What Orient Productions does

Orient Productions (legal name: Orient for Film and Theatre Productions) is a privately held Cairo-based production company founded in 2007, organized as an integrated platform for the performing arts in Egypt. The company operates four interlocking business streams: (i) venue infrastructure comprising Studio Emad Eddin (six sound-insulated rehearsal and workshop spaces totaling 435 square meters, operational since 2005), Maktabi Creative Office Spaces (12 private workspaces for arts practitioners in Downtown Cairo, launched January 2019), and Rawabet Art Space (a performance venue for independent and alternative arts); (ii) production services spanning casting (via a maintained talent database), theatre production, and film/TV/video production with credits including Day of the Falcon (2011), commercials for Vodafone Egypt, Juhayna, and McDonald's Egypt, and international projects like the San Francisco Opera In Song (2021); (iii) full-service event management, with over 500 events executed and over 100,000 people entertained since 2008; and (iv) the annual Downtown Contemporary Arts Festival (D-CAF), produced since 2012 and positioned as the largest multidisciplinary arts festival in Egypt and the Arab world. Revenue derives from professional services fees, recurring space rentals, transaction-based equipment rental, and workshop/training tuition, with pricing that includes reduced rates for independent artists and cultural institutions. The company is founder-controlled (associated with artistic director Ahmed El Attar) with no disclosed external institutional or venture capital backing, and operates with 11-50 employees across Cairo locations at 15, 18 Emad Eddin Street and 42 Abdelkhalek Tharwat Street, as well as the Rawabet location.

Name

Orient Productions

Legal name

Orient for Film and Theatre Productions

Website

https://orientproductions.org

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Orient Productions is a Cairo-based cultural production company founded in 2007 that operates rehearsal venues, creative office spaces, and a performance venue, while providing casting, theatre, film/TV production, event management, equipment rental, and the annual D-CAF arts festival for Egypt's independent artists and corporate clients.

Ownership category

akta.pro rank

Product category

Arts and Entertainment Production Services

NAICS

Performing Arts Companies (7111), Theater Companies and Dinner Theaters (71111), Other Performing Arts Companies (711190)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Amusement & Recreation Services (7900), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)

akta.pro secondary industries

Casting & Talent Placement (Sessions, Bands, Touring Musicians) (MPAIAGAM), Production Design & Art Department Services (Sets, Props, Scenic) (MPADAFAG)

Keywords

• Theatrical production services
• Event management services
• Rehearsal space rentals
• Film and video production
• Creative office coworking

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Event Management Services: Full-service event management including conceptualizing, execution, booking/entertainment, and marketing/PR for corporate and private clients. Since 2008, the company has managed over 500 events entertaining 100,000+ people.
2. Production Services: Casting services, theatre productions, and film/TV/video production services for producers and directors. Includes talent database matching with production needs.
3. Space Rentals: Rental of rehearsal spaces (Studio Emad Eddin), creative office spaces (Maktabi), and performance venues (Rawabet Art Space). Studios are rented to independent artists and cultural practitioners.
4. Equipment Rental: Rental of lighting, sound, stage, and video equipment at competitive prices, with reduced rates for small events, independent artists, and cultural institutions.
5. Workshops and Training Programs: Educational workshops and training programs for performing artists, including programs like 'Deconstructing the Tool & Creating Impact' (8000 EGP), stage management, budgeting, and fundraising workshops.
6. Festival Production: Organizing and producing the annual Downtown Contemporary Arts Festival (D-CAF), one of the biggest multidisciplinary festivals in Egypt and the Arab world since 2012.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Orient Productions is a Cairo-based production company that develops and supports cultural projects in arts, theatre, and entertainment. It operates three physical venues (Studio Emad Eddin rehearsal spaces, Maktabi creative offices, Rawabet Art Space performance venue) and delivers production services spanning casting, theatre, film/TV/video production, event management, and equipment rental. The company is also the sole organizer and producer of the annual Downtown Contemporary Arts Festival (D-CAF), positioned as the largest multidisciplinary arts festival in Egypt and the Arab world.

Product overview

Orient Productions is a Cairo-based film and theatre production company founded in 2007 that offers a comprehensive portfolio of cultural and entertainment services. The company operates multiple distinct product lines: venue/facility services (Studio Emad Eddin rehearsal spaces, Maktabi Creative Office Spaces, and Rawabet Art Space), production services (casting, theatre, film/TV/video production), event management services, and equipment rentals. The company also organizes the annual Downtown Contemporary Arts Festival (D-CAF). The portfolio is structured as a platform of interconnected creative services that support the independent arts community in Egypt, with facilities providing physical infrastructure and production services enabling content creation across theatre, film, and events.

Differentiator

Problem solved

Functional benefit

Brands

• Downtown Contemporary Arts Festival (D-CAF): Annual multidisciplinary arts festival organized by Orient Productions since 2012, showcasing regional and international contemporary arts in Cairo's Downtown for three weeks.
• Studio Emad Eddin
• Maktabi
• Rawabet Art Space
• The Temple Independent Theatre Company

Products and services

• Studio Emad Eddin
• Maktabi Creative Office Spaces
• Rawabet Art Space
• Event Management
• Casting Productions
• Theatre Productions
• Film, TV & Video Production
• Equipment for Rent
• Downtown Contemporary Arts Festival (D-CAF)

Quantifiable outcome

• 100,000+ people entertained across 500+ events
• +2 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• WaslaminorStrategic or Co-development Partner · 29 July 2024Collaboration for 'The Show Day: From Concept to Execution' workshop. Wasla is a registered Egyptian company developing the Arab performing arts scene by supporting artistic ideas, providing services to performing artists, facilitating access to opportunities, creating networking between artists, and organizing artistic activities.
• InployminorGTM or Marketing PartnerPartnership with Inploy.me, a platform showcasing premium Egyptian freelancers. Collaboration to help freelancers find office-mates at Maktabi, with special rates offered to Inploy users and additional discounts for specific workspaces.
• French Embassy in EgyptminorStrategic or Co-development PartnerCo-presenter of 'Premières II x 2B Continued' mentoring program workshops including Fundraising & Strategic Planning, Stage Management, and Budgeting & Financial Management workshops at Studio Emad Eddin.
• Mashreq Productions (المشرق للإنتاج)minorStrategic or Co-development PartnerCo-presenter with French Embassy of professional development workshops for artists. Mentioned in Arabic sources as partner for the 'Premières II x 2B Continued' mentoring program.
• Temple Independent Theatre CompanycoreStrategic or Co-development PartnerOrganizational structure encompasses The Temple Independent Theatre Company, founded in 1993, which presents the artistic work of Ahmed El Attar to local and international audiences.
• SEE FoundationcoreOthersSEE Foundation operates Studio Emad Eddin, providing rehearsal spaces and workshops to independent Egyptian artists. Connected to Orient Productions through shared mission and management.

Scale indicators7 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Studio Misr: One of Egypt's oldest and largest commercial film and television production studios. Broad incumbent — comparable on the film/TV production axis but operates at vastly greater scale and serves mainstream commercial rather than independent arts.
• Cairo Opera House: Egypt's principal state-supported performing arts venue complex in Zamalek, hosting opera, ballet, and orchestral programming. Broad incumbent — overlaps on performing arts venue operations but at much larger scale and with public-sector backing.

Direct peers

• Medrar for Contemporary Art: Cairo-based contemporary art organization running a gallery space, residencies, and education programs. Direct peer in operating an independent cultural venue that supports emerging artists through workshops and exhibitions.
• Zawya Cinema: Independent cinema in Cairo screening alternative and arthouse films and hosting related events. Direct peer as a Downtown Cairo cultural venue combining ticketed programming with event-hosting for the indie cultural audience.
• El Warsha: Cairo-based independent theatre company founded in 2002 by Ahmed El Attar contemporaries, focused on producing independent and experimental theatre. Closest direct peer — same Cairo indie-arts ecosystem, similar scale, and overlapping artist community.
• Cairo Jazz Club: Cairo live music and event venue combining ticketed performances, venue rental, and F&B operations. Direct peer in operating a physical venue that monetizes through events, ticket sales, and private bookings for the same urban creative demographic.
• The Townhouse Gallery: Independent contemporary art space in Downtown Cairo offering exhibitions, residencies, and event programming for local and regional artists. Direct peer on the venue/independent-arts-community axis, also based in Downtown Cairo.

Regional players

• Beirut Art Center: Beirut-based non-profit contemporary art center with exhibition, screening, and event programming for regional artists. Regional player running the same independent-arts-venue model in the broader Arab world, serving a comparable cultural-diplomacy-funded audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Orientproductionsforfilmandtheatre
• Instagraminstagram.com/maktabi_cairo
• LinkedInlinkedin.com/company/orientproductions-egypt

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orient Productions