Sadan Investment

What Sadan Investment does

Sadan Investment is an Egyptian real estate brokerage founded in 2022 and headquartered at 13 Abu Dawoud El Zahiri, Nasr City, Cairo. The company markets and sells residential, commercial, and coastal properties by acting as a commission-based intermediary between property buyers and developers. Its core product is a bilingual (Arabic/English) digital platform (sadaninvestment.com.eg) that aggregates 1,500+ projects from 25+ developers across 15+ Egyptian cities, with notable depth in New Cairo (413 projects), the New Administrative Capital (291 projects), Sheikh Zayed (210 projects), and the North Coast (183 projects). The platform offers property search with filters for area, project type, unit type, price range, and delivery date, alongside virtual Zoom consultation scheduling, WhatsApp-based sales communication, and a blog for SEO-driven lead generation.

Name

Sadan Investment

Legal name

Sadan Investment for Real Estate Investment (سدن انفستمنت للاستثمار العقاري)

Website

https://sadaninvestment.com.eg

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Sadan Investment is an Egyptian real estate brokerage that markets residential, commercial, and coastal properties from 25+ developers across 15+ Egyptian cities, earning commissions by connecting buyers with developers through its bilingual digital platform and WhatsApp/phone sales channels.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

akta.pro secondary industry

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

Keywords

• Real estate brokerage
• Residential property sales
• Commercial property sales
• Property listing platform
• Egyptian real estate

Headquarters

HQ city

Nasr City

HQ country

Egypt

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Brokerage Commission: Sadan Investment generates revenue by acting as an intermediary/broker between property buyers and developers. The company earns commissions on property transactions facilitated through their platform. They market projects from various developers and receive referral/transaction fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Sadan Investment operates a real estate brokerage and advisory platform that markets and sells residential, commercial, and coastal properties from multiple Egyptian developers across 15+ cities. The company acts as an intermediary connecting buyers with developers, offering property search, buyer guidance, flexible payment plan negotiation, and after-sales service. Core inventory spans apartments, villas, townhouses, twin houses, duplexes, chalets, administrative offices, retail spaces, and medical units.

Product overview

Sadan Investment is a real estate investment brokerage and advisory platform that serves as an intermediary connecting property buyers with developers across Egypt. The platform aggregates a broad portfolio spanning residential compounds (Taj City, JIRA Complex, Creekview, Vie Collective), commercial and administrative malls and offices (Vie Halo Mall, Bareeq Mall, Cairo Business Plaza), and coastal resort projects (Hacienda West, Silver Sands, Salt Marina) across cities including New Cairo, New Capital, North Coast, Sheikh Zayed, 6th of October, El Shorouk, Ain Sokhna, and El Mostakbal City. The platform offers a property search engine, virtual Zoom consultation scheduling, WhatsApp-based sales communication, and flexible installment plan comparisons across hundreds of projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Listings & Advisory Platform
• Residential Properties Portfolio
• Commercial & Administrative Properties Portfolio
• Coastal & Resort Properties Portfolio
• Vie Halo Mall New Cairo (مول في هالو التجمع الخامس)
• Vie Collective New Cairo (كمبوند كوليكتيف القاهرة الجديدة)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered core and major.

• Palm Hills DevelopmentscoreTechnology or IntegrationMajor Egyptian real estate developer and key partner. Sadan Investment markets and sells Palm Hills projects including Palm Hills New Cairo, Palm Hills Sixth Settlement, and others.
• Mountain ViewcoreTechnology or IntegrationLeading Egyptian developer and key partner. Sadan Investment markets Mountain View projects across multiple locations including New Cairo, North Coast, and 6th October.
• La Vista DevelopmentscoreTechnology or IntegrationProminent Egyptian real estate developer. Partnership involves marketing La Vista projects including La Vista 6th October and others.
• City Edge DevelopmentscoreTechnology or IntegrationState-backed real estate developer and key partner. City Edge projects include those in the New Administrative Capital.
• Sodic (Soud Development)coreTechnology or IntegrationMajor Egyptian developer and key partner. Sadan Investment markets Sodic projects including June SODIC North Coast.
• Hyde Park DevelopmentcoreTechnology or IntegrationLeading Egyptian developer and key partner. Projects marketed include Hyde Park New Cairo and Hyde Park Sixth Settlement.
• Tatweer Misr DevelopmentscoreTechnology or IntegrationMajor developer and key partner. Tatweer Misr projects include Salt Marina Ras El Hekma.
• Ora DevelopmentscoreTechnology or IntegrationEstablished Egyptian developer and key partner. Ora projects marketed through Sadan Investment platform.
• Madinet Masr (City of Egypt)coreTechnology or IntegrationMajor state-affiliated developer and key partner. Projects include Vienta Sarai and others in New Cairo.
• EBNY Developments (Abni)coreTechnology or IntegrationEstablished Egyptian developer founded in 2013. Projects include JIRA Complex El Nozha and Blue Aura Nasr City.
• VIE CommunitiescoreTechnology or IntegrationEgyptian-UAE alliance developer. Projects include Vie Halo New Cairo (administrative/commercial) and Collective New Cairo (residential). Led by Dr. Hatem Samir.
• Al Qamzi DevelopmentsmajorTechnology or IntegrationDeveloper partner for projects including Surf & Sand North Coast.
• People and Places DevelopmentsmajorTechnology or IntegrationDeveloper partner for projects including The Gray Laguna Boulevard Ras El Hekma.
• Toledo DevelopmentsmajorTechnology or IntegrationDeveloper partner for projects including Mersea North Coast.
• AOG DevelopmentsmajorTechnology or IntegrationDeveloper partner for projects including Alma Hotel El Galala.
• MG DevelopmentsmajorTechnology or IntegrationDeveloper partner for projects including Solara El Sokhna.
• Manara DevelopmentsmajorTechnology or IntegrationDeveloper partner for projects including Bella Romance El Sokhna.
• Redcon PropertiesmajorTechnology or IntegrationDeveloper partner for projects including Golden Gate New Cairo.
• Upwyde DevelopmentsmajorTechnology or IntegrationDeveloper partner for projects including Mall Cinco New Cairo.
• BRILLIANT DevelopmentsmajorTechnology or IntegrationDeveloper partner for projects including Bareeq Mall New Cairo.
• Rayn DevelopmentmajorTechnology or IntegrationDeveloper partner featured in Sadan Investment developer listings.
• New Plan DevelopmentsmajorTechnology or IntegrationDeveloper partner for projects including Eleven Mall New Capital.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Nawy: Egyptian proptech brokerage aggregating off-plan and secondary residential inventory across Cairo and the North Coast. Closest direct competitor to Sadan Investment given overlapping digital-first brokerage model, developer partnerships, and Egyptian market focus.
• Property Finder Egypt: MENA-leading property portal with a dedicated Egypt vertical covering resale and off-plan listings. Overlaps with Sadan Investment on buyer-side aggregation and developer off-plan marketing in Egypt.
• Aqarmap: Egypt's largest real estate listing marketplace, covering sale, rent, and commercial properties across Egypt. Comparable to Sadan Investment as a similar digital aggregation channel for Egyptian property buyers, though with a wider classified-ads model.
• Bayut Egypt: MENA-wide property listing platform with a dedicated Egypt site covering sale, rent, and commercial properties. Overlaps with Sadan Investment on the buyer aggregation and listing marketplace side.
• Coldwell Banker Egypt: International real estate brokerage franchise serving the Egyptian market with residential and commercial listings. Comparable as a competing brokerage channel for mid- to high-end Egyptian real estate buyers.
• RE/MAX Egypt: Global franchised brokerage operating in Egypt with a multi-city agent network. Comparable to Sadan Investment as a competing broker for residential and commercial transactions, though operating a franchise model rather than direct aggregation.
• Zoom Property Egypt: Egyptian property listing and brokerage platform focused on new developments and resale. Comparable to Sadan Investment as a competing digital brokerage aggregating developer projects in Egypt.
• Dubizzle Egypt (OLX Egypt): Major Egyptian classifieds platform with a strong real estate vertical covering Egyptian property listings. Adjacent comparable for buyer-side listing aggregation in Egypt, though broader than pure real estate.

Regional players

• Saudi Real Estate (shareek) Advisory Firms: Regional brokerage and advisory players in the MENA real estate market that serve cross-border GCC-Egyptian buyers. Thematically comparable to Sadan Investment's diaspora and GCC investor focus, though operating in adjacent geographies.
• Betterhomes: Established Dubai-based brokerage with regional scope across the GCC and selective Egypt exposure. Comparable to Sadan Investment on cross-border buyer advisory and developer sales, though primary footprint is in the UAE.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sadaninvestmen1
• Facebookfacebook.com/sadaninvestment
• LinkedInlinkedin.com/company/sadaninvestment

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sadan Investment