Vinaturel
Vinaturel GmbH is a German B2B wine importer founded in 2006, importing premium organic, biodynamic, and sustainable wines from European boutique estates to serve German restaurants, fine dining establishments, and specialist wine retailers.
- Company typePrivate
- Founded2006
- HeadquartersBerg, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Vinaturel does
Vinaturel GmbH is a German B2B wine importer and wholesaler founded in 2006 and headquartered in Berg (Schatzlgasse 30, 82335 Berg), near Munich. The company specializes in importing and distributing premium organic, biodynamic, and sustainably produced wines from boutique European estates to the German gastronomy sector, upscale specialist wine trade (Weinfachhandel), and fine dining establishments. Its curated portfolio spans France (Burgundy, Northern Rhône, Châteauneuf-du-Pape), Germany (Pfalz, Baden, Rheingau), Austria (Wachau, Burgenland/Neusiedlersee), Italy (Sicily), Spain (Priorat), and Portugal (Port), with producer relationships including Nikolaihof, Peter Jakob Kühn, Heinrich, Niepoort, Occhipinti, Hubert Lignier, and Christmann. The company positions itself as a "Terroir Pioneer since 2006" under a "Neue Grüne Revolution" (New Green Revolution) philosophy.
The company operates an e-commerce platform at vinaturel.de that functions simultaneously as a product catalog and a content portal. Registered B2B customers can browse wines, manage personalized selections via the "Mein Sortiment" feature, and place orders. The platform also hosts the "Wein-Wissen" knowledge section with regional guides (Burgundy terroir, Port wine history, Priorat, Châteauneuf-du-Pape, minerality) and annual tasting reports (Verkostungs-Report 2025 – Große Gewächse). Payment processing is handled through BS Payone, and the company holds EU-Bio certification covering biodynamic wines from partner estates. No proprietary technology, AI/ML capabilities, patents, or app products are disclosed; the technical infrastructure is limited to standard e-commerce functionality.
Vinaturel's business model is transaction-based wholesale distribution. Revenue is generated through product markups on wholesale transactions to business customers, with per-bottle pricing and volume-tiered shipping (€7 to €192 via DHL, plus dedicated freight from €49 for larger orders). The go-to-market motion is sales-led and relationship-driven via a dedicated Vertriebsteam, supported by content marketing and tasting events. New customer acquisition involves credit review, with initial orders typically subject to cash on delivery or prepayment. The company is privately held by Managing Director Jürgen Franke, with no institutional investors, parent companies, subsidiaries, or external ownership stakes disclosed.
Vinaturel firmographics
Firmographics- Name
- Vinaturel
- Legal name
- Vinaturel GmbH
- Website
- https://vinaturel.de
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Vinaturel GmbH is a German B2B wine importer founded in 2006, importing premium organic, biodynamic, and sustainable wines from European boutique estates to serve German restaurants, fine dining establishments, and specialist wine retailers.
- Ownership category
- akta.pro rank
Vinaturel industry classification
Industry- Product category
- Wine Import & Distribution
- NAICS
- Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine Production & Winemaking (AFAFAAAB)
- akta.pro secondary industries
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Shops (Off-Premise) (CRANAAAB)
Keywords
Where Vinaturel is headquartered
LocationHeadquarters
- HQ city
- Berg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Vinaturel business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Wine Import and Distribution: Vinaturel generates revenue through the import and wholesale distribution of premium organic, biodynamic, and sustainable wines to the gastronomy sector and specialist wine trade in Germany. The company purchases wines from producer wineries and resells them to business customers. Revenue is generated through product markups on wholesale transactions, with prices varying by product, vintage, and volume.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Per-bottle transaction pricing with volume-based shipping |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Vinaturel product offering
Product offeringCore offering
Vinaturel is a German wine importer and wholesaler that curates and distributes organic, biodynamic, and sustainably produced wines from small European wine estates. Its core offer is a hand-selected portfolio of natural wines sold to gastronomy (restaurants, hotels, fine dining) and the specialist wine trade (Weinfachhandel), with a secondary online channel reaching end consumers via its own e-commerce shop.
Product overview
Vinaturel operates an e-commerce platform specializing in premium organic, biodynamic, and sustainable wines for the specialty wine trade and gastronomy sector. The core product is the online wine store featuring a curated portfolio from European wine estates. Supporting services include the Wine Estates (Weingüter) portfolio directory, Wine Knowledge Resources (Wein-Wissen) educational content, a dedicated Sales Team (Vertriebsteam) for B2B customer support, and Events/Tastings (Termine) scheduling. Registered customers can use the 'My Assortment' feature to manage personalized selections. The company was founded in 2006 as a pioneer in the natural wine import sector.
Differentiator
Problem solved
Functional benefit
Products and services
- Vinaturel E-Commerce Platform (vinaturel.de)
Companies that use Vinaturel
Customer profileSegments3 records
Ideal customer profiles3 records
Vinaturel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Vinaturel partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Vinaturel competitors and assessment
Company assessmentBroad incumbents
- Jacques' Wein-Depot: National German wine retail chain (under Hawesko) with franchise/depot model selling curated wines to consumers. Comparable in wine retailing and merchandising, but a much broader incumbent that overlaps with Vinaturel on premium and natural wine selection.
- Wein & Vinos: German online wine retailer with focus on Spanish and European wines, including premium and organic lines. E-commerce-first model competes with Vinaturel's online shop, though broader in geography and less specialist in natural/biodynamic only.
- Hawesko Holding: One of Germany's largest wine retailers and distributors with multiple brands (Hawesko, Jacques' Wein-Depot, Wein & Vinos). Broader portfolio including conventional wines, but competes for the same specialist-trade and gastronomy customers and operates a much larger B2B distribution footprint.
- Rindchen's Weinkontor: Established German wine retailer and importer with curated international portfolio, own shops, and online presence. Overlaps with Vinaturel in curated premium European selection and trade/gastronomy service model.
Direct peers
- Pinard de Picard: German specialist wine merchant and importer with strong focus on organic, biodynamic, and natural wines from French and other European estates. Direct overlap with Vinaturel in target customers, premium positioning, and curated portfolio approach.
- Selection Massiv: German natural wine specialist retailer and importer with curated estates from France, Italy, Austria, and Germany. Comparable niche positioning, e-commerce front, and emphasis on artisan organic producers serving gastronomy customers.
- Wein am Limit: Germany-based B2B wine importer and retailer focused on natural, organic, and biodynamic wines from small European estates. Highly comparable in product category, customer base (gastronomy and specialist trade), and curation-led model.
Others
- Lobenberg (Wein-Plus): German wine critic platform and retail operation. Adjacent rather than direct: comparable in wine expertise content and premium positioning, but primarily an information/retail hybrid rather than a B2B importer competing for the same gastronomy shelf.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Vinaturel social profiles
Digital presenceVinaturel compliance and trust
Trust signalCompliance1 record
Vinaturel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vinaturel leadership team
Management profileNumber of profiles
Profiles1 record
Vinaturel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vinaturel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vinaturel
What does Vinaturel do?
Vinaturel is a German wine importer and wholesaler that curates and distributes organic, biodynamic, and sustainably produced wines from small European wine estates. Its core offer is a hand-selected portfolio of natural wines sold to gastronomy (restaurants, hotels, fine dining) and the specialist wine trade (Weinfachhandel), with a secondary online channel reaching end consumers via its own e-commerce shop.
Is Vinaturel a public or private company?
Vinaturel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vinaturel founded?
Vinaturel was founded in 2006. It employs 1 to 10 people.
Where is Vinaturel based?
Vinaturel is headquartered in Berg, Germany, in the Europe region.
How does Vinaturel make money?
One revenue line is on record: wine Import and Distribution.
Who are Vinaturel's main competitors?
Broad incumbents on record are Jacques' Wein-Depot, Wein & Vinos, Hawesko Holding and Rindchen's Weinkontor. Direct peers are Pinard de Picard, Selection Massiv and Wein am Limit. Lobenberg (Wein-Plus) is listed as an others.
Does Vinaturel have an API?
No public API is recorded for Vinaturel.
What industry is Vinaturel in?
Vinaturel's product category is Wine Import & Distribution. Its primary akta.pro industry code is AFAFAAAB, Wine Production & Winemaking, with a secondary code of CRADAIAB, Wine & Sparkling Wine Wineries & Brands. Its NAICS code is 424820 and its SIC code is 5180.