Go4insight

What Go4insight does

Go4insight s.r.o. is a privately held Slovak market research and marketing consultancy agency headquartered in Bratislava, Slovakia, operating with a team of 11-50 employees. The company offers custom market research, consultancy, and online survey services to B2B clients across multiple industries including financial services, telecommunications, FMCG, retail, real estate, public sector, consumer goods, transport/logistics, and media/entertainment.

The firm's core technology is a multimode research methodology combining qualitative and quantitative data collection through online surveys (CAWI), telephone interviewing (CATI), and face-to-face in-person interviewing. Go4insight's product portfolio centers on a series of long-running continuous tracking studies — most notably the Retail Banking Monitor (since 2003) and Banking ATS weekly tracking (since 2007) — supplemented by thematic studies covering sponsorship, loyalty programs, green marketing, LinkedIn usage, digital audio/video streaming, and investing. The company also maintains the Panel marketingových profesionálov (Marketing Professionals Panel) in partnership with the Rulezz platform, and participates in international projects such as the Worldviews Survey through the WIN network. Representative consumer studies are typically fielded on samples of approximately 1,000 Slovak respondents aged 15-79 or 18-79.

Go4insight operates a project-based professional services revenue model with no publicly disclosed pricing tiers; clients initiate engagements through a website contact form or direct email. The company sells primarily through direct sales-led outreach supported by content marketing (active blog, LinkedIn presence) and credibility derived from memberships in WIN (Worldwide Independent Network of Market Research, joined 2024), ESOMAR, and the Slovak Association of Research Agencies (SAVS). As the exclusive Slovak member of WIN, the firm has a structural channel for international research coordination across 45 countries, though its primary market focus remains domestic Slovakia.

Name

Go4insight

Legal name

Go4insight s.r.o.

Website

https://go4insight.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Go4insight is a Bratislava-based Slovak market research and consultancy agency offering custom quantitative and qualitative research — including long-running banking, sponsorship, loyalty, and digital media tracking studies — to enterprise clients across multiple industries in Slovakia.

Ownership category

akta.pro rank

Headquarters

HQ city

Bratislava

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Custom Market Research Projects: Go4insight generates revenue by conducting bespoke market research studies tailored to client needs across various industries. Projects cover financial services, telecommunications, IT, FMCG, retail, real estate, public sector, consumer goods, travel/logistics/transport, and media/entertainment. They offer both one-time studies and continuous tracking studies.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Go4insight is a Slovak market research and marketing consultancy agency that delivers custom market research projects and a portfolio of ongoing tracking studies. The company combines qualitative and quantitative research methods, collecting data through online surveys, telephone interviewing, and face-to-face (in-person) interviewing. It serves clients across financial services, telecommunications, FMCG, retail, real estate, public sector, consumer goods, travel, and media sectors.

Product overview

Go4insight is a Slovak market research agency offering a portfolio of ongoing research studies and custom survey services. Their offering combines qualitative and quantitative research methods, collecting data through online surveys, phone interviews, and face-to-face questioning. The core products include multiple continuous tracking studies (Retail Banking Monitor RBM, Banking ATS, Sponsoring Study, Loyalty Programs Study) alongside periodic thematic studies (Green Marketing, LinkedIn Users, Investment, Video/Audio Streaming & Gaming). The company also maintains a Marketing Professionals Panel and participates in international research projects through the WIN network. Research methods include Multimode (combining face-to-face and online), CAWI (online), and the company specializes in B2C and B2B research across various industries including financial services, telco, FMCG, retail, real estate, and media.

Differentiator

Problem solved

Functional benefit

Products and services

• Retail Banking Monitor (RBM) Long-running continuous study tracking the Slovak retail banking market in detail since 2003, providing comprehensive ongoing market intelligence for banks and financial institutions.
• Banking ATS Unique weekly tracking of Slovak banks' retail market communications since 2007, with real-time results and comprehensive analyses.
• Investovanie na Slovensku (Investing in Slovakia) Study monitoring the entire investment market in Slovakia through banks, investment companies, non-bank institutions, and online brokers.
• Sponzoring na Slovensku (Sponsorship in Slovakia) Cross-sector study analyzing perception of sponsoring brands and specific supported events in Slovakia.
• Vernostné programy a klientske portály (Loyalty Programs and Client Portals) Study providing comprehensive view of loyalty systems and client portal usage in Slovakia across 12 different sectors.
• Video streaming, audio streaming a gaming Study providing comprehensive view of current and future use of digital media and entertainment forms in Slovakia, covering video streaming, music streaming, podcasts, and gaming.
• Zelený marketing na Slovensku (Green Marketing in Slovakia) Study providing detailed insight into how perception of green topics influences consumer behavior of Slovak residents and which Slovak companies are perceived as particularly green.
• LinkedIn je In Unique and extensive survey about users of the Slovak part of the LinkedIn social network.
• Panel marketingových profesionálov (Marketing Professionals Panel) Joint project with the Rulezz platform providing access to Slovak marketing professionals representing marketing service clients (brands) for B2B research on PR agencies and marketing topics.
• Worldviews Survey (Slovakia) International public opinion survey on the environment conducted as part of the global Worldviews Survey project in collaboration with the WIN network.
• Digital Audio Content Survey Study on digital audio content consumption in Slovakia, conducted in collaboration with IAB Slovakia and BAUER MEDIA Slovakia with 2,000 respondents.

Named customers1 record

Segments9 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• WIN (Worldwide Independent Network of Market Research)coreStrategic or Co-development Partner · 1 January 2024Go4insight became a member agency of WIN Network - an international association of independent market research agencies. WIN is represented in 45 countries across all 5 continents. The partnership enables effective exchange of know-how and faster implementation of global research trends in the Slovak market. Only one agency per country is permitted in the WIN association, making Go4insight the exclusive Slovak partner.
• ESOMARcoreStrategic or Co-development PartnerGo4insight is a member of ESOMAR, a global association for market, social, and opinion research. ESOMAR membership provides credibility and access to industry standards and best practices in market research.
• SAVS (Slovenská asociácia výskumných agentúr)coreStrategic or Co-development PartnerGo4insight is a member of the Slovak Association of Research Agencies (SAVS), the national industry body for market research agencies in Slovakia.
• IAB SlovakiaminorStrategic or Co-development PartnerGo4insight partnered with IAB Slovakia (Interactive Advertising Bureau Slovakia) for digital audio content research. IAB Slovakia is an association supporting companies in digital advertising, with 64 members from publishers, media agencies, technology companies, and advertisers. The partnership conducted research on digital audio consumption in Slovakia with 2,000 respondents.
• BAUER MEDIA SlovakiaminorStrategic or Co-development PartnerGo4insight collaborated with BAUER MEDIA Slovakia on the digital audio content consumption survey. BAUER MEDIA Slovakia is a media company involved in digital audio publishing and advertising.
• Rulezz PlatformminorStrategic or Co-development PartnerGo4insight co-developed the Panel marketingových profesionálov (Marketer Professional Panel) with the Rulezz platform. This panel provides a community of Slovak marketers for B2B research on PR agencies and marketing topics. The panel was used for the PR Agency Brand Awareness 2026 survey.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ipsos: Global market research and consulting firm operating across Central Europe including Slovakia. Comparable to Go4insight in serving multi-vertical research needs but with global scale, broader portfolio, and ability to execute multi-country studies.
• NielsenIQ: Global market research and consumer intelligence company with established Slovak presence via retail measurement, consumer panels, and brand tracking. Comparable to Go4insight as a competitor for FMCG and financial-services research budgets in Slovakia, though operating at vastly larger scale and as a broader portfolio player.
• Kantar: Global research, data, and insights company with established Slovak operations across brand, media, and consumer research. Comparable to Go4insight in serving large FMCG, telco, and financial-services clients in Slovakia, but with global scale and syndicated offerings.
• GfK (NielsenIQ): Global market research firm (consumer panels, retail measurement) with historical Slovak presence. Comparable to Go4insight in providing consumer and retail research to Slovak clients, but at global scale and with syndicated data products.

Regional players

• IMAS International: Czech-Slovak market research agency conducting consumer, media, retail, and financial research across the two markets. Comparable to Go4insight in offering mix (continuous trackers plus ad-hoc studies) and central-European focus, but with a broader regional footprint.

Direct peers

• NMS Market Research: Slovak research agency providing quantitative and qualitative research services. Comparable to Go4insight in methodology (CATI, CAWI, face-to-face) and in serving Slovak B2B clients across multiple verticals.
• Focus, s.r.o. Slovak market and advertising research agency offering consumer, media, and brand research. Directly comparable to Go4insight in serving the same Slovak B2B client base across consumer goods, retail, and media verticals.
• AKO (agentúra): Long-established Slovak public opinion polling and market research agency known for election polling and social research. Comparable to Go4insight as a domestic competitor with deep Slovak fieldwork capabilities and multi-vertical reach.
• 2muse s.r.o. Slovak market research and marketing consultancy operating qualitative and quantitative studies on the Slovak market. Comparable to Go4insight in scope (multi-vertical B2B research), methodology, and domestic-only footprint.
• Median s.r.o. Slovak market research and analytics agency providing consumer and social research, opinion polling, and syndicated studies. Directly comparable to Go4insight as a domestic peer competing for the same Slovak B2B research budgets across financial services, FMCG, and public sector.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/go4insight
• Facebookfacebook.com/go4insight

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Go4insight