What Play Digital Consulting does

Play Digital Consulting is a privately held digital transformation consultancy founded around 2011 in Spain (Las Rozas de Madrid), with origins in LEGO Group's internal digital transformation process (initially under the name "Let's Lego Play"). The firm designs and delivers methodology-led consulting engagements for enterprise clients across seven verticals: Banking, Insurance, Telecommunications, Retail, Government, Healthcare, and Industry/Manufacturing. Its core intellectual property is the EVOLVE® methodology, a registered framework co-developed with MIT Lab, Toyota, Harvard Business School, Open Group, Lean Institute, and Agile Alliance, with specialized variants for Enterprise Strategy, Enterprise Agile, Agile IT Factory "Just in Time" (a separate registered framework claiming 70%+ efficiency improvement in corrective/evolutionary maintenance), Customer/Employee Journey, Process Reengineering & Automation, and Digital Office. Supporting branded assets include the LEGO® Digital Office handbook and the Agile Beehive Structure model.

The technical backbone combines Agile, Enterprise Architecture (TOGAF-aligned), LEAN principles, Design Thinking, and Just-in-Time manufacturing concepts. Each vertical solution is co-developed with the relevant international standards body (BIAN for banking, ACORD for insurance, TMForum for telecom, NRF and APICS for retail, APICS and OMG for industry, OMG for government, OMG and HL7 for healthcare), positioning the firm as a standards-aligned implementation partner rather than a horizontal consultancy. Distribution is entirely direct, via enterprise field sales and three engagement models — Workshops (inductive experiences), Programs (accompaniment), and Assessments (advisory). Marketing is relationship-driven through the corporate website, partner referrals, and standards-body co-marketing. Pricing is not publicly disclosed; engagements are quote-based and tailored to scope and complexity.

The company operates direct offices in six countries (Spain, Colombia, Mexico, USA/Miami, Japan, Denmark), claims presence in 22+ countries, and reports having served 500+ companies. Headcount sits at 51-100. Revenue model is professional services consulting with no disclosed funding, no disclosed acquisitions, no disclosed investor backing, and no public financial data; ownership and leadership details are not in the source material.

Name

Play Digital Consulting

Legal name

Play Digital Consulting

Website

https://playdigitalconsulting.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Play Digital Consulting is a Spain-based digital transformation consultancy that delivers methodology-led (EVOLVE®, Agile IT Factory "Just in Time") consulting across Banking, Insurance, Telecom, Retail, Government, Healthcare, and Industry verticals, co-developed with global standards bodies.

Ownership category

akta.pro rank

Headquarters

HQ city

Las Rozas De Madrid

HQ country

Spain

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Professional Consulting Services: Play Digital Consulting generates revenue through professional consulting engagements, including workshops, assessment programs, and ongoing advisory services. Services are organized into verticals (Banking, Insurance, Telecom, Retail, Government, Healthcare, Industry) and cover Digital Strategy, Digital Transformation, Agile IT Factory, Business Agility, Enterprise Architecture, Business Strategy, Change Management, and HR Digital Evolution. Engagement models include Workshops (inductive/formative experiences), Programs (accompaniment for consolidating defined concepts), and Assessments (advisory services for adopting specific concepts within an organization).

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Play Digital Consulting provides enterprise digital transformation consulting services built on its proprietary EVOLVE® methodology, which originated from LEGO's own digital transformation process. The firm delivers strategy, enterprise architecture, agile coaching, and sector-specific modernization programs through workshops, multi-month transformation programs, and advisory assessment engagements for enterprise clients across Banking, Insurance, Telecommunications, Retail, Government, Healthcare, and Industry/Manufacturing verticals.

Product overview

Play Digital Consulting is a next-generation digital consultancy offering a portfolio of proprietary methodologies and consulting services. The core offering is the EVOLVE® Methodology, which serves as the foundational framework with specialized adaptations for Enterprise Strategy, Enterprise Agile, Agile IT Factory Just in Time, Customer/Employee Journey, Process Reengineering & Automation, and Digital Office. The company provides consulting services across Digital IT Strategy, Digital Transformation, Business Agility, Enterprise Architecture, Business Strategy, Change Management, and HR Digital Evolution. Additionally, the company delivers sector-specific solutions for Banking (BIAN-based), Insurance (ACORD-based), Telecommunications (TMForum/ODA-based), Industry (APICS/OMG-based), Retail (NRF-based), Government (OMG-based), and Healthcare (HL7/OMG-based). The offering is structured as a methodology-plus-services portfolio rather than a unified software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• EVOLVE® Methodology Proprietary digital transformation methodology with specialized variants for Process Reengineering & Automation, Customer/Employee Journey, Enterprise Strategy, Agile IT Factory Just in Time, Enterprise Agile, Agile-IT, and Digital Office, addressing business, process, technology, HR, and finance pillars.
• Agile IT Factory "Just in Time" Consulting and implementation service for transforming software factory models by combining Agile development, Enterprise Architecture, and Just-in-Time philosophy; covers Legacy System Modernization, Microservices, BPM/RPA, and APIfication/Integration factories.
• LEGO® Digital Office Handbook and consulting framework for transforming procedures and human talent toward 100% digital work models, created with MIT Lab and Harvard Business School, covering ideation, consolidation, planning, execution, and follow-up.
• Digital Transformation Service End-to-end digital transformation consulting covering Customer Experience, Business Process Transformation, and IT Application Decoupling, delivered through workshops, programs, and assessments under the EVOLVE methodology.
• Business Agility Service Organizational agility consulting combining Agile concepts with LEGO cognitive capabilities and Toyota Just-in-Time principles, including OKRs, Agile Beehive Structure, and agile governance model adoption.
• Enterprise Architecture Service Enterprise architecture consulting bridging business and technology vision using TOGAF/Open Group standards, covering Digital Data Architecture, Digital Technology Architecture, and Enterprise Architecture Governance.
• Digital IT Strategy Service IT strategy consulting covering Omnichannel Evolution, Legacy Modernization, Cloud Migration, Enterprise RPA, Microservices, API Lifecycle, and DevOps adoption, aligned with sector standards such as BIAN, ACORD, TMForum, and NRF.
• Business Strategy Service

Quantifiable outcome

• 70%+ efficiency improvement in corrective/evolutionary maintenance of organizations through Agile IT Factory 'Just in Time' methodology
• +2 more outcomes

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Partnerships

15 partnerships are on record, tiered core, flagship and minor.

• Open Group / TOGAFcoreStrategic or Co-development PartnerOpen Group is a key strategic partner in the development of Play Digital Consulting's enterprise architecture methodologies. Together they created the Evolve for Enterprise Architecture framework aligned with TOGAF standards, and collaborated on the Agile IT Factory 'Just in Time' concept which incorporates Open Group's Decoupling Vision. Open Group standards underpin multiple services including Digital Technology Architecture, Legacy Modernization, Cloud strategies, and government interoperability standards.
• BIAN (Banking Industry Architecture Network)coreStrategic or Co-development PartnerBIAN is a non-profit collaborative ecosystem of banks, technology providers, consultants, and academics working on banking interoperability frameworks. Play Digital Consulting works with BIAN across multiple initiatives including Finance Digital Product Design, Finance API Supermarket, Coreless Banking Initiative, and Banking APIfication, aligning all banking sector services with BIAN industry standards.
• ACORDcoreStrategic or Co-development PartnerACORD (Association for Cooperative Operations Research and Development) sets global standards for the insurance and financial services industries. Play Digital Consulting works with ACORD on the Coreless Insurance Initiative, Insurance APIfication strategies, and all insurance sector digital transformation services, ensuring alignment with ACORD standards for data exchange, electronic forms, and workflows.
• TMForumcoreStrategic or Co-development PartnerTMForum is a global industry association for telecom service providers. Play Digital Consulting collaborates with TMForum on Telco Agile Operative Model, ODA (Open Digital Architecture), NAAS (Network as a Service) strategies, Open API Architecture, and all telecommunications sector digital transformation engagements.
• NRF (National Retail Federation)coreStrategic or Co-development PartnerNRF is the retail industry's association representing retailers, people, policies, and ideas. Play Digital Consulting works with NRF on Omnichannel Commerce evolution, Retail Digital Transformation, and all retail sector services, ensuring alignment with retail industry standards and best practices.
• APICScoreStrategic or Co-development PartnerAPICS (Association for Supply Chain Management) provides certifications, training tools, and networking for operational performance improvement. Play Digital Consulting collaborates with APICS and OMG on Supply Chain Transformation for Industrial and Retail sectors, creating capabilities to evolve supply chain processes including transport, warehouse, and planning operations.
• OMG (Object Management Group)coreStrategic or Co-development PartnerOMG has normalized over 50 government sector standards worldwide and is a key partner for government and healthcare digital transformation. Play Digital Consulting works with OMG on Government Digital Interoperability, eBPM Health process transformation, Smart Healthcare initiatives, and government interoperability standards across Taxes, Social Security, Labor, Health, Civil Registry, and Immigration.
• HL7 (Health Level Seven)coreStrategic or Co-development PartnerHL7 is the worldwide standards body governing healthcare interoperability, regulating the global healthcare interoperability model. Play Digital Consulting works with the HL7 Consortium on eHealth Interoperability governance and implementation models, supporting global health interoperability objectives (local and global) using HL7 and DICOM standards.
• LEGO GroupflagshipStrategic or Co-development PartnerPlay Digital Consulting originated from the LEGO Group's own digital transformation process (initially named 'Let's Lego Play'). The company's methodologies were born from LEGO's transformation experience, incorporating unique concepts of Cognitivity, Digital CoWorking, and Decoupling. LEGO co-created the EVOLVE® methodology, LEGO Digital Office handbook, Digital Customer/Employee Journey frameworks, and the Agile IT Factory 'Just in Time'. MIT Lab also collaborated on these developments with LEGO.
• MIT Lab (Massachusetts Institute of Technology)coreStrategic or Co-development PartnerMIT Lab was part of the digital working group alongside LEGO, Toyota, Harvard Business School, Open Group, and Agile Alliance to develop novel digital evolution frameworks. MIT Lab contributed LEAN Efficiency concepts to the Agile IT Factory 'Just in Time' and collaborated on the Digital Office framework and Digital Soft Skills development.
• Harvard Business SchoolcoreStrategic or Co-development PartnerHarvard Business School participated in the multi-organization working group (with LEGO, MIT Lab, Toyota, Open Group, Agile Alliance) to develop the EVOLVE® methodology. Contributed strategic and business methodology expertise to the Digital Office framework.
• Agile AlliancecoreStrategic or Co-development PartnerAgile Alliance contributed Agile efficiency capabilities to the Agile IT Factory 'Just in Time' framework and collaborated on enterprise agile culture adoption, beehive structure models, and sector-specific agile implementations (Government Agile, eHealth Agile).
• ToyotacoreStrategic or Co-development PartnerToyota contributed the 'Just in Time' concept and methodology to Play Digital Consulting's Agile IT Factory framework. Toyota's manufacturing principles of Just-in-Time and efficiency were foundational to the Agile IT Factory 'Just in Time' concept, which also incorporated Toyota's model of beehive structure organizational transformation.
• Lean InstitutecoreStrategic or Co-development PartnerLean Institute contributed to the EVOLVE® methodology development, which incorporates LEAN principles alongside Agile, Design Thinking, and Enterprise Architecture for digital transformation.
• GartnerminorStrategic or Co-development PartnerGartner is listed among the organizations with whom Play Digital Consulting created capabilities jointly. While mentioned among partner institutions, no specific joint methodology or service is described in the source material.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Play Digital Consulting