Česká eventová asociace

What Česká eventová asociace does

Česká eventová asociace (ČEA) is a Czech professional, member-driven civic association (z.s.) founded around 1994 and headquartered in Prague's Staré Město. It serves as the primary collective body for event agencies, suppliers, and related service providers active in the Czech event industry, which the association itself sizes at roughly CZK 62 billion in added value and 29,000+ employees. As of 2025-2026 ČEA counts 38 member companies and 3 partner entities, governed by an elected Executive Board and supported by a management team of approximately 8 people.

The association's core commercial and reputational products are: (i) corporate membership with tiered benefits; (ii) Výroční ceny, the annual event-industry awards program now in its 9th edition; (iii) Mapování eventového průmyslu, a proprietary industry-mapping research deliverable; (iv) event meetups and educational content such as the Efektivní tendr e-book; and (v) Qvamp, a member-only product offering. ČEA also operates as an institutional voice for the Czech event sector, including international cooperation through an 8-year partnership with the Bea World Festival and, as of July 2026, membership in Svaz obchodu a cestovního ruchu ČR.

ČEA's revenue mechanics are subscription-driven. Annual membership dues are the primary recurring revenue source, augmented by competition entry and sponsorship fees tied to the annual awards and meetups, plus ancillary revenue from educational content and partner programs. There are no disclosed financial figures. The association does not operate proprietary technology platforms beyond its member-facing products and has no AI/ML capabilities relevant to its value proposition.

Name

Česká eventová asociace

Legal name

Česká eventová asociace z.s.

Website

https://c-e-a.cz

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Česká eventová asociace is a Prague-based Czech professional association founded in 1994 that represents roughly 38 event agencies and suppliers through membership, the Výroční ceny annual awards, industry research, meetups, and sector representation.

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Business Associations (813910), Professional Organizations (813920), Convention and Trade Show Organizers (56192)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

akta.pro secondary industries

Training, Workshops & Certification Events (MPAGAGAJ), Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)

Keywords

• Event industry association
• Professional membership services
• Industry awards competition
• Event industry research
• Event networking events

Headquarters

HQ city

Stare Mesto

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership fees: Česká eventová asociace generates revenue through annual membership fees from event agencies, suppliers, and event professionals. The association also generates revenue through organizing the Výroční ceny competition, sponsorship from partners, and event-related activities.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Česká eventová asociace is a professional membership association for event agencies and service providers in the Czech Republic. It sells annual memberships, runs the national Výroční ceny ČEA awards competition, produces the Mapování eventového průmyslu industry mapping research, publishes the Efektivní tendr knowledge resource, and convenes Event Meetup workshops and round tables for its members.

Product overview

Česká eventová asociace is a professional organization for event agencies and service providers, offering membership services, the annual Výroční ceny ČEA awards competition, industry research (Mapování eventového průmyslu), educational resources (Efektivní tendr e-book), and networking events. The association represents the Czech event industry and promotes event marketing professionalism.

Differentiator

Problem solved

Functional benefit

Products and services

• Členství v ČEA (ČEA Membership) Annual professional membership for Czech event agencies, production companies, and event service suppliers, providing access to networking events, industry advocacy, the Výroční ceny awards, the Mapování eventového průmyslu research, and the association's resources and working groups.
• Výroční ceny ČEA (ČEA Annual Awards) National competition recognizing the best events in the Czech Republic across Elite categories for comprehensive event evaluation and Single categories for specific achievements, with an annual awards ceremony at a prestigious Prague venue.
• Mapování eventového průmyslu (Event Industry Mapping) Comprehensive research project providing the first detailed data on the Czech event industry, analyzing over 5,000 business entities in cooperation with the Czech Statistical Office to define industry benchmarks and trends.
• Efektivní tendr (Effective Tendering E-book) E-book published by ČEA that provides guidance for efficient tendering processes between clients and event agencies, developed with input from the Ministry for Regional Development.
• Event Meetupy (Event Meetups) Regular professional meetings and workshops for ČEA members covering topics such as international competition inspiration, sustainability in events, the Professional Code, and broader industry trends.

Quantifiable outcome

• 62 billion CZK total added value of Czech event industry
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• Svaz obchodu a cestovního ruchu ČR (Trade and Tourism Union of the Czech Republic)coreStrategic or Co-development Partner · 2 July 2026ČEA became a member of the Trade and Tourism Union of the Czech Republic, representing the event industry at national and European levels. This membership connects Czech event industry with major retail companies, shopping centers, and tourism organizations who are key commercial event clients.
• Bea World FestivalcoreStrategic or Co-development Partner · 30 June 2026ČEA has partnered with Bea World Festival for 8 consecutive years. This partnership provides ČEA members opportunity to participate in international activities, represent the association and Czech event market internationally, and promotes Czech events on the world stage through the Bea World competition.
• Hospodářská komora České republiky (Czech Chamber of Commerce)coreStrategic or Co-development Partner · 27 May 2026ČEA collaborates with the Czech Chamber of Commerce on the Event Industry Mapping project. The round table on May 27, 2026 at Florentinum was organized to discuss creating a platform representing mass event organizers across sectors from culture and sports to business and scientific events.
• EVENT ARENAmajorStrategic or Co-development Partner · 18 March 2025EVENT ARENA serves as the production partner for the Výroční ceny ČEA competition, handling the organization and production of the awards ceremony for multiple years.
• Event FestmajorGTM or Marketing Partner · 24 January 2024ČEA partners with Event Fest, the largest event festival in the Czech Republic and Slovakia. The partnership includes hosting the Výroční ceny awards ceremony as part of the Event Fest program, providing visibility for the competition and networking opportunities.
• High schools and universitiescoreStrategic or Co-development PartnerČEA has established unique collaboration with high schools and universities, educating students about the event industry and preparing them for potential collaboration with event professionals. This includes practical teaching in schools and workshops by association members.
• FLEKSIminorGTM or Marketing PartnerFLEKSI provides flexible event spaces on Brumlovka for in-person presentations of competition entrants in the Výroční ceny competition. FLEKSI later became a member of ČEA.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Event Fest: Largest event festival in the Czech Republic and Slovakia, and a strategic ČEA partner. Comparable regional peer in that it serves the same Czech/Slovak event community with annual programming, networking, and content; operates more as a media/event brand than a membership body.

Direct peers

• ADMEI (Association of Destination Management Executives International): International association of destination management companies and event professionals. Comparable membership model and industry advocacy role, though focused specifically on DMC services rather than the broader agency/supplier base ČEA represents.
• SITE (Society of Incentive & Travel Executives): Global membership organization focused on the incentive travel and events industry. Comparable to ČEA in business model (membership fees, education, networking events) and target audience (corporate event professionals).
• Event Industry Council: Global umbrella organization for the events industry, providing certifications (CMP), research, and industry advocacy. Closely comparable to ČEA as an industry-level association promoting professionalization and standards.
• Bea World Festival: International festival and awards competition for the events industry. Direct peer and 8-year strategic partner of ČEA, operating at a global scale in the same niche of event-industry recognition and community building.
• MPI (Meeting Professionals International): Global association for the meeting and event profession, with member chapters worldwide. Directly comparable to ČEA as a membership-based professional body serving event planners, agencies, and suppliers, but operating at international rather than national scale.
• IAPCO (International Association of Professional Congress Organizers): International association of professional congress and conference organizers. Comparable as a peer professional body representing PCOs, offering accreditation, education, and advocacy — similar role to ČEA at a global level.
• ICCA (International Congress and Convention Association): Premier global association for the international meetings industry, focused on association meetings and congress organizers. Comparable as a membership organization providing data, education, and advocacy for meetings/events professionals.
• European Association of Event Centres (EVVC): European association of event venues and convention centers. Comparable as a regional professional association representing one segment of the event ecosystem (venues), with similar member-driven advocacy, education, and networking services.

Others

• Hospodářská komora České republiky (Czech Chamber of Commerce): Czech national chamber of commerce and ČEA's strategic partner on the Event Industry Mapping project. Adjacent rather than directly competitive — provides a broader institutional umbrella under which ČEA represents the event industry at policy level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/EventAsociace
• YouTubeyoutube.com/channel/UCajECEJ5NCld-sFBNY8DI1g
• Facebookfacebook.com/ceskaeventovaasociace
• LinkedInlinkedin.com/company/c-e-a.cz
• Instagraminstagram.com/ceska_eventova_asociace

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Česká eventová asociace