What Togni does

Togni S.p.A. is a privately held, family-owned Italian beverage producer founded in 1954 by Luigi Togni in Serra San Quirico, in the Marche region, and now in its third generation of leadership under CEO Paola Togni and Board members Elisa and Andrea Scarabotti. The company operates across four beverage categories: sparkling wines (Rocca dei Forti Charmat Method, Centinari Franciacorta Classic Method, VieBulla dual-method, Tor dell'Elmo), still wines (Verdicchio via the former CasalFarneto operations, since separated in 2017), mineral waters (Frasassi and GocciaBlu PET-bottled, San Cassiano glass-only, and Sepinia in Molise), and craft beer (Terza Rima and Collesi brands via the Tenute Collesi partnership finalized in 2018).

Production is vertically integrated across four owned facilities: the sparkling wine plant at the Serra San Quirico headquarters (Via Leonardo da Vinci 1, province of Ancona), the PET water bottling plant in Genga, the glass water bottling plant in San Cassiano (Fabriano), and the Sepinia PET water plant acquired in June 2023 in the Matese Massif (Molise). The company employs 51-100 people and maintains a comprehensive certification stack including UNI EN ISO 9001:2015, ISO 14001:2015, IFS, BRC/GFSI, BIO, EPD, and H.A.C.C.P. across its plants.

Go-to-market combines B2B channels with a sales-led commercial division under Andrea Scarabotti (Director of Sales and Business Development). Distribution is split between large-scale retail (GDO) for PET-bottled waters and Charmat-method sparkling wines, and HoReCa (premium hotels, restaurants, cafes) for Centinari Franciacorta and glass-bottled San Cassiano water. Each brand has a dedicated website, and the company maintains a LinkedIn company profile as its primary digital channel. Geographic focus is primarily Italian (Marche, Emilia-Romagna, Lombardy for Franciacorta, and Molise following the Sepinia acquisition), with no evidence of material international export or e-commerce scale.

Name

Togni

Legal name

Togni S.p.A.

Website

https://togni.it

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

51–100 employees

Short description

Togni S.p.A. is a third-generation, family-owned Italian beverage producer founded in 1954 in Serra San Quirico (Marche), producing sparkling wines (Charmat and Classic Method), mineral waters (PET and glass), and craft beer across four owned production facilities for distribution through Italian GDO and HoReCa channels.

Ownership category

akta.pro rank

Product category

Sparkling Wines and Mineral Water

NAICS

Wineries (312130), Breweries (312120), Beverage Manufacturing (3121)

SIC

Beverages (2080), Malt Beverages (2082), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industry

Wine Production & Winemaking (AFAFAAAB)

Keywords

• Sparkling wine production
• Mineral water bottling
• Italian winery
• Craft beer production
• Beverage manufacturing

Headquarters

HQ city

Serra San Quirico

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Sparkling Wines: The core business segment that thrust the company forward from its inception. Includes multiple brands: Rocca dei Forti (Charmat Method), Centinari Franciacorta (Classic Method), VieBulla (both methods), and Tor dell'Elmo. Products are produced in-house at company facilities.
2. Mineral Water: A business area that links the company closely to its land. Multiple spring water brands: Frasassi, Gocciablu, San Cassiano (glass-only), and Sepinia. Waters are sourced from natural springs and processed at company-owned bottling facilities.
3. Craft Beer: Through corporate partnership with Tenute Collesi Beer Factory finalized in 2018, the company produces craft beer under Terza Rima and Collesi brands.
4. Wine (Verdicchio): Following 2005 acquisition of Cantina CasalFarneto, the company produces high-quality Verdicchio at Serra dei Conti in the Marche wine region.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Togni produces and bottles a portfolio of Italian sparkling wines (Charmat and Classic methods), still wines (Verdicchio), mineral waters (PET and glass), and craft beer through owned production facilities in the Marche region and Lombardy. The company controls the entire supply chain from spring source and winery to finished bottled product across brands including Rocca dei Forti, Centinari Franciacorta, VieBulla, Frasassi, GocciaBlu, San Cassiano, and Sepinia.

Differentiator

Problem solved

Functional benefit

Brands

• Rocca dei Forti: Sparkling wine brand known for Charmat Method production; pioneer in Marche region sparkling wine production
• Centinari Franciacorta
• VieBulla
• Tor dell'Elmo
• Frasassi
• GocciaBlu
• San Cassiano
• Sepinia

Products and services

• Rocca dei Forti Sparkling Wines Charmat Method sparkling wine brand expressing the passion of founder Luigi Togni and three generations of family expertise; serves consumers and HoReCa accounts seeking Italian sparkling wines with national and international award pedigree.
• Centinari Franciacorta Premium Franciacorta sparkling wine produced via the Classic Method under strict disciplinary rules, distributed specifically through the HoReCa channel to premium restaurants, hotels, and cafes.
• VieBulla Sparkling Wines Prestige line of sparkling wines produced using both Classic and Charmat Methods, designed for refined and demanding palates with meticulous attention from raw materials to final packaging.
• Tor dell'Elmo Sparkling Wines

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Tenute Collesi Beer FactorycoreStrategic or Co-development Partner · 1 January 2018Corporate partnership with Tenute Collesi Beer Factory finalized in 2018, making Togni a full-fledged producer of craft beer under the Terza Rima and Collesi brands. The collaboration began in 2014 when Togni started working with the Collesi brewery in Apecchio (province of Pesaro and Urbino), with sales growing substantially in just 4 years before the formal partnership.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• San Pellegrino (Nestlé Waters Italy): Italy's flagship premium mineral water brand owned by Nestlé; comparable product category to Togni's San Cassiano glass-bottled premium water but operating at global scale with vastly larger marketing and HoReCa presence.
• Zonin 1821: One of Italy's largest privately held wine groups with seven estates across Italy producing sparkling (including Prosecco) and still wines; comparable to Togni as a multi-brand Italian family-owned wine producer, but at substantially larger scale and broader geographic reach.
• Cantine Riunite & Civ: Large Italian cooperative producer of Prosecco, still wines, and sparkling wines including the Riunite and Bolla brands; directly comparable category (Italian sparkling wine) to Togni's Rocca dei Forti and Centinari but at meaningfully larger scale and global distribution.

Direct peers

• Ferrari Trento: Italian Franciacorta producer specializing in Classic Method sparkling wines; directly comparable to Togni's Centinari Franciacorta line as both target the premium Classic Method segment through HoReCa and specialist retail.
• Casa Vinicola Botter: Family-owned Italian wine producer/exporter with multi-category portfolio (still wines, sparkling, Prosecco) and broad international distribution; comparable to Togni as a multi-brand, family-controlled Italian wine producer with export orientation.
• Rocchetta (Ferrarelle Group): Italian premium mineral water brand bottled in glass and PET under the Ferrarelle group; directly comparable to Togni's San Cassiano and GocciaBlu as a premium-positioned Italian mineral water in both glass and PET formats.
• Guido Berlucchi & C. Historic Franciacorta producer that pioneered Classic Method sparkling wine in Franciacorta; directly comparable to Centinari Franciacorta in production method, premium positioning, and Italian HoReCa distribution.
• Ferrarelle Società Benefit: Leading Italian mineral water producer (Ferrarelle, Rocchetta, Santagata) with national GDO distribution; directly comparable to Togni's Frasassi/GocciaBlu/Sepinia portfolio as a multi-brand Italian mineral water player with national retail reach.
• Bellavista (Tenute Lunelli): Leading Franciacorta Classic Method sparkling wine brand under Tenute Lunelli; comparable to Togni's Centinari Franciacorta in DOC discipline, premium price tier, and Italian fine-dining distribution model.

Emerging players

• Birra del Borgo: Italian craft brewery now part of Ab InBev; comparable to Togni's Terza Rima/Collesi craft beer line as an Italian craft producer operating in the premium/craft beer segment, though Birra del Borgo has a stronger direct-to-consumer taproom and craft identity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/togni-spa

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Togni