The Roasterie
The Roasterie is a Calgary specialty coffee roaster and café founded in 1985, serving retail customers, e-commerce buyers, local hospitality accounts, and tourism operators with small-batch roasted beans, beverages, equipment, and merchandise.
- Company typePrivate
- Founded1985
- HeadquartersCalgary, Canada
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What The Roasterie does
The Roasterie is a privately held, independent specialty coffee roaster and coffee shop founded in 1985 and based at 314 10th Street NW in Calgary's Kensington neighborhood. It serves individual coffee drinkers through one physical counter and a Shopify storefront offering Canada-wide shipping, while also supplying freshly roasted beans to Calgary restaurants and cafes.
Its portfolio includes dark, medium, flavored, and decaffeinated beans, single-origin coffees, and tasting flights, with approximately 52 varieties carried through the year. The company reports roasting about 100 pounds daily in 5–6-pound batches using vintage gas-powered equipment; its cold brew is produced through a 16-hour slow-drip process, and decaf uses the Swiss Water method.
Revenue comes primarily from per-pound bean sales and in-store espresso, specialty, and cold-brew beverages, supplemented by wholesale supply, online orders, local delivery on Tuesdays and Fridays, gift cards, AeroPress equipment, and branded merchandise. Coffee prices generally range from CAD 22 to CAD 35 per pound, with premium single origins at CAD 28 to CAD 31 and a six-bag Mystery Box priced at CAD 70.
The Roasterie firmographics
Firmographics- Name
- The Roasterie
- Legal name
- The Roasterie
- Website
- https://roasterie.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Roasterie is a Calgary specialty coffee roaster and café founded in 1985, serving retail customers, e-commerce buyers, local hospitality accounts, and tourism operators with small-batch roasted beans, beverages, equipment, and merchandise.
- Ownership category
- akta.pro rank
The Roasterie industry classification
Industry- Product category
- Specialty Coffee Roasting
- NAICS
- Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)
- akta.pro secondary industries
- Coffee Roasting & Grinding (AFAFADAB), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ)
Keywords
Where The Roasterie is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
The Roasterie business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Retail Coffee Bean Sales: Primary revenue stream from selling whole bean and ground coffee across multiple roast profiles (dark, medium, flavored, decaf). Sold per pound with various grind options.
- In-Store Beverage Sales: Serving espresso drinks, specialty coffee beverages, and cold brew at their Kensington coffee shop counter.
- Wholesale to Restaurants: Supplying freshly roasted beans to local Calgary restaurants and cafes. Contact through [email protected] or 403-270-3304.
- E-commerce / Online Sales: Online ordering through their Shopify platform with Canada-wide shipping and local delivery options.
- Gift Cards: Digital and physical gift cards available in $25, $50, $75, and $100 denominations.
- Merchandise: Branded merchandise including baby t-shirts, crewnecks, toques, and gift tags.
- Coffee Equipment: Sales of brewing equipment including AeroPress, AeroPress Filters, and AeroPress Maxi.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Coffee Beans - Dark Roast |
| Unit Pricing | Pay-as-you-go | Coffee Beans - Medium Roast |
| Unit Pricing | Pay-as-you-go | Single Origin Premium Coffees |
| Unit Pricing | Pay-as-you-go | AeroPress Coffee Makers |
| Unit Pricing | Pay-as-you-go | Branded Merchandise |
| Unit Pricing | Pay-as-you-go | Gift Cards |
| Unit Pricing | Pay-as-you-go | Limited Edition Mystery Box |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
The Roasterie product offering
Product offeringCore offering
The Roasterie is a Calgary-based specialty coffee roaster that roasts small-batch coffee beans on-site (approximately 100 lb daily in 5-6 lb batches) using vintage gas-powered equipment, selling whole bean and ground coffee across dark, medium, flavoured, and decaf roast profiles. The company operates a single retail coffee shop in Kensington, Calgary, serves espresso and cold brew beverages, and runs a wholesale program supplying local restaurants and cafes, with e-commerce ordering via Shopify offering Canada-wide shipping.
Product overview
The Roasterie is a Calgary-based specialty coffee roastery founded in 1985, operating as a single-location physical shop with an e-commerce storefront. The product portfolio centers on small-batch roasted coffee beans available across roast profiles (dark roast and medium roast) and origins (the Americas, Africa, and Islands & Asia), supplemented by flavoured coffees, Swiss Water decaff beans, and tasting flight/mystery box curated collections. Brewing accessories (AeroPress and accessories) and branded apparel (swag) form peripheral product lines. The business also offers gift cards, gift tags, a wholesale program for B2B customers, and an in-development subscription delivery service. All coffee roasting is performed on-site in small 5–6 lb batches using vintage gas-powered roasters, with daily roasting (approximately 100 lb/day) and twice-weekly local delivery (Tuesdays and Fridays). The company holds no identified third-party API, certifications, or AI/ML-powered features.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 4.6 out of 5 stars from 795 reviews
- +2 more outcomes
Companies that use The Roasterie
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
The Roasterie technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Roasterie partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Friends of Mothers Women's Coffee CollectivecoreUgandan women's coffee collective founded in 2015 representing around 500 female producers on the volcanic slopes of Mount Elgon. Each farmer runs her own micro-mill for quality control. The Roasterie sources their organic Uganda coffee from this collective.
- LoopholeminorLocal Calgary restaurant that serves The Roasterie coffee to their customers.
- Buchanan's Chop HouseminorCalgary restaurant serving The Roasterie coffee as part of their hospitality offerings.
- BarbarellaminorLocal Calgary establishment offering The Roasterie coffee.
- Major TomminorCalgary restaurant serving The Roasterie coffee.
- Lulu BarminorLocal Calgary hospitality venue serving The Roasterie coffee.
- Ten Foot HenryminorCalgary restaurant that serves The Roasterie coffee.
- Nahanni Wild River AdventurescoreAdventure tourism operator that ordered 420 pounds of The Roasterie coffee for their wilderness rafting expeditions in the Yukon. Required special logistics including air freight to Whitehorse and bush plane delivery to remote river locations.
- Dukunde Kawa CooperativecoreRwandan cooperative operating the Mbilima washing station in the Gakenke District. Produces high-altitude specialty coffee with over 80% women workforce. The Roasterie sources their Rwanda Gakenke Dukunde Kawa from this cooperative.
- Michael SwierczekminorVisual artist providing product photography and branding videos for The Roasterie.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
The Roasterie competitors and assessment
Company assessmentDirect peers
- Forty Sixth Street Espresso: Calgary specialty espresso bar and roaster serving single-origin coffee. Comparable as a Calgary specialty coffee operator with on-site preparation and wholesale accounts.
- Rosso Coffee Roasters: Calgary specialty coffee roaster with cafés, wholesale program, and online sales. Comparable in business model (roast-retail-wholesale-e-commerce) and Calgary geography.
- Phil & Sebastian Coffee Roasters: Calgary-based specialty coffee roaster and café operating multiple retail locations. Directly comparable as a Calgary-headquartered small-batch roaster with retail café, wholesale accounts, and e-commerce.
- Fratello Coffee: Calgary specialty coffee roaster supplying wholesale and operating cafés in Western Canada. Closely mirrors The Roasterie's small-batch roast, retail café, wholesale restaurant supply model.
Broad incumbents
- Blue Bottle Coffee: US-based specialty coffee roaster and café chain with on-site roasting and direct-to-consumer e-commerce. Comparable premium single-origin positioning and roastery-cafe model, though at significantly larger scale.
- Counter Culture Coffee: US specialty coffee roaster focused on sustainability and direct trade. Comparable ethical sourcing, training, and wholesale-to-cafe business model at broader geographic scale.
- Stumptown Coffee Roasters: US specialty coffee roaster with cafés, wholesale, and direct e-commerce. Comparable artisanal single-origin roasting and wholesale-to-restaurants business model, but at much larger scale.
- Tim Hortons: Canada's largest coffee chain with extensive retail footprint. Comparable only as a Canadian coffee retailer; competes for daily-beverage occasions but not in specialty single-origin segment.
- Intelligentsia Coffee: Specialty coffee roaster operating cafés and wholesale programs. Comparable direct-trade sourcing story and roastery-cafe model; larger and multi-city.
Others
- AeroPress, Inc. Manufacturer of AeroPress coffee makers that The Roasterie resells. Comparable as an adjacent business in the Calgary/craft coffee ecosystem and a known commercial partner through The Roasterie's gear category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
The Roasterie social profiles
Digital presenceThe Roasterie financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Roasterie leadership team
Management profileNumber of profiles
Profiles1 record
The Roasterie funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Roasterie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Roasterie
What does The Roasterie do?
The Roasterie is a Calgary-based specialty coffee roaster that roasts small-batch coffee beans on-site (approximately 100 lb daily in 5-6 lb batches) using vintage gas-powered equipment, selling whole bean and ground coffee across dark, medium, flavoured, and decaf roast profiles. The company operates a single retail coffee shop in Kensington, Calgary, serves espresso and cold brew beverages, and runs a wholesale program supplying local restaurants and cafes, with e-commerce ordering via Shopify offering Canada-wide shipping.
Is The Roasterie a public or private company?
The Roasterie is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Roasterie founded?
The Roasterie was founded in 1985. It employs 1 to 10 people.
Where is The Roasterie based?
The Roasterie is headquartered in Calgary, Canada, in the North America region.
How does The Roasterie make money?
Seven revenue lines are on record. Retail Coffee Bean Sales are the primary driver. The others are in-Store Beverage Sales, wholesale to Restaurants, E-commerce / Online Sales, gift Cards, merchandise and coffee Equipment.
Who are The Roasterie's main competitors?
Direct peers on record are Forty Sixth Street Espresso, Rosso Coffee Roasters, Phil & Sebastian Coffee Roasters and Fratello Coffee. Broad incumbents are Blue Bottle Coffee, Counter Culture Coffee, Stumptown Coffee Roasters, Tim Hortons and Intelligentsia Coffee. AeroPress, Inc. is listed as an others.
Does The Roasterie have an API?
No public API is recorded for The Roasterie.
What industry is The Roasterie in?
The Roasterie's product category is Specialty Coffee Roasting. Its primary akta.pro industry code is THAFADAE, Coffee Roasters with Cafe (Roastery Cafes), with a secondary code of AFAFADAB, Coffee Roasting & Grinding. Its NAICS code is 311920 and its SIC code is 5810.