SHERA

What SHERA does

SHERA (legal name: Shera Business Services Company — شركة شراء لخدمات الأعمال) is a privately held Saudi Arabian company headquartered in Riyadh that operates an e-commerce and procurement platform for building and construction materials. The company runs two distinct product surfaces: a consumer-facing retail storefront at shera.sa that sells steel/rebar, wood products (plywood, MDF, timber), thermal and waterproofing insulation, tiles, masonry blocks, and other construction inputs priced in SAR; and a separate corporate procurement portal at eprocured.com that runs supplier competitive bidding for construction-sector buyers. Native mobile applications on iOS and Android extend the retail channel. The retail store supports major Saudi payment methods (Mada, Sadad, Mastercard, Visa) and offers nationwide delivery within 15 working days at a 15% VAT-inclusive price.

The company serves three customer segments: individual retail consumers and small contractors purchasing through shera.sa; corporate and institutional buyers (contractors, real estate developers, suppliers) purchasing through eprocured.com; and government/public-sector entities procuring construction materials through a specialized purchasing system. Pricing is unit-based with individual product prices ranging from approximately 2 SAR (bricks, blocks) to 2,466 SAR (rebar). SHERA launched in Riyadh with a stated objective to expand coverage to all regions of Saudi Arabia. The company does not disclose revenue, funding, management team, or AI/ML capabilities in the available source data.

Name

SHERA

Legal name

Shera Business Services Company (شركة شراء لخدمات الأعمال)

Website

https://shera.sa

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

SHERA is a Riyadh-based Saudi e-commerce and B2B procurement platform selling building and construction materials (steel, wood, insulation, tiles, blocks) to retail consumers, contractors, real estate developers, and government entities across Saudi Arabia.

Ownership category

akta.pro rank

Product category

Building Materials E-commerce

NAICS

Building Material and Garden Equipment and Supplies Dealers (444), Building Material and Supplies Dealers (4441), Other Building Material Dealers (44418)

SIC

Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Construction Materials & Building Supplies Marketplaces (CRAFAHAB)

Keywords

• Building materials e-commerce
• Construction supply retail
• Corporate procurement platform
• Construction materials distribution
• Building products sales

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Retail e-commerce sales: Direct online sales of building materials to individual consumers and contractors through the sher.sa e-commerce platform with product pricing in SAR.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

SHERA sells construction and building materials — reinforcement steel, wood/plywood/MDF, thermal and waterproof insulation, tiles, masonry blocks, bricks and roofing sheets — through a self-serve online retail store (shera.sa) serving individual consumers and contractors in Saudi Arabia. It also operates a separate B2B e-procurement platform (eprocured.com) where corporate and government buyers run competitive procurement among suppliers for construction-sector purchases.

Product overview

SHERA (شراء) is a Saudi Arabian company based in Riyadh that operates two main products: an e-commerce retail store for building and construction materials, and a specialized procurement management system for corporate and public sector entities. The company was founded to address inefficiencies in traditional construction material purchasing by developing a technology platform. The product portfolio includes steel/reinforcement bars, wood products (plywood, MDF, timber), thermal and waterproofing insulators, tiles, and other construction materials. The company serves individual consumers through its retail store and larger organizations through its corporate procurement platform at eprocured.com, with operations starting from Riyadh and expanding across Saudi Arabia.

Differentiator

Problem solved

Functional benefit

Brands

• E-Procure: Corporate procurement platform for business and institutional purchasing of construction materials

Products and services

• SHERA E-Commerce Store (shera.sa) An online retail storefront that sells construction and building materials — reinforcement steel, plywood and MDF, thermal and waterproof insulation, tiles, masonry blocks, bricks and roofing sheets — to individual consumers and contractors in Saudi Arabia, with unit prices in SAR, 15% VAT, nationwide delivery within 15 working days, and iOS/Android mobile apps.
• Eprocured Corporate Procurement Platform (eprocured.com)

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• eProcured (إي-بروكيورد)majorChannel Partner/ Reseller/ DistributorDedicated corporate procurement platform (www.eprocured.com) for business services company purchases. The platform facilitates procurement between suppliers and service providers for the construction sector, serving corporate and institutional customers separately from the retail platform.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Amazon Business: Amazon's B2B procurement platform serving enterprises, contractors, and government buyers with multi-category purchasing and approval workflows. Comparable as a digital B2B procurement alternative competing for the same enterprise construction-materials spend, with far greater scale.
• Grainger: US-listed broad-line industrial supply distributor operating a large digital catalog with B2B procurement portals. Comparable as a multi-channel industrial/construction supplies incumbent with both website and enterprise procurement tools, though at vastly greater scale and with much wider category breadth.
• McMaster-Carr: Pure-play e-commerce distributor of industrial supplies with one of the highest-performing online catalogs globally. Comparable as a digital-first industrial supply incumbent demonstrating the scale potential of pure-online construction/industrial distribution.
• Alibaba.com: Global wholesale/B2B marketplace with deep penetration in construction materials and direct-from-factory sourcing. Comparable marketplace model targeting international buyers of construction commodities, including significant Middle East demand.
• Lowe's Middle East / Home Depot (regional home-improvement): Global home-improvement retail giants (Lowe's, Home Depot) with established e-commerce, pro-contractor programs, and active expansion into Saudi Arabia via partnerships and franchises. Comparable as large incumbents bringing deep SKU breadth, contractor relationships, and supply-chain scale to the same Saudi retail/pro buyer segments.

Direct peers

• Zoro Tools: US-based e-commerce marketplace for industrial supplies, tools, and MRO products serving both individual buyers and business accounts. Comparable business model (digital-first, broad SKU assortment, mixed retail/B2B, own delivery) and similar category overlap in construction inputs.
• Material Bank: US-based B2B e-commerce marketplace for architectural and construction materials serving designers, contractors, and building professionals. Closely comparable as a digital-first marketplace focused on construction/building products with sample and bulk fulfillment — same category and buyer profile as SHERA.
• BuildDirect: Online marketplace connecting buyers with manufacturers of building products including flooring, lumber, and tile. Highly comparable as a building-materials e-commerce marketplace targeting both pros and consumers with direct-from-supplier sourcing.

Regional players

• Mawared (MENA e-procurement platforms): Middle East-focused B2B e-procurement and tendering platforms serving government and enterprise buyers across the region. Comparable as regional B2B procurement infrastructure competing for the same Saudi and GCC corporate/government procurement mandates SHERA targets through eprocured.com.
• Noon: Major Middle East e-commerce platform backed by Saudi PIF operating general-merchandise marketplace across KSA, UAE, and Egypt with growing home-and-garden and DIY categories. Comparable as a regional e-commerce incumbent that could expand into building materials, pressuring SHERA's retail category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/shera-business-services

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SHERA