Haaglanden Beweegt

What Haaglanden Beweegt does

Haaglanden Beweegt BV is a Dutch private limited company operating as a community sports and public-health intermediary in the Haaglanden region of South Holland. Headquartered in Rijswijk and a subsidiary of Sportief Besteed Groep (SBG, a 150+ professional operating group founded in 2008), Haaglanden Beweegt is commissioned by the municipalities of Delft, Rijswijk, Pijnacker-Nootdorp, and Den Haag to deliver neighborhood sports coaching, sports-club support, JOGG youth-health coordination, sports-agreement coordination, and sports pedagogy. Programs are delivered free of charge to residents through embedded on-the-ground professionals (buurtsportcoaches, verenigingsondersteuners, JOGG-regisseurs, sportpedagogen) working across schools, neighborhoods, sports clubs, and welfare organizations.

The organization's core digital asset is the SBG App — a mobile application available on iOS and Android that enables residents to discover and register for local sports and cultural activities and to apply for public financial support schemes (Jeugdfonds Sport & Cultuur, Volwassenenfonds, KEI Regelingen, Ooievaarspas, Delftpas). The broader service portfolio includes specialized municipal programs such as Team Brede Impuls (TBI) for youth development in Rijswijk and Team4Talent for talent development in Pijnacker-Nootdorp, alongside financial support scheme administration.

Haaglanden Beweegt operates a managed-services revenue model funded entirely by municipal service contracts; all activities and programs are free at point of use for participants. The organization sits within a network of 32+ cooperation partners spanning GGD Haaglanden (public health), JGZ (youth healthcare), Kwadraad (social work), GGZ Delfland (mental health), sports clubs, schools, mosques, and police/welfare partners. It is controlled by Stichting Sportief Besteed Groep (KvK 56815867) and has no disclosed external institutional or venture capital investors.

Name

Haaglanden Beweegt

Legal name

Haaglanden Beweegt BV

Website

https://haaglandenbeweegt.nl

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Haaglanden Beweegt is a Dutch public-health and sports intermediary commissioned by the municipalities of Delft, Rijswijk, Pijnacker-Nootdorp, and Den Haag to deliver free neighborhood sports, youth health, and club-support programs, funded through municipal contracts and supported by the SBG App.

Ownership category

akta.pro rank

Product category

Community Sports & Public Health Services

NAICS

Sports and Recreation Instruction (611620), Social Assistance (624)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Community Health, Health Promotion & Behavior Change (SBCC) (BPADAIAL)

akta.pro secondary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Community sports programs
• Neighborhood sports coaching
• Youth health initiatives
• Sports club support
• Municipal health services

Headquarters

HQ city

Rijswijk

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Municipal service contracts: Haaglanden Beweegt is commissioned by municipalities (Delft, Rijswijk, Pijnacker-Nootdorp) to deliver sports, health, and social programs. The organization operates under Sportief Besteed Groep and is funded through public contracts with local governments.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Haaglanden Beweegt operates as a regional social organization that delivers sports-participation, youth-health, and sports-club support services commissioned by municipalities in the Haaglanden region. It places neighborhood sports coaches, club support staff, JOGG-regisseurs, and Sportpedagogen in communities, schools, and clubs, and administers financial support schemes (Jeugdfonds, Volwassenenfonds, KEI, Ooievaarspas, Delftpas) end-to-end. The SBG App is the resident-facing digital layer that enables activity discovery, free registration, and scheme applications.

Product overview

Haaglanden Beweegt operates as a service-oriented organization within the Sportief Besteed Groep (SBG) network, providing community health and sports services rather than a unified software product. The core offering consists of the SBG App—a mobile platform for discovering activities and applying for financial schemes—supported by professional services including Buurtsportcoach (neighborhood sports coaches), Verenigingsondersteuner (club supporters), JOGG-regisseurs (youth health coordinators), a Sportpedagoog (sports pedagogue), and a Coördinator Sportakkoord (sports agreement coordinator). Financial support schemes include Jeugdfonds Sport & Cultuur, Volwassenenfonds Sport & Cultuur, Delftpas, KEI Regelingen, and Ooievaarspas. Specialized programs include Team Brede Impuls (TBI) for youth development in Rijswijk and Team4Talent for talent development in Pijnacker-Nootdorp. SBG Verhuur provides equipment rental services. The organization connects residents with local sports clubs, welfare organizations, and healthcare institutions to promote an active and healthy lifestyle.

Differentiator

Problem solved

Functional benefit

Products and services

• SBG App Resident-facing mobile application that aggregates local sport and movement activities, enables free registration where available, and routes residents to financial support schemes such as Jeugdfonds, Volwassenenfonds, KEI, Ooievaarspas, and Delftpas. Used by residents, buurtsportcoaches, and partner organizations across the Haaglanden region.
• Buurtsportcoach (Neighborhood Sports Coach) service Field-delivered service placing neighborhood sports coaches in Haaglanden municipalities to organize sport and movement activities, with a focus on youth and residents who would otherwise not participate. Commissioned by municipalities under multi-year service contracts.
• Verenigingsondersteuner (Club Support) service Service deploying professional club support staff to local sports clubs to strengthen boards, recruit and retain members, and integrate clubs with municipal pass-scheme and subsidy flows. Used by amateur sports clubs in the Haaglanden region.
• JOGG-regisseur service Service providing JOGG-regisseurs who coordinate local Jongeren Op Gezond Gewicht (youth healthy weight) programs in municipalities, schools, and partner organizations. Delivered as a commissioned service under municipal public-health contracts.
• Coördinator Sportakkoord Service providing Sportakkoord coordinators who translate the national Sportakkoord into local programs and partnerships between municipalities, sports clubs, and welfare organizations. Commissioned by municipalities in the Haaglanden region.
• Sportpedagoog service Service providing Sportpedagogen (sport-pedagogy professionals) to support youth in sport and movement settings, working alongside buurtsportcoaches, clubs, and schools to address behavioral and developmental needs of young participants.
• Jeugdfonds Sport & Cultuur administration End-to-end administration of the Jeugdfonds Sport & Cultuur scheme, allowing children from lower-income households to participate in sports and cultural activities. Delivered as a municipal-commissioned service.
• Volwassenenfonds Sport & Cultuur administration End-to-end administration of the Volwassenenfonds Sport & Cultuur scheme, enabling adult residents from lower-income households to participate in sports and cultural activities. Commissioned by municipalities.
• Delftpas administration Administration of the Delftpas municipal pass scheme, providing eligible Delft residents with access to subsidized sports, cultural, and movement activities.
• KEI Regelingen administration Administration of the KEI regeling (financial support scheme) on behalf of municipalities, enabling eligible residents to access subsidized sport and movement activities.
• Ooievaarspas administration Administration of the Ooievaarspas municipal pass scheme, providing eligible residents with access to subsidized sports, cultural, and movement activities.
• SBG Verhuur (equipment rental) Rental service for sport and movement equipment to support activities, classes, and events delivered by Haaglanden Beweegt and partner organizations.
• Team Brede Impuls (TBI) Multidisciplinary team service (Team Brede Impuls) that supports residents on sport and movement-related questions, working across municipal, welfare, and health domains.
• Team4Talent Team4Talent is a programmatic service for talent development and support in sport and movement, delivered as part of Haaglanden Beweegt's commissioned municipal services.
• Gezonde School school approach programs (S3 / SMAQ / KC Beweegdiploma) School-based health and movement programs (including S3, SMAQ, and KC Beweegdiploma) delivered under the Dutch Gezonde School approach in primary schools and childcare locations in the Haaglanden region.

Quantifiable outcome

• More than 20 schools in Delft achieved the Gezonde School (Healthy School) vignette through the integrated Gezonde School approach.
• +3 more outcomes

Named customers3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

19 partnerships are on record, tiered core and minor.

• GGD HaaglandencoreStrategic or Co-development PartnerGGD Haaglanden (Municipal Health Service) collaborates with JOGG-regisseurs on the Gezonde School (Healthy School) approach in Delft, combining GGD's knowledge of schools, health, and evidence-based interventions with JOGG's role in connecting domains and organizations. The GGD advises nine municipalities on public health, including Delft.
• KwadraadcoreStrategic or Co-development PartnerKwadraad is a social work organization operating the Opvoed Adviespunt (Parenting Advice Point) in Rijswijk, providing low-threshold parenting support. Haaglanden Beweegt's JOGG-regisseurs collaborate with Kwadraad's advisors on youth health and parenting topics, and both organizations refer families to each other's services.
• Jeugdgezondheidszorg (JGZ)coreStrategic or Co-development PartnerJeugdgezondheidszorg (Youth Healthcare) works closely with Haaglanden Beweegt in Rijswijk, playing a key role in identifying and supporting children and families. Their regiomanager, Monique Seinen, described the collaboration as distinctive for its understanding of families' lives and its realistic, connecting approach.
• Gemeente DelftcoreStrategic or Co-development PartnerThe municipality of Delft commissions Haaglanden Beweegt to deliver neighborhood sports coaching, association support, and JOGG programming. The municipality also partners on the Gezonde School approach and provides funding for the Jeugdfonds Sport & Cultuur and Volwassenenfonds.
• Gemeente RijswijkcoreStrategic or Co-development PartnerRijswijk has been an official JOGG municipality since 2024 and commissions Haaglanden Beweegt for JOGG, Kind naar Gezonder Gewicht (KnGG), and Team Brede Impuls (TBI) programs. The municipality also supports the Ooievaarspas and KEI Regelingen schemes.
• Gemeente Pijnacker-NootdorpcoreStrategic or Co-development PartnerThe municipality of Pijnacker-Nootdorp commissions Haaglanden Beweegt for neighborhood sports coaching focused on children and youth, and participates in the Jeugdfonds Sport & Cultuur and Volwassenenfonds.
• Sultan Ahmed Moskee (Delft)minorStrategic or Co-development PartnerIn collaboration with the Sultan Ahmed mosque, a neighborhood sports coach organizes weekly women-only sports sessions in Delft, providing a safe and private sports environment for women and girls aged 16–55.
• Politie RijswijkminorStrategic or Co-development PartnerPolice Rijswijk partnered with Haaglanden Beweegt, Welzijn Rijswijk, and Ep!c Youth on 'The Hunt' project — an interactive event for youth aged 13–23 aimed at improving relations between young people and police/enforcement officers.
• Welzijn RijswijkminorStrategic or Co-development PartnerWelzijn Rijswijk collaborates with Haaglanden Beweegt on community projects including 'The Hunt' and broader welfare programming in Rijswijk.
• Ep!c Youth (Rijswijk)minorStrategic or Co-development PartnerEp!c Youth partnered with Haaglanden Beweegt and the municipality on 'The Hunt' project to build positive relationships between youth and authorities.
• Inclusief Sporten en Bewegen Haaglanden (regional partnership)coreStrategic or Co-development PartnerThe regional cooperation for inclusive sports and movement in Haaglanden, of which Haaglanden Beweegt is a member, organized the second Regional G-sportdag with 100+ participants and 10 municipalities, resulting in a signed cooperation agreement through 2026.
• Kinderfysiotherapie (children's physiotherapy network)minorStrategic or Co-development PartnerIn Rijswijk, short communication lines between the Haaglanden Beweegt team and pediatric physiotherapists allow quick coordination when a child experiences motor difficulties or pain, strengthening the care chain for youth health programs.
• SBG VerhuurcoreChannel Partner/ Reseller/ DistributorSBG Verhuur (rental division of Sportief Besteed Groep) provides sports and play equipment rentals, including inflatable castles and obstacle courses, used by Haaglanden Beweegt for events such as the Springfestijn in Rijswijk (third consecutive year).
• Bibliotheek OostlandminorStrategic or Co-development PartnerListed as one of 32+ cooperation partners on the Haaglanden Beweegt website, supporting local community programming.
• SW Delft (Stichting Welzijn Delft)minorStrategic or Co-development PartnerListed as one of 32+ cooperation partners on the Haaglanden Beweegt website, supporting welfare programming in Delft.
• De Groote Beek (Gemeente Delft sports facilities)minorStrategic or Co-development PartnerListed as one of 32+ cooperation partners on the Haaglanden Beweegt website.
• GGZ DelflandminorStrategic or Co-development PartnerListed as one of 32+ cooperation partners on the Haaglanden Beweegt website, supporting mental health and wellbeing programming.
• MEE Zuid-HollandminorStrategic or Co-development PartnerListed as one of 32+ cooperation partners on the Haaglanden Beweegt website, providing support for vulnerable individuals.
• Delft Voor Elkaar (DVE)minorStrategic or Co-development PartnerDelft Voor Elkaar previously housed the neighborhood sports coaches and association supporters that now operate under Haaglanden Beweegt (transition took effect in 2026). The two organizations continue to collaborate on community projects such as women-only sports sessions.

Scale indicators5 records

Recent moves7 records

Expansion highlights12 records

Direct peers

• Sportbedrijf Den Haag: Municipal sports operator for the city of Den Haag, which overlaps directly with Haaglanden Beweegt's Haaglanden service region. Delivers community sports, school-based programs, and inclusive sport initiatives comparable to Haaglanden Beweegt's buurtsportcoach and JOGG work.
• Sportbedrijf Amsterdam: Amsterdam's municipal sports operator providing community programs, school-based activities, and inclusive sport initiatives. Closely mirrors Haaglanden Beweegt's Dutch municipal sports-intermediary model in a different geography.
• Sportbedrijf Rotterdam: Municipal sports operator for Rotterdam delivering community sports, school programs, and inclusion initiatives under a comparable Dutch municipal-sports-intermediary model, albeit in a larger city and with facility management included.
• JOGG: Dutch national foundation/program ('Jongeren Op Gezond Gewicht') focused on youth healthy weight through community sport and behavior change. Haaglanden Beweegt deploys JOGG-regisseurs, making JOGG a directly comparable peer mission and operating model.

Broad incumbents

• Vereniging Sport en Gemeenten: Dutch association connecting municipalities and sports organizations. Operates as a broad sector body supporting the same municipal sport-policy interface that Haaglanden Beweegt serves via commissioned contracts.
• Mulier Instituut: Dutch social-scientific research institute for sport and physical activity. Provides research, policy advice, and program evaluation in the same sector that Haaglanden Beweegt delivers programmatically.
• GGD GHOR Nederland: Umbrella association for Dutch Municipal Health Services (GGDs) and regional medical-assistance organizations. GGD Haaglanden is an active partner of Haaglanden Beweegt, and the broader GGD network operates in the same public-health/promotion space.
• NL Actief: Dutch trade association for the fitness and active-lifestyle industry. Operates broadly across the sport-and-exercise sector, overlapping with Haaglanden Beweegt's recreational sport and inclusion mandate at an industry rather than delivery level.
• Kenniscentrum Sport & Bewegen: National Dutch knowledge center for sport and physical activity (formerly NISB). Operates broadly across the sport-promotion space via research, knowledge dissemination, and program support that overlaps with Haaglanden Beweegt's mandate.
• NOC*NSF: Dutch Olympic Committee and Sports Federation, the umbrella body for organized Dutch sport. Engages with municipalities on sport policy (Sportakkoord), the same policy interface that Haaglanden Beweegt's Sportakkoord coordinator operates within.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/HaaglandBeweegt
• Facebookfacebook.com/HaaglandenBeweegt
• LinkedInlinkedin.com/company/haaglandenbeweegt

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Haaglanden Beweegt