Home Real Estate

What Home Real Estate does

Home Real Estate s.r.o. is a Czech boutique real estate firm founded in 2013 and headquartered in Prague's Vinohrady district (Praha 2, Italská 67). The company provides full-cycle real estate services across three primary lines: developer project representation for small and medium-sized residential developers, property sales brokerage for private owners, and buyer-side property selection and acquisition guidance. Operationally, the firm embeds itself into developer project teams at the concept stage, contributing to product definition, pricing strategy, marketing, sales management, and final unit handover, while also handling residential and investment property sales for private owners with emphasis on home staging, professional presentation, and data-driven pricing based on Land Registry (Katastr nemovitostí) transaction records.

The company operates without disclosed proprietary technology platforms beyond its digital marketing stack (Google Ads, Seznam Sklik, Facebook/Instagram Ads) and a dedicated property valuation microsite at odhad.homerealestate.cz. Production across marketing, visualization, architectural and interior design, and contract documentation is handled in-house. The team is small (11-50 employees) and is differentiated by educational credentials — all members hold the MBARE (MBA Real Estate Investment, Development and Valuation) program from the Prague University of Economics, the only RICS-accredited program of its kind in the region, focused on developer projects, investment, and property valuation.

Home Real Estate generates revenue on a transaction-commission basis tied to completed real estate sales, with no disclosed pricing model, ARR, or revenue figures. Its go-to-market is direct and relationship-driven, with exclusive representation agreements with five named SME developers: Anglický Resort, Vertex Group, Relimax Group, RI-DES, and Preco Group. Geographic focus is Prague and the Central Bohemian region of the Czech Republic, with current projects spanning Kladno, Mladá Boleslav, Kandertova, and Karlovy Vary.

Name

Home Real Estate

Legal name

Home Real Estate s.r.o.

Website

https://homerealestate.cz

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Home Real Estate is a Czech boutique real estate firm founded in 2013, providing full-cycle developer project representation, private property brokerage, and buyer advisory services for SME developers and individuals across Prague and Central Bohemia on a transaction-commission model.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Real estate brokerage
• Developer project sales
• Residential property sales
• Property valuation services
• Home staging services

Headquarters

HQ city

Praha

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Real Estate Sales Commission: The company earns commissions from facilitating property sales, including developer project unit sales, private owner property sales, and buyer representation services. The revenue is transaction-based, earned upon successful completion of real estate transactions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Home Real Estate is a boutique real estate brokerage that provides full-cycle representation for residential developer projects (from concept and pricing through marketing, sales, and unit handover), property sales brokerage for private owners (including home staging and marketing), and buyer-side property selection guidance. It operates exclusively for selected smaller and medium-sized developers in Prague and Central Bohemia, handling marketing, visualization, design, and documentation in-house.

Product overview

Home Real Estate is a boutique real estate company (butiková realitní společnost) operating since 2013, specializing in developer projects and exclusive properties in Prague and surrounding areas. The company operates as a strategic partner for developers, providing comprehensive project services from initial concept through financing, construction, sales, and unit handover. The product portfolio includes three core service lines: (1) Developer project representation and sales management, (2) Property sales brokerage for private owners with home staging and marketing services, and (3) Property selection services for buyers. Supporting services include property valuation tools via odhad.homerealestate.cz, professional home staging by interior designers, and digital marketing campaigns across Google Ads, Facebook Ads, Instagram Ads, and Czech platform Seznam Sklik. The company represents smaller and medium-sized developers including Anglický Resort, Vertex Group, Relimax Group, RI-DES, and Preco Group.

Differentiator

Problem solved

Functional benefit

Products and services

• Developer Project Representation (Developerské projekty) Full-cycle sales and representation services for residential developers covering project preparation, financing oversight, construction management support, pricing strategy, marketing, sales management, and final unit handover. Targeted at small and medium-sized residential developers in Prague and the Central Bohemian region, with Home Real Estate acting as an embedded strategic partner from initial concept through handover.
• Property Sales Brokerage for Owners (Zprostředkování prodeje nemovitostí) Sales brokerage service for private property owners selling residential or investment real estate. Includes pricing strategy, home staging, professional presentation, targeted marketing, and sensitive sales process management, aimed at maximizing the achievable sale price within the owner's required timeframe.
• Property Selection Services for Buyers (Výběr nemovitosti pro kupující) Buyer-side advisory guiding individuals through property selection from Home Real Estate's portfolio, from first viewing to final handover. Emphasizes transparent transaction processes, clear conditions, and professional communication across all phases of the purchase.
• Property Valuation (Odhad ceny nemovitosti) Standalone property valuation service providing individual assessment and proposed next steps based on current new construction and developer project market conditions. Offered free of charge as a client acquisition tool, with a dedicated web form at odhad.homerealestate.cz.

Quantifiable outcome

• 87% of transactions achieved highest possible price per m² according to Land Registry data

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Five partnerships are on record, tiered core.

• Anglický ResortcoreStrategic or Co-development PartnerAnglický Resort is a developer represented exclusively by Home Real Estate. Home Real Estate provides complete sales services including project preparation, pricing, marketing, and sales management for Anglický Resort residential projects. Currently developing Kladno Resort (56 townhouses, construction start 1Q/2025) and Family Resort Pěsthosty (completed).
• Vertex GroupcoreStrategic or Co-development PartnerVertex Group is a developer exclusively represented by Home Real Estate. Currently developing Costa Plana Lipno (17 fully equipped apartments, sales start 2Q/2026) and completed Rezidence Prosecká Vyhlídka. Home Real Estate handles full-cycle sales representation.
• Relimax GroupcoreStrategic or Co-development PartnerRelimax Group is exclusively represented by Home Real Estate. Currently developing Rezidence Kandertova (57 units, reconstruction project, completion 3Q/2026) and completed Rezidence Šumavská. Home Real Estate provides comprehensive sales services.
• RI-DEScoreStrategic or Co-development PartnerRI-DES is a developer partner exclusively represented by Home Real Estate. Currently developing Viladomy Barrandov (boutique developer project with 6 townhouses, completion 4Q/2026). Home Real Estate provides complete project representation.
• Preco GroupcoreStrategic or Co-development PartnerPreco Group is exclusively represented by Home Real Estate. Currently developing Rezidence Level in Mladá Boleslav (70 apartments, construction start 2026) and completed Byty u Parku and Rezidence Melange. Home Real Estate provides full sales representation services.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Bezrealitky.cz: Czech online-first real estate platform enabling direct buyer-seller connections at lower cost than traditional brokerages. Partially comparable in residential transaction intermediation but with a fundamentally different (lower-fee, technology-led) model.

Direct peers

• RE/MAX Czech Republic: Major global franchise brokerage with significant Czech and Prague presence, serving residential buyers, sellers, and developers. Comparable brokerage model but operates at significantly larger scale through franchise network.
• Svoboda & Williams: Prague-based boutique residential brokerage affiliated with Christie's International Real Estate, specializing in luxury and new-build properties in Prague. Highly comparable in boutique positioning, target customer (developers and high-end sellers), and selective-market strategy.
• Engel & Völkers Prague: International luxury real estate brokerage with strong Prague presence, focusing on premium residential sales and new developments. Comparable in target customer, premium positioning, and developer representation model.
• CENTURY 21 Czech Republic: International real estate franchise active in the Czech residential market, including Prague. Comparable commission-based brokerage model targeting similar buyer/seller/developer segments.
• Knight Frank Czech Republic: Global real estate consultancy active in the Prague residential market, including new-build sales and developer advisory. Comparable in serving developers and premium residential buyers with full-service brokerage.
• Prague Sotheby's International Realty: Luxury international real estate brokerage serving Prague's premium residential market, including new developments. Comparable boutique-style positioning and focus on high-end buyer-seller-developer representation.

Broad incumbents

• M&M Reality Holding: Largest Czech real estate brokerage network, offering broad residential sales and rental services across the country. Comparable core offering but at much larger scale and less specialized than Home Real Estate's boutique developer-project focus.

Others

• Sreality.cz: Seznam-owned Czech real estate listing portal used as a marketing channel by virtually all Czech brokerages, including Home Real Estate. An ecosystem platform partner rather than a direct competitor.
• Central Group: Largest residential developer in Prague, selling primarily through in-house sales rather than external brokers. A potential client-side counterparty for Home Real Estate's brokerage services, but operates its own sales operation rather than as a peer broker.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/homerealestate.cz
• LinkedInlinkedin.com/company/home-real-estate-cz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home Real Estate