The Art of Living

What The Art of Living does

The Art of Living, Inc. is a privately held, founder-operated coaching and consulting practice established in 2002 by Julie Gleeson, headquartered in the San Francisco Bay Area (Moraga, CA). The firm delivers four core services — Personal Coaching, Organizational Consulting, Relationship Coaching, and Wisdom Coaching — built on an 'inside-out' methodology derived from Sydney Banks' Three Principles (Mind, Thought, Consciousness). Service delivery is conducted primarily through 1:1 sessions, group leadership retreats, and organizational consulting engagements, with two paid online video programs ('Listening Beyond Yourself For Work and Family' and 'Freedom of Forgiveness', co-produced with Dr. Mark Howard) and free introductory content serving as a mid-funnel acquisition mechanism.

The business has no proprietary technology platform, no mobile app, and no AI/ML components; its 'stack' is a WordPress website, standard social media accounts (Facebook, LinkedIn, Instagram), and a podcast ('My Love of Life Energy'). Go-to-market is sales-led and content-driven: inbound via blog, podcast, social, and free video intros, converted through direct contact (phone, email, contact form) into paid coaching engagements. Revenue mechanics are undisclosed, with no public pricing; the model is consistent with professional-services billing per session or retainer, supplemented by video-program sales. Customers are a mix of individual consumers seeking personal development and Bay Area business professionals, with four named testimonial accounts across financial services, social work, K–12 education, and sales. The company is bootstrapped with no external funding, no parent, no subsidiaries, and no disclosed headcount beyond Julie Gleeson (with light support from her husband, Tim).

Name

The Art of Living

Legal name

The Art of Living, Inc.

Website

https://theartoflivinginc.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

The Art of Living, Inc. is a solo coaching and consulting practice in the San Francisco Bay Area, founded in 2002 by Julie Gleeson, delivering personal, organizational, relationship, and wisdom coaching grounded in Sydney Banks' Three Principles methodology to individuals and businesses.

Ownership category

akta.pro rank

Product category

Professional Coaching Services

NAICS

Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYEDAAAHAK

Mental Wellness & Resilience Education (Non-clinical)

Education/Adult & Continuing Education/Health, Wellness & Lifestyle Education (Nutrition, Fitness, Mindfulness)

SECONDARYHSADAJAH

Meditation Apps, Digital Courses & Online Communities

Home & Personal Services/Fitness, Wellness & Personal Training/Meditation, Mindfulness & Breathwork

SECONDARYHSADAJAF

Meditation Retreats, Workshops & Immersive Programs

Home & Personal Services/Fitness, Wellness & Personal Training/Meditation, Mindfulness & Breathwork

SECONDARYEDAAAHAD

Mindfulness, Meditation & Stress Management Education

Education/Adult & Continuing Education/Health, Wellness & Lifestyle Education (Nutrition, Fitness, Mindfulness)

Keywords

• Life coaching services
• Wisdom coaching
• Organizational consulting
• Relationship coaching
• Personal development

Headquarters

HQ city

Moraga

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Personal and Organizational Coaching: One-on-one and group coaching sessions for individuals and businesses, likely billed per session or through subscription retainer arrangements for ongoing coaching relationships.
2. Video Programs: Online video programs with free introductory content and paid full programs for 'Listening Beyond Yourself For Work and Family' and 'Freedom of Forgiveness'.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

The Art of Living, Inc. is a coaching and consulting practice offering one-on-one and group Wisdom Coaching, Personal Coaching, Relationship Coaching, and Organizational Consulting grounded in the Three Principles (Mind, Thought, Consciousness) as taught by Sydney Banks. The practice also sells online video programs ('Listening Beyond Yourself For Work and Family' and 'Freedom of Forgiveness') and produces the 'My Love of Life Energy' podcast for individuals and organizations in the San Francisco Bay Area.

Product overview

The Art of Living, Inc is a coaching and consulting practice led by Julie Gleeson serving the San Francisco Bay Area. The company offers an 'inside-out' approach to life understanding based on the Three Principles as taught by Sydney Banks. Its core offerings include Personal Coaching, Organizational Consulting, Relationship Coaching, and Wisdom Coaching services. The company also provides Video Programs including 'Listening Beyond Yourself For Work and Family' and 'Freedom of Forgiveness' (each with free intros and paid video programs). Additional resources include Principle-Based Learning, Investigating the Sacred, and Eliminate Stress materials. The company publishes regular blog content and hosts the 'My Love of Life Energy Podcast' featuring conversations on personal growth and spiritual wisdom.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Coaching One-on-one coaching sessions designed to help individuals return to their own wisdom and innate psychological health, addressing personal challenges, mental noise, stress, self-doubt, and life transitions.
• Organizational Consulting
• Relationship Coaching
• Wisdom Coaching
• Listening Beyond Yourself For Work and Family (Video Program) Paid online video program exploring listening skills for work and family relationships, with a free introductory video available as a lead-in.
• Freedom of Forgiveness (Video Program) Paid online video program on forgiveness principles and practices for personal liberation, with a free introductory video available as a lead-in.
• My Love of Life Energy Podcast Regular podcast hosted by Julie Gleeson exploring personal growth, wisdom, and living well, featuring guest appearances and serving as a content channel for the coaching practice.

Quantifiable outcome

• Client achieved top 1% financial advisor status after working with company
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Anna ScottminorOthersPodcast guest and peer collaborator; appeared on 'My Love of Life Energy Podcast' to discuss the power of opening our hearts. Collaborative relationship in sharing personal development insights.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Landmark Worldwide: Personal development and coaching company offering seminars, coaching, and courses; comparable as a methodology-driven transformation provider with both live and digital delivery.
• Martha Beck Inc. Founder-led life coaching, courses, and content brand offering personal coaching and online programs; directly comparable as a solo-expert personal coaching and online education brand.
• Insight Seminars / The Insight Company: Personal transformation organization offering workshops, retreats, and coaching rooted in a specific philosophy; comparable as a principles-based coaching and workshop provider.
• Co-Active Training Institute (CTI): Coach training and certification organization offering courses in personal and leadership coaching; comparable as a coaching methodology provider with curriculum and trainer-driven delivery.
• Mindvalley: Online personal-growth education platform offering courses, video programs, and community on mindfulness and transformation; directly comparable as a content- and course-driven personal development brand extending a founder's methodology.

Emerging players

• Sounds True: Multimedia publisher of spiritual, mindfulness, and personal development content including videos and courses; comparable as a content-led business monetizing transformative education.
• iPEC Coaching: Coach training and certification organization offering courses and coaching services for personal and leadership development; comparable as a methodology-driven coaching and curriculum business.

Broad incumbents

• BetterUp: Large-scale coaching and mental wellness platform serving enterprises and individuals; comparable because it sells personal and leadership coaching against a methodology-driven framework, but at vastly greater scale and with proprietary technology.
• Tony Robbins / Robbins Research International: Iconic personal development and coaching brand offering seminars, coaching, and digital content; comparable because it monetizes a founder-led personal transformation methodology through events, programs, and content.
• Hay House: Publisher and learning platform for self-help, wellness, and personal growth books, courses, and events; comparable as a media-and-education business centered on personal transformation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/JulieGleesonTheArtofLivingInc
• LinkedInlinkedin.com/company/the-art-of-living-inc
• Instagraminstagram.com/juliegleesontheartoflivinginc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Art of Living