Socially Sorted

What Socially Sorted does

Socially Sorted is a private, founder-led visual-content training and consulting business based in Bli Bli, Australia, and associated with the legal entity Inspiring Vitality Pty Ltd. Donna Moritz leads the business, which helps enterprises, large teams, small and medium businesses, marketers, tourism organizations, and nonprofits create on-brand visual content with Canva. Its offering includes team and enterprise training, Canva audits, bespoke template design through VIP Design Days, keynote speaking, online training and membership programs, downloadable resources, and a social-media content calendar.

The company's underlying capability is domain expertise in Canva rather than proprietary software. Moritz was Canva user #358, is one of approximately 50 Verified Experts, holds Super Creator status, and serves as a Certified Canva Training Partner. The product surface includes 2,500+ templates, 371+ blog pages of tutorials and resources, 220+ element collections in the Canva Image Vault, whiteboard and social-media templates, custom presentation assets, and a 2026 social-media content calendar. The company has no app or public API and documents integrations with Flodesk for email and Canva Print for physical products.

Revenue is generated through quote-based training, audits, design services, and speaking engagements; subscription or membership access; one-time template licensing; and affiliate commissions from Canva Pro, Canva Business, and related tools. Its go-to-market combines direct enterprise sales with a content-led self-serve funnel through the blog, newsletter, social channels, and search; distribution through Canva's marketplace; and demand generation through international speaking engagements. Public pricing for custom engagements is unavailable, and no disclosed revenue, funding, or merger and acquisition activity is present in the input data.

Name

Socially Sorted

Legal name

Inspiring Vitality Pty Ltd

Website

https://sociallysorted.com.au

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Socially Sorted is a founder-led Canva training and consulting business serving enterprises, teams, small businesses, marketers, tourism organizations, and nonprofits with training, audits, custom templates, memberships, speaking, and visual-content resources.

Ownership category

akta.pro rank

Product category

Visual Content Training and Consulting

NAICS

Software Publishers (513210)

SIC

Services-Management Consulting Services (8742), Miscellaneous Publishing (2741)

akta.pro industry

PRIMARYMPACALAL

Learning Content Bundling & Subscription Passes (All-Access Libraries)

Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Online Learning Content Platforms (Creator-Led Courses)

Keywords

• Canva training services
• Visual content strategy
• Social media training
• Content marketing consulting
• Canva template design

Headquarters

HQ city

Bli Bli

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Canva Training Services: Team training programs for Canva Teams/Enterprise including onboarding, template creation, and workflow optimization. Billed through custom consulting engagements based on team size and scope.
2. Online Courses and Memberships: Programs including 'Visual Content Made Easy' with core training and membership access. Subscription-based access to training content and templates.
3. Canva Templates: Template designs sold or provided through Canva's template marketplace. Templates for social media, presentations, whiteboards, and various business use cases.
4. Speaking and Keynote Engagements: International keynote speaking at conferences and corporate events. Custom presentations for teams and organizations.
5. Affiliate Commissions: Earned commissions through affiliate links for Canva Pro, Canva Business, and related tools. Commission earned when users purchase through referral links.
6. VIP Design Days and Canva Audits: Custom template design services and brand audits for teams requiring personalized Canva solutions.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Socially Sorted delivers Canva-focused training, consulting, and visual content strategy services to organizations and individuals. Core deliverables include team training programs, keynote speaking, VIP custom template design days, and Canva audits for enterprises and SMBs. The company also distributes an extensive library of Canva templates and runs an award-winning blog of tutorials and social media content calendars.

Product overview

Socially Sorted is a Canva-focused training and consulting service founded by Donna Moritz, a Canva Verified Expert and Super Creator. The company's core offering is instructor-led and self-paced Canva training programs for teams and enterprises, complemented by custom template design services (VIP Design Days), keynote speaking, and Canva audits. The product portfolio centers on helping organizations leverage Canva for scalable visual content creation, supported by a library of downloadable templates and an award-winning blog with tutorials and social media holiday calendars. The company operates as a Certified Canva Training Partner.

Differentiator

Problem solved

Functional benefit

Products and services

• Canva Training Programs Instructor-led and self-paced Canva training programs for teams, enterprises, and individuals learning to create on-brand visual content. Programs include Canva Teams/Enterprise training, onboarding, template creation, and workflow optimization, scaled for teams from 1-10 to 100+ members.
• Keynote Speaking & Presentations International keynote speaking services delivered by founder Donna Moritz at conferences and corporate events. Engagements cover visual content strategy and Canva utilization for teams, with audiences of 10,000+ Canva users reached in-person and virtually.
• VIP Design Day (Custom Canva Template Design) Custom Canva template design service in which Donna Moritz creates bespoke templates for clients, including social media templates, mobile video templates, presentations, Instagram carousels, and infographics.
• Canva Audit for Teams Consulting service that reviews and optimizes Canva team workflows, brand asset management, and visual content systems for organizational clients, producing recommendations and brand-aligned improvements.
• Canva Business Templates (via Canva Marketplace) Exclusive business templates designed for the Canva template library as part of the Super Creator program, available to Canva's 100M+ global users across free and Pro tiers.

Quantifiable outcome

• 25 million+ template downloads
• +2 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

One partnership is on record.

• CanvacoreStrategic or Co-development PartnerFoundational partnership with Canva as a Canva Verified Expert (one of approximately 50 worldwide), Super Creator for exclusive business templates, and Certified Canva Training Partner. Donna Moritz was among Canva's earliest users (#358) and has collaborated with Canva on template design and training content for Canva's platform.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Creative Market: Marketplace for design templates, graphics, and creative assets purchased by individual designers and teams. Comparable as a template-distribution channel similar to Socially Sorted's Canva template marketplace presence.
• ManyPixels: On-demand graphic design subscription service for agencies and growing businesses. Comparable as a scalable alternative to in-house or freelance design, similar to Socially Sorted's positioning around reducing design spend for SMBs and teams.
• Kimp: Graphic design subscription service delivering unlimited designs for a flat monthly fee. Comparable in targeting non-designers and small teams seeking affordable, recurring visual content — a similar buyer persona to Socially Sorted's SMB and team training customers.
• Social Media Examiner: Leading publisher of social media marketing training, conferences, and resources serving marketers and SMBs. Comparable as a creator-led content and education business in the social media marketing space — a direct audience peer to Socially Sorted's blog and training.
• Design Pickle: Subscription-based graphic design service for businesses and marketing teams. Comparable to Socially Sorted as a recurring-fee creative services provider targeting non-designers and SMB/mid-market teams needing ongoing visual content support.
• Snappa: Graphic design tool for creating social media graphics, blog images, and ads without design expertise. Comparable as a competing platform targeting non-designers needing quick visual content — adjacent to Socially Sorted's audience but on a different tool stack.
• Penji: Unlimited graphic design subscription platform serving agencies, startups, and enterprise marketing teams. Comparable as an outsourced design solution for non-designers — directly competing for the same customer pain point Socially Sorted addresses through Canva training.
• Visme: Visual content creation platform focused on presentations, infographics, and branded marketing visuals for non-designers. Comparable as an alternative design tool with training resources, competing for the same SMB and marketing-team audience.
• Envato Elements: Subscription-based creative asset library with templates, graphics, and stock media for designers and marketers. Comparable in monetizing template and design-asset IP at scale, similar to Socially Sorted's template business.

Broad incumbents

• Canva: The design platform that Socially Sorted specializes in, with 100M+ users globally. Comparable as the underlying ecosystem for Socially Sorted's training, templates, and Verified Expert relationship; serves a vastly broader audience but does not offer the expert-led training specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sociallysorted
• YouTubeyoutube.com/donnamoritz
• Facebookfacebook.com/sociallysorted
• Instagraminstagram.com/sociallysorted
• Pinterestpinterest.com/sociallysorted
• LinkedInlinkedin.com/company/socially-sorted

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Socially Sorted