Yedoo
Yedoo is a Czech manufacturer and DTC retailer of kick scooters, balance bikes, children's bicycles, and accessories, founded in 1998 and selling across more than 25 European countries via yedoo.eu, dealers, and physical showrooms. It serves adult commuters, children, and toddlers seeking outdoor mobility products.
- Company typePrivate
- Founded1998
- HeadquartersPraha, Czechia
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Yedoo does
Yedoo is a Czech manufacturer and direct-to-consumer retailer of kick scooters, balance bikes, children's bicycles, and related accessories, operating under the legal entity INTREA-PIKO spol. s r.o. Founded in 1998 and headquartered in Prague, the company sells across more than 25 European countries through its own e-commerce storefront at yedoo.eu, supplemented by a physical showroom in Prague, a warehouse and pickup point in Humpolec, a dealer network, and rental touchpoints. Its catalog is organized around four core product categories — scooters for adults, scooters for kids, balance bikes, and children's bikes (Koolo series) — layered with an accessories line and four special-edition design sub-brands (Emoji, Around the World, Cities, Wow).
The underlying product technology is mechanical rather than electronic: steel frames, multiple brake architectures (V-brakes, disc brakes, Caliper brakes), and configurable components such as adjustable footplates. Notable performance products include the Trexx Disc, used for extreme long-distance routes such as the JOGLE crossing of Great Britain, and the 2025 RunRun series (Arni, Tulu, Kudu) for adult riders. The company differentiates on a 36-month extended warranty, Czech manufacturing heritage, special-edition design drops, and a content ecosystem centered on the Yedoo Edu educational platform, which features collaborations with named experts in sports, nutrition, physiotherapy, and sports psychology.
The business model is one-time hardware sales across DTC e-commerce, dealer/retail showrooms, and an accessories/spare-parts aftermarket. Shipping is fulfilled primarily via GLS for pan-European orders and PPL for Czech and Slovak deliveries, with tiered shipping fees and free shipping thresholds above €99. Customer segments are horizontal and consumer-focused — adults using scooters for city commuting, cycling-path riding, fitness, and leisure, plus children and toddlers using balance bikes and kids' scooters for play and motor-skill development. No subscription, recurring, or enterprise revenue streams are disclosed.
Yedoo firmographics
Firmographics- Name
- Yedoo
- Legal name
- INTREA - PIKO spol. s r.o.
- Website
- https://yedoo.eu
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Yedoo is a Czech manufacturer and DTC retailer of kick scooters, balance bikes, children's bicycles, and accessories, founded in 1998 and selling across more than 25 European countries via yedoo.eu, dealers, and physical showrooms. It serves adult commuters, children, and toddlers seeking outdoor mobility products.
- Ownership category
- akta.pro rank
Yedoo industry classification
Industry- Product category
- Personal Mobility (Kick Scooters and Balance Bikes)
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- E-Scooters (Stand-Up) (CRACASAB)
- akta.pro secondary industry
- Kids’ & Family Bike Retail (Youth, Trailers, Seats) (CRAMAHAG)
Keywords
Where Yedoo is headquartered
LocationHeadquarters
- HQ city
- Praha
- HQ country
- Czechia
- HQ region
- Europe
Offices3 records
Markets served
Yedoo business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Product Sales (E-commerce): Direct online sales of scooters, balance bikes, children's bikes, and accessories through yedoo.eu website. One-time hardware purchase model with various payment options including online card, PayPal, and cash on delivery.
- Dealer/Retail Sales: Sales through dealer network and physical retail showrooms for customers who prefer in-person purchasing or pickup
- Accessories and Spare Parts: Sales of accessories including bells, bottle holders, fenders, kickstands, and maintenance parts to support existing product owners
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard European Shipping (Germany, France, Austria, Spain, Slovakia, Poland) |
| Other | Pay-as-you-go | Extended European Shipping (Belgium, Croatia, Denmark, Estonia, Hungary, Latvia, Lithuania, Luxembourg, Netherlands, Romania, Slovenia, Bulgaria, Ireland, Italy) |
| Other | Pay-as-you-go | Remote European Shipping (Finland, Greece, Malta, Portugal, Sweden, Cyprus) |
| Other | Pay-as-you-go | Payment Processing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Yedoo product offering
Product offeringCore offering
Yedoo manufactures and sells manual kick scooters for adults and children, balance bikes for toddlers, children's bicycles, and complementary accessories such as bells, bottle holders, fenders, and kickstands. Its product portfolio spans city commuters, off-road endurance scooters, racing machines, and themed special editions (Emoji, Around the World, Cities, Wow), sold primarily direct-to-consumer through the yedoo.eu e-shop and through a European dealer network.
Product overview
Yedoo is a Czech manufacturer of adult and children's kick scooters, balance bikes, and children's bicycles. The product portfolio centers on four core product categories (Scooters for Adults, Scooters for Kids, Balance Bikes, Children's Bikes) supported by an Accessories line. The offering includes four Special Edition sub-brands (Emoji, Around the World, Cities, Wow) featuring distinctive designs. Notable products include the Trexx Disc for extreme endurance riding, the new RunRun series (Arni, Tulu, Kudu) for 2025, the Kudu adult city scooter, and the Koolo children's bicycles. The company operates Yedoo Edu as an educational service providing expert content on scootering technique, maintenance, and healthy lifestyle through collaboration with sports and health specialists.
Differentiator
Problem solved
Functional benefit
Products and services
- Scooters for Adults Kick scooters designed for adult riders across terrains including city commuting, cycling-path riding, and longer-endurance routes; includes city cruisers, racing machines, and terrain-ready models.
- Scooters for Kids Age-appropriate children's kick scooters emphasizing safety, comfort, and outdoor adventure for school-age children.
- Balance Bikes Pedal-free balance bikes for toddlers that help develop balance, coordination, and gross motor skills through playful riding.
- Children's Bikes (Koolo) Children's bicycles under the Koolo line, designed with child-appropriate geometry and features for independence and outdoor discovery.
- Accessories Supplementary accessories for scooters including bells, bottle holders, fenders, kickstands, and mushing sets to enhance and customize existing products.
- Yedoo Trexx Disc High-performance adult kick scooter with disc-brake system designed for off-road and all-terrain use; demonstrated on the JOGLE route across Great Britain.
- Yedoo RunRun (Arni, Tulu, Kudu) 2025 RunRun model lineup with Arni, Tulu, and Kudu variants positioned as a new standard for adult kick scooters, including a city-commuter Kudu variant.
- Emoji Special Edition Playful emoji-themed designs applied to scooters and balance bikes, with promotional 25% discount around World Emoji Day.
- Around the World Special Edition Versatile scooters with steel frames and travel-inspired graphics for adventurous journeys.
- Cities Special Edition Scooter designs inspired by the atmosphere of world metropolises, targeted at urban riders.
- Wow Special Edition Balance bikes featuring original, playful designs for young children just starting their riding journey.
Companies that use Yedoo
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Yedoo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
Yedoo partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- GLScoreGLS (General Logistics Systems) is the primary shipping carrier for Yedoo's European deliveries, handling package transport to customers across multiple European countries with various shipping rates based on destination.
- PPLcorePPL is a secondary shipping carrier used for domestic Czech and Slovak Republic deliveries, offering competitive shipping rates with free shipping on orders over specified thresholds.
- Michal KulkaminorMichal Kulka, a world champion in scootering and personal trainer, collaborates with Yedoo as an expert contributor to Yedoo Edu content, providing guidance on scootering technique, stretching, training nutrition, and fitness. He also completed extreme endurance events on Yedoo scooters including the Giro d'Italia 3,600 km route.
- Andrea JakešováminorAndrea Jakešová is a nutritional therapist and co-founder of the Ne hladu counseling center who collaborates on Yedoo Edu content about healthy nutrition in connection with active lifestyle and scootering.
- Andrea MokrejšováminorAndrea Mokrejšová is a nutritional therapist who contributes to Yedoo Edu content, showing people how to eat simply without restrictions and extremes while considering individual needs.
- Edita ProškováminorEdita Prošková is a physiotherapist specializing in podiatry and podology who collaborates on Yedoo Edu content examining the health benefits and risks of scootering for both children and adults.
- Radka KulhánkováminorRadka Kulhánková is a sports psychologist with a doctorate in kinanthropology from Charles University and FTVS who contributes to Yedoo Edu content on sports psychology.
- Ondřej RůžekminorOndřej Růžek is a movement therapist who collaborates on Yedoo Edu content about the relationship between movement and happiness.
Scale indicators1 record
Recent moves6 records
Expansion highlights3 records
Yedoo competitors and assessment
Company assessmentDirect peers
- Globber: French scooter and ride-on brand specializing in children's scooters, kick scooters, and balance bikes. Directly comparable to Yedoo in product mix, target customer (kids and families), and European distribution footprint.
- HUDORA: German manufacturer of scooters, inline skates, and outdoor sports equipment. Direct competitor in kick scooters and ride-ons with similar European specialty-retail and DTC distribution.
- Puky: German manufacturer of children's bikes, balance bikes (Laufräder), and scooters. Highly comparable to Yedoo in the children's balance bike and kids' bike category, with similar European GTM.
- Micro Mobility Systems: Swiss manufacturer of premium kick scooters (Micro Scooter) for children and adults. Closest direct competitor to Yedoo in the European manual scooter market, with overlapping product range and similar premium positioning.
- JD Bug: UK-based scooter brand with heritage in street/freestyle scooters. Comparable to Yedoo in adult scooter category, with strong UK retail presence and similar scooter-product focus.
- SCOOT & RIDE: Austrian/German brand offering 2-in-1 scooters and balance bikes for young children. Direct competitor in the kids' balance bike and convertible scooter category with comparable premium positioning.
- Bernstein: German scooter and mobility brand with adult and children's scooter lines. Direct competitor to Yedoo in mid-priced European scooter market, with overlapping product categories and German-speaking market strength.
Broad incumbents
- Razor USA: US-based global scooter brand and category originator. While broader in scale and US-focused, Razor sells kick scooters and electric ride-ons across multiple price points and competes with Yedoo in the same consumer scooter category.
- Kettler: Long-established German manufacturer of children's bikes, balance bikes, and home fitness equipment. Overlaps with Yedoo's kids' bike and balance bike lines, though Kettler is broader in scope.
- Decathlon (Oxelo): Global sporting goods retailer with its Oxelo brand covering scooters, balance bikes, and ride-ons. Competes with Yedoo across price points and channels, with unmatched retail footprint but less specialist focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Yedoo social profiles
Digital presenceYedoo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yedoo leadership team
Management profileNumber of profiles
Profiles1 record
Yedoo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yedoo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yedoo
What does Yedoo do?
Yedoo manufactures and sells manual kick scooters for adults and children, balance bikes for toddlers, children's bicycles, and complementary accessories such as bells, bottle holders, fenders, and kickstands. Its product portfolio spans city commuters, off-road endurance scooters, racing machines, and themed special editions (Emoji, Around the World, Cities, Wow), sold primarily direct-to-consumer through the yedoo.eu e-shop and through a European dealer network.
Is Yedoo a public or private company?
Yedoo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Yedoo founded?
Yedoo was founded in 1998. It employs 11 to 50 people.
Where is Yedoo based?
Yedoo is headquartered in Praha, Czechia, in the Europe region.
How does Yedoo make money?
Three revenue lines are on record. Product Sales (E-commerce) is the primary driver. The others are dealer/Retail Sales and accessories and Spare Parts.
Who are Yedoo's main competitors?
Direct peers on record are Globber, HUDORA, Puky, Micro Mobility Systems, JD Bug, SCOOT & RIDE and Bernstein. Broad incumbents are Razor USA, Kettler and Decathlon (Oxelo).
Does Yedoo have an API?
No public API is recorded for Yedoo.
What industry is Yedoo in?
Yedoo's product category is Personal Mobility (Kick Scooters and Balance Bikes). Its primary akta.pro industry code is CRACASAB, E-Scooters (Stand-Up), with a secondary code of CRAMAHAG, Kids’ & Family Bike Retail (Youth, Trailers, Seats). Its NAICS code is 336991 and its SIC code is 3751.