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City Steel Public Company

Full company profile

uuid003l8lr

Namestring
City Steel Public Company
Legal namestring
City Steel Public Company Limited
Company typeenum
Public
Founded yearint
1994
Descriptiontext

City Steel Public Company Limited is a Thailand-based, SET-listed (ticker: CITY) industrial manufacturer of metal fabrication products, storage systems, and material handling equipment, headquartered in Chonburi. Founded in 1994 and listed on the Stock Exchange of Thailand since February 23, 2006, the company operates four business units: City Steel Product (manufacturing of structural steel, storage systems, and material handling equipment), City Steel Service (semi-finished products and metal fabrication services), City Steel Support (corporate functions), and City Steel Investment (investment in new business ventures). Through its wholly-owned subsidiary Mark Worldwide Co., Ltd., the group operates two factories and one metal processing service center in Chonburi with combined production capacity of 25,000 tons per year (16,000 tons at the parent and 9,000 tons at the subsidiary), serving more than 2,000 customers across 25 industrial sectors — primarily automotive, petrochemical, banking, food and beverage, and healthcare.

The company's product portfolio spans four categories: Storage Systems (mezzanine, selective, narrow aisle, double deep, roll-form, rack support, slide, cantilever, drive-in, flow, live storage, push-back, powered, mobile, and T-shelving systems); Material Handling Equipment (dollies, pallets, roll containers, metal containers, stacktainers, wiremesh containers, conveyors, and dock equipment); Metal Products (structural and stainless steel); and Other Products. It sells primarily through direct, project-based engagement with industrial customers, with no long-term contracts and a cost-plus pricing policy designed to protect margins against steel price volatility (steel representing approximately 60% of cost of sales). The company maintains no borrowings from financial institutions and operates exclusively within Thailand with a single-country distribution scope.

Financial performance has deteriorated sharply, with revenue declining from approximately 6.17 to 2.12 (in stated units) between 2021 and 2025 — a roughly 66% contraction — while EBITDA, operating income, and net income have been negative in each of the last three reported years (2023–2025), reflecting margin compression despite the debt-free balance sheet. GTM motion is sales-led, with no digital channels of consequence and limited evidence of product, geographic, or technology-based expansion initiatives in the input data.

Short descriptiontext

City Steel Public Company Limited is a Thai SET-listed metal manufacturer producing storage systems, material handling equipment, and structural steel products from Chonburi, serving over 2,000 industrial customers across 25 sectors via its 25,000-ton-capacity factories.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
251–500
akta.pro rankint
HeadquartersChonburi, Thailand
HQ citystring
Chonburi
HQ countrystring
Thailand
HQ regionstring
Asia
Markets served

Serves global market

Offices3 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
industrial storage systems, material handling equipment, metal fabrication services, structural steel products, steel processing services
Industry1 code
1Steel Service Centers & Processing (Slitting, Cut-to-Length, Blanking, Leveling)
CodeIMAKABALPrimaryYes
NAICS code3 codes
  • Steel Product Manufacturing from Purchased Steel3312
  • All Other Fabricated Metal Product Manufacturing33299
  • Other Fabricated Metal Product Manufacturing3329
SIC code3 codes
  • Sheet Metal Work3444
  • Fabricated Structural Metal Products3440
  • Miscellaneous Fabricated Metal Products3490
Product category
Industrial Metal Fabrication and Storage Systems
Social media profiles1 record
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model2 records
1Metal Product Manufacturing
TypeOne Time License
Description

Manufacturing and distribution of metal structural products, storage systems, and material handling equipment on a project basis. Revenue is generated through one-time project sales with cost-plus pricing policy. The company serves diverse industrial customers with custom fabrication needs.

citysteelpcl.com
2Metal Processing Services
TypeProfessional Services
Description

Semi-finished metal products and comprehensive metal fabrication services provided through the company's processing service center. Revenue generated from steel processing and metal fabrication services.

citysteelpcl.com
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Supply Chain, Operations, Personnel, Infrastructure
Pricing details1 tier
1Cost-Plus Pricing Model
ModelOtherBilling cadencePay-as-you-go
Notes

Company adopts a cost-plus pricing policy where selling prices are determined by adding a margin to production costs. This approach helps maintain profit margins despite steel price volatility (steel ~60% of cost of sales).

citysteelpcl.com
GTM typeB2B
B2B
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Brand1 of 4 records shown
1City Steel Product
Description

Metal fabrication, storage system and material handling products

citysteelpcl.com
+3 more records
Core offering1 text field

City Steel Public Company manufactures and distributes metal fabrication products, including industrial storage systems, material handling equipment, and structural steel products, through four business units (City Steel Product, City Steel Service, City Steel Support, and City Steel Investment). The company also operates a metal processing service center providing semi-finished metal products, custom fabrication, installation, and after-sales services for industrial customers across 25 sectors, with a total group production capacity of 25,000 tons per year.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

City Steel Public Company is a manufacturer of metal fabrication products operating four business units: City Steel Product (manufacturing and distribution of structural steel, storage and material handling equipment), City Steel Service (semi-finished products and comprehensive metal fabrication services), City Steel Support (corporate functions), and City Steel Investment (investment in new business ventures). The company's product portfolio consists of four main categories: Storage System (industrial shelving and warehouse solutions), Material Handling Equipment (dollies, pallets, conveyors, containers), Metal Product (structural and stainless steel), and Other Product (additional metal solutions). The company serves over 2,000 customers across 25 industrial sectors with a total production capacity of 25,000 tons per year through two factories and a metal processing service center.

Product and service5 records
1Storage System
CategoryIndustrial Storage Systems
Description

Industrial storage solutions including mezzanine, selective, narrow aisle, double deep, roll-form, rack support, slide, cantilever, drive-in, flow, live storage, push-back, powered, mobile, and T-shelving systems used for warehouse and facility organization by industrial customers.

2Material Handling Equipment
CategoryMaterial Handling Equipment
Description

Equipment for material transport and handling including dollies, pallets, roll containers, metal containers, stacktainers, wiremesh containers, conveyors, dock equipment, and general material handling solutions for industrial operations.

3Metal Product
CategoryStructural Steel Fabrication
Description

Metal fabrication products including structural steel and stainless steel products for construction and industrial applications.

4Other Product
CategoryCustom Metal Solutions
Description

Additional metal products and solutions beyond the main product categories, serving various industrial needs through custom manufacturing.

5Metal Processing Services
CategoryMetal Processing Services
Description

Semi-finished metal products and comprehensive metal fabrication services provided through the company's metal processing service center, with combined capacity of 16,000 tons per year for City Steel plus 9,000 tons per year via the Mark Worldwide Co., Ltd. subsidiary.

Scale indicator4 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
1Mark Worldwide Co., Ltd.
Strategic tierCoreTypeOthers
Description

Wholly-owned subsidiary of City Steel Public Company, operating as a separate manufacturing facility with 9,000 tons/year production capacity. Established to accommodate increasing product demand and to separate BOI-promoted products accounting from non-promoted products.

citysteelpcl.com
Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Peers8 records
TypeDirect peer
Description

Netherlands-based manufacturer of industrial storage systems including pallet racking and shelving. Direct comparable to City Steel's storage systems product line, with similar focus on metal-fabricated racking for warehouse and manufacturing customers.

TypeBroad incumbent
Description

Swiss storage solutions provider specializing in automated storage, retrieval systems, and vertical lift modules. Overlaps with City Steel's storage systems offering, particularly in industrial and warehousing use cases.

TypeBroad incumbent
Description

Global supplier of integrated automated supply chain technology including storage, conveyors, and material handling systems. Comparable as a broad incumbent in the same end-markets City Steel serves, though focused on automation rather than conventional racking.

TypeDirect peer
Description

Global storage racking manufacturer (part of Constructor Group) with Thai operations. Directly competes with City Steel in pallet racking, shelving, and industrial storage systems for warehouse and manufacturing customers.

TypeEmerging player
Description

Swiss manufacturer of conveyor technology, rollers, and material handling components. Comparable to City Steel's conveyor and material handling equipment product line, with complementary role in automated intralogistics.

TypeBroad incumbent
Description

German intralogistics company producing forklifts, pallet racking, and automated warehouse solutions. Overlaps with City Steel in racking and material handling equipment, but operates as a much larger incumbent with global reach.

TypeBroad incumbent
Description

German-based global intralogistics and storage systems integrator. Offers a much broader portfolio including ASRS, shelving, and automated solutions — overlaps directly with City Steel's storage systems business at the higher end of the market.

TypeBroad incumbent
Description

Japanese global leader in material handling automation including conveyors, ASRS, and sorting systems. Comparable to City Steel's material handling equipment line, particularly for automotive and industrial customers in Southeast Asia.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers6 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature3 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Subsidiaries1 record

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

City Steel Public Company

Industrial Metal Fabrication and Storage Systemscitysteelpcl.com

City Steel Public Company Limited is a Thai SET-listed metal manufacturer producing storage systems, material handling equipment, and structural steel products from Chonburi, serving over 2,000 industrial customers across 25 sectors via its 25,000-ton-capacity factories.

What City Steel Public Company does

City Steel Public Company Limited is a Thailand-based, SET-listed (ticker: CITY) industrial manufacturer of metal fabrication products, storage systems, and material handling equipment, headquartered in Chonburi. Founded in 1994 and listed on the Stock Exchange of Thailand since February 23, 2006, the company operates four business units: City Steel Product (manufacturing of structural steel, storage systems, and material handling equipment), City Steel Service (semi-finished products and metal fabrication services), City Steel Support (corporate functions), and City Steel Investment (investment in new business ventures). Through its wholly-owned subsidiary Mark Worldwide Co., Ltd., the group operates two factories and one metal processing service center in Chonburi with combined production capacity of 25,000 tons per year (16,000 tons at the parent and 9,000 tons at the subsidiary), serving more than 2,000 customers across 25 industrial sectors — primarily automotive, petrochemical, banking, food and beverage, and healthcare.

The company's product portfolio spans four categories: Storage Systems (mezzanine, selective, narrow aisle, double deep, roll-form, rack support, slide, cantilever, drive-in, flow, live storage, push-back, powered, mobile, and T-shelving systems); Material Handling Equipment (dollies, pallets, roll containers, metal containers, stacktainers, wiremesh containers, conveyors, and dock equipment); Metal Products (structural and stainless steel); and Other Products. It sells primarily through direct, project-based engagement with industrial customers, with no long-term contracts and a cost-plus pricing policy designed to protect margins against steel price volatility (steel representing approximately 60% of cost of sales). The company maintains no borrowings from financial institutions and operates exclusively within Thailand with a single-country distribution scope.

Financial performance has deteriorated sharply, with revenue declining from approximately 6.17 to 2.12 (in stated units) between 2021 and 2025 — a roughly 66% contraction — while EBITDA, operating income, and net income have been negative in each of the last three reported years (2023–2025), reflecting margin compression despite the debt-free balance sheet. GTM motion is sales-led, with no digital channels of consequence and limited evidence of product, geographic, or technology-based expansion initiatives in the input data.

City Steel Public Company firmographics

Firmographics
Name
City Steel Public Company
Legal name
City Steel Public Company Limited
Website
https://citysteelpcl.com
Company type
Public
Founded year
1994
Operating status
Operating
Headcount range
251–500 employees
Short description
City Steel Public Company Limited is a Thai SET-listed metal manufacturer producing storage systems, material handling equipment, and structural steel products from Chonburi, serving over 2,000 industrial customers across 25 sectors via its 25,000-ton-capacity factories.
Ownership category
akta.pro rank

City Steel Public Company industry classification

Industry
Product category
Industrial Metal Fabrication and Storage Systems
NAICS
Steel Product Manufacturing from Purchased Steel (3312), All Other Fabricated Metal Product Manufacturing (33299), Other Fabricated Metal Product Manufacturing (3329)
SIC
Sheet Metal Work (3444), Fabricated Structural Metal Products (3440), Miscellaneous Fabricated Metal Products (3490)
akta.pro primary industry
Steel Service Centers & Processing (Slitting, Cut-to-Length, Blanking, Leveling) (IMAKABAL)

Keywords

  • Industrial storage systems
  • Material handling equipment
  • Metal fabrication services
  • Structural steel products
  • Steel processing services

Where City Steel Public Company is headquartered

Location

Headquarters

HQ city
Chonburi
HQ country
Thailand
HQ region
Asia

Offices3 records

Markets served

City Steel Public Company business model

Business model
GTM type
B2B
Offering type
Hardware or Manufacturing
Cost components
Supply Chain, Operations, Personnel, Infrastructure

Revenue model

  1. Metal Product Manufacturing: Manufacturing and distribution of metal structural products, storage systems, and material handling equipment on a project basis. Revenue is generated through one-time project sales with cost-plus pricing policy. The company serves diverse industrial customers with custom fabrication needs.
  2. Metal Processing Services: Semi-finished metal products and comprehensive metal fabrication services provided through the company's processing service center. Revenue generated from steel processing and metal fabrication services.

Pricing tiers

ModelBillingPrice
OtherPay-as-you-goCost-Plus Pricing Model

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

City Steel Public Company product offering

Product offering

Core offering

City Steel Public Company manufactures and distributes metal fabrication products, including industrial storage systems, material handling equipment, and structural steel products, through four business units (City Steel Product, City Steel Service, City Steel Support, and City Steel Investment). The company also operates a metal processing service center providing semi-finished metal products, custom fabrication, installation, and after-sales services for industrial customers across 25 sectors, with a total group production capacity of 25,000 tons per year.

Product overview

City Steel Public Company is a manufacturer of metal fabrication products operating four business units: City Steel Product (manufacturing and distribution of structural steel, storage and material handling equipment), City Steel Service (semi-finished products and comprehensive metal fabrication services), City Steel Support (corporate functions), and City Steel Investment (investment in new business ventures). The company's product portfolio consists of four main categories: Storage System (industrial shelving and warehouse solutions), Material Handling Equipment (dollies, pallets, conveyors, containers), Metal Product (structural and stainless steel), and Other Product (additional metal solutions). The company serves over 2,000 customers across 25 industrial sectors with a total production capacity of 25,000 tons per year through two factories and a metal processing service center.

Differentiator

Problem solved

Functional benefit

Brands

  • City Steel Product: Metal fabrication, storage system and material handling products
  • City Steel Service
  • City Steel Support
  • City Steel Investment

Products and services

  • Storage System Industrial storage solutions including mezzanine, selective, narrow aisle, double deep, roll-form, rack support, slide, cantilever, drive-in, flow, live storage, push-back, powered, mobile, and T-shelving systems used for warehouse and facility organization by industrial customers.
  • Material Handling Equipment Equipment for material transport and handling including dollies, pallets, roll containers, metal containers, stacktainers, wiremesh containers, conveyors, dock equipment, and general material handling solutions for industrial operations.
  • Metal Product Metal fabrication products including structural steel and stainless steel products for construction and industrial applications.
  • Other Product Additional metal products and solutions beyond the main product categories, serving various industrial needs through custom manufacturing.
  • Metal Processing Services Semi-finished metal products and comprehensive metal fabrication services provided through the company's metal processing service center, with combined capacity of 16,000 tons per year for City Steel plus 9,000 tons per year via the Mark Worldwide Co., Ltd. subsidiary.

Companies that use City Steel Public Company

Customer profile

Named customers6 records

Segments3 records

Ideal customer profiles2 records

City Steel Public Company technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

City Steel Public Company partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • Mark Worldwide Co., Ltd.coreOthersWholly-owned subsidiary of City Steel Public Company, operating as a separate manufacturing facility with 9,000 tons/year production capacity. Established to accommodate increasing product demand and to separate BOI-promoted products accounting from non-promoted products.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

City Steel Public Company competitors and assessment

Company assessment

Direct peers

  • Nedcon: Netherlands-based manufacturer of industrial storage systems including pallet racking and shelving. Direct comparable to City Steel's storage systems product line, with similar focus on metal-fabricated racking for warehouse and manufacturing customers.
  • Dexion: Global storage racking manufacturer (part of Constructor Group) with Thai operations. Directly competes with City Steel in pallet racking, shelving, and industrial storage systems for warehouse and manufacturing customers.

Broad incumbents

  • Kardex: Swiss storage solutions provider specializing in automated storage, retrieval systems, and vertical lift modules. Overlaps with City Steel's storage systems offering, particularly in industrial and warehousing use cases.
  • Dematic: Global supplier of integrated automated supply chain technology including storage, conveyors, and material handling systems. Comparable as a broad incumbent in the same end-markets City Steel serves, though focused on automation rather than conventional racking.
  • Jungheinrich: German intralogistics company producing forklifts, pallet racking, and automated warehouse solutions. Overlaps with City Steel in racking and material handling equipment, but operates as a much larger incumbent with global reach.
  • SSI Schaefer: German-based global intralogistics and storage systems integrator. Offers a much broader portfolio including ASRS, shelving, and automated solutions — overlaps directly with City Steel's storage systems business at the higher end of the market.
  • Daifuku: Japanese global leader in material handling automation including conveyors, ASRS, and sorting systems. Comparable to City Steel's material handling equipment line, particularly for automotive and industrial customers in Southeast Asia.

Emerging players

  • Interroll: Swiss manufacturer of conveyor technology, rollers, and material handling components. Comparable to City Steel's conveyor and material handling equipment product line, with complementary role in automated intralogistics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

City Steel Public Company social profiles

Digital presence

City Steel Public Company financial estimates

Financial estimate

Revenue estimate

Valuation estimate

City Steel Public Company leadership team

Management profile

Number of profiles

City Steel Public Company subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

City Steel Public Company funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

City Steel Public Company M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about City Steel Public Company

What does City Steel Public Company do?

City Steel Public Company manufactures and distributes metal fabrication products, including industrial storage systems, material handling equipment, and structural steel products, through four business units (City Steel Product, City Steel Service, City Steel Support, and City Steel Investment). The company also operates a metal processing service center providing semi-finished metal products, custom fabrication, installation, and after-sales services for industrial customers across 25 sectors, with a total group production capacity of 25,000 tons per year.

Is City Steel Public Company a public or private company?

City Steel Public Company is a public company. It is classified as public and is currently operating.

When was City Steel Public Company founded?

City Steel Public Company was founded in 1994. It employs 251 to 500 people.

Where is City Steel Public Company based?

City Steel Public Company is headquartered in Chonburi, Thailand, in the Asia region.

How does City Steel Public Company make money?

Two revenue lines are on record. Metal Product Manufacturing is the primary driver. The others are metal Processing Services.

Who are City Steel Public Company's main competitors?

Direct peers on record are Nedcon and Dexion. Broad incumbents are Kardex, Dematic, Jungheinrich, SSI Schaefer and Daifuku. Interroll is listed as an emerging player.

Does City Steel Public Company have an API?

No public API is recorded for City Steel Public Company.

What industry is City Steel Public Company in?

City Steel Public Company's product category is Industrial Metal Fabrication and Storage Systems. Its primary akta.pro industry code is IMAKABAL, Steel Service Centers & Processing (Slitting, Cut-to-Length, Blanking, Leveling). Its NAICS code is 3312 and its SIC code is 3444.

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