Dietisten Friesland

What Dietisten Friesland does

Dietisten Friesland is a privately held, independent group dietetics practice founded in 2012 and headquartered in Heerenveen, Friesland, Netherlands. The practice delivers personalized nutritional counseling and disease-specific dietary therapy across 11 embedded locations throughout Friesland, supplemented by home visits and WeSeeDo video consultations. Six registered dietitians — Mathilda Wijma, Jetty Terpstra, Annagreet Bos, Minke Elzinga (the 2012 founders), Anke Siderius (joined 2015), and Lisette Roerig (joined 2017) — collectively hold over 100 years of clinical experience with post-HBO specializations spanning oncology, Parkinson's disease, diabetes, cardiovascular risk management (CVRM), gastrointestinal disorders, elderly malnutrition, food hypersensitivity, pediatric nutrition, emotional eating, and tube feeding. All practitioners are members of the Nederlandse Vereniging van Diëtisten and registered in the Kwaliteitsregister Paramedici, and several have completed ACT (Acceptance & Commitment Therapy) training to support sustainable behavioral change.

The practice's core technology stack is intentionally light: an online intake/appointment form, WeSeeDo for video consultations, and routine healthcare management tooling — there is no proprietary platform. Revenue is generated primarily through Dutch basic health insurance (basisverzekering), which reimburses the first three hours of dietetic treatment per calendar year (subject to a €385 mandatory deductible for adults, with ketenzorg referrals exempt from the deductible); follow-up consultations beyond the three-hour cap are billed at €43.00 per standard session, €21.50 per short session, or €43.00+ per long session in 2026, and may be covered by supplementary insurance or paid out-of-pocket. Home visits carry a €29.50 surcharge.

Go-to-market is sales-led and referral-driven, anchored by deep clinical partnerships with Frisius MC (bariatric pre-operative and oncology), Radiotherapeutisch Instituut Friesland (radiotherapy nutrition), UMCG (transplant referrals), Ketenzorg Friesland (diabetes/COPD/CVRM care pathways), ParkinsonNet, and physiotherapy practices including FYNN Fysio and Fysio-Actief Sneek. A 2026 partnership with MeiJo (Kwadrant) introduces a consumer service-package channel. The practice holds contracts with all Dutch health insurers and serves individual consumer patients across the Friesland region.

Name

Dietisten Friesland

Legal name

Diëtisten Friesland

Website

https://dietistenfriesland.nl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Dietisten Friesland is a privately held group dietetics practice in Friesland, Netherlands, operating from 11 embedded locations with six registered dietitians delivering insurance-reimbursed, disease-specific nutritional counseling to individual consumer patients across the region.

Ownership category

akta.pro rank

Product category

Dietetics and Nutrition Counseling Services

NAICS

Diet and Weight Reducing Centers (812191), Home Health Care Services (62161)

akta.pro primary industry

Medical Nutrition Therapy (Registered Dietitian) (HSADAFAE)

akta.pro secondary industries

General Nutrition Coaching (HSADAFAA), Meal Preparation & Nutrition Support (Non-Medical) (HSABAAAC), Renal Nutrition & Kidney Dietetics Services (HLAKAHAL), Nutrition & Diet Education (Meal Planning, Macros, Healthy Cooking) (EDAAAHAA)

Keywords

• Dietary counseling services
• Medical nutrition therapy
• Chronic disease dietetics
• Weight management coaching
• Nutrition care pathways

Headquarters

HQ city

Wolvega

HQ country

Netherlands

HQ region

Europe

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Dietetic consultation services (reimbursable): Revenue is generated through billable dietetic consultation hours charged to health insurers. In 2026, the first three hours of diet treatment are reimbursed through the Dutch basic health insurance (basisverzekering), subject to the mandatory deductible (eigen risico) of €385. Follow-up consultations beyond the initial three hours are billed to supplementary insurance (if available) or directly to the client at €43 per standard follow-up consultation.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Diëtisten Friesland is a regional dietetics practice that delivers personalized nutritional counseling and disease-specific diet therapy through one-on-one consultations at 11 partner healthcare locations across Friesland, supplemented by home visits and WeSeeDo video consultations. Services span diabetes, oncology, cardiovascular disease, overweight, gastrointestinal disorders, Parkinson's, elderly malnutrition, food hypersensitivities, and group education workshops, with the first three hours of treatment per year reimbursed through Dutch basic health insurance.

Product overview

Dietisten Friesland is a regional dietitian practice operating across Friesland, Netherlands, offering a unified portfolio of nutritional counseling and diet therapy services. The core offering consists of individual dietary consultations supported by specialized programs for conditions including diabetes, oncology, cardiovascular disease, overweight, gastrointestinal disorders, Parkinson's disease, and elderly care. Additional services include group education workshops, integrated care chain (ketenzorg) coordination, video consultations via WeSeeDo, and home visit services. The practice operates from 11 locations throughout the region and operates under a personal, practical, and professional approach with over 100 years of combined dietitian experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Dietary Advice and Counseling Personalized nutritional counseling and diet therapy tailored to individual health conditions, goals, and preferences, delivered through one-on-one consultations at practice locations across Friesland or via video call.
• Diabetes Nutrition Management Specialized dietary counseling for diabetes mellitus patients, helping regulate blood sugar levels through personalized meal planning and lifestyle guidance, often covered through care chain (ketenzorg) arrangements.
• Oncology Nutrition Support Nutritional guidance for cancer patients to prevent unintended weight loss, manage treatment side effects, and maintain quality of life during oncology treatment.
• Cardiovascular Disease Nutrition (CVRM) Dietary counseling for heart and vascular disease prevention and management, including advice on reducing salt and fat, and improving overall cardiovascular health.
• Weight Management Program Coaching and nutritional guidance for achieving and maintaining a healthier weight through gradual lifestyle changes rather than strict diets, with ACT-based coaching addressing emotional eating patterns.
• Gastrointestinal Disorder Nutrition Therapy Dietary advice for stomach and intestinal complaints such as diarrhea, constipation, nausea, and abdominal pain to help reduce or eliminate symptoms.
• Parkinson's Disease Nutrition Support Specialized nutritional counseling for Parkinson's patients addressing swallowing difficulties, medication interactions, constipation, and weight management.
• Elderly Care Nutrition (Kwetsbare Ouderen) Nutritional support for vulnerable elderly patients at risk of malnutrition, focusing on increasing calorie and protein intake to maintain quality of life.
• Group Information Sessions and Workshops Group education, workshops, and lectures on nutrition topics for various target audiences, from young to old, offered as an alternative to individual counseling.
• Care Chain Services (Ketenzorg) Integrated care coordination for patients with diabetes, COPD, and cardiovascular risk (CVRM), involving collaboration between the dietitian, general practitioner, and other healthcare providers for optimal chronic disease management.
• Video Consultation (WeSeeDo) Remote video consultation service using WeSeeDo platform for clients who cannot visit one of the physical locations in Friesland.
• Home Visit Service At-home dietary consultations for clients unable to visit practice locations due to health conditions, with additional home visit surcharge applied.
• Food Hypersensitivity and Intolerances Counseling Management of food hypersensitivity and intolerances, helping clients identify causes of adverse food reactions and adjust their diets accordingly.

Quantifiable outcome

• A diabetic client stopped insulin injections for Type 2 diabetes through dietary management alone.
• +1 more outcomes

Named customers5 records

Segments9 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• Frisius MC (Centrum voor Obesitas Noord-Nederland (CON) en Oncologisch Centrum Leeuwarden)coreStrategic or Co-development PartnerDietisten Friesland dietitians work closely with Frisius MC's Centrum voor Obesitas Noord-Nederland (CON), specializing in preparing patients for bariatric surgery, and maintain daily oncology clinic hours at the Oncologisch Centrum Leeuwarden where oncology dietitians provide stage-appropriate nutritional advice.
• Radiotherapeutisch Instituut Friesland (RIF)coreStrategic or Co-development PartnerAn oncology dietitian holds weekly clinic hours at RIF (radiation therapy institute). Timely nutritional intervention is critical for radiotherapy patients who experience eating difficulties and risk unintended weight loss that worsens side effects.
• UMCG (Universitair Medisch Centrum Groningen)majorChannel Partner/ Reseller/ DistributorUMCG dietitians and specialists regularly refer patients to Dietisten Friesland for close-to-home dietary care. Several Dietisten Friesland dietitians are trained by UMCG to provide dietary and lifestyle advice related to kidney or liver transplantation.
• Fries Oncologie ZorgnetwerkcoreStrategic or Co-development PartnerDietisten Friesland oncology dietitians are affiliated with the Fries Oncologie Zorgnetwerk, a first-line network of specialized care providers from various disciplines supporting cancer patients and their families close to home, with strong connections to Friesland hospitals.
• ParkinsonNetcoreStrategic or Co-development PartnerDietitians Jetty and Minke are affiliated with ParkinsonNet, a network of Parkinson's-specialized care providers. They collaborate with physiotherapists, speech therapists, and occupational therapists in the region to provide integrated care for Parkinson's patients.
• FYNN Fysio LeeuwardenmajorStrategic or Co-development PartnerDietisten Friesland works closely with FYNN Fysio on combined lifestyle intervention (GLI), oncology, fall prevention training, and conditions where nutrition plays a key role in physiotherapy treatment.
• Fysio Actief SneekmajorStrategic or Co-development PartnerDietisten Friesland collaborates with Fysio-Actief Sneek on combined lifestyle intervention (GLI) and conditions where nutrition is important for physiotherapy treatment outcomes.
• Ketenzorg FrieslandcoreStrategic or Co-development PartnerDietisten Friesland actively participates in Ketenzorg Friesland, coordinating dietary care for patients with diabetes mellitus, COPD, and elevated cardiovascular risk (CVRM). The care pathway involves GP referral, coordinated with multiple healthcare providers, achieving better outcomes and controlling costs. Ketenzorg referrals do not trigger the patient's deductible.
• MeiJo (Kwadrant)minorGTM or Marketing PartnerDietisten Friesland partners with MeiJo, Kwadrant's service package, in 2026. MeiJo cardholders are entitled to one free 30-minute consultation (valued at €43) after the three hours of basic insurance reimbursement. MeiJo also provides discounts on various services and activities.
• FODMAP FoodiesminorOthersListed as a partner organization, potentially related to FODMAP dietary education content.
• Kenniscentrum OndervoedingminorOthersListed as a partner organization, related to malnutrition knowledge and prevention.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• WW (Weight Watchers) Netherlands: Large, well-established weight management brand operating across the Netherlands with group coaching, digital tools, and brand recognition. Overlaps with Dietisten Friesland's primary overweight/obesity segment but addresses a broader, less clinically specialized audience at scale.
• Holland & Barrett Netherlands: Major Dutch health and nutrition retail chain selling supplements, healthy foods, and offering in-store wellness advice. Comparable in addressing nutrition/wellness consumer needs but via retail channels rather than clinical dietitian consultations.

Others

• Voedingscentrum: Dutch government-affiliated knowledge center providing evidence-based nutrition information, guidelines, and public education. Comparable in nutrition subject matter and overlapping audience (Dutch consumers, including vulnerable groups), but operates as an informational/public-health body rather than a clinical practice.
• Buurtzorg Nederland: Large Dutch home-care organization providing nursing and personal care in clients' homes. Comparable in addressing Friesland-region elderly and chronic-disease populations through in-home service delivery; relevant overlap on elderly malnutrition and home-visit service models.
• Kenniscentrum Ondervoeding: Dutch knowledge center focused on malnutrition recognition, prevention, and treatment. Comparable as a knowledge partner supporting Dietisten Friesland's elderly malnutrition and oncology nutrition service lines, and a relevant ecosystem participant for clinical best practices.
• ParkinsonNet: Dutch national network of Parkinson's-specialized allied healthcare providers, of which Dietisten Friesland dietitians Jetty and Minke are members. Comparable as a referral network and care-coordination platform, and a direct partner in the practice's Parkinson's service line.
• Frisius MC: Regional hospital in Friesland hosting Dietisten Friesland dietitians in its Centrum voor Obesitas Noord-Nederland (CON) and Oncologisch Centrum Leeuwarden. Comparable as a healthcare ecosystem participant addressing overlapping patient populations (oncology, bariatric, metabolic).
• UMCG (Universitair Medisch Centrum Groningen): Academic hospital that refers patients to Dietisten Friesland for close-to-home dietary care and trains its dietitians in kidney/liver transplant nutrition. Comparable as a tertiary care ecosystem participant and a referral source in the practice's specialty service lines.
• Radiotherapeutisch Instituut Friesland (RIF): Friesland radiotherapy institute where Dietisten Friesland oncology dietitians hold weekly clinic hours. Comparable as a regional specialty care provider addressing overlapping oncology patient populations requiring integrated nutritional support during treatment.

Regional players

• FYNN Fysio (Leeuwarden): Leeuwarden-based physiotherapy practice and Dietisten Friesland's collaboration partner for Combined Lifestyle Intervention (GLI), oncology support, and fall prevention. Comparable as a Friesland-based allied health provider with overlapping chronic-disease and lifestyle clientele.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/dietistenfriesland
• Facebookfacebook.com/dietistenfriesland
• Instagraminstagram.com/dietistenfriesland
• Xx.com/dietistenfrl
• LinkedInlinkedin.com/company/dietisten-friesland

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dietisten Friesland