Yelloh
Yelloh is a U.S. direct-to-consumer frozen food delivery company delivering meats, seafood, meals, ice cream, and pet food to individual households via its own e-commerce platform, mobile apps, and captive last-mile delivery fleet across America.
- Company typePrivate
- Founded1952
- HeadquartersMarshall, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Yelloh does
Yelloh is a U.S. direct-to-consumer frozen food delivery company, founded in 1952 in rural Minnesota and originally known as Schwan's Home Delivery before rebranding to Yelloh in 2023. Operating under Cygnus Home Service, LLC (Delaware-domiciled, headquartered in Marshall, MN), the company delivers a broad frozen catalog — meats, seafood, meals, breakfast, snacks, pizza, ice cream, desserts, and pet food — directly to consumer homes through its owned e-commerce storefront (yelloh.com) and native iOS/Android mobile apps.
The business is structured around a captive last-mile delivery network using reusable insulated bags that keep product frozen for hours, enabling next-day delivery and unattended drop-off. Sub-brands segment the catalog by use case: LiveSmart for better-for-you options, Signature for ultra-premium selections, and Quick & Easy Meals for convenience. The technology layer is a standard DTC e-commerce platform with a mobile app for ordering, account management, and delivery notifications; no proprietary AI or advanced technology components are disclosed.
Yelloh monetizes through per-unit product sales priced roughly $15-$60, supplemented by a 25% first-order discount, an Auto-Reorder subscription program for recurring deliveries, a Refer-a-Friend program, and AARP Member Benefits targeting seniors. The company employs 251-500 people, sells only within the United States, and serves a long-tail base of individual consumers with horizontal segmentation rather than enterprise contracts.
Yelloh firmographics
Firmographics- Name
- Yelloh
- Legal name
- Cygnus Home Service, LLC
- Website
- https://yelloh.com
- Company type
- Private
- Founded year
- 1952
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Yelloh is a U.S. direct-to-consumer frozen food delivery company delivering meats, seafood, meals, ice cream, and pet food to individual households via its own e-commerce platform, mobile apps, and captive last-mile delivery fleet across America.
- Ownership category
- akta.pro rank
Yelloh industry classification
Industry- Product category
- Frozen Food Delivery
- NAICS
- Packaged Frozen Food Merchant Wholesalers (42442)
- SIC
- Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Online Cold-Chain & Frozen Food Delivery (AFAIAMAL)
- akta.pro secondary industries
- Temperature-Controlled Food & Grocery Delivery (Chilled/Frozen) (TLAAAHAL), Frozen Prepared Meals Retail (CRAHAJAE)
Keywords
Where Yelloh is headquartered
LocationHeadquarters
- HQ city
- Marshall
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Yelloh business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Frozen Food Product Sales: Direct sale of frozen food products to consumers through online ordering with home delivery. Products include meats, seafood, meals, breakfast items, snacks, pizza, ice cream, desserts, and pet food. The company offers an Auto-Reorder program for recurring delivery orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing with per-unit and per-pound costs |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Yelloh product offering
Product offeringCore offering
Yelloh is a direct-to-consumer frozen food delivery service that ships a curated assortment of frozen meats, seafood, meals, breakfast items, snacks, pizza, ice cream, desserts, fruits and vegetables, and pet food straight to customer doors, with delivery available as soon as the next day. Customers place orders through the yelloh.com e-commerce site or iOS/Android mobile apps, with optional Auto-Reorder recurring delivery, a 25% first-order discount, and a Refer a Friend program. Deliveries are made in refrigerated trucks using reusable insulated bags that keep products frozen for hours if no one is home.
Product overview
Yelloh is a frozen food delivery service (formerly Schwan's Home Delivery) operating as a single unified platform with direct-to-consumer delivery. The core offering is frozen food delivery with product sub-brands including LiveSmart (health-conscious options), Signature (premium selections), and Quick & Easy (convenience meals). Additional services include an Auto-Reorder Program for subscription-based recurring deliveries and a mobile app for iOS and Android. Product categories span Meats, Seafood, Meals, Potatoes/Bread/Rice, Fruits/Vegetables, Breakfast, Snacks & Appetizers, Pizza, Ice Cream & Treats, Desserts, and Pet Food. The company delivers frozen foods straight to customer doors using reusable insulated bags, with operations spanning over 70 years since founding in rural Minnesota.
Differentiator
Problem solved
Functional benefit
Products and services
- Yelloh Frozen Food Delivery Direct-to-consumer frozen food delivery service that ships a curated assortment of frozen meats, seafood, meals, breakfast items, snacks, pizza, ice cream, desserts, fruits and vegetables, and pet food straight to customer doors, with delivery available as soon as the next day and reusable insulated bags that keep food frozen for hours if no one is home.
- Auto-Reorder Program Subscription-based recurring delivery service that lets customers schedule automatic reorders of frozen food products on a regular cadence, providing a convenient auto-stock option for freezer staples.
Companies that use Yelloh
Customer profileSegments2 records
Ideal customer profiles2 records
Yelloh technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Yelloh partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Yelloh competitors and assessment
Company assessmentDirect peers
- Daily Harvest: Daily Harvest ships frozen, ready-to-make smoothies, meals, snacks, and bowls direct-to-consumer. It mirrors Yelloh's DTC frozen-food distribution model but skews toward health-conscious, digitally native consumers.
- Veestro: Veestro delivers plant-based, fully prepared frozen meals directly to consumers nationwide. It overlaps with Yelloh in DTC frozen prepared-meal delivery and frozen-meal category merchandising.
- Sun Basket: Sun Basket delivers fresh and frozen meal solutions (kits and prepared meals) direct to consumers. It overlaps with Yelloh in DTC meal/food delivery with both refrigerated and frozen SKUs and a national shipping footprint.
- Thrive Market: Thrive Market is an online membership-based retailer delivering groceries (including a deep frozen assortment) direct to consumers. It is comparable to Yelloh in DTC online grocery and frozen-food delivery, with subscription-style ordering.
- CookUnity: CookUnity delivers chef-prepared meals (many shipped refrigerated/frozen) directly to consumers. It is comparable to Yelloh in DTC prepared-meal delivery and direct-to-door cold-chain logistics.
- Factor (formerly Factor 75): Factor delivers fully prepared, chef-made frozen meals directly to consumers nationwide. It is the closest direct peer to Yelloh in DTC frozen-meal delivery business model, with overlapping product format (frozen, ready-to-heat) and overlapping target customer (convenience-driven households).
- Trifecta Nutrition: Trifecta delivers organic, ready-to-eat frozen meals directly to consumers. It is comparable to Yelloh in DTC frozen prepared-meal delivery, with an emphasis on premium/health positioning.
Broad incumbents
- HelloFresh: HelloFresh is the largest DTC meal-delivery subscription service in the U.S., shipping meal kits and prepared meals direct to consumers. It is a broad incumbent that competes with Yelloh for the same household meal-occasion budget, though primarily via fresh meal kits.
- FreshDirect: FreshDirect is an online grocer delivering groceries (including a meaningful frozen assortment) directly to consumers' homes. It is comparable to Yelloh in DTC grocery delivery with frozen SKUs and direct cold-chain home delivery.
- Blue Apron: Blue Apron ships meal kits and prepared meals direct to consumers nationwide. It overlaps with Yelloh in DTC home-delivered food, though its core product is fresh meal kits rather than frozen groceries.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Yelloh social profiles
Digital presenceYelloh financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yelloh leadership team
Management profileNumber of profiles
Yelloh funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yelloh M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yelloh
What does Yelloh do?
Yelloh is a direct-to-consumer frozen food delivery service that ships a curated assortment of frozen meats, seafood, meals, breakfast items, snacks, pizza, ice cream, desserts, fruits and vegetables, and pet food straight to customer doors, with delivery available as soon as the next day. Customers place orders through the yelloh.com e-commerce site or iOS/Android mobile apps, with optional Auto-Reorder recurring delivery, a 25% first-order discount, and a Refer a Friend program. Deliveries are made in refrigerated trucks using reusable insulated bags that keep products frozen for hours if no one is home.
Is Yelloh a public or private company?
Yelloh is a private company. It is classified as unknown and is currently operating.
When was Yelloh founded?
Yelloh was founded in 1952. It employs 251 to 500 people.
Where is Yelloh based?
Yelloh is headquartered in Marshall, United States, in the North America region.
How does Yelloh make money?
One revenue line is on record: frozen Food Product Sales.
Who are Yelloh's main competitors?
Direct peers on record are Daily Harvest, Veestro, Sun Basket, Thrive Market, CookUnity, Factor (formerly Factor 75) and Trifecta Nutrition. Broad incumbents are HelloFresh, FreshDirect and Blue Apron.
Does Yelloh have an API?
No public API is recorded for Yelloh.
What industry is Yelloh in?
Yelloh's product category is Frozen Food Delivery. Its primary akta.pro industry code is AFAIAMAL, Online Cold-Chain & Frozen Food Delivery, with a secondary code of TLAAAHAL, Temperature-Controlled Food & Grocery Delivery (Chilled/Frozen). Its NAICS code is 42442 and its SIC code is 5140.