Al Jawhara Group

What Al Jawhara Group does

Al Jawhara Group is a privately held Egyptian food manufacturing company, established in 1979 and headquartered in Cairo, that produces, packs and distributes a diversified portfolio of consumer packaged goods across six core categories: tea, potato chips, extruded/corn snacks, biscuits (wafer, filled and plain), sweets (chocolate, jelly, lollipop, gum) and croissants. The company's brands include Al Gawhara and Hi Tea in tea, Chipseco, Masrawy and True Chips in chips, more than 10 snack sub-brands such as 3D, Break, Fashwar, Tubes and Jolio, wafer and filled biscuit lines (Farafish, Mazzika, Jewel, Bisco One, Golden), confectionery under Two Lions, Bono Cola and Chickso, and croissants under Break Time and Jumbo. Operations are vertically integrated, with company-owned potato farms irrigated by Nile water feeding the chips production and four production complexes located at Housh Issa and El Kom El Akhdar (Behera Governorate), New Borg El Arab (Alexandria Governorate) and Assiut.

The business operates automated production lines compliant with ISO 9001, ISO 14001, ISO 22000, ISO 18001 and HACCP standards, supported by in-house quality control laboratories managed by professional specialists that test raw materials, packaging components and final product safety. Distribution combines company-owned branches across Egypt served by a dedicated delivery fleet for the domestic market with dedicated export departments and sole agents/sales outlets in Arab and African countries; the company states it exports to over 100 countries globally. Marketing is executed through social media (Facebook, Twitter, LinkedIn, YouTube, Google+), TV commercials, participation in trade exhibitions, and a bilingual corporate website. Management information disclosed is limited to two export directors (Mr. Adel Salama for Arab countries plus Sudan and Guinea; Mr. Mohamed El Wakkad for African and foreign markets including Lebanon, UAE, Syria and Algeria); no information on founding-family leadership, board composition, employees, financials or external shareholders was found in the source material.

Name

Al Jawhara Group

Legal name

Al Jawhara Group

Website

https://aljawharagroup.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Al Jawhara Group is a privately held Egyptian food manufacturer founded in 1979 that produces and distributes tea, chips, snacks, biscuits, sweets and croissants to Egyptian consumers and exports to over 100 countries across the Middle East, Africa and Europe.

Ownership category

akta.pro rank

Product category

Packaged Food Manufacturing

NAICS

Bakeries and Tortilla Manufacturing (3118), Snack Food Manufacturing (31191), Sugar and Confectionery Product Manufacturing (3113), Food Manufacturing (311)

SIC

Cookies & Crackers (2052), Bakery Products (2050), Sugar & Confectionery Products (2060), Food And Kindred Products (2000)

akta.pro primary industry

International & Ethnic Packaged Foods (CRADAAAG)

akta.pro secondary industries

Crackers, Biscuits & Grain Snacks Manufacturing (savory biscuits, crispbreads) (AFAKABAH), Bread & Rolls Manufacturing (AFAKAAAA)

Keywords

• Packaged food manufacturing
• Tea production
• Potato chips
• Confectionery products
• Biscuit manufacturing

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Food Product Sales: Al Jawhara Group generates revenue through manufacturing and selling a diverse portfolio of food products including tea, snacks, potato chips, biscuits, sweets, and croissants. Products are sold through domestic distribution network (company branches across Egypt) and export channels to international markets including Arab, African, and some European countries.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Al Jawhara Group manufactures, packs, and distributes a diversified portfolio of branded consumer food products including tea, potato chips, corn-based snacks, biscuits, sweets, and croissants. Products are produced at automated ISO-certified factories in Egypt using raw materials such as Sri Lankan, Kenyan, and Indian tea and potatoes from company-owned Nile-irrigated farms, and are sold domestically through company branches and exported to over 100 countries.

Product overview

Al Jawhara Group is an Egyptian food manufacturing company established in 1979, producing a diversified portfolio of food products including tea, potato chips, snacks, biscuits, sweets, and croissants. The company operates factories in Housh Issa, El Kom El Akhdar (Behera), New Borg El Arab (Alexandria), and Asyut. Their product portfolio spans multiple categories: (1) Tea products under brands Al Gawhara, Al Gawhara Golden, Hi Tea, Two Roses, and Loloua; (2) Potato chips under Chipseco, Masrawy, Mix, and True Chips brands; (3) Snacks under 11 brands including 3D, Break, Fashwar, Hopes, Jolio, Patatsseno, So Much, Sticks, Superman, Tubes, and Next; (4) Biscuits including wafer varieties (Farafish, EshEsh, Mazzika, Jumbo), filled biscuits (Jewel, Bisco One, Golden), plain biscuits (Luxe, True, Jumbo Soft), and coconut biscuits (Beko Biski, Mega Biski, Mixluxe); (5) Sweets including chocolates (Two Lions), jellies (Bono Cola, Caramelato, Chickso), lollipops (Lola Pop), and gum (4 Match); (6) Croissants under Break Time and Jumbo brands. The company exports to over 100 countries globally and operates with ISO-standardized automated facilities.

Differentiator

Problem solved

Functional benefit

Brands

• Al Gawhara Tea: Tea brand including garnet tea, golden tea, green tea, and herbal tea varieties
• Hi Tea
• Two Roses Tea
• Loloua Tea
• Chipseco
• Masrawy
• True Chips
• 3D Snacks
• Break Snacks
• Fashwar
• Hopes
• Jolio
• So Much
• Tubes
• Superman
• Next Snacks
• Farafish
• EshEsh
• Jewel
• Mazzika
• Jumbo
• Bisco One
• Golden
• Break Biscuits
• Break Time Croissants
• Jumbo Croissants
• Two Lions
• Bono Cola
• Caramelato
• Chickso
• Lola Pop

Products and services

• Tea (Al Gawhara, Hi Tea, Two Roses, Loloua, Al Gawhara Golden) Branded tea portfolio including black tea, green tea, herbal tea, jasmine green tea, tea bags, and blends. Tea is imported from Sri Lanka, Kenya, and India and packed at the New Borg El Arab facility for retail sale to Egyptian consumers and export to Arab, African, and other markets.
• Potato Chips (Chipseco, Masrawy, Mix, True Chips) Potato chips produced from company-farmed potatoes irrigated by Nile River water, offered in multiple flavor variants (cheese, tomato, chilli and lemon, kabab, Italian mix, sour cream and onion, vinegar, spicy cheese, shish kabab, chicken). Sold via retail channels domestically and through export distributors internationally.
• Corn Snacks (3D, Break, Fashwar, Hopes, Jolio, Patatsseno, So Much, Sticks, Superman, Tubes, Next) Extruded corn-based snack products in a wide range of flavor variants (cheese, tomato, chilli and lemon, pizza, kabab, hot sausage, French cheese, Italian pizza, Russian chilli and lemon). Targeted at retail consumers across Egypt and export markets.
• Biscuits (Farafish, EshEsh, Jewel, Mazzika, Jumbo, Bisco One, Golden, Beko Biski, Biskoty, Luxe, Mega Biski, Mixluxe, True Biscuits, Jumbo Soft, Break Wafer Biscuits) Biscuit range including wafer biscuits filled with chocolate, vanilla, hazelnut, milk, or strawberry cream; chocolate-covered biscuits; plain tea biscuits including Marie variants; and coconut biscuits. Produced at factories including what the company describes as the largest biscuit production factory in the Middle East.
• Sweets (Two Lions, Bono Cola, Caramelato, Chickso, Lola Pop, 4 Match Gum) Confectionery assortment including chocolate with milk candy, jelly candies (cola and lemon bonbons), lollipops with honey filling, gum candies with orange or strawberry flavors, and bubble gum. Targeted at retail consumers in domestic and export markets.
• Croissants (Break Time, Jumbo) Industrial croissants filled with hazelnut cream, strawberry jelly, or chocolate cream, produced on a dedicated croissant and pies line with high production capacity and international quality standards.

Quantifiable outcome

• Exports to over 100 countries globally
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves17 records

Expansion highlights4 records

Broad incumbents

• Mondelez International: Mondelez is a global confectionery and biscuits giant (Oreo, Cadbury, Toblerone). Directly competes with Al Jawhara's biscuits/wafers/sweets categories globally and across MENA, with much larger marketing and R&D budgets.
• Grupo Bimbo: Bimbo is the world's largest bakery company with operations across Mexico, the US, Europe, and emerging markets. Comparable as a broad incumbent in biscuits, bread, and baked snacks — categories where Al Jawhara has invested heavily (largest Middle East biscuit factory claim).
• PepsiCo (Frito-Lay): PepsiCo's Frito-Lay division is the global leader in potato chips and salty snacks (Lay's, Doritos). Directly competes with Al Jawhara's Chipseco, Masrawy, and True Chips brands in MENA and African markets with materially larger marketing scale.

Regional players

• IFFCO Group: IFFCO is a UAE-based multinational food conglomerate producing edible oils, snacks, biscuits, and confectionery for global markets. Comparable for its multi-category packaged food portfolio, export-led growth model, and family-business roots serving MENA and Africa.
• Halwani Brothers: Halwani Brothers is a leading Saudi Arabian packaged food manufacturer (canned foods, confectionery, frozen meals). Comparable as a family-owned regional CPG with multi-category portfolio serving both domestic and export markets across the Arab world.
• Tiger Brands: Tiger Brands is South Africa's largest branded food manufacturer with categories spanning snacks, biscuits, confectionery, and beverages. Comparable for its multi-category CPG portfolio across Africa and emerging-market focus that overlaps with Al Jawhara's African export markets.
• Americana Group: Americana is one of the largest food operators in MENA, operating restaurants and producing packaged foods across the region. Comparable for its multi-category food manufacturing presence and broad geographic reach across Arab and African markets where Al Jawhara also exports.

Direct peers

• Edita Food Industries: Edita is Egypt's largest publicly listed packaged snack and bakery company (brands: Todo, Molto, Bake Rolls, Twinkies). Most directly comparable peer given shared Egyptian footprint, multi-category CPG portfolio (snacks, biscuits, cakes), and export ambitions across MENA and Africa.
• Juhayna Food Industries: Juhayna is one of Egypt's largest dairy and juice producers with extensive domestic distribution and regional exports. Comparable as a leading Egyptian packaged food manufacturer with broad retail distribution, multi-decade brand heritage, and export reach into Arab and African markets.

Emerging players

• Parle Products: Parle is India's largest biscuit and confectionery manufacturer (Parle-G, Hide & Seek). Comparable as a family-owned, multi-category CPG from an emerging market with mass-market biscuit leadership and growing export presence.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/aljawharagroup
• YouTubeyoutube.com/user/aljawharagroup
• Facebookfacebook.com/aljawharagroup
• LinkedInlinkedin.com/company/al-jawhara-group

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Al Jawhara Group