Morgan Optical Sport Glasses

What Morgan Optical Sport Glasses does

Morgan Optical Sport Glasses is a privately held, family-owned specialty retailer of shooting and sport eyewear, operated since the late 1970s under the Morgan family name from Olean, New York. The company sells prescription and non-prescription shooting glasses across three primary brand families: Randolph Engineering (Ranger Classic, Ranger Edge, Falcon, XLW, RX Sporter), Pilla Sport (Outlaw, Raptor, Panther, Top Gun, 500 Series, Hunting Series), and Decot, all leveraging Carl Zeiss Vision and Pilla Zeiss lens technologies including NexPC shatterproof polycarbonate, Chromashift color enhancement, RIACT A.I. light-adaptive lenses, and proprietary Hydro-Coat and Fog Stopper treatments. The company holds official Zeiss Expert Partner designation and offers specialty accessories addressing cross-eye dominance (Magic Dots, Off-Eye filters, Shoot SP gun-mounted aids).

The business operates a direct-to-consumer model without a traditional retail storefront, relying on an e-commerce website (morganoptical.net), phone sales (1-800-594-0175), and email consultation ([email protected]) led by owner Dr. Wayne, himself a shooter who provides personalized fitting guidance. A distinctive mobile/traveling distribution model visits shooting ranges and events nationwide on an annual circuit, including Silver Dollar Resort FL, Cardinal Shooting Center OH, and World Shooting Complex IL. Revenue is generated entirely through one-time product sales across price points ranging from $18.50 accessories to $1,149 professional custom kits, with prescription lens services starting at $145 single vision and $199 bifocal. The primary customer base consists of competitive and professional shooters in sporting clays, trap, and skeet disciplines, supplemented by hunters, prescription sunglass buyers, and shooters with eye-dominance correction needs.

Name

Morgan Optical Sport Glasses

Legal name

Morgan Optical Sport Glasses

Website

https://morganoptical.net

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1–10 employees

Short description

Morgan Optical Sport Glasses is a family-owned specialty retailer of prescription and non-prescription shooting eyewear founded in the late 1970s, selling Randolph Engineering, Pilla, and Decot brands with Carl Zeiss Vision lens technology to competitive shooters, hunters, and outdoor enthusiasts across the United States.

Ownership category

akta.pro rank

Product category

Sport Eyewear

NAICS

Optical Goods Retailers (45613)

SIC

Ophthalmic Goods (3851), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Sport & Performance Eyewear (CRAAAKAC)

akta.pro secondary industries

Sunglasses (Non-Prescription) (CRAAAKAB), Sunglasses & Luxury Eyewear (CRAKAEAE)

Keywords

• Shooting eyewear
• Prescription sunglasses
• Sport glasses
• Tactical eyewear
• Optical accessories

Headquarters

HQ city

Olean

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Shooting Glasses Sales: One-time product sales of shooting glasses frames and lenses from brands Randolph Engineering, Pilla, and Decot. Includes prescription and non-prescription options. Product categories range from entry-level frames ($169-$199) to professional custom kits ($860-$1,149).
2. Prescription Lens Services: Custom prescription lenses fitted to customer frames or inserts. Rx lenses starting at $145 for single vision, $199 for bifocal. Includes specialized Rx inserts for Pilla frames.
3. Accessories: Accessory sales including Magic Dots ($18.50), Fog Stopper ($19.95), Off-Eye kits, SP shooting aids ($64.95), and lens cleaning products.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Morgan Optical Sport Glasses is a family-owned specialty retailer that sells prescription and non-prescription shooting glasses, sport sunglasses, and lens accessories from brands such as Randolph Engineering, Pilla, and Decot. The company operates as a Zeiss Expert Partner, providing expert consultation for prescription lens fitting and a mobile/traveling sales model that brings products directly to shooting ranges and events across the United States. It also offers complementary accessories such as Magic Dots for eye dominance correction, Fog Stopper anti-fog solution, and Shoot SP gun-mounted eye dominance aids.

Product overview

Morgan Optical Sport Glasses is a specialized retailer offering a comprehensive portfolio of shooting and sport eyewear rather than a single unified product. The portfolio comprises three main categories: (1) Randolph Engineering shooting glasses including RE Ranger Classic, RE Ranger Edge, RE Falcon, RE XLW, and RE RX Sporter frames with interchangeable NexPC lenses by Carl Zeiss Vision; (2) Pilla sport shooting systems including Outlaw Series (X6, X7), Raptor Series (Raptor, Raptor 2, Velociraptor), Panther Series, 500 Series (580, 540), Hunting Series, and Topgun Series, all powered by Pilla Zeiss lenses; and (3) Randolph Engineering sunglasses including Aviator, Concorde, Sportsman, and Class A Aviator collections in various precious metal finishes. The company also offers complementary accessories including Magic Dots for eye dominance correction, Fog Stopper anti-fog solution, Off Eye optical filters, and Shoot SP gun-mounted eye dominance devices. As a Zeiss Expert Partner, the company has been serving customers nationwide since the late 1970s.

Differentiator

Problem solved

Functional benefit

Products and services

• RE Ranger Classic Shooting Glasses The foundational Randolph Engineering Ranger shooting glasses frame featuring dual-action spring temples, interchangeable NexPC lenses by Carl Zeiss Vision, and maximum coverage for all-day shooting comfort. Available in $169-$189 range depending on temple and frame color, with 14 NexPC interchangeable lenses sold separately ($69-$79).
• RE Ranger Edge Shooting Glasses Randolph Engineering shooting glasses with reduced lens distance for better field of view, angular lenses to prevent fogging, adjustable nose bridge and arms, and lifetime warranty on solder joints. Priced $199-$209 depending on size and color, with Edge lenses $69-$149, Transition lenses $149, and Frame/RIACT Kit at $799.
• RE Falcon Shooting Glasses Aerodynamic performance shield frame with larger field of view, minimalist nose piece, Hydro-Coat lens finish to prevent fogging, and 14 interchangeable NexPC lenses by Carl Zeiss Vision. Priced $229-$239 with Falcon Lenses at $99.
• RE XLW Wrap Shooting Frame Wrap-style shooting frame with full-featured wrap design for superior target acquisition, available with prescription inserts and plano lenses. Standard Plano Lenses $69, Rimless 55mm Insert $110, Frame only $199, with prescription lenses starting at $145 single vision and $199 bifocal.
• RE RX Sporter Prescription Frame Prescription-compatible frame in 57mm and 62mm sizes designed for prescriptions that don't fit standard Ranger frames, with optional matching clip-ons.
• Decot Shooting Glasses Durable shooting glasses balancing durability and premium performance for trap, skeet, clay, and sporting clays disciplines.
• Outlaw X6 Custom Kit High-performance shooting eyewear powered by Pilla Zeiss lenses with carbon fiber temples for quick lens changes and unobstructed sight picture.
• Outlaw X7 Custom Kit Premium system with front bar removed for unmatched visual sight picture, powered by Pilla Zeiss lenses with carbon fiber temple design. Priced at $984 (was $1,200); Rx version $1,131.60 (was $1,380).
• Raptor Custom Kit Frame with adjustable temple tips and adjustable nose bridge, available in 3 or 5 lens configurations with Chromashift lens systems.
• Raptor 2 Custom Kit Evolution in frame design with temple adjustment extending 15mm and pantoscopic adjustment of 40 degrees for precise lens positioning, weighing approximately 1 ounce. Priced at $860.18 (was $1,049).
• Velociraptor Custom Kit Revolutionary frame with vertical height adjustment providing 30mm travel and pantoscopic adjustment, featuring carbon fiber temples and weighing less than 1 ounce.
• Panther X6 Post Custom Kit High-performance carbon fiber temple system with integrated rubber sweat bar for enhanced fit, compatible with all Panther X6 Pilla Zeiss lenses. Priced $942.18 (was $1,149); Rx version $1,089.78 (was $1,329).
• 580 Custom Rx Kit Prescription option for light to medium corrective needs in Pilla's 500 Series, made of high-grade stainless steel.
• 540 Custom Rx Kit Exclusive prescription frame geometry made of high-grade stainless steel weighing less than one ounce, accepting a wide range of power requirements.
• Top Gun X6 Custom Kit Professional-grade lenses offering 25% more lens surface with integrated venting system for airflow, featuring crystal saddle nose design. Priced at $984 (was $1,200).
• Executive Hunting Series Frame Super lightweight classic aviation-inspired frame with Base 8 wrap geometry and rubber temple tips. Priced at $236.98 (was $289).
• Concorde Aviator Sunglasses Classic teardrop aviator named after the Concorde Supersonic passenger airliner, featuring 23k Gold frame with AGX glass lenses, now available in XL.
• Sportsman Sunglasses Vintage-style frame evolved from the iconic Concorde shape with Mazzucchelli acetate brow bar, matching skull temple tips, and polarized glass lenses.
• Class A Aviator Sunglasses Military-inspired collection featuring Cerakote frames in Patriot Blue, Navy, Military Olive, Midnight Force, and Desert Sand, with American Grey SkyTec glass lenses.
• Magic Dots Eye Dominance Accessory Eye dominance solution with 20mm sticky vinyl dots applied to shooting glasses lens over non-shooting eye to prevent double vision and cross-eye dominance issues. Made in USA, $18.50 per sheet containing 20 colored dots, 4 grey dots, and 2 grey rectangular strips.
• Fog Stopper Anti-Fog Solution Premium AR Fog Stopper defogger designed for anti-reflective coated lenses, preventing fogging on all lens materials. Comes in a 10ml bottle priced at $19.95.
• Off Eye Optical Filter Fit Kit Removable, reusable vinyl cling optical filter that fits all eye protection lenses to solve cross-dominance issues while maintaining situational awareness.
• Shoot SP Eye Dominance Aid Discreet eye dominance solution fitted to gun barrel that creates unique peripheral vision picture to identify correct barrels, solving cross-eye dominance problems for clay and game shooting. Priced at $64.95.
• EDGE RIACT Lens Kit RIACT A.I. lenses with low light, mid-light, and bright light options crafted from HD Fusionate materials with AR coating for precision shooting in varying light conditions.
• CMT (Color Mag) Custom Tint Lens Technology Custom tint lens technology available across multiple frame lines for enhanced target visibility.
• Carl Zeiss Vision Prescription Lens Services Custom prescription lenses fitted to customer frames or inserts, with Pilla Zeiss lenses certified as perfect optical instruments. Rx lenses start at $145 for single vision and $199 for bifocal, including specialized Rx inserts for Pilla frames.

Quantifiable outcome

• Quick turnaround time - some customers receive glasses same week as ordering
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core, primary and minor.

• Carl Zeiss VisioncoreTechnology or IntegrationPrimary lens supplier for Randolph Engineering shooting glasses. Provides NexPC shatterproof polycarbonate lenses with 14 color options for various lighting conditions. Used in Ranger Classic, Ranger Edge, Falcon Pro, and RX Sporter frames. Includes proprietary lens technologies like HD, CMT, and transition options.
• Pilla / Carl Zeiss Sport OpticscoreTechnology or IntegrationPilla Zeiss lenses certified as perfect optical instruments. Powers professional shooting glasses systems including Outlaw X6/X7, Raptor, Panther, and Top Gun series. Features Chromashift color-enhancing technology for improved target acquisition. Custom Rx inserts available.
• ZeisscoreTechnology or IntegrationOfficial Zeiss Expert Partner designation. Enables access to premium Zeiss optical technologies and expert support for prescription lens solutions.
• Randolph EngineeringprimaryChannel Partner/ Reseller/ DistributorPrimary brand sold - Randolph Engineering (RE) shooting glasses including Ranger Classic, Ranger Edge, Falcon Pro, and RX Sporter. Made in USA brand. Products include lifetime warranty on solder joints, NexPC Zeiss lenses, and high-quality alloy frames.
• Pilla SportprimaryChannel Partner/ Reseller/ DistributorPremium brand sold - Pilla shooting glasses and lenses including Outlaw, Raptor, Panther, Top Gun, and 500 Series. Professional-grade equipment with advanced lens technologies and customizable configurations.
• DecotminorChannel Partner/ Reseller/ DistributorBrand sold - Decot shooting glasses balancing durability and premium performance for shooting sports.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Oakley: Global sport performance eyewear leader (Prizm lens technology) overlapping on shooting, hunting, and sport Rx categories. Comparable as the mass-market incumbent whose Rx and sport lines compete for the same buyer.
• Wiley X: Large incumbent in tactical, shooting, and protective sport eyewear with broad retail and DTC distribution. Comparable as a higher-volume alternative serving overlapping shooter/sport customer segments.
• Smith Optics: Sport performance eyewear and goggles brand with shooting/tactical offerings (e.g., tactical/ballistic lines). Comparable as a broader sport-eyewear incumbent competing for the outdoor/shooter enthusiast.

Direct peers

• Pilla Sport: Premium shooting eyewear brand (Outlaw, Raptor, Panther, Top Gun, 500 series) whose products Morgan Optical retails. Pilla also sells direct, making it both supplier and competitor for the same professional shooter.
• Decot Hy-Wyd Sport Glasses: Shooting glasses manufacturer (Wiley X-adjacent category) for trap, skeet, sporting clays, and hunting whose frames Morgan Optical carries. Directly comparable as a competing brand in the same sport-eyewear specialty.
• SportRx: Online sport eyewear retailer specializing in prescription sport sunglasses and goggles with optician-led consultation. Directly comparable as a DTC specialty prescription sport eyewear retailer.
• Randolph Engineering: Manufacturer of the Randolph shooting glasses (Ranger, Falcon, XLW) and aviators that Morgan Optical resells and an industry authority in sport/aviator eyewear. Direct peer because Morgan Optical is one of its channel partners and serves the same end shooter.

Others

• Hilco Vision: Wholesale optical products distributor serving optical retailers and ECPs. Comparable as an upstream/downstream optical distribution counterpart rather than a direct retail competitor.

Emerging players

• Roka Sport: DTC premium sport performance eyewear brand with prescription options targeting endurance athletes. Comparable as a digitally native specialty eyewear player encroaching on the prescription sport sunglasses category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/morgan-optical-sports-glasses

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Morgan Optical Sport Glasses