Travel Center

Name

Travel Center

Legal name

Agencia de Viajes y Turismo Aviatur S.A.S.

Website

https://travel-center.co

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Online Travel Agency

NAICS

Travel Agencies (561510), Travel Agencies (56151), Tour Operators (561520), Travel Arrangement and Reservation Services (5615)

SIC

Transportation Services (4700)

akta.pro primary industry

Online/Hybrid Corporate Travel Agencies (Self-Booking + Support) (THAKACAB)

akta.pro secondary industries

Corporate Travel Booking Platforms (Online Booking Tools/SME) (THALAFAI), Cruise Retail Travel Agencies (THAKABAF), Travel Subscription, Membership & Deal Clubs (THAKAAAL)

Keywords

• Online travel agency
• Flight booking
• Hotel reservations
• Vacation packages
• Cruise bookings

Headquarters

HQ city

Medellín

HQ country

Colombia

HQ region

Latin America

Offices24 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Flight booking commissions: Travel Center earns commissions on domestic and international flight bookings through its online platform and call center, aggregating inventory from airlines including Avianca, Latam, Copa Airlines, American Airlines, Iberia, and Jetsmart.
2. Hotel reservations: Commission-based revenue from hotel bookings in Colombia and internationally, with integration through Omnibees for real-time availability and pricing.
3. Tour packages: Revenue from packaged travel products including domestic (Cartagena, Santa Marta, Punta Cana) and international (Turkey, Europe, Mexico, Caribbean) circuit tours, cruise packages, and group travel. Packages include flights, hotels, transfers, and guided services, sold at published rates with 0% VAT benefit.
4. Cruise bookings: Revenue from cruise reservations across major cruise lines including Royal Caribbean International and Norwegian Cruise Line, covering Caribbean, Mediterranean, Alaska, and other regional routes.
5. Travel assistance and insurance: Sales of travel assistance cards (seguros de viaje) covering trip destinations including North America, Europe, Central America, Caribbean, South America (excluding Colombia), Africa, Asia, and Oceania.
6. Gift cards: Sale of Travel Center gift cards (Tarjeta Regalo) starting from $50,000 COP, redeemable across all products including flights, hotels, parks, cruises, and assistance services. Sold as digital or physical cards through the website and Aviatur offices nationwide.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Travel Center is a Colombian online travel agency that sells flight, hotel, flight+hotel, tour package, cruise, and travel assistance reservations through its online platform travel-center.co, supported by a nationwide network of 20+ branch offices and a centralized call center. It aggregates inventory from global airlines (Avianca, Latam, Copa, American Airlines, Iberia, Jetsmart, Wingo), cruise lines (Royal Caribbean, Norwegian Cruise Line), and international hotel chains, earning commissions on each transaction and offering 0% VAT on tourist services plus installment payment plans.

Product overview

Travel Center is a Colombian travel agency operating under the Aviatur brand, offering a comprehensive online travel platform with multiple integrated service categories. The core offering includes flight booking, hotel reservations, combined flight+hotel packages, cruise bookings, tour packages (500+ options with 0% VAT on tourism services), and travel assistance/insurance. Additional services include gift cards (Tarjeta Regalo) redeemable across all products, and travel documentation support. The platform supports multiple payment methods including credit cards, PSE, cash payments (Efecty), and digital payment processors, integrating with major airline GDS systems (Copa Airlines, Latam, Avianca, American Airlines, Iberia, Jetsmart, Wingo) and hotel booking systems.

Differentiator

Problem solved

Functional benefit

Brands

• Travel Center: Primary brand for online travel agency services including flights, hotels, packages, cruises, and travel assistance

Products and services

• Flight Booking Online platform for searching and booking domestic and international flights with multiple airline options including Avianca, Latam, Copa Airlines, American Airlines, Iberia, Jetsmart, and Wingo. Supports one-way, round-trip, and multi-destination searches with filters for airline preference, cabin class, baggage, number of stops, and times of day. Targeted at individual Colombian leisure and business travelers.
• Hotel Booking Online reservation system for hotels in Colombia and worldwide destinations, offering both online payment and pay-at-hotel options with real-time availability and pricing through the Omnibees hotel booking engine. Targeted at individual travelers and families seeking accommodation-only or hotel-only bookings.
• Flight + Hotel Packages Combined flight and hotel booking service allowing users to reserve both travel components in a single transaction. Targeted at leisure travelers seeking pre-bundled vacation packages rather than separately booking flights and accommodation.
• Tour Packages Over 500 pre-configured tour packages covering domestic Colombian destinations (Cartagena, Santa Marta, San Andrés) and international destinations including Turkey (2x1 promotions), Europe circuits, Egypt circuits, Mexico, and the Caribbean. Packages typically include flights, hotels, transfers, and guided tours, with 0% VAT on tourism services and installment payment plans available. Targeted at Colombian leisure travelers seeking all-inclusive curated vacations.
• Cruise Bookings Search and booking platform for cruises worldwide including Caribbean, Mediterranean, Bahamas, Alaska, and transatlantic routes with cruise lines such as Royal Caribbean International and Norwegian Cruise Line. Includes specialized offerings such as quinceañera cruise packages departing from Cartagena. Targeted at families, seniors, and group travelers seeking multi-destination cruise experiences.
• Travel Assistance / Travel Insurance Travel assistance cards and insurance products for international travel covering destinations including North America, Europe, Central America, Caribbean, South America (excluding Colombia), Africa, Asia, and Oceania. Sold as standalone add-on coverage or bundled with package bookings, providing medical emergency, trip interruption, and travel-related contingency protection.
• Travel Center Gift Card (Tarjeta Regalo) Digital or physical gift card redeemable for flights, hotels, theme parks, cruises, and travel assistance across all Travel Center products. Available from $50,000 COP in fixed denominations up to $1,000,000 COP, sold through the website and Aviatur offices nationwide. Targeted at gift-givers and consumers seeking a flexible travel credit for any Travel Center product.

Quantifiable outcome

• Over 500 curated travel package options available for booking
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature3 records

Partnerships

14 partnerships are on record, tiered core and secondary.

• AviancacoreChannel Partner/ Reseller/ DistributorAvianca is a primary airline partner providing domestic and international flight inventory for Travel Center's booking platform. The platform offers Avianca-specific fare classes (AV-BASIC, AV-ECO) and integrated booking with airline preferences selectable in the flight search.
• Latam AirlinescoreChannel Partner/ Reseller/ DistributorLatam Airlines serves as a key airline distribution partner with fare classes LA-BASIC, LA-LIGHT, and LA-FULL featured on the booking platform, offering domestic Colombian and international routes.
• Copa AirlinescoreChannel Partner/ Reseller/ DistributorCopa Airlines is a featured airline partner on Travel Center, particularly for Panama routes, with preferential booking options and Copa (CM) airline codes visible in the flight search filters.
• Jetsmart AirlinessecondaryChannel Partner/ Reseller/ DistributorJetsmart Airlines (J1) is offered as a preferred airline option on the Travel Center platform, particularly serving budget-conscious travelers on domestic Colombian routes.
• American AirlinessecondaryChannel Partner/ Reseller/ DistributorAmerican Airlines (AA) is available as a preferred airline partner for international routes, accessible through the platform's airline preference filter.
• IberiasecondaryChannel Partner/ Reseller/ DistributorIberia (IB) is listed as a preferred airline partner, serving European routes primarily through connections via Madrid for Colombian travelers.
• WingosecondaryChannel Partner/ Reseller/ DistributorWingo (P5) is featured as a low-cost airline option on the booking platform, offering competitive Economy fares for domestic Colombian routes.
• Royal Caribbean InternationalcoreChannel Partner/ Reseller/ DistributorRoyal Caribbean International is a key cruise partner featured on Travel Center's cruise booking platform, offering ships including Adventure of the Seas, Allure of the Seas, Harmony of the Seas, Icon of the Seas, Symphony of the Seas, and Utopia of the Seas, among others, across Caribbean, Bahamas, and Mediterranean itineraries.
• Norwegian Cruise LinecoreChannel Partner/ Reseller/ DistributorNorwegian Cruise Line is prominently featured as a cruise partner with vessels including Norwegian Aqua, Norwegian Bliss, Norwegian Encore, Norwegian Epic, Norwegian Escape, Norwegian Prima, Norwegian Viva, and others, serving Caribbean, Bahamas, and Mediterranean routes with group and senior discount options.
• Place to PaycoreTechnology or IntegrationPlace to Pay is the secure payment gateway integrated into Travel Center's checkout process, enabling PCI-compliant processing of Visa, Mastercard, PSE, American Express, Diners Club, and other payment methods with SSL encryption.
• VisasecondaryChannel Partner/ Reseller/ DistributorVisa is accepted as a payment method for all bookings, providing customers with a widely accessible credit card option for travel purchases.
• MastercardsecondaryChannel Partner/ Reseller/ DistributorMastercard is accepted as a payment method for all bookings, providing customers with credit card payment flexibility.
• Grupo AviaturcoreStrategic or Co-development PartnerTravel Center operates as a brand under Grupo Aviatur, Colombia's leading travel group. This affiliation provides shared technology infrastructure, supplier relationships, brand recognition, IATA accreditation, ISO 9001 certifications, and a nationwide office network. The privacy policy is governed by Aviatur S.A.S., headquartered at Avenida 19 # 4 – 62, Bogotá.
• OmnibeessecondaryTechnology or IntegrationOmnibhes provides the hotel booking engine infrastructure used on Travel Center's platform, enabling real-time hotel availability, pricing, and reservation management across domestic and international properties.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Viajes Falabella: Latin American travel agency retail-distributed through Falabella department stores, selling flights, hotels, packages, and cruises; comparable multi-channel strategy with physical retail footprint and similar Colombian consumer base.
• Almundo: Latin American OTA owned by CVC Corp offering flights, hotels, packages, and cruises with a strong Colombian presence; competes directly with Travel Center's flight + package bundles and cruise offerings.
• Despegar: Largest online travel agency in Latin America, operating across flights, hotels, packages, and car rentals with similar omni-channel digital focus and overlapping Colombian customer base; most direct competitor to Travel Center in Colombia.
• Best Day Travel: Mexican-headquartered OTA expanding across Latin America offering flights, hotels, packages, and dynamic packaging; comparable multi-product OTA model with overlapping Mexican and Caribbean destination inventory.

Broad incumbents

• Booking.com: Global incumbent OTA with dominant accommodation inventory and increasingly aggressive flight and ground-transport offerings; competes for the same Colombian leisure traveler with much larger digital marketing spend and brand recognition.
• Expedia: Global OTA operating Expedia, Hotels.com, and Vrbo brands; competes for Colombian outbound travelers with broad international inventory and packaged travel offerings analogous to Travel Center's flight+hotel bundles.
• Latam Travel: Tour operator and travel agency affiliated with Latam Airlines; sells flights, hotels, packages, and tours across Latin America with privileged access to Latam inventory, comparable to Travel Center's bundled offerings but with structural airline cost advantage.
• Viajes El Corte Inglés: Large corporate and leisure travel agency division of El Corte Inglés with Latin American operations; comparable corporate and leisure travel management capabilities including packaged tours and group travel.

Regional players

• Decolar.com: Despegar-owned OTA primarily serving Brazil and broader South America; overlaps in international flight + package offerings relevant to Colombian outbound travelers and benchmark for LATAM OTA economics.

Others

• Sub360 / Wingo (low-cost carrier): Colombian low-cost carrier and a listed Travel Center airline partner; not a direct competitor but a relevant ecosystem participant whose direct distribution strategy illustrates the disintermediation risk Travel Center faces.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TravelCenterCo
• LinkedInlinkedin.com/company/travelcenterco

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Travel Center