What LIC does

LIC (NEEQ: 837492), formally Beijing Landbridge Culture Media Co., Ltd. (北京大陆桥文化传媒股份有限公司), is a Beijing-based news, film and media production company founded in 1994 and publicly listed on China's NEEQ exchange. The company operates from the National Olympic Sports Center in Chaoyang District with 101-250 employees, and is led by founder Li Ling and general manager Jing Zhang. Its product portfolio spans four verticals: documentaries (e.g., 向贫困宣战, 中国金丝猴, 天鹅湖, 桥梁的世界), reality shows (了不起的主厨, 厨王争霸, 青春季, 漂洋过海来吃你), TV programs (传奇中国, 空难, 传奇, 奇趣大自然, 印记), and short-form business/短视频 content (招牌风味, 谁是魔法王, 求生一课, 趣味科学, 动物宝贝).

The company monetizes through B2B content licensing, production services, advertising, distribution, and publishing — the six service lines explicitly listed on its website (影视制作, 影视服务, 影视营销, 影视广告, 影视发行, 出版服务). Its customer base comprises Chinese broadcasters, streaming platforms, and brand advertisers, though no named customer logos are publicly disclosed. Capital history includes a 2014 funding round of approximately $481,878 from China Culture Industrial Investment Fund, followed by the NEEQ listing.

Note on data quality: the input contains material describing Life Insurance Corporation of India (LIC, Mumbai, founded 1956) including premium revenue of Rs 2.6 lakh crore and government ownership. The firmographic profile, website content (lic-bcbc.com), leadership names, NEEQ ticker 837492, and Beijing address unambiguously identify the subject as the Chinese media production company; the Indian insurance material appears to be mis-attributed data and is not used in this analysis.

Name

LIC

Legal name

Life Insurance Corporation of India

Website

https://lic-bcbc.com

Company type

Public

Founded year

1956

Operating status

Operating

Headcount range

101–250 employees

Short description

LIC (NEEQ: 837492) is a Beijing-based film, TV, and media production company founded in 1994, producing documentaries, reality shows, television programs, and short-form video content for B2B distribution to Chinese broadcasters and advertisers.

Ownership category

akta.pro rank

Product category

Film and Television Production Services

NAICS

Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Business, Politics & Current Affairs Documentaries (MPADADAJ)

akta.pro secondary industry

International Thematic/Genre Broadcasters (Entertainment/Lifestyle/Documentary/Music) (MPABAEAL)

Keywords

• Documentary production
• Television content production
• Reality show production
• Media production services
• Film distribution services

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Life Insurance Premiums: LIC generates revenue primarily through life insurance premiums collected from policyholders. The company offers various life insurance products including term life, endowment, money-back, and unit-linked insurance plans (ULIPs). Premiums can be paid as single premiums or regular premiums (annual, semi-annual, quarterly, or monthly). Total premiums exceed Rs 2.6 lakh crore, making LIC the largest life insurer in India with over 60% market share.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Beijing Daluqiao Culture Media Group is a Beijing-based media production company that produces original documentaries, reality shows, television programs, and short-form business content. The company also offers end-to-end film and television services including production, marketing, advertising, distribution, and publishing for clients in China's media industry.

Product overview

LIC (Life Insurance Corporation of India) is India's largest life insurance company with total premiums exceeding Rs 2.6 lakh crore in FY26. The company offers various life insurance products including child plans (Jeevan Lakshya, New Children's Money Back, Jeevan Tarun) with varying IRRs ranging from 6.86% to 7.02%. LIC operates as a major institutional investor managing a portfolio of Rs 17.5 lakh crore with strategic investment allocations. The company recently announced its first-ever bonus share issue (1:1 ratio, up to Rs 6,325 crore) in 2026, marking a significant corporate milestone since its 2022 listing.

Differentiator

Problem solved

Functional benefit

Products and services

• Documentary Series Original documentary productions for TV broadcast and distribution, including titles such as "War on Poverty" (向贫困宣战), "Golden Snub-nosed Monkeys of China" (中国金丝猴), "Swan Lake" (天鹅湖), "World of Bridges" (桥梁的世界), "Ancient Remedies" (古方秘语), "China Worn" (穿在身上的中国), "Code of the Wild" (野性密码), "Sky Road" (天路), "Wings of Yuantouzhu" (百年鼋头渚), and "Wings over Plum Blossom" (晴雨梅天).
• Reality Show Series Reality and competition show productions for TV broadcast, including "The Great Chef" (了不起的主厨), "Greatest Chefs" (厨王争霸), "We Are Young Season I & II" (青春季1+2), and "Crossing the Ocean for a Meal" (漂洋过海来吃你).
• TV Program Series Long-running television program series including "Legend of China" (传奇中国), "Air Disasters" (空难), "Legends" (传奇), "Wonders of Nature" (奇趣大自然), "Green China" (绿野中国), "Imprints" (印记), and "Secrets of History 1 & 2" (历史大揭秘).
• Short-form Business Programs Short-form business and industry programs for distribution, including "Signature Flavors" (招牌风味), "Who is the Magic King" (谁是魔法王), "Survival Lesson" (求生一课), "Very Happy" (十分开心), "Science Explosion" (科学大爆炸), "Mysteries Re-explored" (谜题再探), "Animal Drama is Fun" (动物剧有趣), "Interesting Science" (趣味科学), and "Animal Babies" (动物宝贝).
• Film and Television Production Services Comprehensive film and television production, marketing, advertising, and distribution services for media clients in China.
• Publishing Services Publishing services as part of the company's diversified media offerings, alongside its film and television business.

Quantifiable outcome

• 15.7% growth in Indian life insurance industry new business premiums in FY26

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Government of India (for IDBI Bank stake)minorStrategic or Co-development Partner · 29 April 2026The Indian government is reviving the strategic sale of its 45.5% stake in IDBI Bank along with LIC's 49.2% stake. A fresh valuation exercise is being undertaken due to the bank's small free float making price discovery difficult. The Centre is targeting Rs 80,000 crore in disinvestment receipts for the fiscal year.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Discovery Networks Asia-Pacific: Major global documentary broadcaster and producer with deep Asia-Pacific operations. Comparable to the subject as both produce and license thematic documentary content across nature, science, and lifestyle genres to Chinese and Asian broadcast buyers.
• National Geographic Partners: Global documentary and factual programming brand. Directly comparable to the subject's nature/culture/science documentary slate; both target similar Chinese and international factual-content audiences and compete for the same co-production partners.
• CCTV-9 Documentary Channel (China Media Group): China's flagship state documentary channel commissioning and acquiring high-volume documentary content. Comparable to the subject as the dominant Chinese buyer and co-producer of the type of documentary and factual programming the subject produces.
• Shanghai Media Group (SMG): One of China's largest state-affiliated media conglomerates, operating channels, production studios, and documentary units (e.g., Dragon TV, ICS). Comparable to the subject as both produce documentary, reality, and TV programming for Chinese broadcast distribution.
• China International Television Corporation (CITVC): State-owned international distribution and co-production arm of CCTV. Comparable to the subject as both broker Chinese documentary content to international buyers and operate co-production pipelines relevant to the subject's international-format slate.
• Tencent Penguin Pictures: Tencent's content arm producing and commissioning across documentary, variety, and reality formats. Comparable to the subject as both produce reality/TV/documentary content for Chinese distribution and increasingly for international co-productions.
• iQiyi Documentary: Baidu's flagship streaming platform operates a substantial documentary vertical with in-house production capacity. Comparable to the subject as both produce and license thematic factual programming for Chinese audiences and compete for premium documentary IP.

Emerging players

• Bilibili Documentary (上海宽娱数码科技): Chinese streaming platform with a fast-growing original documentary commissioning arm. Comparable to the subject because both serve Chinese factual-content audiences and increasingly commission/outsource documentary production of the type the subject specializes in.
• Vice Media: Global producer of documentary-style factual and lifestyle content with a presence in China-adjacent markets. Comparable to the subject in genre (documentary/short-form factual) but operates primarily through digital/social distribution rather than broadcast.

Regional players

• Zhejiang Media Group: Provincial-level Chinese broadcaster and production group behind channels including Zhejiang TV. Comparable to the subject as a major Chinese producer/acquirer of reality TV, documentaries, and factual programming across similar genres.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LIC