What Rock Paint does

Rock Paint Co., Ltd. is a Japanese comprehensive paint manufacturer established on April 16, 1952, headquartered in Osaka with a secondary head office in Tokyo and a consolidated manufacturing subsidiary, PT. Rock Paint Indonesia, in Indonesia. As of the end of March 2026, the company employs 513 people and reports equity of 45,494 million yen, including paid-in capital of 100 million yen. The company operates under the leadership of President Togo Utsumi and is structured as an independent, privately held corporation with no disclosed parent company or institutional ownership.

The company's business spans five core product lines: automotive refinish paints (its founding and flagship category, positioned as the leading brand in Japan), architectural and decorative paints, industrial paints including powder coatings, lamination adhesives for advanced packaging and energy-storage applications, and consumer DIY paints. Underlying technology emphasizes environmentally friendly formulations — water-borne systems, low-VOC and lead/chrome-free paints, high solar-reflectance coatings, and resin synthesis expertise adapted from paint chemistry into specialty adhesives for retort pouches, toiletry packaging, solar cell back-sheets, and lithium-ion batteries. The company's R&D outputs include proprietary resin systems such as real hybrid inorganic, fluorine, and silicone resin coatings for architectural use.

Rock Paint generates revenue primarily through one-time-sale manufacture and distribution of paint and adhesive products to a diversified customer base across B2B automotive repair shops, construction companies, industrial OEMs, packaging manufacturers, and B2C DIY consumers. Go-to-market is sales-led, executed through a Japan authorized-dealer network supported by R-Net (a dealer ordering system), direct B2B sales, retail channels for DIY products, and regional distribution in Indonesia. Pricing is quote-based and not publicly disclosed; the company issued two price-revision notices in March and May 2026, indicating active input-cost pass-through. Digital services — COLOR DATA, RCMD+ color recipe database, SDS downloads, and a color-simulation tool — support dealer and end-user workflows but do not constitute AI-driven capabilities.

Name

Rock Paint

Legal name

ROCK PAINT CO., LTD.

Website

https://rockpaint.co.jp

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Rock Paint is a Japanese comprehensive paint manufacturer founded in 1952, producing automotive refinish, architectural, industrial, lamination adhesive, and DIY paint products for B2B and B2C customers across Japan and Indonesia.

Ownership category

akta.pro rank

Product category

Paint and Coatings Manufacturing

NAICS

Paint, Coating, and Adhesive Manufacturing (3255), Paint and Coating Manufacturing (32551)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Adhesives & Sealants (2891)

akta.pro primary industry

Architectural & Decorative Coatings (IMAEAGAA)

akta.pro secondary industries

Architectural & Decorative Paints (IMAEAHAA), Architectural & Decorative Painting (Interior/Exterior) (IMAIAKAA), Paint & Refinishing Services (Spray, Color-Match, Clearcoat) (TLAKAEAC)

Keywords

• Automotive refinish paints
• Architectural coatings
• Industrial powder coatings
• Lamination adhesives
• DIY spray paints

Headquarters

HQ city

Osaka-shi

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Paint Products Sales: Rock Paint generates revenue primarily through the manufacture and sale of paint and adhesive products across five main categories: automotive refinish paints, decorative paints, industrial paints, adhesives for lamination, and DIY/household paints. The company serves both B2B customers (automotive repair shops, construction companies, industrial manufacturers) and B2C consumers through retail/DIY channels.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Rock Paint manufactures and sells paint and adhesive products across five main categories: automotive refinish paints (its root business and top Japan brand), decorative/architectural paints, industrial paints including powder coatings, lamination adhesives for packaging and electronics, and DIY/aerosol household paints. The company serves professional B2B customers (automotive body shops, construction firms, industrial manufacturers) and B2C consumers through distinct dealer, direct sales, and retail channels.

Product overview

Rock Paint is a comprehensive paint manufacturer offering five main product lines: Automotive Refinish Paints (車両用涂料), Decorative/Architectural Paints (建築用涂料), Industrial Paints (工業用涂料), Adhesives for Lamination (ラミネート用接着剤), and DIY Paints (家庭用DIY涂料). The company provides specialized coating systems including real hybrid inorganic resin coatings (リアクターコート series), fluorine resin coatings (サンフロン series), and silicone resin coatings (ハイパーユメロック, ユメロック series) for architectural applications. For automotive refinish, products include primers (クロスプライマーECO W), clear coats (エコロック series), and putties (ロックライトキュアパテ). The company also supports its products with digital services including R-Net (dealer ordering), COLOR DATA (color matching), RCMD+ (color recipe search), and SDS (safety data sheets).

Differentiator

Problem solved

Functional benefit

Products and services

• Automotive Refinish Paints (車両用塗料) Comprehensive line of automotive refinish paints for vehicle body repairs and repainting, including primers, base coats, clear coats, hardeners, and putties designed for professional automotive body shops.
• Decorative/Architectural Paints (建築用塗料)

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• PT. ROCK PAINT INDONESIAcoreOthersConsolidated subsidiary operating as overseas manufacturing base and market supplier for Indonesia. Produces optimal paints for Indonesian market and manufactures lamination adhesives as a key product.
• Rock Trading Co., Ltd. (ロック商事株式会社)minorOthersRelated trading company. Listed as a linked partner on Rock Paint's website.
• Yuka Saso (Professional Golfer)minorOthersProfessional golfer sponsored by Rock Paint as part of CSR support activities.
• Ianae Anae and Riri Anae (Amateur Golfers)minorOthersAmateur golfers sponsored by Rock Paint as part of CSR support activities.
• Yokohama FC 'Ashina Dream Fund'minorOthersFootball club sponsorship supporting youth through the 'Ashina Dream Fund' initiative.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• SK Kaken: Japanese architectural coatings specialist with focus on exterior wall paints and insulation systems. Comparable to Rock Paint's decorative paints segment as a mid-sized Japanese architectural coatings peer.
• Kansai Paint: Major Japanese paint manufacturer with automotive (refinish and OEM), decorative, and industrial coatings, plus东南亚 operations. Closely comparable in business model and Japanese/Asian footprint.
• Nippon Paint Holdings: Asia's largest paint manufacturer with broad coatings portfolio spanning architectural, automotive, industrial, and adhesives. Directly comparable to Rock Paint in product mix and Japanese market presence, with significantly larger scale.
• Axalta Coating Systems: Global leader in automotive refinish coatings with brands like Standox and Spies Hecker. Directly comparable to Rock Paint's automotive refinish core business, though operating at much greater global scale.
• Dai Nippon Toryo: Japanese paint manufacturer with automotive, architectural, industrial, and specialty coatings portfolios. Comparable mid-sized Japanese competitor with similar diversified product mix.

Regional players

• Chugoku Marine Paints: Japanese coatings manufacturer focused on marine, container, and industrial paints. Comparable as a Japanese coatings peer with overlapping industrial coatings exposure, though primarily serving different end markets.

Broad incumbents

• BASF Coatings: Global automotive and industrial coatings division of BASF (Glasurit, RM), competing with Rock Paint in refinish and OEM automotive paint markets with vastly greater R&D resources.
• PPG Industries: Global coatings giant with major automotive refinish (PPG, Nexa Autocolor) and industrial coatings franchises. Overlaps with Rock Paint in automotive refinish and industrial segments as a much larger incumbent.
• Akzo Nobel: Global paints and coatings major with strong automotive and industrial coatings (Sikkens, Lesonal) franchises. Comparable in automotive refinish and industrial paint segments with multinational scale.

Emerging players

• Asian Paints: Leading decorative paints manufacturer in India and increasingly Southeast Asia. Comparable to Rock Paint in architectural/decorative coatings and Indonesia-relevant regional expansion, with stronger emerging-market growth profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCyww4g3A4k-YOGOlXWCEOzA
• LinkedInlinkedin.com/company/rock-paint-co-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rock Paint