What Actionline does

Actionline (legal entity: Actionline do Brasil Ltda.) is a Brazilian business-to-business customer relationship management and contact center services provider headquartered in São Paulo, with additional presence indicated in Buenos Aires, Argentina. Founded in 2014 and operating with 501-1000 employees, the company runs an omnichannel platform-plus-services model that handles over 2 million minutes of voice interactions and 1 million messages per month for enterprise and mid-market brands.

The core of its offering is the Action Intelligence platform, which the company describes as combining technology, data, and human sensitivity to analyze customer interactions in real time. This platform is organized into three solution modules: Customer Experience (managing brand-customer relationships across touchpoints), Digital Transformation (modernizing digital engagement workflows), and Business Analytics (providing real-time views of customer connections). Around this core, Actionline delivers eight managed services: Lead Generation, Sales, Customer Service (SAC), Social Media, Retention, Collections, Back-office, and Body Shop.

Actionline operates as a managed-services BPO, generating revenue through customized service contracts with brand clients. Its go-to-market is sales-led and direct, with enterprise and mid-market brands as the primary customer segment. Pricing is quote-based and not publicly disclosed. The company is a subsidiary of the Untold corporate group and maintains a trilingual digital presence (Portuguese, Spanish, English) suggesting regional Latin American ambitions. No external funding rounds, M&A activity, or named customer logos were disclosed in the source material.

Name

Actionline

Legal name

Actionline do Brasil Ltda.

Website

https://actionline.com.br

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Actionline is a Brazilian B2B customer relationship management and contact center services provider that runs the Action Intelligence platform across eight managed services, serving enterprise and mid-market brands with omnichannel engagement at scale.

Ownership category

akta.pro rank

Product category

Contact Center & Customer Relationship Management Services

NAICS

Telephone Call Centers (56142), Telemarketing Bureaus and Other Contact Centers (561422), Advertising Agencies (54181)

SIC

Services-Management Services (8741), Services-Advertising Agencies (7311), Services-Help Supply Services (7363)

akta.pro primary industry

General Customer Service & Contact Center Operations (BPAAAAAA)

akta.pro secondary industries

Call Center/Telemarketing & Outbound Customer Engagement (MPAAAIAN), Billing, Payments & Account Administration Centers (BPAAAAAF), Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ), Upsell/Cross-sell & Customer Expansion Calling (BPAAADAF)

Keywords

• Contact center services
• Customer relationship management
• Business process outsourcing
• Customer experience solutions
• Lead generation services

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Customer Relationship Management Services: Actionline provides comprehensive customer relationship management services including Lead Generation, Sales, Customer Service (SAC), Social Media, Retention, Collections, Back-office, and Body Shop solutions. The company operates on a business process outsourcing (BPO) model, earning revenue through service contracts with brands.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Actionline delivers outsourced customer relationship management and contact center services to enterprise and mid-market brands through its proprietary Action Intelligence platform. Service offerings span lead generation, sales, customer service (SAC), social media management, retention, collections, back-office operations, and body shop support. Layered onto the platform are solution modules for Customer Experience, Digital Transformation, and Business Analytics that enable real-time interaction analysis and data-driven decision-making for clients.

Product overview

Actionline is a customer relationship management company operating as a platform-plus-services model. The core of the offering is the Action Intelligence platform, which combines technology, data, and human sensitivity to power customer interactions. This platform is supported by three solution modules: Customer Experience, Digital Transformation, and Business Analytics. The services layer comprises eight operational services including Lead Generation, Sales, Customer Service (SAC), Social Media, Retention, Collections, Back-office, and Body Shop. The company handles over 2 million minutes of voice interactions and sends more than 1 million messages per month. Actionline is a subsidiary of Untold (Actionline do Brasil Ltda.), headquartered in São Paulo, Brazil.

Differentiator

Problem solved

Functional benefit

Products and services

• Action Intelligence Proprietary platform that combines technology, data, and human sensitivity to understand customer needs and expectations, powering all service delivery through real-time data analysis and strategic action.
• Lead Generation Service focused on identifying and qualifying potential customers for brands seeking to outsource top-of-funnel demand generation.
• Sales Service for managing sales-related customer interactions and conversions on behalf of brands.
• Customer Service (SAC) Service for handling customer service inquiries and support interactions across channels for brands.
• Social Media Service for managing brand interactions across social media platforms on behalf of clients.
• Retention Service focused on maintaining and strengthening existing customer relationships to reduce churn for brands.
• Collections Service for managing debt collection and recovery interactions on behalf of brands.
• Back-office Service for managing administrative and operational back-office processes for brands.
• Body Shop Service providing additional operational support and resources for customer interactions on behalf of brands.

Quantifiable outcome

• Over 2 million minutes spoken and 1 million messages sent monthly
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• UntoldparentOthersActionline is part of Untold, as indicated by the footer branding showing the Untold logo. Untold appears to be the parent company or corporate group under which Actionline operates as a subsidiary. The relationship suggests Untold provides strategic oversight or ownership of the Actionline brand and its customer relationship management services.

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Foundever (formerly Sitel Group): Foundever is a large global CX outsourcing provider with significant operations in Latin America, offering customer service, sales, and technical support to enterprise brands — directly comparable to Actionline's core service lines.
• TTEC: TTEC is a global customer experience technology and services company with BPO delivery and proprietary CX platforms. It competes with Actionline for digital CX and analytics-enabled BPO contracts with enterprise brands.
• Konecta Group: Konecta is a Spain-headquartered CX and BPO operator with significant Latin American operations. It competes with Actionline across customer service, sales, collections, and digital CX for global enterprise brands.
• WNS Holdings: WNS is a global business process management company offering customer service, sales, and back-office BPO with analytics and digital transformation capabilities. It is comparable to Actionline as an enterprise BPO with technology-enabled service delivery.
• Alorica: Alorica is a global BPO and customer experience outsourcer with operations across the Americas, providing customer service, sales, retention, and digital support — directly overlapping Actionline's omnichannel CX delivery model.
• Concentrix: Concentrix is a global CX and BPO major with deep delivery capability across the Americas, including Brazil. It overlaps with Actionline across customer service, sales, retention, and digital transformation offerings for enterprise clients.
• Teleperformance: Teleperformance is the global leader in outsourced customer experience management, operating large-scale contact centers worldwide including across Latin America. It competes with Actionline for the same enterprise BPO contracts but at a much larger scale and broader geographic footprint.
• Majorel (now part of Concentrix): Majorel was a global CX and BPO provider with strong presence in Latin America and Europe before its combination with Concentrix. Its service portfolio and regional delivery model were highly comparable to Actionline's omnichannel BPO offering.

Emerging players

• Ci&T: Ci&T is a Brazilian-headquartered digital and technology services firm that increasingly competes in digital CX, analytics, and AI-enabled customer engagement — overlapping with Actionline's Digital Transformation and Business Analytics solutions for enterprise brands.

Direct peers

• Atento: Atento is the largest LATAM-focused CX and BPO provider, headquartered in Brazil. It directly competes with Actionline across customer service, sales, collections, and back-office delivery for enterprise brands in the same region and verticals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/actionlinesp
• LinkedInlinkedin.com/company/actionline

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Actionline