What Audi Czech Republic does

Audi Czech Republic operates as the official importer, brand operator, and distributor for Audi vehicles in the Czech Republic, functioning as a division (divize Audi) of Porsche česká republika s.r.o., a privately held Czech limited liability company registered in Prague (IČO: 25654012). The legal ultimate parent is Volkswagen AG via Porsche Holding, while the Audi brand and core vehicle and technology IP are owned by AUDI AG (listed on the Frankfurt Stock Exchange). The local entity sells the full Audi passenger-vehicle lineup — A3, A5, A6 (including A6 e-tron), Q3, Q4 e-tron, Q5, Q6 e-tron, Q7, Q8, and e-tron GT, plus S-line and RS performance variants — spanning internal-combustion, plug-in hybrid (TFSI e, e-hybrid), and battery-electric powertrains. Distribution is conducted through an authorized dealer network (Autorizovaní partneři) providing nationwide coverage, complemented by direct-to-consumer digital channels including the Audi E-shop (eshop.audi.cz), online configurator, test-drive booking, and stock-vehicle listings.

The technology stack is anchored on the Audi connect platform with embedded eSIM connectivity (delivered through a partnership with Cubic Telecom) providing LTE/UMTS service across 33 European countries. Audi connect is organized into three packages: Navigation & Infotainment (real-time traffic, Google Earth, hybrid radio, weather, parking search, online news), Safety & Service (emergency call, online breakdown assistance, online service scheduling, stolen vehicle locator), and Remote & Control (remote lock/unlock, vehicle status, parking heater control). The myAudi mobile application for iOS and Android enables real-time vehicle status monitoring, remote lock/unlock, climate control, route planning, e-tron charging management, and service scheduling. Functions on Demand introduces post-purchase software activation for features such as adaptive cruise control, Matrix LED headlights, parking assistant, traffic sign recognition, and MMI Navigation plus, priced with a 25 CZK/month trial. Driver-assistance features including traffic sign recognition, parking assist, adaptive cruise control, and Matrix LED automatic high beams form the ADAS layer.

Revenue is generated through one-time new vehicle wholesale and retail, financing and insurance products via financial-services partnerships, operational leasing under the Audi Now program, service and parts operations through authorized dealers, certified pre-owned sales (Audi Approved :plus), and accessory/merchandise sales through the Audi E-shop. The go-to-market combines enterprise field sales via the dealer network with direct-to-consumer digital engagement. The local importer office is small (11–50 employees), reflecting its role as a market-facing coordination, marketing, and wholesale entity within the broader VW Group Central European importer structure, with brand-defining technology, product development, and intellectual property residing at AUDI AG in Ingolstadt.

Name

Audi Czech Republic

Legal name

Porsche Česká republika s.r.o.

Website

https://audi.cz

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Audi Czech Republic is the official Audi importer and distributor for the Czech Republic, operating as a division of Porsche česká republika s.r.o. It sells the full Audi lineup — premium ICE, plug-in hybrid, and battery-electric vehicles — through an authorized dealer network with digital channels, connected-car services, and aftersales support.

Ownership category

akta.pro rank

Headquarters

HQ city

Praha

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Vehicle Sales: New Audi vehicle sales through authorized dealer network including A3, A5, A6, A6 e-tron, Q3, Q4 e-tron, Q5, Q6 e-tron, Q7, Q8, e-tron GT model lines
2. Financing and Leasing: Vehicle financing, leasing, and insurance products offered through financial services partnerships
3. Service and Parts: Maintenance, repairs, genuine parts, and accessories through authorized service network
4. Audi Approved :plus: Certified pre-owned vehicle program with inspection standards and warranty
5. Audi Now: Operational leasing program for new Audi vehicles

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Audi Czech Republic is the official importer and distributor of Audi-branded premium passenger vehicles in the Czech Republic, operating through Porsche Česká republika s.r.o. The company sells new Audi vehicles across compact, mid-size, and full-size segments (including the A3, A5, A6, Q3, Q5, Q7, Q8 lines and electric e-tron models such as Q4 e-tron, Q6 e-tron, and e-tron GT), complemented by Audi connect digital services, the myAudi mobile app, vehicle financing and leasing, certified pre-owned vehicles, genuine parts, accessories, and authorized aftersales service.

Product overview

Audi Czech Republic (imported by Porsche Ceska republika) offers a comprehensive portfolio of premium vehicles across multiple segments. The product lineup includes compact (A3, Q3), mid-size (A4/A5, Q5), and full-size (A6/A7, Q7/Q8) sedan and SUV models, alongside a growing electric vehicle range (Q4 e-tron, Q6 e-tron, Q8 e-tron, e-tron GT). High-performance variants are branded as S-line and RS models. Beyond vehicles, the ecosystem includes digital connectivity services through Audi Connect with packages for navigation, safety, and remote control; the myAudi smartphone app for vehicle management; Functions on Demand for post-purchase feature activation; Audi charging infrastructure services; and Audi quattro all-wheel drive technology.

Differentiator

Problem solved

Functional benefit

Brands

• Audi RS Ready to Drive: Sportovní RS modely ihned k odběru - Ready to drive program for RS sport models
• Audi Approved :plus
• Audi F1
• Audi connect
• Audi e-tron
• Audi S-Line
• myAudi
• Functions on Demand
• Audi now
• Audi charging
• Audi Magazín

Products and services

• Audi A3 Premium compact executive car available in sedan, allstreet, and Sportback variants for individual and family buyers seeking a premium entry-level Audi.
• Audi A5 Mid-size luxury sedan and Avant wagon available with e-hybrid powertrain options and S5 / RS 5 high-performance variants for premium buyers.
• Audi A6 Full-size luxury sedan offered in Limuzína, Avant wagon, and allroad variants for executive and family premium buyers.
• Audi A6 e-tron Full-size all-electric luxury sedan and Avant based on the Premium Platform Electric, offered to premium EV buyers with Sportback and wagon body styles.
• Audi Q3 Compact luxury SUV available in standard SUV and Sportback body styles, including plug-in hybrid e-hybrid variants for premium compact-SUV buyers.
• Audi Q4 e-tron Compact all-electric SUV and Sportback built on the MEB platform, offering multiple battery configurations for premium EV customers.
• Audi Q5 Mid-size luxury SUV in SUV and Sportback body styles, with SQ5 performance variants and Q5 e-hybrid plug-in hybrid options for premium family and performance SUV buyers.
• Audi Q6 e-tron Mid-size all-electric SUV and Sportback built on the Premium Platform Electric (PPE), including SQ6 high-performance variants for premium electric SUV buyers.
• Audi Q7 Full-size seven-seat luxury SUV for premium family and executive buyers needing maximum interior space.
• Audi Q8 Full-size flagship luxury SUV with coupe-like roofline, offered in standard, TFSI e plug-in hybrid, SQ8, RS Q8, and RS Q8 performance variants for premium SUV buyers.
• Audi e-tron GT Full-size all-electric grand tourer based on the Porsche Taycan platform, offered in e-tron GT quattro, S e-tron GT, RS e-tron GT, and RS e-tron GT performance variants for high-end EV performance buyers.
• myAudi App Smartphone application for iOS and Android that connects Audi owners to their vehicle for real-time status monitoring, remote locking and climate control, route planning, e-tron charging management, and service appointment scheduling.
• Functions on Demand Subscription-based program allowing Audi owners to activate or rent vehicle functions such as MMI Navigation, Audi Smartphone Interface, Matrix LED headlights, adaptive cruise control, parking assistant, and traffic sign recognition after vehicle purchase.
• Audi Connect plug and play Plug-and-play hardware device that adds Audi Connect connectivity and smartphone mirroring to vehicles without factory-installed hardware.
• Audi Approved :plus Certified pre-owned Audi program offering inspected used Audi vehicles with warranty coverage through the authorized dealer network.
• Audi Now (operational leasing) Operational leasing program for new Audi vehicles provided through financial services partnerships, offering a subscription-style alternative to outright purchase.
• Audi charging Digital charging service for Audi e-tron owners including route planning with charging stops, a public charging station map, and the e-tron Route Planner for long-distance travel.

Quantifiable outcome

• Connected services available across all new model lines including Navigation & Infotainment, Safety & Service, and Remote & Control packages
• +1 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability9 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• Porsche Česká republika s.r.o.coreOthersPorsche Česká republika s.r.o. (IČO: 25654012) is the official importer and distributor of Audi vehicles in the Czech Republic, operating under AUDI AG license. The company manages all Audi brand operations including sales, marketing, and customer services in the Czech market. All copyright for website content belongs to AUDI AG, Ingolstadt.
• Cubic TelecomcoreTechnology or IntegrationCubic Telecom provides data packages for Audi connect services including Wi-Fi hotspot functionality, online radio streaming, and media streaming services. The partnership enables seamless cross-border data connectivity across 33 European countries through embedded eSIM technology.
• AUDI AGcoreTechnology or IntegrationAUDI AG based in Ingolstadt, Germany is the vehicle manufacturer and technology provider. All trademarks, content, and vehicle technology (TDI, quattro, Spaceframe, ASF) are owned by AUDI AG. The local importer operates under license from AUDI AG.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Volvo Car Czech Republic: Premium importer competing in the same Czech SUV and EV segments (XC60/XC90 vs. Q5/Q7, EX30/EX90 vs. Q4/Q6 e-tron) with a comparable authorized dealer structure.
• Lexus Czech Republic: Premium Japanese importer targeting similar affluent Czech buyers with hybrid-led lineup and a strong dealer/service experience, competing for premium SUV and sedan share with Audi.
• Land Rover Czech Republic: Importer of premium SUVs (Defender, Discovery, Range Rover) competing with Audi's Q7/Q8 and S/RS variants on Czech premium-SUV positioning.
• Mercedes-Benz Czech Republic: Importer of Mercedes-Benz cars and EQ EVs into Czechia, competing directly with Audi's A/Q/e-tron ranges on premium positioning, dealer footprint and connected-car services.
• BMW Czech Republic: Official BMW importer for the Czech Republic and direct head-to-head rival across premium sedans, SUVs and EVs (iX, i4, i7), operating a similarly structured authorized dealer network and competing for the same premium Czech buyer.

Broad incumbents

• Porsche Czech Republic: Operated by the same parent Porsche Česká republika s.r.o. as the Audi division, sharing back-office, dealer relationships and group strategy; competes in the upper-premium segment overlapping with Audi RS and e-tron GT.
• Škoda Auto: Czech VW Group sister brand with deep local footprint and shared MEB/PPE platforms; competes with Audi at the entry-premium crossover boundary and pulls on overlapping dealer economics.
• Volkswagen Czech Republic: Same VW Group importer (Porsche Česká republika s.r.o.) for mass-premium VW brand; overlaps on platform, dealer infrastructure and electrification roadmap (ID. range vs. Audi e-tron).

Emerging players

• Polestar Czech Republic: Premium BEV-only brand (Polestar 2/3/4) entering the Czech market and competing directly with Audi's e-tron line-up on connected EV experience and pricing.
• Tesla Czech Republic: Direct EV competitor with Model 3/Y/S/X in the same Czech premium EV price bands as the A6 e-tron, Q6 e-tron and e-tron GT, and direct-to-consumer sales model that bypasses traditional dealer economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AudiCzechRep
• YouTubeyoutube.com/AudiCzechRepublic
• Facebookfacebook.com/AudiCzechRepublic
• LinkedInlinkedin.com/company/audi-czech-republic
• Instagraminstagram.com/audiczechrep

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Audi Czech Republic