ZooStore

What ZooStore does

ZooStore is a Bulgarian direct-to-consumer pet supplies retailer operating under the legal entity Ину ООД (Inu EOOD), serving Bulgarian pet owners through both an e-commerce platform at zoostore.bg and a single physical retail store located at Kazbek Street 53B in the Manastirski Livadi district of Sofia. The company offers a broad assortment across five pet categories — dogs, cats, rodents, birds, and aquarium fish — spanning food, treats, hygiene products, toys, accessories, litter solutions, and specialized items such as BARF raw dog food and smart self-cleaning cat toilets. The catalog includes a curated mix of international and local brands, including Royal Canin, N&D/Farmina, Monge, Padovan, Applaws, Divus Foods BARF, and Ambrosia, alongside ZooStore's own branded initiatives such as the annual Charity Calendar.

The underlying technology is a standard e-commerce storefront with inventory management and a Bulgarian-language content layer, supported by a blog for pet-care editorial and active social channels on Facebook, Instagram, LinkedIn, YouTube, X (Twitter), and TikTok. Order fulfillment uses third-party couriers Speedy and Econt for nationwide 1–5 business day delivery, with free delivery on orders above 79 BGN (~€40) and a 14-day return policy aligned with EU consumer regulations. Online customers can alternatively pick up orders at the Sofia store.

The business model is straightforward unit-level DTC retail, with two revenue streams — online sales and in-store sales — under a single Bulgarian operating jurisdiction. Pricing spans roughly €1.43 to over €100 depending on category, and growth is supported by promotional campaigns (Cat Fest/Dog Fest), brand spotlights, and a loyalty program tied to accumulated turnover. The company is privately held with no disclosed parent, no venture funding history, and no publicly disclosed revenue, and is currently undertaking a technical rebuild of the zoostore.bg storefront.

Name

ZooStore

Legal name

Ину ООД (Inu EOOD)

Website

https://zoostore.bg

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

ZooStore is a Bulgarian direct-to-consumer pet supplies retailer operating the zoostore.bg e-commerce platform and a physical store in Sofia, serving Bulgarian pet owners across dogs, cats, rodents, birds, and aquarium categories with food, accessories, and curated international brands.

Ownership category

akta.pro rank

Product category

Pet Supplies Retail

NAICS

Pet and Pet Supplies Retailers (459910), Pet and Pet Supplies Retailers (45991)

SIC

Retail-Nonstore Retailers (5960), Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Pet Toys & Enrichment Retail (CRALAHAE)

akta.pro secondary industries

Aquarium & Fish Supplies Retail (CRALAHAI), Small Animal Supplies Retail (Rabbits, Guinea Pigs, Hamsters) (CRALAHAL), Pet Cleaning & Habitat Maintenance Retail (Cage/Aquarium cleaners, filters) (CRALAHAN)

Keywords

• Pet supplies retail
• Pet food
• Pet accessories
• Online pet store
• Animal care products

Headquarters

HQ city

Targovishte

HQ country

Bulgaria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Online Retail Sales: E-commerce sales of pet food and accessories through the zoostore.bg website, featuring products across multiple pet categories including dogs, cats, rodents, birds, and aquarium fish.
2. Physical Store Sales: In-store retail sales at their Sofia physical location, offering the same product range with emphasis on low prices and frequent promotions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

ZooStore is a Bulgarian online and physical retailer of pet food, treats, and accessories for dogs, cats, rodents, birds, and aquarium fish. The business operates the zoostore.bg e-commerce site alongside a physical showroom in Sofia, fulfilling orders from stocked inventory with 1-5 business-day courier delivery.

Product overview

ZooStore is a Bulgarian online and physical pet supplies retailer operating both an e-commerce platform (zoostore.bg) and a brick-and-mortar store in Sofia. The product portfolio spans five main categories: (1) dog food and accessories including dry/wet/BARF food, toys, beds, harnesses, hygiene products; (2) cat food and accessories including dry/wet food, smart self-cleaning cat toilets, Weelitter soy-based cat litter, cat trees; (3) rodent food and accessories; (4) bird food and accessories; and (5) aquarium products. The store carries multiple branded sub-categories including Royal Canin, N&D (Farmina), Monge, Divus Foods BARF, Padovan, and Applaws. Core services include an online ordering platform with home delivery via Spidi and Econt couriers (free delivery over BGN 79), a physical store pickup option, and a blog providing pet care editorial content. ZooStore also publishes an annual charitable calendar as a social initiative.

Differentiator

Problem solved

Functional benefit

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• DIDEISHAN CORPORATIONminorGTM or Marketing Partner · 12 September 2024ZooStore partnered with DIDEISHAN CORPORATION for a promotional giveaway campaign to engage customers and drive brand awareness. The partnership resulted in announcing a giveaway winner in September 2024.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Amazon: Amazon is a global general e-commerce platform with a substantial pet supplies category (food, accessories, live fish in some markets). While not a specialist, its scale, logistics, and pricing pose a broad competitive threat to online pet specialists like ZooStore.
• eMAG: eMAG is the leading general e-commerce platform in Bulgaria and Romania, with growing pet supplies assortment. As a domestic e-commerce incumbent, it competes with ZooStore on convenience and price within the Bulgarian online channel.
• PetSmart: PetSmart is North America's largest specialty pet retailer, operating a national chain of stores plus e-commerce across food, accessories, and live animals. While operating in a different geography, its omnichannel specialty pet model and category breadth are conceptually analogous to ZooStore's positioning.
• Kaufland Bulgaria: Kaufland is a major hypermarket chain operating across Bulgaria with pet food and basic accessories in-store. While pet is not its primary category, its nationwide physical presence and competitive pricing pressure ZooStore on commodity pet food SKUs.
• Petco: Petco is a major US omnichannel pet retailer with stores, online sales, and services (grooming, veterinary) across comprehensive pet categories. Its full-category pet retail model and integrated online-offline approach mirror the strategic direction a scaled ZooStore could pursue.

Direct peers

• Bitiba: Bitiba is an online pet retailer (owned by Zooplus) offering food and accessories across multiple pet categories at competitive prices. It competes head-to-head with ZooStore on online assortment, pricing, and cross-border delivery into Bulgaria.
• Maxi Zoo: Maxi Zoo (part of Fressnapf Group) is a European omnichannel pet retailer operating physical stores plus online across multiple pet categories. Its store-plus-website model and assortment breadth are closely aligned with ZooStore's positioning.
• Fressnapf: Fressnapf is a major European omnichannel pet retailer combining physical stores with online sales of food, accessories, and pet care products. Its hybrid model mirrors ZooStore's online-plus-store approach and its assortment breadth is directly comparable.
• Zooplus: Zooplus is Europe's largest online pet retailer, offering food, accessories, and supplies across dogs, cats, rodents, birds, and aquarium — directly comparable to ZooStore's online multi-category model. It is the most relevant online pet retail peer in Europe and a primary competitive threat to ZooStore in Bulgaria.

Regional players

• Jollyes: Jollyes is the UK's largest specialist pet retailer, operating physical stores and online across food, accessories, and care products for multiple pet types. Comparable in omnichannel specialty retail model, but UK-focused and not a direct Bulgarian competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/zoostorebg
• YouTubeyoutube.com/@zoostore_bg
• Facebookfacebook.com/www.zoostore.bg
• LinkedInlinkedin.com/company/zoostore-bg
• Instagraminstagram.com/zoostore_bg
• TikToktiktok.com/@zoostore.bg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZooStore