Pelvic Health Physiotherapy

What Pelvic Health Physiotherapy does

Pelvic Health Physiotherapy is a Wellington, New Zealand-based specialist physiotherapy clinic founded in 2005 by Liz Childs, operating as the region's only clinic dedicated solely to pelvic health. The practice employs approximately five pelvic floor physiotherapists delivering evidence-based assessment and treatment for urinary and bowel incontinence, pelvic organ prolapse, chronic pelvic pain, pregnancy and postnatal recovery, post-prostatectomy rehabilitation, vaginismus, and paediatric pelvic health concerns. Clinical service modules include Pregnancy and Postnatal Warrant of Fitness assessments, pelvic floor muscle training with biofeedback, pessary fitting, pelvic floor device consultations, and ACC-registered birth injury rehabilitation for births occurring on or after 1 October 2022.

The business operates on a direct-to-consumer fee-for-service model: most appointments are self-booked without a GP referral, and first consultations typically run approximately one hour. Revenue is generated from patient fees supplemented by ACC government funding for eligible birth injury cases, with secondary referral inflows from GPs, midwives, and specialists. Group pregnancy and postnatal Pilates/Yoga classes were previously offered but were paused as of 2023 in favor of one-on-one clinical assessments. Marketing is conducted via an active educational blog, organic search, and Facebook/Instagram engagement, supported by founder-level professional positioning including lectures at Victoria University and a seat on the National Executive of Continence New Zealand.

The practice is bootstrapped and founder-owned, has not raised external capital, and shows no expansion into additional geographies or acquisition activity. Operational footprint is a single Wellington clinic, and headcount has remained in the approximately five-person range, indicating a capital-light specialist service rather than a scale-stage healthcare business.

Name

Pelvic Health Physiotherapy

Legal name

Pelvic Health Physiotherapy

Website

https://pelvicphysio.co.nz

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Pelvic Health Physiotherapy is Wellington's only clinic dedicated solely to pelvic health, founded in 2005. Its ~5-person team delivers specialist physiotherapy for incontinence, prolapse, pelvic pain, pregnancy/postnatal recovery, and gender- and age-spanning pelvic conditions on a fee-for-service and ACC-funded basis.

Ownership category

akta.pro rank

Product category

Pelvic Health Physiotherapy Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Pelvic Floor Physical Therapy (Women’s & Men’s Health) (HSADAIAG)

Keywords

• Pelvic floor physiotherapy
• Women's health physiotherapy
• Postnatal rehabilitation
• Incontinence treatment
• Pelvic pain therapy

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Physiotherapy Consultation Services: Revenue generated from individual physiotherapy consultation appointments for pelvic health conditions. First appointments are typically one hour in duration with comprehensive assessment and personalized treatment planning. The practice also offers ACC-covered treatment for eligible birth injuries for patients who gave birth on or after 1 October 2022.
2. ACC Covered Treatment: Government-funded ACC accident compensation scheme coverage for birth injuries sustained during childbirth. Patients who gave birth on or after 1 October 2022 with perineal tears or other birth injuries are eligible for ACC contributions towards treatment costs.
3. Group Classes (Previously Offered): Pregnancy and postnatal pilates/yoga classes were previously offered and run by qualified pelvic health physiotherapists, providing group-based therapeutic exercise instruction. Note: Classes were not currently running as of 2023.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Pelvic Health Physiotherapy is a specialist physiotherapy clinic in Wellington, New Zealand, dedicated solely to pelvic health. The practice provides evidence-based assessment and treatment for pelvic floor dysfunction including urinary and bowel incontinence, pelvic organ prolapse, pelvic pain, and pregnancy/postnatal conditions, serving patients of all genders and ages including women, men, gender diverse individuals, and children. Services include one-hour initial consultations with comprehensive assessment, ACC-covered birth injury treatment, and specialized programmes such as Pregnancy/Postnatal WOF assessments.

Product overview

Pelvic Health Physiotherapy is Wellington's only clinic dedicated solely to pelvic health, founded in 2005 by Liz Childs. The practice offers a comprehensive range of specialist physiotherapy services under one umbrella, encompassing Women's Health, Men's Health, Gender Diverse Health, and Paediatric Health programmes. Core service modules include Pregnancy and Postnatal Warrant of Fitness assessments, pelvic organ prolapse treatment, chronic pelvic pain management, incontinence assessment and treatment, vaginismus/genito-pelvic pain disorder treatment, and ACC-covered birth injury rehabilitation. The clinic also provides guidance on pelvic floor training devices and had previously offered group Pilates/Yoga classes (currently paused). All services are delivered by specialist pelvic floor physiotherapists providing personalised, evidence-based treatment for patients of all genders and ages.

Differentiator

Problem solved

Functional benefit

Products and services

• Pelvic Health Physiotherapy Services Comprehensive specialist physiotherapy services dedicated solely to pelvic health, treating conditions including urinary incontinence, pelvic organ prolapse, bowel dysfunction, pelvic pain, and post-surgical rehabilitation for patients of all genders and ages.
• Women's Health Physiotherapy Specialist treatment for women's pelvic health issues including pregnancy care, postnatal rehabilitation, menopause-related symptoms, prolapse, and urinary incontinence.
• Men's Health Physiotherapy Specialist treatment for men's pelvic health including bladder control issues, post-prostatectomy rehabilitation, bowel dysfunction, and chronic pelvic pain.
• Gender Diverse Health Physiotherapy Inclusive pelvic health services for gender diverse individuals, providing specialist care with sensitivity and expertise.
• Paediatric Health Physiotherapy Specialist pelvic health services for children, including bowel and bladder dysfunction, toilet training support, and enuresis.
• Pregnancy WOF (Warrant of Fitness) Antenatal assessment at around 20 weeks of pregnancy including pelvic floor muscle check, personalised exercise programme, perineal massage techniques, and birth preparation advice.
• Postnatal WOF (Warrant of Fitness) Postnatal assessment at around 6 weeks including pelvic floor muscle assessment, abdominals check for diastasis, posture and strength evaluation, and personalised rehabilitation programme.
• Pelvic Organ Prolapse Treatment Non-surgical physiotherapy treatment for pelvic organ prolapse including pelvic floor muscle training, breathing and posture techniques, exercise modification, lifestyle changes, and pessary fitting.
• Pelvic Pain Treatment Specialist treatment for chronic pelvic pain including pain education, muscular tension assessment and treatment, pelvic floor muscle treatment, breathing dysfunction correction, and stress management strategies.
• Incontinence Assessment and Treatment Specialist assessment and treatment for stress incontinence, urge incontinence (overactive bladder), and mixed incontinence using evidence-based pelvic floor training and bladder retraining programmes.
• Vaginismus / Genito-Pelvic Pain Disorder Treatment Specialist treatment for vaginismus and genito-pelvic pain disorder including pain education, relaxation training, desensitising, pelvic floor release, dilator use, and advice for returning to sexual activity.
• ACC Birth Injury Treatment ACC-registered treatment for birth injuries sustained on or after 1 October 2022, covering bladder and bowel concerns, pain conditions, sexual dysfunction, prolapse, and rehabilitation.
• Pregnancy and Postnatal Pilates/Yoga Classes Group exercise classes designed for pregnant women and new mothers, led by a qualified pelvic health physiotherapist who is also a yoga and pilates teacher. Classes are currently paused (as of 2023) with one-on-one assessments available instead.

Quantifiable outcome

• 85-90% of people sustain some injury during childbirth that can be addressed through pelvic floor physiotherapy
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Physiotherapy New ZealandcoreStrategic or Co-development PartnerProfessional membership organization for physiotherapists in New Zealand. The practice maintains active membership, indicating adherence to professional standards and access to ongoing professional development resources.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Mummy MOT: UK-based franchise of specialist women's health physiotherapists offering postnatal "MOT" assessments for new mothers. Directly comparable concept to Pelvic Health Physiotherapy's Pregnancy/Postnatal WOF assessments, though operating through a franchised practitioner model across multiple UK locations.

Others

• Physiotherapy New Zealand: National professional body representing physiotherapists in New Zealand. Pelvic Health Physiotherapy is a member; this is the regulatory/professional infrastructure that legitimizes specialist practice and channels referrals from GPs and specialists.
• Continence New Zealand: National continence advocacy organization where Pelvic Health Physiotherapy's founder Liz Childs sits on the National Executive. Acts as a referral pipeline, public awareness driver, and professional standards body for the pelvic health category in New Zealand.
• Continence Foundation of Australia: National peak body promoting bladder and bowel health across Australia. Analogous to Continence NZ (where the founder sits on the National Executive), it shapes awareness, professional standards, and referral pathways that influence demand for specialist pelvic health physiotherapy.

Emerging players

• Elvie: UK-based consumer health company (Chiaro Technology) that develops pelvic floor biofeedback trainers and breast pumps. Pelvic Health Physiotherapy explicitly recommends and consults on Elvie devices, making it both a complementary referral source and a potential long-term substitute for in-person pelvic floor training.
• Perifit: France-based developer of connected pelvic floor biofeedback devices with app-based training programmes. Listed by Pelvic Health Physiotherapy as a recommended device, representing a direct-to-consumer alternative that could divert early-stage patients away from clinic visits.
• Femfit: New Zealand-based pelvic floor biofeedback device developed by JUNOFEM, designed for at-home use. As a domestic NZ player, it represents both a local ecosystem partner and a potential direct substitute for in-clinic pelvic floor training sessions.

Regional players

• Total Physiotherapy: New Zealand-based multi-location physiotherapy group offering generalist and specialist services. Comparable as a same-country physiotherapy operator with a broader service portfolio that may include pelvic health as a non-core offering, creating indirect competitive overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pelvichealthphysiotherapy
• Instagraminstagram.com/pelvichealthphysiotherapy
• LinkedInlinkedin.com/company/pelvic-health-physiotherapy

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pelvic Health Physiotherapy