Adilis

What Adilis does

Adilis is a Brazilian services company founded in 1997 that specializes in outsourced trade marketing execution, facilities management, and temporary staffing, primarily serving multinational consumer goods, food and beverage, payments, enterprise software, and corporate real estate clients across Brazil and six additional countries. The company operates a field force deployed across more than 40,000 points of sale (PDVs) in Brazil alone, with international operations in the USA, Argentina, Chile, Uruguay, Paraguay, and Bolivia through 10 owned offices covering more than 400 mid-sized cities. Its three core service lines are (1) Trade Marketing, focused on point-of-sale execution, merchandising, product placement, and in-store promotions; (2) Facilities, covering soft services (cleaning, reception, access control) and hard services (building maintenance, landscaping) for corporate clients and condominiums; and (3) Temporary Staffing (Temporários), providing workforce contracts ranging from 1 to 270 days under Brazilian labor law 6.019.

Adilis differentiates through a proprietary technology stack that includes real-time PDV monitoring, geomarketing capabilities using GPS and IP-based location intelligence, route optimization for field promoters, and business intelligence tools that convert field indicators into actionable strategic recommendations. The company's go-to-market is primarily enterprise field sales targeting brand managers and trade marketing directors at multinational CPG and F&B companies, supported by a franchise network for regional expansion, content marketing via blog and social channels (LinkedIn, Instagram, Facebook), and direct relationship management. Pricing is quote-based and customized by scope, number of PDVs, and contract duration. Adilis reports long-tenured client relationships of 4-8+ years with major brands including Ambev, Kraft Heinz, Aurora, Sococo, and Sucos do Bem, and has achieved four consecutive years of Top of Mind recognition in Brazil (2021-2024) along with Company of the Year designations in 2023 and 2024. The company is privately held with no disclosed external investment, operates as a going concern with 10,000+ employees, and is LGPD-compliant under Brazilian data protection law.

Name

Adilis

Legal name

ADILIS

Website

https://adilis.com.br

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Adilis is a Brazilian services company founded in 1997 that provides outsourced trade marketing, facilities management, and temporary staffing to multinational brands across 40,000+ retail points of sale in Brazil and six other countries.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices12 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Trade Marketing Services: Field and live marketing execution services including product placement, shelf organization, promotions, and in-store merchandising. Revenue generated through service contracts with brands across various retail segments.
2. Facilities Management: Soft services (cleaning, reception, access control) and hard services (building maintenance, landscaping) provided to corporate clients and condominiums.
3. Temporary Staffing: Temporary workforce provision for seasonal peaks and specific projects, with contracts ranging from 1 day to 270 days following Brazilian labor law 6.019.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Adilis provides outsourced trade marketing execution, facilities management, and temporary staffing services to enterprise brands across Brazil and Latin America. Field teams of promoters, merchandisers, and temporary workers execute in-store strategies at 40,000+ points of sale, supported by real-time monitoring, geomarketing, and BI tools. The company manages end-to-end retail presence, shelf organization, product sampling, and promotional campaigns for multinational consumer goods, food & beverage, and corporate clients.

Product overview

Adilis is a services company offering three core business lines: Trade Marketing (field marketing and point-of-sale execution services), Facilities (infrastructure management including cleaning, maintenance, and access control), and Temporários (temporary staffing/outsourcing solutions). These services work together to provide comprehensive workforce and retail execution solutions for clients across Brazil and Latin America, with technology-enabled management and B.I. reporting capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Trade Marketing Field and live marketing service focused on point-of-sale execution, providing real-time PDV monitoring, sales performance tracking, and in-store merchandising for multinational consumer goods brands. Services include product placement, shelf organization, promotions, and product sampling at 40,000+ retail locations across Brazil and Latin America.
• Facilities Soft and hard infrastructure services for corporate offices and condominiums, including access control, reception, building maintenance, cleaning, and landscaping. Delivered by dedicated teams managed with business intelligence tools.
• Temporários (Temporary Staffing) Temporary workforce provisioning service allowing contracts from 1 day to 270 days, applicable to any position or function. Provides flexibility and agility for seasonal peaks and project-based needs, with reduced turnover and absence of severance taxes, operating under Brazilian law 6.019.

Quantifiable outcome

• 70% of purchase decisions made at point of sale (PDV)
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Acosta: US-based sales and marketing services company offering retail execution, category management, and shopper marketing to CPG clients, directly comparable to Adilis's outsourced trade-marketing model.
• Crossmark: Global retail-execution and trade-marketing services provider delivering in-store merchandising, shopper engagement, and field force solutions to CPG brands — the closest international analog to Adilis's core trade-marketing business.
• ISS A/S Brazil: Brazilian presence of global facilities-services integrator ISS, providing cleaning, maintenance, and building services comparable to Adilis's Facilities offering for corporate clients.
• Adecco Brazil: Brazil operations of global staffing leader Adecco, offering temporary workforce solutions under Brazilian labor law — directly comparable to Adilis's Temporários staffing line.
• Smollan: South Africa-headquartered global retail-execution and merchandising services firm operating across multiple geographies, comparable to Adilis in delivering outsourced field force and PDV execution at scale.
• Robert Half Brazil: Brazilian arm of global staffing and talent-solutions firm Robert Half, competing in the same temporary and project-based staffing market as Adilis's Temporários service line.
• ManpowerGroup Brazil: Brazilian operations of global workforce-solutions provider ManpowerGroup, competing directly with Adilis's temporary staffing business for flexible workforce contracts.
• Sodexo Brazil: Brazilian operations of global facilities-management and food-services leader Sodexo, directly comparable to Adilis's Facilities business line for soft and hard services.
• Spar Group: South African retail-execution and field-marketing group with international operations providing merchandising, promotions, and in-store execution — directly comparable to Adilis's PDV execution model.
• Actionline: Brazilian field-marketing and trade-marketing agency providing in-store execution, promoters, and merchandising for major CPG brands, directly competing with Adilis in the same Brazilian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AdilisTradeMkt
• LinkedInlinkedin.com/company/adilistrademkt
• Instagraminstagram.com/adilistrademkt

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adilis