What Verheyen does

Verheyen is a family-owned Belgian home improvement and construction materials retailer founded in the 1970s and headquartered in Maasmechelen, Limburg. The company operates as a multi-department store combining five product categories under one roof: Tegelhandel (tile retail, including ceramic, cement, and outdoor tiles plus Quick-Step laminate, parquet, and vinyl flooring), Bouwmaterialen (building materials — bricks, facade stones, roof tiles, insulation, drainage, VELUX roof windows), Keuken en Interieur (custom kitchen, bathroom, wardrobe, and interior design with in-house interior architects), Doe-het-zelf (DIY retail — tools, hardware, paint, electrical supplies), and Toonzaalmodellen (discounted showroom display kitchens, bathroom furniture, and built-in baths). A secondary tile-focused branch operates in Houthalen-Helchteren, and online channels include the Handy-Home DIY webshop and a dedicated Quick-Step partner webshop.

The underlying operating model is physical-retail-led with omnichannel supplementation. Technology consists of an integrated showroom/inventory footprint, brand-partner-supplied product displays (MIELE, BAUKNECHT, ATAG, VELUX, Quick-Step, Nelissen, Wienerberger), and basic e-commerce storefronts; there is no proprietary software, API, or AI/ML component disclosed. The business is sales-led and direct-to-consumer, supported by technical-commercial staff who quote custom kitchen/bathroom/interior projects and prepare pricing for public tenders (Class 5-6-7-8).

Revenue is generated almost entirely from one-time retail and project transactions: tile sales, building materials (including delivery logistics via in-house crane-equipped trucks), custom kitchen/bathroom sales with installation, DIY product sales in-store and online, and discounted showroom models. Customers are predominantly individual DIY homeowners and residential renovation clients, supplemented by professional builders, contractors, and a small portfolio of enterprise/institutional projects (hospitality, wellness, retail chains, schools) showcased on the company's "In de Kijker" portfolio. Pricing is unit-based for DIY and showroom models (with 21% Belgian VAT included) and quote-based for high-ticket interior projects. The company is privately held, family-controlled, with no external investors, parent company, or subsidiaries disclosed.

Name

Verheyen

Legal name

Verheyen

Website

https://verheyen.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Verheyen is a family-owned Belgian construction and interior retailer (founded 1970s) operating two showrooms in Limburg that sell tiles, building materials, DIY supplies, and custom kitchens/bathrooms to homeowners, contractors, and small enterprises in Flanders.

Ownership category

akta.pro rank

Headquarters

HQ city

Maasmechelen

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales - Tiles: In-store and showroom sales of floor tiles, wall tiles, cement tiles, outdoor tiles, and ceramic tiles. Includes product consultation and quote generation.
2. Retail Sales - Building Materials: Sales of raw construction materials including bricks (face bricks, interior wall bricks), roofing tiles, insulation, drainage and sanitation products, and finishing materials.
3. Retail Sales - Kitchens & Interiors: Custom kitchen sales including design consultation, cabinetry, appliances (MIELE, BAUKNECHT, ATAG), and installation. Also includes custom bathroom furniture, built-in baths, and bespoke joinery.
4. Retail Sales - DIY Products: Self-service and assisted sales of hardware, tools, fasteners, paint, insulation, lighting, and electrical supplies. Sales through physical store and Handy-Home webshop.
5. Showroom Model Sales: Sale of display/exhibition kitchen, bathroom, and bath models at discounted prices. Products include showroom kitchens with included appliances, bathroom furniture, and built-in baths at reduced rates (21% VAT included, pickup only).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Verheyen is a family-owned Belgian retail business operating since the 1970s out of Maasmechelen, selling tiles, building materials, kitchens, interior design products, and DIY supplies across multiple specialized departments under one roof. The company also operates showroom model displays and serves both individual homeowners/DIY enthusiasts and professional clients such as builders, contractors, hospitality businesses, schools, and retailers.

Product overview

Verheyen is a family-owned home improvement and construction retail business operating since the 1970s in Maasmechelen, Belgium. The company operates as a unified multi-department store offering five core product lines: Tegelhandel (tile retail and flooring including Quick-Step products), Bouwmaterialen (building materials including bricks, roof tiles, and insulation), Keuken en Interieur (custom kitchen, bathroom, and interior design services with interior architects), Doe-het-zelf (DIY retail with tools and hardware), and Toonzaalmodellen (discounted showroom display models). Additional offerings include VELUX roof windows. All departments are located under one roof, allowing customers to source materials and receive design advice from a single location. The company also operates a secondary tile retail location in Houthalen-Helchteren.

Differentiator

Problem solved

Functional benefit

Brands

• Handy-Home: Do-it-yourself webshop operated by Verheyen for home improvement materials.

Products and services

• Tile retail

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• VELUXcoreChannel Partner/ Reseller/ DistributorVELUX is a key brand partner for Verheyen's tile and building materials division. Verheyen Maasmechelen stocks a wide range of VELUX roof windows, skylights, and related products. Customers can receive advice from Verheyen specialists in the showroom.
• Quick-StepcoreChannel Partner/ Reseller/ DistributorVerheyen operates an official Quick-Step partner webshop for quality flooring including laminate, parquet, and vinyl floors. The partnership provides a dedicated online channel for customers to browse and purchase Quick-Step products through Verheyen.
• NelissenminorChannel Partner/ Reseller/ DistributorNelissen is a brick manufacturer whose products (Ferro and Lava hand-formed facade bricks) are sold through Verheyen's building materials department. Featured in project showcases for Canal Grande Maasmechelen and modern residential projects.
• WienerbergerminorChannel Partner/ Reseller/ DistributorWienerberger is a brick manufacturer whose Cassia ceramic facade brick was used in the Ter Engelen De Wikke school construction project. Products distributed through Verheyen's building materials division.
• MIELEminorChannel Partner/ Reseller/ DistributorMIELE appliances (induction cooktops with integrated hoods, steam ovens, wine coolers, built-in ovens, warming drawers, combi steam ovens, dishwashers) featured in showroom kitchen display models sold at reduced prices.
• BAUKNECHTminorChannel Partner/ Reseller/ DistributorBAUKNECHT appliances featured in showroom kitchen display models sold through Verheyen's kitchen showroom.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Sanitairwinkel: Sanitairwinkel is a Belgian online-first bathroom and sanitary retailer offering a broad catalog of bathroom furniture, baths, and tiling products with delivery across Belgium and the Netherlands. It competes with Verheyen's bathroom and tile offering through a digital-first, broader assortment model.

Broad incumbents

• Brico: Brico is Belgium's largest DIY and home improvement chain with nationwide stores, an extensive online platform, and broad assortment across building materials, tools, and home products. It competes with Verheyen's DIY and building materials departments and dwarfs Verheyen on scale and digital reach.
• IKEA Belgium: IKEA Belgium operates large-format stores and an extensive online platform offering kitchens, bathroom storage, and home furnishings. It competes with Verheyen's Kitchen & Interior division on ready-to-buy kitchen configurations and DIY-friendly design.
• Hubo: Hubo is a Belgian home improvement chain offering building materials, tools, paint, and DIY products through a network of stores across Belgium. Like Brico, it competes directly with Verheyen's DIY, building materials, and tile departments at greater scale.
• Mr. Bricolage: Mr. Bricolage is a French-headquartered home improvement chain with Belgian locations, offering building materials, DIY supplies, and home products. It competes with Verheyen on DIY and building materials assortment and benefits from international procurement scale.
• Gamma: Gamma operates a large Belgian DIY and home improvement network with broad assortment in tiles, building materials, kitchens, and tools. It competes with Verheyen across most product categories and offers comparable one-stop shopping at significantly larger scale.

Direct peers

• BigMat: BigMat is a European building materials buying group and dealer network operating dedicated trade-focused stores across Belgium. It is a direct peer to Verheyen's building materials division, serving professional builders, contractors, and B2B customers with bricks, insulation, roofing, and sanitary products.
• Desimpel Tegelhandel: Desimpel is a Belgian tile specialist with multiple showrooms offering floor and wall tiles for residential and trade customers. It is a direct peer to Verheyen's tile retail division in product category, showroom model, and Belgian regional positioning.
• Carreaux de Céramique / Groep Declercq: Groep Declercq is a Belgian tile and finishing materials distributor serving both retail and trade customers across multiple showrooms. It is a direct peer to Verheyen's Tegelhandel division, offering comparable floor and wall tile assortments with trade-focused service.

Regional players

• De Witte Bouwmaterialen: De Witte Bouwmaterialen is a Belgian regional building materials dealer offering bricks, roof tiles, insulation, and finishing materials primarily to contractors and DIY customers. It competes with Verheyen's building materials department in similar regional trade and DIY segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bouwshoppingverheyen
• LinkedInlinkedin.com/company/verheyen-tegelhandel
• Instagraminstagram.com/verheyennv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verheyen