McAfee Secure
TrustedSite (formerly McAfee SECURE) provides subscription website certifications and trustmarks to ecommerce merchants, covering legitimacy, order fulfillment, and data privacy, with consumer-side verification via Chrome extension and a directory of certified sites.
- Company typePrivate
- Founded2013
- HeadquartersSan Francisco, United States
- Headcount5,001–10,000
- GTM typeB2B
- OfferingSoftware
What McAfee Secure does
TrustedSite, doing business as McAfee Secure historically, is a SaaS trust and certification provider headquartered in San Francisco that issues trustmarks and certifications to ecommerce merchants. Its core product, TrustedSite Certification (formerly the McAfee SECURE service operated from 2013 to 2021), addresses three consumer trust concerns in online shopping: business legitimacy, order fulfillment reliability, and data privacy. The platform delivers certifications via embedded trustmarks on merchant sites, a public certified-site directory, and a Chrome browser extension that allows end users to verify certification status during browsing. The company also offers a consumer-facing Identity Protection add-on.
McAfee Secure firmographics
Firmographics- Name
- McAfee Secure
- Legal name
- TrustedSite
- Website
- https://mcafeesecure.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- TrustedSite (formerly McAfee SECURE) provides subscription website certifications and trustmarks to ecommerce merchants, covering legitimacy, order fulfillment, and data privacy, with consumer-side verification via Chrome extension and a directory of certified sites.
- Ownership category
- akta.pro rank
McAfee Secure industry classification
Industry- Product category
- Website Trust & Security Certification
- NAICS
- Investigation and Security Services (5616)
- akta.pro primary industry
- Marketplace & E-commerce Trust & Safety (Listings, Sellers, Reviews) (BPAAALAB)
- akta.pro secondary industry
- Marketplace & Platform Trust & Safety (Buyer/Seller Abuse) (HDADALAI)
Keywords
Where McAfee Secure is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
McAfee Secure business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Certification Services: Website certification and trustmark services provided to ecommerce businesses to help them build trust with online shoppers. Revenue generated through certification fees for businesses seeking trustmarks.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
McAfee Secure product offering
Product offeringCore offering
TrustedSite Certification (formerly McAfee SECURE) provides website certification and trustmark services for ecommerce businesses. It verifies business legitimacy, order fulfillment reliability, and data privacy practices, and surfaces certified trustmarks to online shoppers to reduce purchase hesitation. The portfolio also includes a Chrome browser extension for safe browsing and an identity protection service.
Product overview
TrustedSite Certification is a unified platform offering website certifications and trustmarks for ecommerce businesses. The service portfolio includes the core TrustedSite Certification platform (formerly McAfee SECURE), a Browser Extension for safe browsing, and Identity Protection services. Originally operating as McAfee SECURE from 2013-2021, the service expanded its certification offerings beyond the original McAfee SECURE trustmark to include certifications for business legitimacy, order fulfillment, and data privacy.
Differentiator
Problem solved
Functional benefit
Products and services
- TrustedSite Certification Website certification and trustmark service that verifies ecommerce business legitimacy, order fulfillment reliability, and data privacy practices, and displays recognized trustmarks to online shoppers.
- TrustedSite Browser Extension
Companies that use McAfee Secure
Customer profileSegments1 record
Ideal customer profiles1 record
McAfee Secure technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
McAfee Secure partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- McAfeecoreMcAfee SECURE was a white-label licensing arrangement where TrustedSite operated the McAfee SECURE certification service from 2013-2021. In 2021, the service transitioned to TrustedSite Certification and the McAfee SECURE trustmark was retired. TrustedSite continues to help remaining customers transition to the TrustedSite Certification service.
Scale indicators1 record
Recent moves7 records
Expansion highlights4 records
McAfee Secure competitors and assessment
Company assessmentDirect peers
- TrustArc (formerly TRUSTe): Privacy and trust certification provider serving online businesses with seals and compliance programs; competes with TrustedSite in the trust/verification category for ecommerce and consumer-facing clients.
- Norton Shopping Guarantee: Provides trust seals and purchase guarantees to ecommerce merchants, directly overlapping TrustedSite's core certification offering and competing for the same merchant customers.
Broad incumbents
- GlobalSign: Certificate authority providing SSL and site-seal solutions for websites; competes in the trustmark layer used by ecommerce merchants to signal legitimacy.
- Better Business Bureau (BBB): Long-established trust accreditation brand for businesses, including ecommerce accreditation programs; offers a more general-purpose trust signal that competes with TrustedSite's certifications.
- Sectigo: Certificate authority offering site seals alongside TLS certificates; overlaps with TrustedSite at the trust-signal layer for ecommerce and SMB websites.
- DigiCert (formerly VeriSign/Symantec SSL): Major digital certificate and trust infrastructure provider; while focused on TLS/SSL, its site-seal products and brand presence compete for the trustmark budget at ecommerce merchants.
- Norton LifeLock (Gen Digital): Scaled consumer cybersecurity and identity-protection vendor whose Norton Shopping Guarantee line competes directly with TrustedSite Certification; could leverage bundle distribution to squeeze the standalone trustmark market.
Emerging players
- Aura: Consumer identity and online safety platform; overlaps with TrustedSite's Identity Protection and browser-extension safety products for end users, and is moving into adjacent merchant-side services.
Others
- Shopify Trust & Platform Signals: Ecommerce platform embedding native trust and fraud-signal features into merchant storefronts; represents a structural risk of platform-level disintermediation for standalone trustmark vendors like TrustedSite.
- Stripe Radar / Trust Badges: Payments and fraud-prevention infrastructure provider offering trust signals integrated with checkout flows; competes with TrustedSite at the conversion-trust layer rather than via a direct seal product.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
McAfee Secure social profiles
Digital presenceMcAfee Secure compliance and trust
Trust signalCompliance1 record
McAfee Secure financial estimates
Financial estimateRevenue estimate
Valuation estimate
McAfee Secure leadership team
Management profileNumber of profiles
McAfee Secure funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
McAfee Secure M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about McAfee Secure
What does McAfee Secure do?
TrustedSite Certification (formerly McAfee SECURE) provides website certification and trustmark services for ecommerce businesses. It verifies business legitimacy, order fulfillment reliability, and data privacy practices, and surfaces certified trustmarks to online shoppers to reduce purchase hesitation. The portfolio also includes a Chrome browser extension for safe browsing and an identity protection service.
Is McAfee Secure a public or private company?
McAfee Secure is a private company. It is classified as unknown and is currently operating.
When was McAfee Secure founded?
McAfee Secure was founded in 2013. It employs 5,001 to 10,000 people.
Where is McAfee Secure based?
McAfee Secure is headquartered in San Francisco, United States, in the North America region.
How does McAfee Secure make money?
One revenue line is on record: certification Services.
Who are McAfee Secure's main competitors?
Direct peers on record are TrustArc (formerly TRUSTe) and Norton Shopping Guarantee. Broad incumbents are GlobalSign, Better Business Bureau (BBB), Sectigo, DigiCert (formerly VeriSign/Symantec SSL) and Norton LifeLock (Gen Digital). Aura is listed as an emerging player. Others are Shopify Trust & Platform Signals and Stripe Radar / Trust Badges.
Does McAfee Secure have an API?
No public API is recorded for McAfee Secure.
What industry is McAfee Secure in?
McAfee Secure's product category is Website Trust & Security Certification. Its primary akta.pro industry code is BPAAALAB, Marketplace & E-commerce Trust & Safety (Listings, Sellers, Reviews), with a secondary code of HDADALAI, Marketplace & Platform Trust & Safety (Buyer/Seller Abuse). Its NAICS code is 5616.