Major Tom
Major Tom is a full-service digital marketing agency offering integrated marketing, development, creative, and strategy services to mid-market and enterprise clients across retail, eCommerce, nonprofit, education, and B2B technology sectors in North America.
- Company typePrivate
- Founded2000
- HeadquartersVancouver, Canada
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Major Tom does
Major Tom is a full-service digital marketing agency founded in 2000 and headquartered in Vancouver, Canada, with additional offices in Toronto, New York, and San Francisco. The firm delivers integrated marketing, development, creative, and strategy services to mid-market and enterprise clients across retail, eCommerce, fashion, beauty, nonprofit, education, real estate, insurance, manufacturing, wine, mining, and B2B technology. Named clients include COBS Bread, OUAI, Milk Makeup, The Salvation Army, Westland Insurance, the Motion Picture Association of America, Seneca College, Copperleaf, Orkin Canada, and Zolo Realty, among dozens of others documented in published case studies.
The agency's technology stack spans paid media (Google Ads, Meta, Microsoft Ads, Amazon Sponsored Products/Brands/Display/DSP, LinkedIn, programmatic, Connected TV, and DOOH), web development platforms (Shopify, Shopify Plus, WooCommerce, Commerce7, WordPress), marketing automation and CRM (Salesforce, Marketo, Klaviyo, HubSpot), analytics (GA4, Google Cloud, Looker Studio), and location attribution (Foursquare, Locala). It holds Google Premier Partner and Meta Premier Partner status, providing early beta access to platform features, and operates a proprietary Marketing Benchmark Tool that aggregates KPI data across 12+ industries as a lead-generation asset. Recent strategic additions include Generative Engine Optimization (GEO) services and Amazon Marketing Cloud analytics within the eCommerce practice.
Major Tom generates revenue through professional-services fees billed on a project or retainer basis, with all engagements custom-quoted and no public pricing. Distribution is direct enterprise and mid-market field sales supplemented by referrals, the Mercury Blog content hub, the Benchmark Tool, and inclusion in third-party AI marketing agency buyer's guides. The firm operates as a privately held, founder-influenced company with 51–100 employees, no disclosed external funding, and one disclosed acquisition (Motive Communications, 2017).
Major Tom firmographics
Firmographics- Name
- Major Tom
- Legal name
- Major Tom
- Website
- https://majortom.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Major Tom is a full-service digital marketing agency offering integrated marketing, development, creative, and strategy services to mid-market and enterprise clients across retail, eCommerce, nonprofit, education, and B2B technology sectors in North America.
- Ownership category
- akta.pro rank
Major Tom industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183), Marketing Consulting Services (541613), Other Services Related to Advertising (541890)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)
Keywords
Where Major Tom is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices4 records
Markets served
Major Tom business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Marketing Services (Integrated Campaigns): Major Tom charges for full-service marketing engagements that typically include strategy, paid media, SEO/GEO, creative, and web development. Revenue is generated through agency fees for managed marketing services, billed on a project or retainer basis commensurate with the scope of services. No specific fee structure is publicly disclosed; engagements appear to be custom-quoted based on client size and service scope.
- Marketing Benchmark Tool (Lead Generation): The Marketing Benchmark Tool is offered as a free resource to generate leads and email list signups for the agency. It collects contact information and KPI data from prospects and delivers tailored benchmark reports, supporting Major Tom's sales cycle for new client acquisition.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Major Tom product offering
Product offeringCore offering
Major Tom is a full-service digital marketing agency purpose-built to combine marketing, development, creative, and strategy services under one roof. It delivers integrated cross-channel marketing campaigns (paid media, SEO, GEO, email), website design and development on Shopify, WooCommerce, Commerce7, and WordPress, brand identity and creative production, and collaborative strategic consulting for mid-market to enterprise clients across retail, eCommerce, nonprofit, education, manufacturing, and B2B technology verticals.
Product overview
Major Tom is a full-service digital marketing agency offering a unified platform of Marketing, Development, Creative, and Strategy services. Their core offerings include Paid Media campaigns (across Google Ads, Meta, Amazon Ads, LinkedIn, Programmatic, DOOH, and Connected TV), Website Development (using Shopify, WooCommerce, and Commerce7 platforms), Creative Services for brand expression and visual storytelling, and Strategic Consulting with collaborative discovery processes. They also provide specialized tools and services including the Marketing Benchmark Tool (a free KPI benchmarking resource), eCommerce Strategy (covering Amazon marketplace strategy, channel optimization, and platform integration), Email Marketing (with intelligent segmentation and automation flows), SEO and GEO (Search and Generative Engine Optimization), and Brand Strategy/Identity development. The Marketing Benchmark Tool serves as a standalone free resource, while their service offerings integrate with client operations through platforms like Shopify, Klaviyo, Salesforce, Google Analytics, and Amazon's advertising ecosystem.
Differentiator
Problem solved
Functional benefit
Products and services
- Marketing Services Integrated marketing campaigns for mid-market and enterprise clients spanning paid media (Google Ads, Meta, Amazon Ads, LinkedIn, Programmatic, DOOH, Connected TV), advanced SEO and Generative Engine Optimization (GEO), email marketing automation, and cross-channel attribution designed to drive customer acquisition and measurable revenue growth.
- Development Services Custom website design and development for brands using Shopify, Shopify Plus, WooCommerce, Commerce7, and WordPress, with focus on conversion optimization, accessibility, scalable design systems, and integration with CRM (Salesforce) and marketing automation (Marketo, Klaviyo) platforms.
- Creative Services Brand expression, identity design, messaging frameworks, tone of voice development, visual storytelling, and creative production for digital marketing campaigns across channels, including brand architecture and full rebrands.
- Strategy Services Collaborative strategic consulting including market positioning, channel strategy, audience development, integrated marketing roadmap planning, and discovery workshops for organizations pursuing growth.
- eCommerce Strategy Comprehensive eCommerce consulting for direct-to-consumer brands covering channel and platform guidance (Shopify, WooCommerce, Amazon), marketplace advertising (Sponsored Products/Brands/Display/DSP), and integration with broader business goals. Targeted at new-to-eCommerce brands, maxed-out existing eCommerce businesses, and growth-stage brands seeking holistic always-on strategies.
- Email Marketing Data-driven email and SMS marketing ecosystem featuring intelligent segmentation by gender, location, and purchase history, hyper-personalization, and always-on automation flows including Welcome Series, Abandoned Cart, and Seasonal Re-activation campaigns on Klaviyo.
- Amazon Marketing Services Full Amazon marketplace strategy and management including seller setup, listing optimization for human shoppers and AI (Rufus), Sponsored Products/Brands/Display/DSP advertising, review generation via Vine, and Amazon Marketing Cloud analytics for brands with $25,000+ monthly Amazon budget.
Quantifiable outcome
- Customer acquisition increase ranging from 63% to 860% across clients (OUAI 63%, Milk Makeup 860%)
- +5 more outcomes
Companies that use Major Tom
Customer profileNamed customers39 records
Ideal customer profiles2 records
Major Tom technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration26 records
AI capability6 records
Feature5 records
Major Tom partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Google (Premier Partner)coreMajor Tom is a Google Premier Partner with early access to beta programs, enabling clients to take advantage of new advertising opportunities ahead of broader market availability. This partnership enabled strategies for Loeffler Randall (Google Premier Partner early access beta programs) and drove innovative machine learning solutions for Zolo Realty. Major Tom was also named Google Premier Partners Search Finalist for North America.
- Meta / Facebook (Premier Partner)coreMajor Tom is a premier Facebook/Meta partner, providing access to beta products and optimization capabilities. This status was leveraged for Milk Makeup campaigns, enabling customization of assets and budget optimization through Meta's algorithm. Premier partnership status provides competitive advantage in social advertising execution.
- The Offset FoundationminorMajor Tom partnered with The Offset Foundation to achieve a carbon-neutral website, demonstrating commitment to digital sustainability. The Offset Foundation helps businesses measure and reduce their digital carbon footprint. Major Tom is cited as an example of a company that successfully partnered with the foundation.
- FoursquarecoreMajor Tom integrated Foursquare for in-store visit attribution in the Rieker omnichannel campaign, measuring which programmatic ads drove physical retail store visits. This provided offline attribution signal that connected digital spend to real-world retail outcomes.
- LocalacoreLocala was used alongside Foursquare to verify whether DOOH (Digital Out-of-Home) advertising was getting people through the door, with verification against a real control group. Combined with Foursquare data, this created a multi-signal attribution model for Rieker's retail campaigns.
- SalesforcecoreMajor Tom integrates Salesforce CRM with client websites and marketing systems. For Copperleaf, Salesforce CRM was integrated with the WordPress CMS to help generate, track, and convert new leads.
- Marketo (Adobe)coreMarketo marketing automation was integrated with Copperleaf's new website to support lead generation and nurturing workflows, alongside Salesforce CRM integration.
- ShopifycoreMajor Tom builds eCommerce stores on Shopify and Shopify Plus, describing itself as platform agnostic with Shopify and WooCommerce as core eCommerce platforms. Larry's Market was rebuilt on Shopify to improve conversion rates and SEO ranking. The agency also integrates Shopify with Klaviyo, Facebook, Instagram, and Google.
- WooCommercecoreWooCommerce is Major Tom's other core eCommerce platform alongside Shopify. The agency takes a platform-agnostic approach, recommending whichever platform best serves the client's customer needs.
- KlaviyocoreKlaviyo email and SMS marketing automation is used across eCommerce clients. For Larry's Market, Klaviyo was used alongside Shopify for email/SMS flows and subscriber management. For MadeGood, automated flows (abandoned cart, new subscriptions, birthdays, product reviews) were implemented on Klaviyo.
- Will Creative Inc.minorWill Creative Inc. was the creative house partnered with Major Tom for the Teck Resources Copper & Health campaign. Will Creative handled creative and production while Major Tom managed media buying and campaign execution. The partnership ran a 7-month multi-channel campaign.
- Google Cloud / Looker StudiocoreMajor Tom used Google Cloud and Looker Studio to build a single source of truth connecting media performance, eCommerce results, and offline retail signals for Rieker's omnichannel attribution model. This enabled data-driven decision-making across channels.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Major Tom competitors and assessment
Company assessmentDirect peers
- NoGood: Full-funnel growth marketing agency specializing in paid media, SEO, and content; explicitly co-listed with Major Tom in top AI marketing agency rankings, serving a similar mid-market to enterprise buyer with comparable performance-marketing positioning.
- Single Grain: Full-service digital marketing agency offering SEO, paid media, and SaaS-focused growth services; co-listed with Major Tom in top AI marketing agency guides and serves a similar mid-market to enterprise client profile.
- SmartSites: Full-service digital agency providing web development, SEO, PPC, and creative services; co-featured with Major Tom in third-party AI marketing agency rankings and competes for similar mid-market and enterprise clients.
- NeoReach: Influencer marketing and data-driven digital agency; co-listed with Major Tom in top AI marketing agency guides and overlaps in paid social, creator, and brand campaign capabilities for enterprise brands.
- WebFX: Full-service digital marketing agency offering SEO, paid media, web development, and content; comparable in mid-market to enterprise integrated-services positioning and headcount scale to Major Tom.
- Ignite Visibility: Full-service digital marketing agency covering paid media, SEO, social, and email; competes with Major Tom for mid-market and enterprise clients seeking integrated performance-marketing and creative services.
- Disruptive Advertising: Mid-market digital marketing agency focused on paid media, lifecycle, and creative; overlaps with Major Tom's paid-media-led integrated offering and similar enterprise-targeting motion.
- Power Digital Marketing: Full-service digital agency with paid media, SEO, creative, and eCommerce capabilities; comparable in scope, mid-market to enterprise focus, and technology-stack depth to Major Tom.
- Thrive Internet Marketing Agency: Full-service digital marketing agency offering web development, SEO, paid media, and social; competes with Major Tom for SMB and mid-market integrated-services engagements.
- Coalition Technologies: Full-service digital agency combining SEO, paid media, web design/development, and eCommerce; comparable in integrated-services positioning and Shopify/eCommerce platform expertise to Major Tom.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Major Tom social profiles
Digital presenceMajor Tom compliance and trust
Trust signalCompliance1 record
Major Tom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Major Tom leadership team
Management profileNumber of profiles
Profiles2 records
Major Tom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Major Tom M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Major Tom
What does Major Tom do?
Major Tom is a full-service digital marketing agency purpose-built to combine marketing, development, creative, and strategy services under one roof. It delivers integrated cross-channel marketing campaigns (paid media, SEO, GEO, email), website design and development on Shopify, WooCommerce, Commerce7, and WordPress, brand identity and creative production, and collaborative strategic consulting for mid-market to enterprise clients across retail, eCommerce, nonprofit, education, manufacturing, and B2B technology verticals.
Is Major Tom a public or private company?
Major Tom is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Major Tom founded?
Major Tom was founded in 2000. It employs 51 to 100 people.
Where is Major Tom based?
Major Tom is headquartered in Vancouver, Canada, in the North America region.
How does Major Tom make money?
Two revenue lines are on record. Marketing Services (Integrated Campaigns) is the primary driver. The others are marketing Benchmark Tool (Lead Generation).
Who are Major Tom's main competitors?
Direct peers on record are NoGood, Single Grain, SmartSites, NeoReach, WebFX, Ignite Visibility, Disruptive Advertising, Power Digital Marketing, Thrive Internet Marketing Agency and Coalition Technologies.
Does Major Tom have an API?
No public API is recorded for Major Tom.
What industry is Major Tom in?
Major Tom's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFABAB, Digital & Programmatic Media Buying (Display, Video, CTV, Audio). Its NAICS code is 5418 and its SIC code is 7311.