Amur Equipment Finance
- Company typePrivate
- Founded1996
- HeadquartersGrand Island, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
Amur Equipment Finance firmographics
Firmographics- Name
- Amur Equipment Finance
- Legal name
- Amur Equipment Finance
- Website
- https://amuref.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Amur Equipment Finance industry classification
Industry- Product category
- Equipment Financing
- NAICS
- Commercial and Industrial Machinery and Equipment Rental and Leasing (5324), Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Sales Financing (52222)
- SIC
- Finance Lessors (6172)
- akta.pro primary industry
- SME Equipment & Asset Finance (Leasing, Fleet, Capex) (FSABABAH)
- akta.pro secondary industries
- Fleet & Commercial Vehicle Finance (FSAKADAE), Distributor & Dealer Finance (Channel Financing) (FSABAHAE)
Keywords
Where Amur Equipment Finance is headquartered
LocationHeadquarters
- HQ city
- Grand Island
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Amur Equipment Finance business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Equipment Financing: Provides financing solutions for equipment purchases including loans and leases. Revenue generated through interest income and financing fees on equipment loans and lease agreements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Customized financing solutions |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Amur Equipment Finance product offering
Product offeringCore offering
Amur Equipment Finance provides loans and leases for the acquisition of business-use equipment across multiple industry verticals including construction, manufacturing, specialty vehicles, transportation, and franchise operations. Customers are primarily reached through a partner referral network of equipment vendors, dealers, and brokers, with supporting online application, quote, and account-management portals. Revenue is generated through interest income and financing fees on these equipment loans and lease agreements.
Product overview
Amur Equipment Finance offers a unified equipment financing platform with partner and customer-facing portals, supported by industry-specific financing solutions across construction, manufacturing, specialty vehicles, transportation, and franchise sectors. The product portfolio includes the core financing platform with integrated tools such as the Section 179 Calculator for tax planning, complemented by dedicated partner and customer portals for account and application management.
Differentiator
Problem solved
Functional benefit
Products and services
- Equipment Financing Solutions
- Construction Equipment Financing Loans and leases for construction equipment including yellow iron, bulldozers, excavators, cranes, and related machinery, offered to construction businesses and their financing partners.
- Manufacturing Equipment Financing Financing for manufacturing equipment including machine tools, printing, packaging, and processing machinery, offered to manufacturing businesses and their financing partners.
- Specialty Vehicle Financing Financing for specialty vehicles including box trucks, dump trucks, haul trucks, and water trucks, offered to commercial fleet operators and their financing partners.
- Transportation Equipment Financing Financing for transportation equipment including trucks, semitrailers, trailers, and commercial fleets, offered to transportation operators and their financing partners.
- Franchise Financing Financing solutions for franchise owners covering new locations, remodels, equipment, and technology upgrades.
Quantifiable outcome
- Fast approvals
- +1 more outcomes
Companies that use Amur Equipment Finance
Customer profileSegments6 records
Ideal customer profiles4 records
Amur Equipment Finance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Amur Equipment Finance partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Amur Equipment Finance competitors and assessment
Company assessmentEmerging players
- Currency Capital: Online equipment financing marketplace connecting borrowers with multiple lenders. Competes with Amur in SMB equipment finance but differentiates through a digital marketplace model rather than direct origination.
Direct peers
- DLL (De Lage Landen): Global vendor finance company providing equipment leasing and lending through dealer and manufacturer partnerships. Highly comparable to Amur's partner-centric equipment finance model across multiple asset types.
- North Star Leasing: US-based equipment leasing company focused on commercial equipment financing through dealer relationships. Comparable partner-distributed equipment finance business targeting mid-market businesses.
- Meridian Equipment Finance: Independent US equipment finance provider offering loans and leases across construction, transportation, and industrial equipment. Comparable mid-market independent lender with similar target customer profile.
- GreatAmerica Financial Services: Large US independent equipment finance company focused on commercial equipment, vendor financing, and leasing across verticals. Closely comparable to Amur in business model, independent lender positioning, and multi-vertical strategy.
- Balboa Capital: US equipment financing and leasing company serving SMBs across construction, transportation, and commercial equipment. Direct competitor in independent equipment finance with similar channel-driven origination.
Broad incumbents
- Key Equipment Finance (KeyBank): Bank-affiliated equipment finance division providing loans and leases for commercial equipment. Overlaps Amur's verticals but operates as part of a larger commercial banking franchise.
- Caterpillar Financial Services: Captive finance arm of Caterpillar, dominant in construction equipment financing. Sets competitive benchmarks for construction equipment financing that Amur must compete against in its primary vertical.
- Wells Fargo Equipment Finance: Large commercial bank equipment finance unit offering loans, leases, and vendor finance programs across multiple equipment types. Comparable offering to Amur but with the scale and balance sheet of a top-five US bank.
- CIT (First Citizens Bank Equipment Finance): Large bank-owned equipment finance division offering commercial equipment loans and leases at scale. Comparable product set to Amur but with materially larger balance sheet and broader institutional client base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Amur Equipment Finance social profiles
Digital presenceAmur Equipment Finance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amur Equipment Finance leadership team
Management profileNumber of profiles
Amur Equipment Finance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amur Equipment Finance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amur Equipment Finance
What does Amur Equipment Finance do?
Amur Equipment Finance provides loans and leases for the acquisition of business-use equipment across multiple industry verticals including construction, manufacturing, specialty vehicles, transportation, and franchise operations. Customers are primarily reached through a partner referral network of equipment vendors, dealers, and brokers, with supporting online application, quote, and account-management portals. Revenue is generated through interest income and financing fees on these equipment loans and lease agreements.
Is Amur Equipment Finance a public or private company?
Amur Equipment Finance is a private company. It is classified as unknown and is currently operating.
When was Amur Equipment Finance founded?
Amur Equipment Finance was founded in 1996. It employs 251 to 500 people.
Where is Amur Equipment Finance based?
Amur Equipment Finance is headquartered in Grand Island, United States, in the North America region.
How does Amur Equipment Finance make money?
One revenue line is on record: equipment Financing.
Who are Amur Equipment Finance's main competitors?
Currency Capital is listed as an emerging player. Direct peers are DLL (De Lage Landen), North Star Leasing, Meridian Equipment Finance, GreatAmerica Financial Services and Balboa Capital. Broad incumbents are Key Equipment Finance (KeyBank), Caterpillar Financial Services, Wells Fargo Equipment Finance and CIT (First Citizens Bank Equipment Finance).
Does Amur Equipment Finance have an API?
No public API is recorded for Amur Equipment Finance.
What industry is Amur Equipment Finance in?
Amur Equipment Finance's product category is Equipment Financing. Its primary akta.pro industry code is FSABABAH, SME Equipment & Asset Finance (Leasing, Fleet, Capex), with a secondary code of FSAKADAE, Fleet & Commercial Vehicle Finance. Its NAICS code is 5324 and its SIC code is 6172.