Toyota del Pilar

What Toyota del Pilar does

Toyota del Pilar, legally operated by AUTONORT S.A. (CUIT 30-68411217-8), is an official authorized Toyota dealership founded in 1996 and headquartered on Autopista Panamericana km 51.2 in Pilar, Buenos Aires Province, Argentina. The business operates three physical branches in Pilar (headquarters), San Miguel (GBA Oeste) and Benavidez/Tigre (GBA Norte), employing between 251 and 500 staff and holding ISO 14001:2015 environmental management certification. It distributes the full Toyota Argentina lineup of approximately 27 new models across sedans, SUVs, pickups, commercial vans, hybrids, plug-in hybrids, the BZ4X battery electric vehicle, and Gazoo Racing performance variants, alongside certified multi-brand and Toyota pre-owned vehicles sold through a 150-point inspection program with a one-year warranty.

Revenue is generated across five streams: new vehicle sales (including full-price transactions and Toyota Plan savings plan subscriptions), certified pre-owned sales, after-sales service and genuine parts, financial products and insurance brokerage (via Toyota Compania Financiera de Argentina and Toyota Broker de Seguros Argentina S.A.), and mobility services under the Kinto brand (Kinto Share short-term rental, Kinto One Fleet long-term leasing and Kinto One Personal monthly subscription). Pricing on Toyota Plan savings plans is publicly listed in 84-month structures at adhesion cuotas of roughly ARS 288,000-651,000 with total vehicle values of ARS 34-68 million, while new vehicle prices exclude freight, registration, insurance and accessories.

Go-to-market is direct-to-consumer across three channels: physical branches supported by a dedicated corporate sales team with direct factory invoicing, E-Toyota online quotation and configuration, and WhatsApp-based asynchronous engagement through service-specific lines (sales, used vehicles, parts, after-sales, Kinto, savings plans, insurance). Connected Services telematics, the App Toyota Argentina mobile application, Club Toyota loyalty, Toyota 10 (10-year / 200,000 km warranty), and the GR Garage customization concept broaden the offering beyond the sale and create retention loops. The customer base spans individual consumers (primary), corporate and fleet buyers, and mobility / fleet management customers across the Buenos Aires Province territory.

Name

Toyota del Pilar

Legal name

AUTONORT S.A.

Website

https://toyotadelpilar.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

251–500 employees

Short description

Toyota del Pilar is an authorized Toyota dealership in Argentina, operated by AUTONORT S.A., running three branches across Pilar, San Miguel and Benavidez to sell new and certified pre-owned vehicles, provide after-sales service and parts, and distribute Toyota Plan financing, insurance, Kinto mobility and GR Garage services to retail and corporate customers in Buenos Aires Province.

Ownership category

akta.pro rank

Product category

Automotive Retail Dealership

NAICS

New Car Dealers (441110), Automotive Equipment Rental and Leasing (5321), Passenger Car Rental and Leasing (53211)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Auto Rental & Leasing (No Drivers) (7510), Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Corporate Mobility Policy, Compliance & Duty-of-Care Solutions (THADAOAG)

akta.pro secondary industries

EV Passenger Vehicle Leasing (Cars/SUVs) (TLABAAAH), Corporate Mobility Reporting, Analytics & Carbon/ESG Tracking (THADAOAL)

Keywords

• Vehicle dealership
• Automotive retail
• After-sales service
• Fleet leasing
• Vehicle financing

Headquarters

HQ city

Pilar

HQ country

Argentina

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vehicle Sales (New): Sales of new Toyota vehicles across all segments including sedans, SUVs, pick-ups, commercial vehicles, hybrids, and performance sports models. Revenue from full-price sales and Toyota Plan (savings plan) subscriptions.
2. Certified Pre-Owned Vehicles: Sale of multi-brand used vehicles that have passed Toyota's 150-point inspection, including Toyota certified vehicles with 1-year warranty.
3. After-Sales Service and Parts: Maintenance, repair, bodywork, painting, tire services, electronic diagnostics, and genuine Toyota spare parts and accessories sales.
4. Financial Products and Insurance: Sales facilitation of Toyota savings plans (Toyota Plan de Ahorro), financing through Toyota Compania Financiera de Argentina, and insurance brokerage through Toyota Broker de Seguros Argentina S.A.
5. Mobility Services (Kinto): Kinto Share (short-term vehicle rental), Kinto One Fleet (long-term fleet leasing), and Kinto One Personal (monthly vehicle subscription) through Toyota's mobility brand.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Toyota del Pilar is an authorized Toyota dealership in Argentina operating three physical branches (Pilar, San Miguel, and Benavidez/Tigre) in the Buenos Aires Province. The dealership sells new Toyota vehicles across all segments (sedans, SUVs, pickups, commercial vans, hybrids, plug-in hybrids, EVs, and performance GR models), certified pre-owned vehicles, and provides after-sales maintenance, parts, body and paint, financing through Toyota Plan and Toyota Compañía Financiera, insurance brokerage, and Kinto mobility services (car sharing, fleet leasing, and personal subscription).

Product overview

Toyota del Pilar (operated by AUTONORT S.A.) is an official Toyota dealership in Argentina serving Pilar, San Miguel, and Benavidez areas. The company offers a comprehensive automotive ecosystem including 27 new vehicle models across segments (compact cars, sedans, SUVs, pickups, commercial vans, hybrids, plug-in hybrids, electric vehicles, and sports cars), Toyota Plan savings financing, Toyota Financial Argentina vehicle loans, Toyota Broker de Seguros insurance services, comprehensive after-sales support (maintenance, repairs, body/paint, GR Garage customization), Connected Services telematics (diagnostics, tracking, geofencing, immobilization), KINTO mobility solutions (car sharing, fleet leasing, personal subscription), certified pre-owned vehicles, and the Toyota 10 extended warranty program. The vehicle lineup includes the Corolla family (sedan, hybrid, GR-Sport, Cross SUV variants), Yaris (hatchback, Cross), Hilux pickup, SW4 SUV, commercial Hiace vans, performance GR models (GR86, GR Yaris), and electric BZ4X.

Differentiator

Problem solved

Functional benefit

Brands

• KINTO: Toyota mobility subscription services including short and long-term vehicle rentals
• Gazoo Racing
• Toyota Plan de Ahorro
• Club Toyota

Products and services

• Yaris Hatchback Compact Toyota hatchback sold at retail through the dealership, targeted at individual consumers seeking an entry-level vehicle with modern safety and connectivity features.
• Corolla Mid-size Toyota sedan with 2.0L Dynamic Force engine producing 171 CV, Direct Shift CVT with 10 pre-programmed speeds, Toyota Safety Sense across all versions, and available in XLI, XEI, and SEG trims. Targeted at individual consumers and small business buyers.
• Corolla Hybrid Hybrid powertrain variant of the Corolla sedan offering self-charging hybrid technology with reduced fuel consumption for individual consumers seeking efficiency.
• Corolla GR-Sport Sport-tuned sedan variant featuring Gazoo Racing styling, suspension, and design elements for consumers seeking a performance-oriented sedan.
• Corolla Cross Compact SUV with 2.0L engine, available in XLI, XEI, and SEG trims. Features redesigned exterior with honeycomb grille, Bi-LED headlights, 12.3-inch Full Digital display (SEG), electronic parking brake, and comprehensive Toyota Safety Sense suite.
• Corolla Cross Hybrid Self-charging hybrid SUV variant of Corolla Cross for consumers and fleets seeking SUV practicality with reduced fuel consumption.
• Corolla Cross GR-Sport

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability3 records

Partnerships

Six partnerships are on record, tiered core.

• Toyota Argentina S.A.coreChannel Partner/ Reseller/ DistributorToyota Del Pilar is an official authorized dealer (concesionario oficial) of Toyota Argentina S.A., operating as AUTONORT S.A. The dealership sells the full Toyota model lineup including sedans, SUVs, pick-ups, commercial vehicles, hybrid and electrified vehicles, and performance GR models. Receives vehicles, parts, marketing support, warranty administration, and access to Toyota Plan, financing, connected services, and Toyota 10 extended warranty programs from Toyota Argentina.
• Toyota Compania Financiera de ArgentinacoreChannel Partner/ Reseller/ DistributorToyota Compania Financiera de Argentina provides financing solutions for vehicle purchases sold through Toyota Del Pilar. The dealership offers financial products including vehicle loans and credit lines through this partner, complementing Toyota Plan savings plans.
• Toyota Broker de Seguros Argentina S.A.coreChannel Partner/ Reseller/ DistributorToyota Broker de Seguros Argentina S.A. (registered producer advisor under Law 22.400, Matricula 1463) provides insurance brokerage services at Toyota Del Pilar. The dealership offers insurance quotes for new and used vehicles, commercial fleets, and various coverage options through this partner.
• Kinto (Toyota Mobility Brand)coreChannel Partner/ Reseller/ DistributorKinto is Toyota's mobility services brand offering Kinto Share (short-term rentals), Kinto One Fleet (long-term fleet leasing with full service management), and Kinto One Personal (monthly vehicle subscription). Toyota Del Pilar operates Kinto service points at all three branches, providing flexible mobility solutions without full vehicle ownership.
• Gazoo Racing / GR GaragecoreChannel Partner/ Reseller/ DistributorGazoo Racing is Toyota's motorsport and performance brand. Toyota Del Pilar operates a GR Garage featuring exclusive Gazoo Racing accessories for the full Toyota lineup, official team apparel and merchandise, and AutoSpa cosmetic treatment services (ceramic, acrylic, paintless dent repair, vehicle wrapping).
• Toyota Plan de AhorrocoreChannel Partner/ Reseller/ DistributorToyota Plan de Ahorro is Toyota Argentina's savings plan (capitalization) program enabling customers to purchase Toyota vehicles through monthly savings contributions over 84 months with adjudication by lottery or bidding. Toyota Del Pilar offers all current Toyota Plan variants including 70/30 and 100% financed plans with various adjudication options.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Penske Automotive Group: Global premium automotive retailer with operations across the US, UK, and other markets. Comparable in selling premium and luxury vehicle brands through authorized dealerships with full service and fleet offerings.
• AutoNation: Largest US automotive retailer with multi-franchise stores. Comparable business model as authorized multi-brand dealer offering new/used sales, financing, parts, and service — though at vastly different scale and in a different market.
• Inchcape: Global automotive distributor operating across more than 40 markets including Latin America. Comparable as a multi-brand authorized dealer and distributor with sales, after-sales, and parts operations in similar emerging markets.
• Lithia Motors: US-based large automotive retailer with a national franchise network. Comparable in offering a full ecosystem of new/used vehicle sales, financing, parts, and service across multiple locations with strong digital channels.

Others

• MercadoLibre: Argentina's largest e-commerce platform with a growing automotive vertical (vehicle listings, parts). Relevant as a digital channel where customers increasingly research and initiate vehicle purchase decisions, indirectly competing for buyer attention.

Regional players

• Derco: Major Latin American automotive distributor and dealer group based in Chile with operations across the region. Comparable as a regional multi-brand auto retailer with sales, service, and parts operations in adjacent LatAm markets.

Direct peers

• Taraborelli: One of Argentina's largest multi-brand automotive dealer groups operating multiple franchises (including Toyota and others) across the country. Directly comparable as a large authorized dealer serving Argentine retail and corporate customers with sales, service, and financing offerings.

Emerging players

• Kavak: Latin American used-car marketplace with operations in Argentina. Comparable in the certified pre-owned vehicle space, though operating with an online-first, asset-light model that competes for used vehicle customers in the same territory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/toyotadelpilar
• YouTubeyoutube.com/channel/UCQ5nTncilPVs2nLMsIw_6xQ
• Facebookfacebook.com/ToyotaDelPilar
• LinkedInlinkedin.com/company/autonort
• Instagraminstagram.com/toyotadelpilar

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toyota del Pilar