Metal-Expo

What Metal-Expo does

Metal-Expo (OOO Metall-Ekspo, legal entity in Moscow, Russian Federation) is a privately held exhibition organizer that runs Russia's largest annual international industrial trade show for the metallurgical industry. Founded in 1995, the company has organized the exhibition annually for over 31 years, with the 32nd edition (Metal-Expo'2026) scheduled for November 10-13, 2026 at the Expoforum convention center in St. Petersburg. The platform encompasses four sub-exhibitions: the core Metal-Expo for ferrous and non-ferrous metals, MetalStroyForum for steel construction, MetallurgMash for metallurgical machinery, and MetalTransLogistics for transport logistics. The 2026 edition expects over 800 Russian and international exhibitors (roughly half from China, Belarus, India, Iran, Turkey, Uzbekistan, Germany), more than 25,000 visitors, 4,500+ booth specialists, and 35+ business program events across 40,000 m² of exhibition space.

The business model is event-driven B2B, generating revenue from multiple streams: booth space rental (standard packages starting at 12 m² with custom builds available), advertising and sponsorship packages, exhibition services (equipment rental, booth construction, audiovisual, logistics support), hotel services for participants (RUB 4,000-22,400/night), and transfer services (from RUB 2,000). Distribution combines direct enterprise sales for large exhibitors with self-service online booth booking for smaller companies. The company leverages a deep partnership network including the Russian Ministry of Industry and Trade (official patronage), RSPP, Russian Steel, Chamber of Commerce, UFI, RSVY, and 10+ industry-specific associations.

The company operates with 11-50 employees from headquarters at Bolshaya Marinskaya Street, Moscow, with active social media presence on Telegram, VKontakte, and MAKS. Strategic positioning is reinforced by annual UFI audit certification and recurring industry competitions (Gold/Silver Medals, Main Event of the Year, Young Scientists, Metal-Vision). Major enterprise clients include MMK, Severstal, NLMK, RUSAL, VSMPO-AVISMA, TMK, OMK, and UK Ural Steel. Revenue is not publicly disclosed.

Name

Metal-Expo

Legal name

OOO Metall-Ekspo (ООО «Металл-Экспо»)

Website

https://metal-expo.ru

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Metal-Expo organizes Russia's leading annual international industrial exhibition for the metallurgical industry, hosting 800+ exhibitors and 25,000+ visitors across four sub-exhibitions at the Expoforum venue in St. Petersburg.

Ownership category

akta.pro rank

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Others

Revenue model

1. Exhibition Space Rental: Revenue generated from renting exhibition space (booths) to metallurgical, machine-building, and metal trading companies. Standard booth packages include carpeting, wall panels, frieze panels, furniture, lighting, and signage. Custom booth designs are also available at additional cost.
2. Advertising and Sponsorship: Revenue from advertising options within the exhibition, including promotional placements, sponsor packages, and visibility opportunities for exhibitors.
3. Exhibition Services: Additional revenue streams include booth equipment rental, furniture, office equipment, audiovisual equipment, custom stand design services, and logistics support for exhibitors.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Metal-Expo organizes annual international industrial exhibitions for the Russian metallurgical sector. It rents exhibition space, builds stands, and runs a business program of conferences and industry competitions around the core Metal-Expo trade show and its three co-located sub-exhibitions (MetallurgMash for machinery, MetalStroyForum for steel construction, MetalTransLogistic for transport and logistics).

Product overview

Metal-Expo is an international industrial exhibition company that organizes the main annual trade show for Russia's metallurgical industry. The portfolio consists of the core Металл-Экспо (Metal Expo) exhibition plus three specialized sub-events: МеталлургМаш (metallurgical machinery), МеталлСтройФорум (steel construction), and МеталлТрансЛогистик (transport logistics). Supporting services include stand booking and custom construction, equipment rental, hotel services, advertising options, and a comprehensive business program with industry conferences and competitions.

Differentiator

Problem solved

Functional benefit

Brands

• Metal-Vision: Annual competition for best video production in the metallurgical industry of Russia and CIS countries
• MetalExpo Steel Construction Forum
• MetalExpo MetallurgMash
• MetalExpo Transport Logistics

Products and services

• Metal-Expo (Металл-Экспо) Annual Exhibition The flagship annual international industrial exhibition for ferrous and non-ferrous metallurgy, held in Russia. It serves as a B2B platform for direct dialogue between metallurgical producers, equipment suppliers, and consumers of metal products. The 2026 edition expects over 800 Russian and foreign companies and more than 25,000 visitors across 40,000 m².
• MetallurgMash'2026 Sub-Exhibition Sub-exhibition dedicated to metalworking and mechanical engineering, featuring modern equipment, technologies, machine-building solutions, and engineering services. Organized with support from the Union of Mechanical Engineers of Russia and the International Union of Metallurgical Equipment Manufacturers METALLURGMAZH.
• MetalStroyForum'2026 Sub-Exhibition Sub-exhibition focused on steel construction and building materials, covering steel sections, sheets, pipes for construction, metal structures, aluminum products, and corrosion/fire protection technologies. Supported by the Association for Steel Construction Development (ARSS).
• MetalTransLogistic'2026 Sub-Exhibition Sub-exhibition covering transport and logistics services for metallurgy and metal trading, including customs clearance, water transport, railway logistics, warehousing, and logistics engineering.
• Stand Booking and Construction Services Service for booking exhibition space and building exhibition stands. Standard booth packages start from 12 m² and include carpeting, wall panels, frieze panels, furniture, lighting, and signage. Custom stand designs and equipment rental (wall panels, podiums, showcases, furniture, electrical equipment) are also available.
• Hotel Accommodation Services Hotel accommodation services for exhibition participants, offering partner hotels ranging from 3-star to 5-star ratings near the Expoforum venue, with rates approximately RUB 4,000 to 22,400 per night depending on hotel category and room type.

Quantifiable outcome

• More than 800 Russian and international companies participate in the exhibition
• +4 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core and minor.

• Ministry of Industry and Trade of Russia (Минпромторг России)coreStrategic or Co-development Partner · 1 January 2026The exhibition is held under the official support of the Ministry of Industry and Trade of Russia. Ministry representatives participate in the opening ceremony, and the Coordination Council meeting on industrial policy in the metallurgical complex is held at the exhibition venue on the first day.
• Government of MoscowcoreStrategic or Co-development PartnerThe exhibition is conducted with the support of the Government of Moscow (previously held at Expocenter venue in Moscow for many years).
• Government of St. PetersburgcoreStrategic or Co-development PartnerCurrent host city government providing support for the exhibition venue (Expoforum). The 2025 and 2026 editions are held in St. Petersburg.
• Russian Union of Industrialists and Entrepreneurs (РСПП)coreStrategic or Co-development PartnerMajor Russian business association providing support and promotion of the exhibition among its members in the metallurgical and related industries.
• Chamber of Commerce and Industry of the Russian Federation (ТПП РФ)coreStrategic or Co-development PartnerProvides institutional support and promotes the exhibition as a key industry event for Russian business.
• Association Rusmetal (Русская Сталь)coreStrategic or Co-development PartnerMajor industry association representing Russian metallurgical enterprises actively supports and participates in the exhibition.
• International Union of Metallurgical Equipment Manufacturers METALLURGMASH (МЕТАЛЛУРГМАШ)coreStrategic or Co-development PartnerOrganizes the MetallurgMash section of the exhibition dedicated to metalworking and machine building. Provides support for equipment manufacturers.
• Union of Mechanical Engineers of Russia (Союз машиностроителей России)coreStrategic or Co-development PartnerSupports the MetallurgMash exhibition section and promotes participation among machine-building enterprises.
• Russian Union of Metal Product Suppliers (РСПМ)coreStrategic or Co-development PartnerConducts competitions for Best Metal Warehouse, Best Service Metal Center, and Best Sales Network at the exhibition.
• Fund for Development of Pipe Industry (Фонд развития трубной промышленности)minorStrategic or Co-development PartnerIndustry fund supporting pipe metallurgical companies participating in the exhibition.
• Association for Steel Construction Development (АРСС)minorStrategic or Co-development PartnerSupports the MetalStroyForum section of the exhibition focused on steel construction applications.
• Center for Zinc Development (Центр по развитию цинка)minorStrategic or Co-development PartnerSupports the exhibition with expertise in zinc applications for metallurgy and metal protection.
• Association Titan (Ассоциация Титан)minorStrategic or Co-development PartnerIndustry association supporting titanium industry participants at the exhibition.
• Association Prommetiz (Ассоциация Промметиз)minorStrategic or Co-development PartnerAssociation supporting hardware and wire product manufacturers at the exhibition.
• UFI - World Association of Exhibition IndustrycoreStrategic or Co-development PartnerMetal-Expo is a member of UFI, indicating compliance with international exhibition standards and global recognition.
• RSVY - Russian Union of Exhibitions and FairscoreStrategic or Co-development PartnerMetal-Expo is a member of the Russian Union of Exhibitions and Fairs, confirming industry credibility within Russia.
• Metallosnabzhenie i Sbyt Magazine (МСС)minorGTM or Marketing PartnerLeading metallurgy industry magazine conducts the Best Internet Project competition and provides media partnership coverage.
• MetalInfo (МеталлТрейд)minorGTM or Marketing PartnerOnline metal trading portal serving as media partner for exhibition news and competition announcements.
• MetalExhibition Center Expoforum (Экспофорум)coreOthersThe main venue for the 2025-2026 editions of Metal-Expo. Located in St. Petersburg, providing 40,000 m² of exhibition space across four pavilions.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• RX Global (Reed Exhibitions): One of the world's largest exhibition organizers, running industrial and manufacturing trade shows globally. Comparable as a broad incumbent with scale advantages in international sales, marketing reach, and digital event infrastructure that compete with Metal-Expo's organizer capabilities.
• ITE Group / ITE Expo (now Hyve Group): International exhibition organizer with strong presence in Russia/CIS, Turkey and emerging markets, operating industrial and metals-related shows. Comparable as a broad incumbent with regional event expertise and international exhibitor relationships that overlap with Metal-Expo's market.
• Informa Markets: Global B2B exhibition and event organizer operating industrial and metals-related events worldwide. Comparable as a large incumbent organizer with portfolio breadth, sponsorship playbook and international exhibitor relationships that Metal-Expo competes against for multinational exhibitors.
• bauma (Messe München): World-leading trade fair for construction machinery, building materials, mining and commercial vehicles. Comparable as a large-scale industrial B2B exhibition serving heavy-industry exhibitors with similar booth, sponsorship and international visitor dynamics to Metal-Expo's MetallurgMash segment.
• Hannover Messe (Deutsche Messe): One of the world's largest industrial trade fairs covering Industry 4.0, automation, energy and metallurgy-adjacent technologies. Overlaps with Metal-Expo's industrial exhibitor base but spans a much broader industrial portfolio, serving as a global incumbent rather than metallurgy specialist.
• Messe Frankfurt: Major global exhibition organizer with a broad industrial and consumer portfolio including Texprocess, Light + Building and other manufacturing-adjacent shows. Comparable as a broad incumbent whose international exhibitor relationships and venue partnerships compete for the same industrial marketing budgets.

Regional players

• EXPOCENTRE Moscow: Russia's largest exhibition complex and organizer, host venue for Metalloobrabotka and many Russian industrial shows. Comparable as the previous host of Metal-Expo from 2021-2024 and a regional competitor for exhibition space, dates, and Russian industrial exhibitor mindshare.

Direct peers

• GIFA / METEC / THERMPROCESS / NEWCAST (Düsseldorf): The Bright World of Metals trade fair quartet in Düsseldorf covering foundry, metallurgical, thermal-processing and casting technologies. Directly comparable as the leading international metallurgy/metallurgical equipment trade show platform, addressing the same producer, equipment-maker and trader audiences.
• wire & Tube (Messe Düsseldorf): Leading international trade fairs for the wire, cable, tube and pipe industries held biennially in Düsseldorf. Comparable because key Metal-Expo exhibitors (TMK, OMK, pipe producers) participate in these shows, and the events compete for the same industrial exhibitor marketing budgets.
• Metalloobrabotka (EXPOCENTRE, Moscow): Russia's flagship annual metalworking machinery and equipment exhibition held at EXPOCENTRE Moscow. Directly comparable as a B2B industrial trade show serving overlapping Russian/CIS metalworking and machine-building exhibitors and visitors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Customer concentration

• Facebookfacebook.com/metalexpo.metalexpo

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metal-Expo