Name

Norton Shopping Guarantee

Legal name

BuySafe, Inc.

Website

https://nortonshoppingguarantee.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Arlington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Merchant Subscription Fees: Merchants pay fees for using Norton Shopping Guarantee services. Pricing is quote-based and not publicly disclosed. The terms indicate fees are charged based on gross monthly sales and claims activity.
2. Package Protection: Customers cover the cost of package protection at checkout, so merchants don't pay a thing for this component. Revenue is generated from customer-paid protection fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Norton Shopping Guarantee provides e-commerce merchants with trust badges, shopper guarantees (purchase, lowest price, identity theft), and package protection powered by EasyPost, all displayed on merchant sites to boost conversions. The service is offered at no cost to merchants through installable apps on Shopify, WooCommerce, Magento, and BigCommerce, with customers paying for package protection at checkout.

Product overview

Norton Shopping Guarantee is a unified ecommerce trust and protection platform that bundles multiple shopper guarantees with package protection services. The core Norton Shopping Guarantee product provides three bundled guarantees (lowest price assurance, independent service terms guarantee, and identity theft protection), while the Package Protection by EasyPost component covers loss, damage, and theft for shipments. The platform also includes a Safe Shopping Trust Mark for displaying trust badges on merchant sites, and a Dispute Resolution Process managed by the Norton team. All services are offered at no cost to merchants, with customers paying for package protection at checkout. The platform integrates natively with Shopify, WooCommerce, Magento, and BigCommerce.

Differentiator

Problem solved

Functional benefit

Products and services

• Norton Shopping Guarantee Trust and protection platform that bundles three guarantees for online shoppers (lowest price assurance, independent service terms guarantee, and identity theft protection) and displays Norton-branded trust badges on merchant websites to boost conversion rates. Targeted at e-commerce merchants selling tangible goods that can be shipped.
• Package Protection by EasyPost Shipping protection service covering loss, damage, and theft for shipments up to $5,000 across every carrier and service level. Customers pay for the protection at checkout, while merchants receive it at no cost. Claims are managed by the Norton team.

Quantifiable outcome

• 7% average conversion lift
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• EasyPostcoreTechnology or IntegrationEasyPost provides the package protection technology powering Norton Shopping Guarantee. EasyPost covers loss, damage, and theft for every carrier and service level. Norton Shopping Guarantee is marketed as 'Norton Shopping Guarantee with Package Protection by EasyPost', indicating a core integrated partnership.
• NortonLifeLock Inc.coreOEM/ Whitelabel/ Licensing PartnerNortonLifeLock Inc. licenses the Norton brand and trademark (Norton and the Checkmark Logo) to BuySafe, Inc. for use in the Norton Shopping Guarantee program. The Norton brand provides trust and brand recognition in the security/protection space.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Stripe: Stripe Radar and Stripe's dispute/chargeback management provide risk and buyer-protection-adjacent functionality for e-commerce merchants. Stripe is a broad payments incumbent whose expansion into trust and protection features overlaps with NSG's value proposition at the checkout and post-purchase layers.
• PayPal: PayPal's Purchase Protection program offers refunds on eligible transactions and resolves disputes, providing buyer guarantees functionally analogous to NSG's Purchase Guarantee. PayPal is a broad incumbent with substantially larger merchant reach and brand trust, but its protection is tied to PayPal as a payment method rather than offered as a standalone trust layer.
• Shopify (Shop Pay): Shopify's Shop Pay installments and post-purchase tracking include buyer protection features that overlap with NSG's Purchase Guarantee and Package Protection. As both NSG's primary distribution channel and a potential competitor with native protection, Shopify represents platform-level competitive exposure.

Emerging players

• TrustArc: TrustArc (formerly TRUSTe) provides privacy certifications and trust seals for online businesses. While more focused on privacy compliance than purchase protection, it competes for merchant spend on third-party trust signals and badge real estate on checkout pages.
• AfterShip: AfterShip provides shipment tracking, delivery notifications, and shipping protection for e-commerce merchants. Its shipping protection product overlaps with NSG's EasyPost integration and competes for merchants seeking to reduce "where is my order" service costs and boost post-purchase experience.

Direct peers

• Clyde: Clyde offers product protection plans, shipping insurance, and extended warranties for DTC and e-commerce brands. It is a direct competitor on the platform app stores and competes for the same SMB and mid-market merchant segment seeking to bundle buyer protection.
• Route: Route offers package protection (loss, damage, theft) for e-commerce brands, opt-in at checkout, and a claims resolution experience. Route competes head-on with Norton Shopping Guarantee's "Package Protection by EasyPost" component on the same Shopify, WooCommerce, and BigCommerce app stores.
• TrustedSite: TrustedSite (formerly McAfee SECURE) provides trust seals, security certifications, and buyer-confidence badges for e-commerce merchants. It is the most direct competitor to Norton Shopping Guarantee's trust-mark component, serving the same SMB and mid-market merchants with similar conversion-lift value propositions.
• Seel: Seel is a shipping/package protection platform for e-commerce merchants, offering opt-in protection at checkout with claims processing. It directly competes with NSG's EasyPost-powered package protection product on overlapping platform marketplaces.
• Extend: Extend provides product protection plans and extended warranties sold at e-commerce checkout. It overlaps with NSG's identity theft and purchase guarantee offerings and competes for the same merchant relationships and checkout real estate.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Norton Shopping Guarantee