Precise Family Dental

What Precise Family Dental does

Precise Family Dental is a privately held, single-location family dental practice operating from 23730 John T. Reid Pkwy, Suite B, Scottsboro, Alabama. The practice is owned and operated by Dr. Melissa Hamilton, a Scottsboro native and UAB-trained DMD, supported by a small in-house team that includes family members in the Insurance Coordinator and Office Manager roles alongside hygienists, dental assistants, and front-office staff.

The practice delivers a comprehensive range of general dentistry services organized into three categories: preventive care (exams, cleanings, periodontal treatment), restorative procedures (tooth-colored fillings, crowns and bridges, dentures and partials, dental implants, root canals, extractions), and cosmetic dentistry (porcelain veneers, Invisalign clear aligners, teeth whitening, dental bonding). It also operates an emergency dental care line with same-day appointments for patients of record and Saturday morning availability to accommodate working families. Nitrous oxide sedation is offered for anxious patients. The clinical technology stack consists of digital X-rays and intraoral cameras, with no proprietary software, mobile application, or AI tooling disclosed.

Commercially, the practice runs on a fee-for-service model accepting all traditional dental insurance plans, with a separate CareCredit financing partnership for uninsured patients and a 20% cash-pay discount. Patient acquisition is primarily word-of-mouth driven, supplemented by a Facebook presence, an informational website with online appointment requests, and patient review platforms. The practice does not accept new Medicaid patients (as of August 2023). Geographic scope is limited to the Scottsboro, AL market and surrounding communities, with all services delivered at the single physical location.

Name

Precise Family Dental

Legal name

Precise Family Dental

Website

https://precisefamilydental.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Precise Family Dental is a privately held, single-location family dental practice in Scottsboro, Alabama, led by Dr. Melissa Hamilton. It provides preventive, restorative, cosmetic, and emergency dental care to local individuals and families, accepting traditional insurance and CareCredit financing.

Ownership category

akta.pro rank

Product category

Family Dentistry / General Dental Services

NAICS

Offices of Dentists (621210)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Preventive & Routine General Dentistry (Exams/Cleanings/Sealants/Fluoride) (HLABAAAA), Urgent Dental Care Centers (Non-Hospital) (HLABALAD)

Keywords

• Family dental care
• Preventive dentistry
• Restorative dentistry
• Cosmetic dentistry
• Emergency dental services

Headquarters

HQ city

Huntsville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Dental fee-for-service care: The practice operates on a fee-for-service basis, providing a wide range of dental services including preventive care, restorative procedures, cosmetic dentistry, and emergency dental care. Revenue is generated through patient payments for dental procedures, with acceptance of traditional insurance plans.
2. Dental insurance billing: The practice accepts all traditional insurance plans and assists patients with understanding their coverage, explaining how dental benefits apply to treatment, and calculating approximate out-of-pocket expenses.
3. Financing through CareCredit: For uninsured patients, the practice offers CareCredit financing with short and long-term payment options. Approval rates are described as high, making financing accessible to most patients.
4. Cash payment discount: Non-insured patients who pay cash for treatment receive a 20 percent discount on their services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Precise Family Dental is a single-location family dental practice in Scottsboro, Alabama that provides comprehensive preventive, restorative, cosmetic, and emergency dental services to local individuals and families. The practice delivers cleanings, exams, periodontal treatment, tooth-colored fillings, crowns, bridges, dental implants, dentures, root canals, extractions, cosmetic dentistry (veneers, Invisalign, teeth whitening), nitrous oxide sedation, and same-day emergency dental care. Revenue is generated via fee-for-service payments and traditional dental insurance billing, with CareCredit financing and a 20% cash discount available for uninsured patients.

Product overview

Precise Family Dental offers a single-location family dental practice in Scottsboro, AL led by Dr. Melissa Hamilton. The practice operates as an integrated dental services platform providing preventive care (cleanings, exams, periodontal treatment), restorative procedures (fillings, crowns, bridges, dental implants, root canals, extractions, dentures), and cosmetic dentistry (teeth whitening, veneers, bonding, Invisalign). The practice also provides emergency dental care with same-day appointments, nitrous oxide sedation for anxious patients, and accepts all traditional insurance with financing options through CareCredit and cash discounts for uninsured patients.

Differentiator

Problem solved

Functional benefit

Products and services

• Cleanings & Exams / Periodontal Treatment Preventive dental care services for individuals and families, including professional teeth cleanings, comprehensive dental examinations, periodontal disease prevention and treatment, and patient education on oral hygiene.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Aspen Dental: National DSO operating hundreds of general and family dental offices across the U.S., offering preventive, restorative, cosmetic, and emergency care under a multi-location brand model that overlaps with Precise Family Dental's service mix.
• Heartland Dental: Largest U.S. dental support organization, supporting thousands of doctor-owned general dentistry practices with comprehensive services including cleanings, restorative work, implants, and cosmetic procedures - directly comparable in scope to Precise Family Dental.
• Smile Brands: Dental support organization backing hundreds of affiliated general and family dental offices, directly comparable in service mix (cleanings, fillings, crowns, implants, cosmetic) and patient segment.
• Sonrava Health: Parent of multi-brand dental groups (including Western Dental and Brident), operating family and general dental offices with preventive, restorative, cosmetic, and emergency services comparable to those offered by Precise Family Dental.
• Affordable Dentures & Implants: Multi-location dental practice network focused on dentures, extractions, and implants, directly competing with several of Precise Family Dental's core restorative and prosthetic service lines.
• Pacific Dental Services: DSO supporting hundreds of family dental practices with modern technology and full-scope general dentistry, including preventive, restorative, and specialty services, comparable in service breadth and patient experience positioning.
• InterDent Service Corporation: Dental support organization supporting family dental practices across multiple states, providing comparable general, cosmetic, and emergency dental services with insurance billing workflows.
• Great Expressions Dental Centers: Multi-state dental practice group providing general, cosmetic, restorative, and emergency care to families - a comparable family-focused general dentistry competitor at greater scale.
• Western Dental & Orthodontics: Large multi-location dental group offering general dentistry, orthodontics, implants, and emergency care with broad insurance acceptance, comparable to Precise Family Dental in service mix and insurance-driven access.

Regional players

• Jefferson Dental & Orthodontics: Regional multi-location dental group focused on family dentistry, orthodontics, and implants with strong insurance and Medicaid acceptance - comparable in service mix to Precise Family Dental but concentrated in Texas rather than Alabama.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• Xx.com/PreciseFamDent
• LinkedInlinkedin.com/company/precise-family-dental-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Precise Family Dental