting SportService Zwolle

Website

https://sportservicezwolle.nl

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

SportService Zwolle is a Dutch non-profit foundation that connects approximately 134,000 Zwolle residents, ~130 sports clubs, schools, and childcare providers with sport and movement programmes across all age groups, while managing 22 sport parks, 3 pools, and 4 top facilities in the Zwolle region.

Ownership category

akta.pro rank

Product category

Community Sports Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Organizations (8600)

akta.pro primary industry

Sports Community Relations & Grassroots Program Management (MPAKAKAJ)

akta.pro secondary industries

Recreational & Intramural Sports Programs (MPAKACAG), Multi-Sport Complexes & Community Sports Parks (MPAKAEAH), Disability & Adaptive Sports Organizations (Paralympic, Special Olympics) (MPAKACAH)

Keywords

• Community sports services
• Neighborhood sports coaching
• Sports facility management
• Movement education programs
• Club advisory services

Headquarters

HQ city

Zwolle

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Sport Accommodation Rental: SportService Zwolle manages and rents out sports facilities (sportaccommodaties) including gymnasiums, sports fields, and swimming pools. Revenue is generated through rental fees for these accommodations. The organization also offers rental of sports equipment packages (sport- en beweegpakket, Freeplayer, inflatable multiveld, multifunctionele pannakooi) at daily rates.
2. Program and Event Services: The organization delivers sports programming and events for various customer segments (children, youth, adults, seniors, people with disabilities). Services include sport stimulation programs, movement education in schools, and event organization.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

SportService Zwolle is a non-profit foundation (Stichting) that serves as the central community sports facilitator for the Zwolle region in the Netherlands. It delivers neighborhood-based sports programming through buurtsportcoaches, advisory services for the approximately 130 local sports clubs, facility management and rental of sport parks, swimming pools and sports halls, movement education in schools, and adapted and senior sport programs. It also rents out modular sports equipment (Multifunctionele pannakooi, Opblaasbaar Multiveld, Freeplayer, Sport-en beweegpakket) and organizes community events.

Product overview

SportService Zwolle is a sports service organization serving the Zwolle region in the Netherlands, offering a comprehensive portfolio of sports-related products and services. The organization operates as a unified service platform with three main product lines: (1) Rental products including the Multifunctionele pannakooi, Opblaasbaar Multiveld, Freeplayer, and Sport-en beweegpakket for community sports activities; (2) Professional services including Buurtsportcoaches, Verenigingsadvies, and Sport- en beweegmakelaar that provide advisory and facilitation support; and (3) Direct programming including Seniorensport, Oldstars Sporten, Bewegingsonderwijs, Aangepast sporten, and Sportevents that deliver sports activities to various target groups. Additionally, financial support programs like Jeugdfonds Sport and Zwemvangnet help remove barriers to sports participation.

Differentiator

Problem solved

Functional benefit

Products and services

• Multifunctionele pannakooi Rental product: a multifunctional sports cage that can be used for football and basketball, designed for community sports areas.
• Opblaasbaar Multiveld Rental product: an inflatable multi-field sports venue that allows participants to enjoy various sports activities in a community setting.
• Freeplayer Rental product: a mobile sports installation (134 x 77 x 250 cm in play mode; 134 x 77 x 33 cm in storage mode) allowing quick setup of volleyball, basketball, korfball, or tennis activities on outdoor courts without fixed poles.
• Sport- en beweegpakket Rental product (€15 per rental period): a sports and movement equipment package delivered in a material bag that enhances rented sports hall or gymnasium use, with materials for games such as trefbal, zaalvoetbal, volleyball, and tikkertje.
• Buurtsportcoaches (Neighbourhood Sports Coaches) Service: neighbourhood sports coaches that deliver sports activities for various age groups in collaboration with schools, sports clubs, and community organizations across Zwolle neighbourhoods.
• Verenigingsadvies (Club Advisory) Service: advisory services for sports clubs covering organizational development, trainer and coach support, and educational offerings (het bestuur, organisatie van de vereniging, vereniging en maatschappij, trainers en coaches, scholingsaanbod).
• Sport- en beweegmakelaar (Sports and Movement Broker) Service: a sports and movement broker that connects individual residents with suitable sports providers and activities based on their needs, preferences and location.
• Sportaccommodatie verhuur (Sports Facility Rental) Service: rental and management of sports accommodations including gymnasiums, sports fields, and swimming pools across 22 sport parks, 3 swimming pools, and 4 large (top)sports facilities in Zwolle.
• Bewegingsonderwijs (Movement Education) Service: physical education services for schools including movement education, active learning (bewegend leren), and active break packages (pauzebeweegpakket).
• Seniorensport Service: weekly senior sports programs offered in various Zwolle neighbourhoods with professional guidance and customized activities including korfbal, tennis, badminton, and jeu de boules.
• Oldstars Sporten Service: adapted senior walking sports including Walking Basketball, Walking Football (men, women, mixed), Walking Padel, Walking Rugby, Walking Tennis, and Walking Table Tennis, delivered in partnership with the Nationaal Ouderenfonds.
• Jeugdfonds Sport (Youth Sports Fund) Service: a youth sports fund that helps children from families with financial constraints to participate in sports activities, administered in Zwolle via the Sport loket.
• Zwemvangnet (Swimming Safety Net) Service: swimming safety catch-up program for youth, supporting children who have missed swimming proficiency milestones.
• Aangepast sporten (Adapted Sports) Service: adapted sports services for people with physical, mental, or social challenges, delivered through specialized buurtsportcoaches Mike Wigink and Valerie Seinen.
• Sportevents (Sport Events) Service: organization of sporting events including school sports tournaments (schoolsporttoernooien), the Zwolse MudRun, and Sportcafé Zwolle.
• KickStart Trainersopleiding (KickStart Trainer Education) Service: a practical trainer education program for youth aged 12-20 that teaches them how to deliver sports training sessions.

Named customers3 records

Segments6 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Doomijn KinderopvangcoreStrategic or Co-development Partner · 1 October 2025SportService Zwolle and Doomijn Kinderopvang (a childcare organization in Zwolle) entered a five-year strategic partnership starting 1 October 2025. The partnership is aimed at combating physical inactivity (beweegarmoede) among young children by integrating sport and movement programs into childcare settings, with coordinated programming between SportService Zwolle's buurtsportcoaches and Doomijn's childcare facilities.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Regional players

• London Sport: London-wide sport and physical activity non-profit supporting residents to be active through community programmes and facility partnerships — directly comparable mission and structure to SportService Zwolle, but serving London rather than Zwolle.

Broad incumbents

• NOC*NSF: Dutch national Olympic committee and sports federation umbrella organisation — not a direct operator but the national coordinating body whose Sportakkoord policy framework channels subsidies and programming through entities like SportService Zwolle.
• Sport en Bewegen: Dutch national knowledge and advocacy body for sport and physical activity — sector counterpart that sets national standards and research frameworks under which municipal sports services like SportService Zwolle operate.
• Kenniscentrum Sport & Bewegen: Dutch national expertise centre for sport and movement — comparable in mission around activating Dutch residents to sport, functioning as a sector peer and knowledge partner for SportService Zwolle.

Direct peers

• Team Sportservice: Dutch multi-municipality sports service operator running buurtsportcoach programmes, club support and community sport initiatives across multiple cities — same operational template as SportService Zwolle, scaled across municipalities.
• Sportservice West-Friesland: Regional Dutch sports service foundation providing neighbourhood sports coaching, club advisory and event organisation — a near-clone of SportService Zwolle's buurtsportcoach and verenigingsadvies model in a different Dutch region.
• Sportbedrijf Rotterdam: Rotterdam's municipal sports organization operating facilities, programmes and community sports initiatives — directly comparable in mission, scope (facility rental, school sport, neighbourhood activation) and public-service foundation structure to SportService Zwolle.
• Sportbedrijf Amsterdam: Amsterdam's municipal sports service company providing facility management, school sport and community activation programmes — closely analogous to SportService Zwolle's integrated offering of beweegmakelaar, school sport and club support.

Emerging players

• Jeugdfonds Sport: Dutch national fund that removes financial barriers to youth sport participation — SportService Zwolle acts as a Zwolle-region distribution partner; comparable in social-impact mission, complementary rather than competing.
• Nationaal Ouderenfonds (Oldstars / National Foundation for the Elderly): Dutch national charity partner of SportService Zwolle on Oldstars walking-sport programmes for seniors — directly comparable in elderly sport activation, with a national footprint vs. SportService Zwolle's regional one.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SportServiceZwolle
• LinkedInlinkedin.com/company/sportservice-zwolle
• Instagraminstagram.com/sportservice038
• Xx.com/sportservice038

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SportService Zwolle